Master of Science (Marketing)

Master of Science (Marketing)

Postgraduate

The Kulliyyah of Economics and Management Sciences seeks to prepare students with the necessary knowledge and Islamic values to face the increasingly challenging world.  It offers students the unique opportunity of integrating conventional knowledge with Islamic knowledge in all fields of studies. Established in 1983, the Kulliyyah is now well recognised, having faculty members of eminence in various specialisations.  It is also equipped with the state-of-the-art facilities to promote teaching and learning.

English is the medium of instruction for all programmes offered by the Kulliyyah. Currently, there are four departments offering various programmes, namely the Department of Economics, the Department of Business Administration, the Department of Accounting, and the Department of Finance.

The Deparment of Business Administration offers Master of Science (Marketing) which was introduced in 2010. This programme aims to provide students with both practical skills and theoretical knowledge that integrate Islamic concepts and values to enable them to become competent practitioners in marketing. In developing this programme, the Department relies on its key strength in the areas of e-marketing, services marketing and marketing of financial services.

MODE OF PROGRAMME

30 credit hours of coursework + 12 credit hours of dissertation

(6 core courses + 4 elective courses + 12 credit hours of dissertation)

PROGRAMME STRUCTURE

The Master of Science (Marketing) programme comprises of 42 credits hours.

CORE COURSES

Course Code

Course Name

ECON 6030

Advanced Quantitative Methods

MKTG 6110

Marketing Management

MKTG 6121

Consumer Behaviour

MKTG 6130

Integrated Marketing Communication

MKTG 6140

International Marketing

MKTG 6150

Marketing Research


Elective COURSES

Course Code

Course Name

ECON 6120

Business Economics

FIN 6130

Managerial Finance

MKTG 6210

E-Marketing

MKTG 6220

Services Marketing

MKTG 6230

Sales Management

MKTG 6240

Product Management

MKTG 6250

Channel Management

MKTG 6260

Pricing Strategy

MKTG 6270

Entrepreneurial Marketing

MKTG 6280

Logistic Supply Chain Management

MKTG 6290

Business to Business Marketing (B2B)

MKTG 6310

Marketing of Financial Services

MKTG 6320

Business Law for Marketing

MKTG 6211

Islamic Marketing


DISSERTATION

After completing a number of course (at least 4 courses), students will proceed with a dissertation before they can graduate.


DURATION OF STUDIES

Status

Minimum

Normal

Maximum

Full-time

1 ½ academic years

2 academic years

3 academic years

Part-time

2 academic years

4 academic years

5 academic years


ADMISSION REQUIREMENTS

A relevant Bachelor’s degree with good grades from an accredited institution of higher learning or any other certificates recognised to be equivalent to a Bachelor's degree and with relevant professional experience.


ENGLISH LANGUAGE REQUIREMENTS

In addition to the Kulliyyah requirements, an applicant must produce satisfactory proof of proficiency of English Language by:

  • The Test of English as Foreign Language (TOEFL) with a minimum score of 550 or
  • The International English Language Testing Services (IELTS) with a score of 6.0 or
  • The IIUM-administered English Placement Test (EPT) with a minimum score 6.0.


KENMS: FREQUENTLY ASKED QUESTIONS

FEE STRUCTURE


CONTACT

Deputy Dean (Postgraduate)
Kulliyyah of Economics and Management Sciences
International Islamic University Malaysia
P.O. Box 10, 50728 Kuala Lumpur, Malaysia
Tel : 603-6196 4775 / 4634 / 4778
Fax : 603-6196 4850
E-mail : kenmspg@iiu.edu.my

Website: http://www.iium.edu.my/kenms and http://www.iium.edu.my/cps

*   All information is correct at the time of publication. All requirements are subject to amendment by the Management of International Islamic University Malaysia


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