Researchers
Suharni Bt. Maulan
Assistant Professor
- KULLIYYAH OF ECONOMICS AND MANAGEMENT SCIENCES
- IIUM Gombak Campus
- suharni@iium.edu.my
Staff Details
- Economics, Business And Management ~ Economics, Business And Management ~ Management ~ Marketing
- Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Brands Management
| ADVANCED MARKETING | 2020/2021 2022/2023 |
| BANK MARKETING | 2016/2017 2017/2018 2018/2019 2019/2020 2020/2021 |
| BRAND MANAGEMENT | 2023/2024 |
| CHANNEL MANAGEMENT | 2014/2015 2016/2017 2017/2018 2018/2019 2019/2020 2020/2021 2021/2022 |
| CONSUMER BEHAVIOUR | 2013/2014 |
| INTERNATIONAL BUSINESS STRATEGY | 2013/2014 |
| INTERNATIONAL MARKETING | 2014/2015 2015/2016 2016/2017 2017/2018 2018/2019 2019/2020 2020/2021 2021/2022 2022/2023 |
| INTRODUCTION TO MARKETING(NON-ENM) | 2004/2005 2005/2006 2006/2007 2007/2008 2008/2009 |
| MANAGERIAL ECONOMICS | 2013/2014 2015/2016 2016/2017 2017/2018 2018/2019 2019/2020 2020/2021 2021/2022 2022/2023 2023/2024 |
| MARKETING MANAGEMENT | 2016/2017 2019/2020 2020/2021 |
| MARKETING PRINCIPLES | 2004/2005 2005/2006 2006/2007 2007/2008 2008/2009 2013/2014 2014/2015 2022/2023 2023/2024 |
| PRINCIPLES AND PRACTICE OF MANAGEMENT | 2004/2005 |
| RESEARCH METHODS | 2023/2024 |
| SERVICES MARKETING | 2013/2014 |
| STRATEGIC MARKETING | 2021/2022 |
| USRAH IN ACTION 1 | 2021/2022 |
| USRAH IN ACTION 2 | 2022/2023 |
In Progress |
|
|---|---|
| 2020 - Present | Customer Experience Towards COVID-19 Preventive Measures of Malaysian Retailers |
| 2020 - Present | Understanding Consumers' Motivation Towards Patronizing Wasiyyah Services |
| 2020 - Present | Customer Experience Towards COVID-19 Preventive Measures of Malaysian Retailers |
| 2020 - Present | Understanding Consumers' Motivation Towards Patronizing Wasiyyah Services |
| Unknown - Present | CAPACITY BUILDING THROUGH FINANCIAL LITERACY AND SKILLS TRANSFER PROGRAMME AMONG YOUNG ENTREPRENEURS & SINGLE MOTHERS IN RCE GREATER GOMBAK |
Completed |
|
| 2017 - 2020 | Empirical Evidence of SMEs Using Islamic Financing - A Comparative Study for Malaysia and Indonesia |
| 2017 - 2020 | Empirical Evidence of SMEs Using Islamic Financing - A Comparative Study for Malaysia and Indonesia |
| 2016 - 2016 | Kajian Pemasaran Produk Penjara |
| 2016 - 2016 | Kajian Pemasaran Produk Penjara |
| 2015 - 2020 | Identifying Priorities in Service Quality-Loyalty Relationship for Islamic Banks: An Importance-Performance Matrix Analysis (IPMA) Approach |
| 2015 - 2020 | Identifying Priorities in Service Quality-Loyalty Relationship for Islamic Banks: An Importance-Performance Matrix Analysis (IPMA) Approach |
Article |
|
|---|---|
| 2021 | Configuring the effect of multidimensional retail service quality and perceived value on customer loyalty towards retailers in Malaysia: Mediated by customer satisfaction and trust. International Journal of Services and Operations Management |
| 2021 | A conceptual framework for customer experience towards COVID-19 preventive measures of Malaysian retailers. International Journal of Academic Research in Business and Social Sciences , 11 (6) pp.1279-1292 |
| 2020 | Service quality of Islamic banks: a cultural perspective. International Journal of Islamic Banking and Finance Research, , 4 (2) pp.11-21 |
| 2020 | Perceived quality association as determinant to re-patronise Shariah-compliant brand restaurants. Journal of Islamic Marketing pp.1-14 |
| 2020 | Corporate brand image of Islamic bank in Malaysia: antecedents and consequence. International Journal of Management Studies , 27 (1) pp.49-72 |
| 2020 | The effect of multidimensional perceived value on customer loyalty towards retailers: the mediating role of customer satisfaction. Journal of Talent Development & Excellence , 12 (3s) pp.1763-1777 |
| 2019 | Determining intention to buy air e-tickets in Malaysia. Management Science Letters , 9 (6) pp.933-944 |
| 2019 | Risk reduction in online flight reservation: the role of information search. Journal of Reviews on Global Economics , 8 pp.886-899 |
| 2019 | Persepsi masyarakat terhadap produk buatan penjara. Malaysia Correctional Journal , 3 pp.38-56 |
| 2019 | Does the retail hypermarket satisfy customers? market assessment in Malaysia. Journal of International Business and Management , 2 (3) pp.1-12 |
| 2018 | Measuring the corporate brand image of Islamic banking institutions. The Journal of Social Sciences Research , Special Issue (2) pp.14-21 |
| 2018 | International students’ satisfaction towards internet banking at International Islamic University Malaysia: a qualitative study. Journal of International Business and Management , 1 (1) pp.1-14 |
| 2017 | Service quality, value, satisfaction and future intention in medical tourism. Journal of Tourism, Hospitality, and Culinary Arts , 9 (3) pp.42-53 |
| 2017 | The effect of consumer perceptions towards intention to buy air tickets online in Malaysia. Journal of Global Business and Social Entrepreneurship , 3 (5) pp.86-96 |
| 2017 | An approach to Islamic consumerism and its implications on marketing mix. Intellectual Discourse , 25 (1) pp.137-154 |
| 2016 | Consumers’ loyalty toward Islamic banking system: does halal brand awareness matter?. International Journal of Economics, Management and Accounting , 24 (2) pp.209-226 |
| 2016 | Measuring halal brand association (HalBA) for Islamic banks. Journal of Islamic Marketing , 7 (3) pp.331-354 |
| 2006 | Revisiting the relationship between organizational commitment and professional commitment: a case study of academicians in a private educational institution. Malaysian Management Journal , 10 (1&2) pp.1-17 |
Conference or Workshop Item |
|
| 2021 | Factors affecting attitudes towards using ride-sharing apps. In: The 18th Kuala Lumpur International Communication, Education, Language and Social Science Conference 2021 : Physical and Online Conference (KLiCELS18) |
| 2018 | Perceived spiritual brand attributes of Islamic banking institutions in Malaysia. In: The 8th International Conference on Postgraduate Education 2018 |
| 2018 | Measuring the corporate brand image of Islamic banking institutions. In: 2nd Asia International Multidisciplinary Conference (AIMC 2018) |
| 2016 | The relationship marketing strategy to establish waqf in higher education institutions: Turkey experiences. In: International Symposium on Waqf and Higher Education (ISWHE 2016) |
| 2016 | Determining the intention to patronage Islamic brand restaurant: The moderating role of religiosity. In: Terengganu International Business and Economics Conference 2016 (TIBEC V) |
| 2016 | The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants. In: Regional Islamic Entrepreneurship and Business Conference (RIEBC 2016) |
| 2015 | Halal brand awareness influence on consumers’ loyalty towards Islamic banking system . In: Kuala Lumpur International Business and Social Science Research Conference (KLIBSRC) 2015 |
| 2010 | The development of MHE brand equity from international students’ perspective. In: International Conference on Marketing (ICMAR 2010) |
Book |
|
| 2021 | Reflections on humanizing education for Economics and Management Sciences. Kulliyyah of Economics and Management Sciences IIUM . ISBN 978-967-2621-92-8 |
| 2021 | Economics and management sciences: reflections on humanizing education. Kulliyyah of Economics and Management Sciences IIUM . ISBN 978-967-26219-1-1 |
| 2021 | Humanizing education reflection on concepts, attributes, roles and sustainability with selected attributes of true believers in the qur’an and sunnah. Meso Publishing . ISBN 978-967-19814-6-7 |
| 2021 | Humanizing education reflection on incentives, personality, expectations, organizing and journey with selected attributes of true believers in the qur’an and sunnah. Meso Publishing . ISBN 978-967-19814-5-0 |
Book Section |
|
| 2021 | Humanizing Education through Consumerism Advocacy and Vegetable Garden Project. In: Humanizing education reflection on incentives, personality, expectations, organizing and journey with selected attributes of true believers in the Qur’an and Sunnah Meso Publishing . ISBN 978-967-19814-5-0 , pp.68-74 |
| 2021 | Reflection on Edu-Action of the Prophetic Attributes with Ta’awun Approach. In: Humanizing education reflection on incentives, personality, expectations, organizing and journey with selected attributes of true believers in the Qur’an and Sunnah Meso Publishing . ISBN 978-967-19814-5-0 , pp.27-32 |
| 2021 | Reflection of Sabr in Teaching Principles and Practice of Management. In: Humanizing education reflection on concepts, attributes, roles and sustainability with selected attributes of true believers in the Quran and Sunnah Meso Publishing . ISBN 978-967-19814-6-7 , pp.37-44 |
| 2021 | Humanizing education with tazkiyah al-nafs – the roots of humanized education. In: Economics and Management Sciences: Reflections on Humanizing Education Kuliyyah of Economics and Management Sciences, International Islamic University Malaysia . ISBN 978-967-26219-1-1 , pp.10-15 |
| 2020 | Profiling of entrepreneurs and SMEs: issues & challenges. In: Cross border SMEs: Malaysia & Indonesia UMY Press . ISBN 9786239168285 , pp.1-16 |
| 2020 | Profile of MSMEs in East Java: challenges and prospects. In: Cross border SMEs: Malaysia & Indonesia UMY Press . ISBN 9786239168285 , pp.18-38 |
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