Staff Directory

Nik Hziman B. Nik Mat

Academic Qualification

  • Doctor of Philosophy (Management) - Doctor of Philosophy, Universiti Kuala Lumpur (UNIKL)
  • Master of Science (Management) - Masters Degree, Universiti Utara Malaysia (UUM)
  • Diploma in Planting Industry Management - Diploma, Universiti Teknologi MARA (UiTM)

Nik Hziman B. Nik Mat (Dr.)

Assistant Professor
IIUM Gombak Campus


Other's position:

Deputy Dean, Kulliyyah of Economics and Management Sciences

Expert Profile

Dr. Nik Hziman Nik Mat has a Ph.D. in Management from the University Kuala Lumpur, and a Masters of Science, Management  from the Universiti Utara Malaysia. He specialises in the area of  Brand Equity of Public Universities, Brand performance, Public University Management  and Market Orientation. He attached to the Kulliyyah of Economics and Management Sciences, IIUM as an Asst. Professor. Dr. Nik Hziman teaches and supervises undergraduate and postgraduate students in the area of Marketing, Branding and Management

Teaching Responsibilities

CONSUMER BEHAVIOR 2023/2024 2022/2023 2021/2022
CONSUMER BEHAVIOUR 2022/2023 2021/2022
MARKETING PRINCIPLES 2022/2023 2021/2022 2020/2021 2019/2020
MOSQUE MANAGEMENT 2 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017
SERVICES MARKETING 2023/2024 2022/2023 2021/2022

Research Projects

No data
2023 - Present Framing the Concepts of I'tidal (Moderation) and Qana'ah (Contentment) Towards Promoting Responsible Consumption in Malaysia
2022 - Present Phase 1 of Prototype Development of Student-Centred Crowdfunding Platform for Entrepreneurship Project Activities

Award & Recognition

25 Mar, 2005 Excellent Service Award (Horizontal) - IIUM Quality Award University


Conference or Workshop Item

2021 The impact of university reputation on brand awareness/ association in Malaysian Higher Education institutions. In: 3rd International Conference on Contemporary Scholarship and Islam (ICONCSIS 3),
2021 The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia. In: The 9th International Islamic Economic System Conference 2021,

2021 Responsible consumption and production: influence of Sejahtera consumerism in post pandemic Covid 19. Sejahtera Consumerism Department of Business Administration Kulliyyah of Economics and Management Sciences IIUM, ISBN: 978-967-26351-0-9
2021 Sejahtera consumerism in post pandemic covid-19 era. Meso Publishing, ISBN: 978-967-19814-3-6