Staff Directory


Nik Hziman B. Nik Mat

Academic Qualification

  • Doctor of Philosophy (Management) - Doctor of Philosophy, Universiti Kuala Lumpur (UNIKL)
  • Master of Science (Management) - Masters Degree, Universiti Utara Malaysia (UUM)
  • Diploma in Planting Industry Management - Diploma, Universiti Teknologi MARA (UiTM)

Nik Hziman B. Nik Mat (Dr.)

Assistant Professor
IIUM Gombak Campus

KULLIYYAH OF ECONOMICS AND MANAGEMENT SCIENCES

Other's position:

Chief Marketing Officer, Graduate School of Management


hziman@iium.edu.my
4720


Expert Profile


Dr. Nik Hziman Nik Mat has a Ph.D. in Management from the University Kuala Lumpur, and a Masters of Science, Management  from the Universiti Utara Malaysia. He specialises in the area of  Brand Equity of Public Universities, Brand performance, Public University Management  and Market Orientation. He attached to the Kulliyyah of Economics and Management Sciences, IIUM as an Asst. Professor. Dr. Nik Hziman teaches and supervises undergraduate and postgraduate students in the area of Marketing, Branding and Management


Teaching Responsibilities


CONSUMER BEHAVIOR 2022/2023 2021/2022
CONSUMER BEHAVIOUR 2021/2022
MARKETING PRINCIPLES 2022/2023 2021/2022 2020/2021 2019/2020
MOSQUE MANAGEMENT 2 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017
ORGANIZATIONAL BEHAVIOUR 2020/2021
SERVICES MARKETING 2022/2023 2021/2022


Award & Recognition


25 Mar, 2005 Excellent Service Award (Horizontal) - IIUM Quality Award University


Publications


Conference or Workshop Item

2021 The impact of university reputation on brand awareness/ association in Malaysian Higher Education institutions. In: 3rd International Conference on Contemporary Scholarship and Islam (ICONCSIS 3),
2021 The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia. In: The 9th International Islamic Economic System Conference 2021,
Book

2021 Responsible consumption and production: influence of Sejahtera consumerism in post pandemic Covid 19. Sejahtera Consumerism Department of Business Administration Kulliyyah of Economics and Management Sciences IIUM, ISBN: 978-967-26351-0-9
2021 Sejahtera consumerism in post pandemic covid-19 era. Meso Publishing, ISBN: 978-967-19814-3-6