الباحثين

الباحثين

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z


Suharni Bt. Maulan
Assistant Professor

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Staff Details

  • Economics, Business And Management ~ Economics, Business And Management ~ Management ~ Marketing
  • Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Brands Management
ADVANCED MARKETING 2020/2021
BANK MARKETING 2016/2017 2017/2018 2018/2019 2019/2020 2020/2021
CHANNEL MANAGEMENT 2014/2015 2016/2017 2017/2018 2018/2019 2019/2020 2020/2021 2021/2022
CONSUMER BEHAVIOUR 2013/2014
INTERNATIONAL BUSINESS STRATEGY 2013/2014
INTERNATIONAL MARKETING 2014/2015 2015/2016 2016/2017 2017/2018 2018/2019 2019/2020 2020/2021 2021/2022
INTRODUCTION TO MARKETING(NON-ENM) 2004/2005 2005/2006 2006/2007 2007/2008 2008/2009
MANAGERIAL ECONOMICS 2013/2014 2015/2016 2016/2017 2017/2018 2018/2019 2019/2020 2020/2021 2021/2022
MARKETING MANAGEMENT 2016/2017 2019/2020 2020/2021
MARKETING PRINCIPLES 2004/2005 2005/2006 2006/2007 2007/2008 2008/2009 2013/2014 2014/2015
PRINCIPLES AND PRACTICE OF MANAGEMENT 2004/2005
SERVICES MARKETING 2013/2014
STRATEGIC MARKETING 2021/2022
USRAH IN ACTION 1 2021/2022
USRAH IN ACTION 2 2022/2023
In Progress
2020 - Present Customer Experience Towards COVID-19 Preventive Measures of Malaysian Retailers
2020 - Present Understanding Consumers' Motivation Towards Patronizing Wasiyyah Services
2020 - Present Customer Experience Towards COVID-19 Preventive Measures of Malaysian Retailers
2020 - Present Understanding Consumers' Motivation Towards Patronizing Wasiyyah Services
Unknown - Present CAPACITY BUILDING THROUGH FINANCIAL LITERACY AND SKILLS TRANSFER PROGRAMME AMONG YOUNG ENTREPRENEURS & SINGLE MOTHERS IN RCE GREATER GOMBAK
Completed
2017 - 2020 Empirical Evidence of SMEs Using Islamic Financing - A Comparative Study for Malaysia and Indonesia
2017 - 2020 Empirical Evidence of SMEs Using Islamic Financing - A Comparative Study for Malaysia and Indonesia
2016 - 2016 Kajian Pemasaran Produk Penjara
2016 - 2016 Kajian Pemasaran Produk Penjara
2015 - 2020 Identifying Priorities in Service Quality-Loyalty Relationship for Islamic Banks: An Importance-Performance Matrix Analysis (IPMA) Approach
2015 - 2020 Identifying Priorities in Service Quality-Loyalty Relationship for Islamic Banks: An Importance-Performance Matrix Analysis (IPMA) Approach
Article
2021 Configuring the effect of multidimensional retail service quality and perceived value on customer loyalty towards retailers in Malaysia: Mediated by customer satisfaction and trust. International Journal of Services and Operations Management
2021 A conceptual framework for customer experience towards COVID-19 preventive measures of Malaysian retailers. International Journal of Academic Research in Business and Social Sciences , 11 (6) pp.1279-1292
2020 Service quality of Islamic banks: a cultural perspective. International Journal of Islamic Banking and Finance Research, , 4 (2) pp.11-21
2020 Perceived quality association as determinant to re-patronise Shariah-compliant brand restaurants. Journal of Islamic Marketing pp.1-14
2020 Corporate brand image of Islamic bank in Malaysia: antecedents and consequence. International Journal of Management Studies , 27 (1) pp.49-72
2020 The effect of multidimensional perceived value on customer loyalty towards retailers: the mediating role of customer satisfaction. Journal of Talent Development & Excellence , 12 (3s) pp.1763-1777
2019 Determining intention to buy air e-tickets in Malaysia. Management Science Letters , 9 (6) pp.933-944
2019 Risk reduction in online flight reservation: the role of information search. Journal of Reviews on Global Economics , 8 pp.886-899
2019 Persepsi masyarakat terhadap produk buatan penjara. Malaysia Correctional Journal , 3 pp.38-56
2019 Does the retail hypermarket satisfy customers? market assessment in Malaysia. Journal of International Business and Management , 2 (3) pp.1-12
2018 Measuring the corporate brand image of Islamic banking institutions. The Journal of Social Sciences Research , Special Issue (2) pp.14-21
2018 International students’ satisfaction towards internet banking at International Islamic University Malaysia: a qualitative study. Journal of International Business and Management , 1 (1) pp.1-14
2017 Service quality, value, satisfaction and future intention in medical tourism. Journal of Tourism, Hospitality, and Culinary Arts , 9 (3) pp.42-53
2017 The effect of consumer perceptions towards intention to buy air tickets online in Malaysia. Journal of Global Business and Social Entrepreneurship , 3 (5) pp.86-96
2017 An approach to Islamic consumerism and its implications on marketing mix. Intellectual Discourse , 25 (1) pp.137-154
2016 Consumers’ loyalty toward Islamic banking system: does halal brand awareness matter?. International Journal of Economics, Management and Accounting , 24 (2) pp.209-226
2016 Measuring halal brand association (HalBA) for Islamic banks. Journal of Islamic Marketing , 7 (3) pp.331-354
2006 Revisiting the relationship between organizational commitment and professional commitment: a case study of academicians in a private educational institution. Malaysian Management Journal , 10 (1&2) pp.1-17

Conference or Workshop Item

2021 Factors affecting attitudes towards using ride-sharing apps. In: The 18th Kuala Lumpur International Communication, Education, Language and Social Science Conference 2021 : Physical and Online Conference (KLiCELS18)
2018 Perceived spiritual brand attributes of Islamic banking institutions in Malaysia. In: The 8th International Conference on Postgraduate Education 2018
2018 Measuring the corporate brand image of Islamic banking institutions. In: 2nd Asia International Multidisciplinary Conference (AIMC 2018)
2016 The relationship marketing strategy to establish waqf in higher education institutions: Turkey experiences. In: International Symposium on Waqf and Higher Education (ISWHE 2016)
2016 Determining the intention to patronage Islamic brand restaurant: The moderating role of religiosity. In: Terengganu International Business and Economics Conference 2016 (TIBEC V)
2016 The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants. In: Regional Islamic Entrepreneurship and Business Conference (RIEBC 2016)
2015 Halal brand awareness influence on consumers’ loyalty towards Islamic banking system . In: Kuala Lumpur International Business and Social Science Research Conference (KLIBSRC) 2015
2010 The development of MHE brand equity from international students’ perspective. In: International Conference on Marketing (ICMAR 2010)

Book

2021 Reflections on humanizing education for Economics and Management Sciences. Kulliyyah of Economics and Management Sciences IIUM . ISBN 978-967-2621-92-8
2021 Economics and management sciences: reflections on humanizing education. Kulliyyah of Economics and Management Sciences IIUM . ISBN 978-967-26219-1-1
2021 Humanizing education reflection on concepts, attributes, roles and sustainability with selected attributes of true believers in the qur’an and sunnah. Meso Publishing . ISBN 978-967-19814-6-7
2021 Humanizing education reflection on incentives, personality, expectations, organizing and journey with selected attributes of true believers in the qur’an and sunnah. Meso Publishing . ISBN 978-967-19814-5-0

Book Section

2021 Humanizing Education through Consumerism Advocacy and Vegetable Garden Project. In: Humanizing education reflection on incentives, personality, expectations, organizing and journey with selected attributes of true believers in the Qur’an and Sunnah Meso Publishing . ISBN 978-967-19814-5-0 , pp.68-74
2021 Reflection on Edu-Action of the Prophetic Attributes with Ta’awun Approach. In: Humanizing education reflection on incentives, personality, expectations, organizing and journey with selected attributes of true believers in the Qur’an and Sunnah Meso Publishing . ISBN 978-967-19814-5-0 , pp.27-32
2021 Reflection of Sabr in Teaching Principles and Practice of Management. In: Humanizing education reflection on concepts, attributes, roles and sustainability with selected attributes of true believers in the Quran and Sunnah Meso Publishing . ISBN 978-967-19814-6-7 , pp.37-44
2021 Humanizing education with tazkiyah al-nafs – the roots of humanized education. In: Economics and Management Sciences: Reflections on Humanizing Education Kuliyyah of Economics and Management Sciences, International Islamic University Malaysia . ISBN 978-967-26219-1-1 , pp.10-15
2020 Profiling of entrepreneurs and SMEs: issues & challenges. In: Cross border SMEs: Malaysia & Indonesia UMY Press . ISBN 9786239168285 , pp.1-16
2020 Profile of MSMEs in East Java: challenges and prospects. In: Cross border SMEs: Malaysia & Indonesia UMY Press . ISBN 9786239168285 , pp.18-38