Researchers

Researchers

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z


Zeti Azreen Binti Ahmad
Associate Professor

  • ABDULHAMID ABUSULAYMAN KULLIYYAH OF ISLAMIC REVEALED KNOWLEDGE AND HUMAN SCIENCES
  • IIUM Gombak Campus
  • azreen@iium.edu.my

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Staff Details

Area of Specialisation

  • Social Science ~ Social Science ~ Social Issues and Problems ~ Other Social Issues and Problems n.e.c.

Teaching Responsibilities

ADVANCED PUBLIC RELATIONS 2018/2019 2019/2020 2022/2023
COMMUNICATION PLANNING MANAGEMENT 2023/2024
COMMUNICATION THEORY 2015/2016 2016/2017 2017/2018 2018/2019
CRISIS AND CHANGE 2021/2022 2022/2023
FINAL YEAR PROJECT I 2019/2020 2020/2021 2021/2022 2022/2023 2023/2024
FINAL YEAR PROJECT II 2019/2020 2020/2021 2021/2022 2022/2023 2023/2024
INTERNSHIP (ELECTRONIC MEDIA) 2014/2015 2015/2016 2019/2020
INTERNSHIP (JOURNALISM) 2015/2016 2019/2020
INTERNSHIP (ORGANIZATIONAL COMMUNICATION) 2015/2016 2019/2020
INTERNSHIP (PUBLIC RELATIONS) 2015/2016 2019/2020
INTRODUCTION TO MASS COMMUNICATION 2012/2013
INTRODUCTION TO PUBLIC RELATIONS 2012/2013 2013/2014 2014/2015 2015/2016 2016/2017 2017/2018
MUSLIM PRESS 2012/2013
ORGANIZATION COMMUNICATION: CASE STUDIES 2017/2018
PRACTICAL TRAINING 2019/2020 2020/2021 2021/2022
PRACTICUM 2006/2007 2007/2008 2014/2015 2015/2016
PRINCIPLES OF PUBLIC RELATIONS 2004/2005 2005/2006 2006/2007 2007/2008 2017/2018 2019/2020 2020/2021 2021/2022 2022/2023 2023/2024
PUBLIC RELATIONS CAMPAIGN STRATEGIES 2005/2006 2007/2008 2008/2009 2012/2013 2014/2015 2016/2017 2018/2019 2019/2020
PUBLIC RELATIONS: CASE STUDIES 2005/2006 2006/2007 2007/2008 2012/2013 2017/2018
PUBLIC RELATIONS: MEDIA & METHODS 2005/2006 2006/2007 2007/2008 2012/2013 2013/2014 2014/2015 2015/2016
QUALITATIVE COMMUNICATION INQUIRY 2018/2019 2020/2021 2022/2023
QUALITATIVE RESEARCH METHODS IN COMMUNICATION 2023/2024
RESEARCH PAPER II 2018/2019 2023/2024
THEORIES, PRINCIPLES AND PRACTICES OF PUBLIC RELATIONS 2013/2014 2018/2019

Research Projects

In Progress
2022 - Present KL: A Civilizing City
Completed
2019 - 2019 Research on Identifying Social and Economic Issues of the Bumiputras
2019 - 2019 Perception of Issues and Media Usage among Factory Workers in Malaysia
2019 - 2019 Perception of Issues and Media Usage among Factory Workers in Malaysia
2019 - 2019 Research on Identifying Social and Economic Issues of the Bumiputras
2018 - 2020 DEVELOPING A MODULE FOR PRODUCING MULTIMEDIA CONTENT FOR SCIENTIFIC RESEARCH
2018 - 2018 Kajian Penggunaan Media Massa dan Pilihanraya Umum Ke-14
2018 - 2018 Kajian Penggunaan Media Massa dan Pilihanraya Umum Ke-14
2018 - 2020 DEVELOPING A MODULE FOR PRODUCING MULTIMEDIA CONTENT FOR SCIENTIFIC RESEARCH
2017 - 2018 The Public Relations Practitioners in Malaysia
2017 - 2018 The Public Relations Practitioners in Malaysia
2016 - 2018 Media Usage, Life and Job Satisfaction: A Study among Factory Workers in Malaysia
2016 - 2018 Media Usage, Life and Job Satisfaction: A Study among Factory Workers in Malaysia
2015 - 2017 Kajian Terhadap Pekerja Industri
2015 - 2015 The Perception of the Public towards Government Policies 2015
2015 - 2017 Kajian Terhadap Media dan Mobiliti Sosial di Perupok, Kelantan
2015 - 2017 Media Usage and Political Behavior: A Study among Youth in Malaysia (2015 Malaysian Election Research)
2015 - 2017 Social Mobility and Media in Marang, Terengganu
2015 - 2017 Social Mobility and Media in Marang, Terengganu
2015 - 2017 Media Usage and Political Behavior: A Study among Youth in Malaysia (2015 Malaysian Election Research)
2015 - 2017 Kajian Terhadap Media dan Mobiliti Sosial di Perupok, Kelantan
2015 - 2017 Kajian Terhadap Pekerja Industri
2015 - 2015 The Perception of the Public towards Government Policies 2015
2014 - 2014 Pilihanraya Kecil (PRK) Dun Kajang 2014
2014 - 2014 Pilihanraya Kecil (PRK) Dun Kajang 2014
2014 - 2015 Research on Perception of the Public Towards Government Policies in Sarawak
2014 - 2015 Research on Perception of the Public Towards Government Policies in Sarawak

Publications

Article
2021 Virtual internship during the movement control order: interns' experiences. Asian Journal of Applied Communication , 9 (2) pp.393-408
2021 The distinctive feature of communication programme at IIUM. IIUMToday , 18 January 2021
2021 Renewed normal as the main thrust in post-pandemic culture. IIUMToday , 31 October 2021
2021 The role of learning in nurturing knowledge, attitude and practice of toilet hygiene among youth in Malaysians university. IIUM Journal of Human Sciences , 3 (2) pp.78-89
2020 Time to live with the new normal. IIUMToday , 3rd May 2020
2020 PR practitioners’ roles in crisis management: Malaysian perspectives. Asia Pacific Public Relations Journal , 22 pp.1-14
2020 Knowledge, attitude on health practices of university students and staffs during the COVID-19 pandemic in Malaysia. The Journal of Society and Media, October 2020, Vol. 4(2) 367-384 , 4 (2) pp.367-384
2020 Conducting a longitudinal study on Malaysian public relations: some issues and challenges. Asia Pacific Public Relations Journal , 22 pp.1-11
2020 Level of participation in domestic solid waste management among radio listeners in Dar es Salaam City, Tanzania. International Journal of Politics, Public Policy and Social Works , 2 (7) pp.62-78
2020 The new norms in virtual internship. IIUM Today (New Portal)
2020 Responding to COVID-19 pandemic from Islamic perspective. IIUM emotional psychological support site
2019 Embracing social media: the change and disruption to public relations practices in Malaysia. Jurnal Komunikasi: Malaysian Journal of Communication , 35 (1) pp.319-337
2018 News consumption through SNS platforms:Extended motivational model. Journal of Communication Media Watch , 9 (1) pp.18-36
2017 GE 13: The influence of ethnic newspapers in shaping the opinion of Indian and Chinese voters. Jurnal Komunikasi: Malaysian Journal of Communication , 33 (2) pp.40-54
2017 Content analysis of online news portal:issues and challenges. e-Bangi Journal of Social Sciences and Humanities , Special Issue (2) pp.164-174
2016 Communicating CSR in the digital age: an exploratory study of a CSR award winning company in Malaysia. Journal of Education and Social Sciences , 4 pp.252-257

Conference or Workshop Item
2021 The mediating effect of attitude on factors influencing participation in Domestic Solid Waste Management (DSWM). In: International Conference on Media and Communication 2021 (MENTION 2021)
2021 Leadership and personality attributes of Tan Sri Muhyiddin Yassin. In: 17th Biennial International Conference on Media and Communication (MENTION2021) “Media and Communication in the New Norm: Challenges & Global Issues”
2021 Key graduates’ attributes in navigating a remote and hybrid working environment: interns’ perspective. In: Asian Congress for Media and Communication
2021 Covid-19 communication during a public health crisis in Malaysia. In: Wapor Asian Conference 2021
2021 COVID-19 in China. In: Communication Research Seminar (CORENA)
2021 Leadership traits in time of crisis: a study on the Malaysian Prime Minister facing the Pandemic. In: WAPOR 74th Annual Conference
2021 The daily covid-19 information from the publics’ lens. In: 28th Asian Media Information and Communication Centre (AMIC) Conference
2020 Managing Covid-19 on campus: what have IIUM learned ?. In: International Seminar (Webinar) on the Roles of University in Responding to Psychosocial Issues in the Community 2020 ( ISRUPIC 2020)
2020 Do differences make a difference? Understanding the dynamics of diversity in university community engagement workgroups. In: Communication Research Webinar (CORENA) 2020
2020 Factors influencing confidence in the government during Tun Mahathir’s leadership era among industrial workers. In: WAPOR Asia 3rd Annual Conference
2020 Virtual internship during MCO: the challenges ahead. In: Communication Research Webinar -CORENA 2020
2019 Predictors of voting behavior & support towards Malaysian leaders: A study among factory workers in Malaysia. In: Communication Research Seminar (CORENA) 2019
2019 Managing diversity: enhancing team experience in university community engagement (UCE). In: International Seminar on the Roles of Universities in Responding to Psychosocial Issues in Community (ISRUPIC 2019)
2019 Conducting a longitudinal study on public relations: some issues and challenges. In: The 3rd Asia Pacific Public Relations Research and Education Network (APPRREN) International Research Symposium
2018 How did the independent news portal (INP) report political news during GE14?. In: GE 14: AN ANALYSIS
2015 Media and politics: a study among youth in Malaysia. In: 2015 Asian Network for Public Opinion Research (ANPOR) Annual Conference
2014 Perception of issues by factory workers in Malaysia: the role of media. In: 2014 Asian Network for Public Opinion Research (ANPOR) Annual Conference
2013 Public Relations (PR) and Corporate Social Responsibility (CSR) in Malaysia: A critical reflection. In: International History of Public Relations Conference
2013 Public Relations (PR) and Corporate Social Responsibility (CSR) in Malaysia: A critical perspective. In: IIUM Research, Invention and Innovation Exhibition (IRIIE) 2013
2013 1Malaysia's 'People First, Performance Now': Government public relations in multicultural, multireligious Malaysia. In: Conference on PR and Strategic Communication in Divided Societies

Book

Book Section
2020 Teori situasional orang awam: kajian persepsi pelajar terhadap kebersihan tandas di institusi pengajian tinggi Malaysia. In: Budaya komunikasi dan teknologi: cabaran masa depan serumpun Universiti Pendidikan Sultan Idris , pp.84-87
2017 1Malaysia: ‘People first performance now' A critical perspective on the nation building approach in Malaysia’s government public relations. In: International Public Relations: Perspectives from the Deeply Divided Society Routledge . ISBN 978-1-138-86013-1 , pp.150-172
2017 1Malaysia: 'People first, performance now'. a critical perspective on the nation building approach in Malaysia's government public relations.. In: International public relations. perspectives from deeply divided societies Routledge . ISBN 978-1-138-86013-1 , pp.150-172
2017 1Malaysia: 'People first, performance now'. a critical perspective on the nation building approach in Malaysia's government public relations.. In: International public relations. perspectives from deeply divided societies Routledge . ISBN 978-1-138-86013-1 , pp.150-172
2012 Moving from secular to Islamic code of journalism ethics. In: Contemporary issues in Islamic communication IIUM Press . ISBN 9789674182366 , pp.39-44
2009 Qualities of a good intercultural communicator. In: Intercultural Communication in Muslim Societies IIUM Press . ISBN 9789675272196 , pp.51-62
2009 Qualities of a good intercultural communicator. In: Intercultural Communication in Muslim Societies IIUM Press . ISBN 9789675272196 , pp.51-62
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