الباحثين

الباحثين

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z


Mazni Binti Saad
Associate Professor

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Staff Details

مجال التخصص

  • Economics, Business And Management ~ Economics, Business And Management ~ Human Resource Management (HRM) ~ Occupational Safety and Health
  • Economics, Business And Management ~ Economics, Business And Management ~ Tourism and Hospitality ~ Food and Hospitality Services
  • Economics, Business And Management ~ Economics, Business And Management ~ Operations Management ~ Total Quality Management

مسؤوليات التدريس

BEHAVIOUR AND SOCIAL ASPECTS OF TOURIST AND TRAVELER 2019/2020 2020/2021 2021/2022 2022/2023
FINAL YEAR PROJECT 2018/2019 2019/2020 2020/2021 2021/2022 2022/2023
HUMAN RESOURCE MANAGEMENT IN SERVICE ORGANISATION 2020/2021 2021/2022 2022/2023 2023/2024
INTERNSHIP 1 2018/2019 2019/2020 2020/2021 2021/2022
INTERNSHIP 2 2018/2019 2019/2020 2020/2021 2021/2022 2022/2023
INTRODUCTION TO HUMAN RESOURCE MANAGEMENT 2020/2021 2021/2022
PRINCIPLES AND PRACTICE OF MANAGEMENT 2020/2021
PRINCIPLES OF HOSPITALITY 2017/2018 2018/2019 2019/2020 2020/2021
PRINCIPLES OF TOURISM 2018/2019
PROFESSIONAL BUSINESS ETIQUETTE AND CUSTOMER SERVICE 2021/2022
PROFESSIONAL BUSINESS ETIQUETTE AND CUSTOMER SERVICE 2022/2023 2023/2024
PROFESSIONAL GROOMING 2023/2024
RESEARCH METHOD IN TOURISM AND HOSPITALITY 2018/2019 2019/2020 2020/2021 2021/2022
RESEARCH METHODOLOGY IN TOURISM AND HOSPITALITY 2022/2023
SAFETY AND RISK MANAGEMENT IN TOURISM 2021/2022 2022/2023 2023/2024
SERVICE MARKETING IN TOURISM AND HOSPITALITY 2022/2023
TOURISM INTERNSHIP 2022/2023
TOURISM PRODUCT PLANNING 2018/2019
TRANSPORTATION AND INFRASTRUCTURE IN TRAVEL AGENCY 2018/2019 2022/2023

المشاريع البحثية

In Progress
2021 - Present A STUDY ON THE USABILITY AND USER PREFERENCES OF MOBILE APPS IN PROMOTING AND MARKETING ARTS, CULTURAL AND HERITAGE COMMUNITY-BASED TOURISM PRODUCTS IN PERLIS
2021 - Present Assessing Potential Development of Islamic Tourism in Perlis
2021 - Present The examination of perception and association of authentic local food in Perlis among tourists and the people of Perlis for the purpose of food destination marketing
Unknown - Present The examination of perception and association of authentic local food in Perlis among tourists and the people of Perlis for the purpose of food destination marketing
Unknown - Present A STUDY ON THE USABILITY AND USER PREFERENCES OF MOBILE APPS IN PROMOTING AND MARKETING ARTS, CULTURAL AND HERITAGE COMMUNITY-BASED TOURISM PRODUCTS IN PERLIS
Unknown - Present Assessing Potential Development of Islamic Tourism in Perlis

المنشورات

Article
2021 Family Traditional Bakery Business Sustainability: An Analysis on its Contributing Success Factors. INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES , 11 (9) pp.244-260
2021 Consumer acceptance of nutritional dates seed innovation for a new ice cream flavor in Malaysia. International Journal of Business and Technopreneurship , 11 (2) pp.83-94
2021 Do consumption values in heritage food play a role in the development of behavioural intentions?. Journal of ASIAN Behavioural Studies (jABs , 6 (19) pp.1-14
2021 TTourism product quality perceptions and big spenders' travel intentions in Malaysia: a comparative study of Southeast Asian and Middle Eastern countries. Journal of Tourism, Hospitality & Culinary Arts (JTHCA) - Special Issue: Hospitality and Tourism Industry Survival – Critical Perspective on the Industry Recovery and Adaptation , 13 (3) pp.180-200
2021 Researching Kedah's Malay Heritage Food Tradition and Eating Culture. International Journal of Academic Research in Business and Social Sciences , 11 (16) pp.140-154
2021 The role of trust as a mediator on the effect of productivity in the fishing-industry supply chain performance in Riau, Indonesia. AACL Bioflux , 14 (4) pp.2317-2326
2021 The impact of university entities on students’ loyalty: the mediating role of student satisfaction. International Journal of Economics, Management and Accounting , 29 (1) pp.45-69
2021 Sustainable river: the role of non-structural measures and public outreach programmes. Asian Journal of Environment-Behaviour Studies s (ajE-Bs) , 6 (19 May / Aug 2021) pp.57-69
2020 Intensifying focus on service quality in higher education institutions: emotional and spiritual intelligence. Environment-Behaviour Proceedings Journal , 5 (15) pp.85-92
2020 A study on the economic potential of blood cockles (Anadara granosa) in Rokan Hilir, Riau Province, Indonesia. Aquaculture, Aquarium, Conservation & Legislation - International Journal of the Bioflux Society , 13 (3) pp.1504-1510
2020 Exploring host community perception of Panchor town for tourist destination based on social exchange theory. Asian Journal of Behavioural Studies , 5 (19) pp.1-10
2020 Moderating work efficiency and performance through best-practice certification: management’s perspective. International Journal of Economics, Management and Accounting , 28 (1 (2020)) pp.123-140
2020 Developing the rural town of Panchor into a future river-based tourism destination: host community perception. Environment-Behaviour Proceedings Journal , 5 (14) pp.155-161
2020 Assessing the use of linear regression analysis in examining service quality and customer satisfaction relationship in premium casual restaurants (PCR) in Subang Jaya (Klang Valley) Malaysia. Review of Integrative Business and Economics Research , 9 (2) pp.369-379
2019 Enriching the international tourist experience of local Malaysian cuisine and a guarantee of a purchase intention. Asian Journal of Behavioural Studies (AjBeS) , 4 (16 May/August) pp.33-48
2019 Food contact surfaces’ hidden secrets and food handlers’ state of readiness. Asian Journal of Quality of Life (AjQoL) , 4 (16 May/August) pp.1-15
2019 Best practices among 3rd Party Logistics (3PL) firms in Malaysia towards logistics performance. International Journal of Academic Research in Business & Social Sciences , 9 (5) pp.394-405
2019 Understanding the role of khalifa for the foundation of wizard khalifa tourism. International Journal of Human and Technology Interaction , 3 (2) pp.95-102
2019 Testing the mediating role of management commitment to enhancing workplace behaviour and personal compliance within the university environment. International Journal of Innovative Technology and Exploring Engineering (IJITEE) , 8 (8S) pp.446-453
2019 Building students’ loyalty through superior university entities. Malaysian journal of consumer and family economics , 22 (51) pp.161-174
2019 Communicating quality audit indicators for inbound tourism: a qualitative insight from Malaysian travel agencies. 29TH EBES Conference - Lisbon Proceedings Volume 3 , 3 pp.1759-1778
2019 Building a more intimate connection between spirituality and quality service performance at work. ASIA-PACIFIC MANAGEMENT ACCOUNTING JOURNAL , 14 (2) pp.79-103
2019 Building students' loyalty through superior university entities. Malaysian Journal of Consumer and Family Economics (MACFEA) , 22 (S1) pp.161-174
2019 The impact of Malaysian public sector in the relationship between transformational leadership styles and career development. Journal International Journal of Public Administration pp.1-10
2018 Is spiritual intelligence no longer relevant on business performance?. International Journal of Engineering & Technology , 7 (3.25) pp.27-31
2018 Temporary food handlers’ compliance with effective food-hygiene practices. Asian Journal of Behavioural Studies (AjBeS) , 3 (10) pp.167-174
2018 Working in private universities does emotional intelligence matter for job effectiveness. International Journal of Accounting, Finance and Business , 3 (10) pp.87-96
2018 Coming back for more quality learning experience. Asian Journal of Quality of Life (AjQoL , 3 (12) pp.23-32
2018 Enhancing regular monitoring of food-contact surface hygiene with rapid microbial kits. Asian Journal of Behavioural Studies (AjBeS) , 3 (11) pp.75-83
2018 Effect of spiritual intelligence on leadership effectiveness and food-hygiene practices. Journal of ASIAN Behavioural Studies (jABs) , 3 (10 (September/October)) pp.76-85
2018 Prioritizing safety training for a more personal compliance of a safe and healthy work environment among students and staff of higher education institutions of Selangor. International Journal of Engineering & Technology , 7 (3.30) pp.388-392

Conference or Workshop Item
2022 The effect of trust on the fishing industry supply chain performance in Rokan Hilir Regency Riau Province, Indonesia. In: 10th International and National Seminar on Fisheries and Marine Science, ISFM 2021
2021 Tourist satisfaction in aesthetic qualities of islands in East Coast region in Malaysia. In: 4th International Conference of Languages, Education and Tourism 2021
2021 APLIKASI MOODLE KIT MAYA MARI MEMINTAL DWIBAHASA. In: 2nd Malaysian Association of Applied Linguistics International Conference (MAALIC2021)
2021 Consumer Acceptance of Nutritional Dates Seed Innovation for a New Ice Cream Flavor in Malaysia. In: 1st International Conference on Business Innovation, Entrepreneurship and Technology (ICOBET) 2021
2021 Assessing the effectiveness of the non-structural measures for river cleaning. In: AMER International Conference on Quality of Life (AicQoL2021 Bukit Tinggi)
2021 The influence of Pahang heritage food on behavioural intentions among Malaysian domestic tourists. In: 9th AMER International Conference on Quality of Life (AicQoL2021 Bukit Tinggi)
2021 What matters for retirees to experience a great quality of life?. In: 9 th Asian Conference on Environment-Behaviour Studies
2021 Aesthetic Quality of Island Tourism in Malaysia's East Coast Region: Does Duration of Stay Matter in Satisfying Tourists?. In: Global Tourism Conference 2021: Building connections, Extending Adventures
2021 TOURISM PRODUCT QUALITY PERCEPTIONS AND BIG SPENDERS’ TRAVEL INTENTIONS IN MALAYSIA: A COMPARATIVE STUDY OF SOUTHEAST ASIAN AND MIDDLE EASTERN COUNTRIES. In: Global Tourism Conference 2021: Building Connections, Extending Adventures
2021 Aesthetic values of island tourism in Malaysia's east coast region: does duration of stay matter in satisfying tourists?. In: Global Tourism Conference (GTC) 2021
2020 The influence of tourist experience on destination loyalty to Islamic architectural sites in Putrajaya.. In: 2nd Research Colloquium on Tourism & Hospitality
2020 Tourists' experience on destination loyalty: a case study of Islamic architecture in Kuala Terengganu.. In: 2nd Research Colloquium on Tourism & Hospitality
2020 Determining of tourists' experience revisit intention to architectural mosques in Kuala Lumpur.. In: 2nd Research Colloquium on Tourism & Hospitality
2020 Tourists perception and satisfaction and towards local food in Muar, Johor.. In: 2nd Research Colloquium on Tourism & Hospitality
2020 Influence of travel and tour website on tourist behaviour to determine destination in Malaysia among IIUM students in Pagoh, Johor.. In: 2nd Research Colloquium on Tourism & Hospitality
2020 The perception of tourist on the turtle conservation in Malacca.. In: 2nd Research Colloquium on Tourism & Hospitality
2020 Perception of old shop houses owners and community attachment towards the conservation of old shop houses in Muar town, Johor.. In: 2nd Research Colloquium on Tourism & Hospitality
2020 Residents’ perception on the commercialization of turtle conservation centre in Melaka.. In: 2nd Research Colloquium on Tourism & Hospitality
2020 Sustainable tourism development in Muar.. In: 2nd Research Colloquium on Tourism & Hospitality
2020 Exploring the potential of rendang as local food heritage of Negeri Sembilan.. In: 2nd Research Colloquium on Tourism & Hospitality
2020 The acceptance of satay innovation for domestic tourism.. In: 2nd Research Colloquium on Tourism & Hospitality
2020 Job burnout among employees in food and beverage industry in Klang Valley. In: 2nd Research Colloquium on Tourism & Hospitality
2020 Film-induced tourism: push and pull motivation factors of local young travelers to visit film locations in Malaysia. In: 2nd Research Colloquium on Tourism & Hospitality
2020 The potential of developing heritage based tourism in Kluang, Johor: SWOT analysis. In: 2nd Research Colloquium on Tourism & Hospitality
2020 Tourists perception and satisfaction and towards local food in Muar, Johor. In: 2nd Research Colloquium on Tourism & Hospitality
2020 Intensifying focus on service quality in higher education institutions: the effect of emotional and spiritual intelligence. In: AIVCE-BS (AMER ABRA International Virtual Conference on Environment-Behaviour Studies
2019 Food-hygiene at on-site premises in Perak and Selangor: Are we ready for self-regulatory practices?. In: 7th AMER International Conference on Quality of Life (AicQoL2019)
2019 Service quality and customer satisfaction in relationship in casual western dining restaurants in Malaysia. In: The 18th Asia Pacific Forum for Graduate Students Research in Tourism
2019 Empowering employees with spiritual intelligence for higher quality food-hygiene practices and food service performance of on-premise caterers. In: 1st International Postgraduate Conference on Mechanical Engineering (ICPME) 2018
2019 Plastic obsession among Malaysian tourists: how far is it true?. In: 3rd International Language & Tourism Conference 2019
2019 Brand experience and brand trust: an impact towards customer brand loyalty in theme park service industry. In: 1st Research Colloquium on Tourism & Hospitality
2019 Determining the main factors that influence for the tourist’s revisit intention in Melaka. In: 1st Research Colloquium on Tourism & Hospitality
2019 The effect of human resource practices towards business performance in transportation companies in Malaysia. In: 1st Research Colloquium on Tourism & Hospitality
2019 The effectiveness of travel blogs on consumers’ travel planning. In: 1st Research Colloquium on Tourism & Hospitality
2019 Factors that influence tourists visit intention to museums in Malacca. In: 1st Research Colloquium on Tourism & Hospitality
2019 A conceptual paper: the study of competencies of tourism students towards their work experience. In: 1st Research Colloquium on Tourism & Hospitality
2019 A study on determination of sports tourism preferences in Malaysia. In: 1st Research Colloquium on Tourism & Hospitality
2019 The impact of travel blog and vlog on travel decision making among university students. In: 1st Research Colloquium on Tourism & Hospitality
2019 The impact of monetary, accessibility, security towards religious tourism intention among Muslims youth. In: 1st Research Colloquium on Tourism & Hospitality
2019 Tourism students’ opinions on competencies and educational performance. In: 1st Research Colloquium on Tourism & Hospitality
2019 The influence of social media towards undergraduate students in Malaysia to travel: web 2.0. In: 1st Research Colloquium on Tourism & Hospitality
2019 The acceptance of gamified smart tourism application: mobile augmented reality in Malaysia's tourism. In: 1st Research Colloquium on Tourism & Hospitality
2019 Customer satisfaction towards service quality and company image offered by Air Asia. In: 3rd International Language & Tourism Conference 2019
2018 The impact of emotional intelligence on the job effectiveness of private university lecturers. In: International Conference on Business, Humanities and Education (ICBHE 2018)
2018 Best practices among 3rd third party logistics (3PL) firms towards logistics performance improvement in Malaysia. In: International Conference on Business, Accounting, Finance and Economics 2018
2018 Prioritizing safety training for a more personal compliance of a safe and healthy work environment among students and staff of higher education institutions of Selangor. In: 2nd Asia International Multidisciplinary Conference (AIMC 2018)
2018 Nurturing spirituality among private university lecturers for a higher quality service performance. In: AAGBS International Conference on Business Management 2018 (AiCoBM 2018)
2018 Building students’ loyalty through superior university entities. In: 2nd Arshad Ayub Graduate Business School International Conference on Business Management (AiCoBM) 2018
2018 Examining consumer acceptance towards innovation of nutritional food waste in Malaysia. In: The 22nd Malaysian Consumer and Family Economics Association (MACFEA) International Conference 2018 (MACFEA 2018)
2018 Re-evaluating the international tourists’ experience of local Malaysian food: what made them come back for a second taste?. In: 4th ABRA International Conference on Quality of Life (AQoL2018Istanbul)

Book
2021 Social aspects and behaviours of Southeast Asian tourists. Perpustakaan Negara Malaysia

Book Section
2022 South Korea film-induced tourism: the K-drama determinant for Malaysian tourist. In: Multidisciplinary perspectives on cross border trade and business IGI Global . ISBN 2327-3429 , pp.27-45
2021 Quality audit indicators for inbound tourism: a qualitative study on Malaysian travel agencies. In: Eurasian Business Perspectives: Proceedings of the 29th Eurasia Business and Economics Society Conference Springer Nature Switzerland AG . ISBN 9783030650841 , pp.201-216
2021 Acceptance of local community towards mosque tourism in Melaka strait. In: Mosque Tourism Research in Malaysia Kulliyyah of Languages and Management . ISBN 978-967-19255-7-7 , pp.1-7
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