Researchers

Researchers

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z


Samshul Amry Bin Abdul Latif
Assistant Professor

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Staff Details

  • Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Consumer Behaviour 131
  • Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Consumer Behaviour 131
FINAL YEAR PROJECT 2016/2017 2017/2018 2018/2019 2019/2020 2020/2021 2021/2022 2022/2023 2023/2024
HUMAN RESOURCE MANAGEMENT IN SERVICE ORGANISATION 2020/2021 2021/2022 2022/2023 2023/2024
INTERNATIONAL HOSPITALITY AND TOURISM MANAGEMENT 2022/2023
INTERNSHIP 1 2016/2017 2017/2018 2018/2019 2019/2020 2020/2021 2021/2022
INTERNSHIP 2 2016/2017 2017/2018 2018/2019 2019/2020 2020/2021 2021/2022 2022/2023
INTRODUCTION TO ENTREPRENEURSHIP 2021/2022
INTRODUCTION TO HUMAN RESOURCE MANAGEMENT 2017/2018 2018/2019 2019/2020 2020/2021 2021/2022
INTRODUCTION TO TOURISM AND HOSPITALITY 2021/2022 2023/2024
INTRODUCTION TO TOURISM AND HOSPITALITY MARKETING 2017/2018 2018/2019 2019/2020 2020/2021
LEADERSHIP AND MANAGEMENT 2017/2018 2022/2023 2023/2024
PENGENALAN KEPADA KEUSAHAWANAN 2021/2022
PRINCIPLES AND PRACTICE OF MANAGEMENT 2017/2018 2018/2019 2019/2020 2020/2021
PROFESSIONAL BUSINESS ETIQUETTE AND CUSTOMER SERVICE 2022/2023
RESEARCH METHOD IN TOURISM AND HOSPITALITY 2017/2018
SERVICE MARKETING IN TOURISM AND HOSPITALITY 2020/2021 2021/2022 2022/2023 2023/2024
TOURISM INTERNSHIP 2022/2023 2023/2024
USRAH IN ACTION 1 2023/2024
USRAH IN ACTION 2 2023/2024
In Progress
2022 - Present The effect of marketplace animosity and ethnocentrism on local brands' performance indicators in multi-ethnic Malaysian retail landscape
2021 - Present Nutritional Content of Malay Heritage Food
2021 - Present A STUDY ON THE USABILITY AND USER PREFERENCES OF MOBILE APPS IN PROMOTING AND MARKETING ARTS, CULTURAL AND HERITAGE COMMUNITY-BASED TOURISM PRODUCTS IN PERLIS
2021 - Present The examination of perception and association of authentic local food in Perlis among tourists and the people of Perlis for the purpose of food destination marketing
2021 - Present Assessing Potential Development of Islamic Tourism in Perlis
2019 - Present River-Based Tourism in Muar: The potentials and threats
2019 - Present River-Based Tourism in Muar: The potentials and threats
Unknown - Present The examination of perception and association of authentic local food in Perlis among tourists and the people of Perlis for the purpose of food destination marketing
Unknown - Present A STUDY ON THE USABILITY AND USER PREFERENCES OF MOBILE APPS IN PROMOTING AND MARKETING ARTS, CULTURAL AND HERITAGE COMMUNITY-BASED TOURISM PRODUCTS IN PERLIS
Unknown - Present Assessing Potential Development of Islamic Tourism in Perlis
Completed
2020 - 2021 The Effectiveness of Incentives at Sectoral-Tourism
2017 - 2021 Consumer ethnocentrism and consumer animosity: testing of reconceptualized measurement scales in Malaysia
2017 - 2021 Financial security of single mothers in Malaysia
Article
2021 Readiness and Participation of Local Community for River Based Tourism Development in Sabak Awor Muar, Johor. Promoting Creative Tourism: Current Issues in Tourism Research: pp.48-55
2021 The tourists’ spatial behaviour and tourist movement pattern in Muar Johor. PLANNING MALAYSIA: Journal of the Malaysian Institute of Planners , 9 (2) pp.275-286
2020 An examination of ethnic-based consumer ethnocentrism and consumer animosity. Journal of Islamic Marketing pp.1-26
2019 Measuring tourist satisfaction and motivation: an investigation on visitors to Kuala Lumpur. Cross Current International Journal of Economics, Management and Media Studies , 1 (3) pp.72-76
2017 Consumer racism: a scale modification. Asia Pacific Journal of Marketing and Logistics , 29 (3) pp.616-633
2016 A study on the boycott motivations of Malaysian non-Muslims. Journal of Islamic Marketing , 7 (3) pp.264-287
2015 Boycott and racism: a loaf of bread is just a loaf of bread. Emerald Emerging Markets Case Studies , 5 (6) pp.1-3
2011 Gloria Jean's coffee in Malaysia. Emerging Markets Case Studies , 1 (1) pp.1-7

Conference or Workshop Item

2021 THE EFFECTS OF INFORMATION, INTERACTION AND DESIGN QUALITIES OF TRAVEL AND TOUR WEBSITES ON MALAYSIAN TOURISTS’ USAGE SATISFACTION. In: International Conference of Languages, Education and Tourism (ICLET) 2021
2020 Readiness and participation of local community for river-based tourism development in Sabak Awor, Muar, Johor. In: 4th International Seminar On Tourism 2020
2019 Motivation of first-time, repeat, and serial backpackers: a Malaysian perspective. In: International Language and Tourism Conference 2019
2019 The use of social media for trip planning process: study of domestic tourists to Pahang. In: International Language and Tourism Conference 2019
2018 The effects of hotel image, brand image and employee performance on customer satisfaction of Muslim youths towards Muslim-friendly hotels. In: International Conference on Halal Tourism, Products and Services “Supporting the Achievement of Sustainable Development Goals” IHCTPS 2018
2015 An examination of the effects of consumer racism and consumer ethnocentrism on willingness to buy products associated with ethnic Chinese. In: Australia New Zealand International Business Academy (ANZIBA) Conference 2015

Book

2017 Malays consumer racism ethnocentrism and animosity. IIUM Press, International Islamic University Malaysia . ISBN 978-967-418-527-5
2017 Malays' consumer racism, ethnocentrism and animosity. IIUM Press, International Islamic University Malaysia . ISBN 978-967-418-527-5

Book Section

2022 Travel motivations and travel careers of Malaysian backpackers. In: Multidisciplinary Perspectives on Cross-Border Trade and Business IGI Global . ISBN 9781799890713 , pp.290-307
2021 The effects of trust on parasocial interaction of Malaysian facebook (FB) travel community. In: Handbook of Research on Technology Applications for Effective Customer Engagement IGI Global , pp.76-90
2021 The effects of trust on parasocial interaction of Malaysian facebook (FB) travel community. In: Handbook of Research on Technology Applications for Effective Customer Engagement IGI Global , pp.76-90
2020 Muslim youths’ satisfaction toward muslim-friendly hotels: examining the effects of hotel image, brand image and employee performance. In: Transcending Cultural Frontiers Springer Nature . ISBN 978-981-15-4453-8 , pp.141-158
2015 Antecedents to willingness to boycott among Malaysian Muslims. In: Emerging Research on Islamic Marketing and Tourism in the Global Economy IGI Global . ISBN 9781466662728 , pp.70-106