Staff Directory
Academic Qualification
- Doctor of Philosophy (Management) - Doctor of Philosophy, Universiti Kuala Lumpur (UNIKL)
- Master of Science (Management) - Masters Degree, Universiti Utara Malaysia (UUM)
- Diploma in Planting Industry Management - Diploma, Universiti Teknologi MARA (UiTM)
Nik Hziman B. Nik Mat (Dr.)
Assistant Professor
IIUM Gombak Campus
KULLIYYAH OF ECONOMICS AND MANAGEMENT SCIENCES
Other's position:
Chief Marketing Officer, Graduate School of Management
hziman@iium.edu.my
4720
Expert Profile
Dr. Nik Hziman Nik Mat has a Ph.D. in Management from the University Kuala Lumpur, and a Masters of Science, Management from the Universiti Utara Malaysia. He specialises in the area of Brand Equity of Public Universities, Brand performance, Public University Management and Market Orientation. He attached to the Kulliyyah of Economics and Management Sciences, IIUM as an Asst. Professor. Dr. Nik Hziman teaches and supervises undergraduate and postgraduate students in the area of Marketing, Branding and Management
Teaching Responsibilities
| CONSUMER BEHAVIOR | 2022/2023 2021/2022 |
| CONSUMER BEHAVIOUR | 2022/2023 2021/2022 |
| MARKETING PRINCIPLES | 2022/2023 2021/2022 2020/2021 2019/2020 |
| MOSQUE MANAGEMENT 2 | 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 |
| ORGANIZATIONAL BEHAVIOUR | 2020/2021 |
| SERVICES MARKETING | 2022/2023 2021/2022 |
Research Projects
Completed
| No data |
On-Going
| 2022 - Present | Phase 1 of Prototype Development of Student-Centred Crowdfunding Platform for Entrepreneurship Project Activities |
Award & Recognition
| 25 Mar, 2005 | Excellent Service Award (Horizontal) - IIUM Quality Award | University |
Publications
Conference or Workshop Item
| 2021 | The impact of university reputation on brand awareness/ association in Malaysian Higher Education institutions. In: 3rd International Conference on Contemporary Scholarship and Islam (ICONCSIS 3), |
| 2021 | The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia. In: The 9th International Islamic Economic System Conference 2021, |
Book
| 2021 | Responsible consumption and production: influence of Sejahtera consumerism in post pandemic Covid 19. Sejahtera Consumerism Department of Business Administration Kulliyyah of Economics and Management Sciences IIUM, ISBN: 978-967-26351-0-9 |
| 2021 | Sejahtera consumerism in post pandemic covid-19 era. Meso Publishing, ISBN: 978-967-19814-3-6 |