Staff Directory


A. K. M. Ahasanul Haque

Academic Qualification

  • Marketing - Doctor of Philosophy, Universiti Putra Malaysia (UPM)
  • Marketing - Masters Degree, Rajshashi University
  • Marketing - Bachelor Degree, Rajshashi University

A. K. M. Ahasanul Haque (Prof. Dr.)

Professor
IIUM Gombak Campus

KULLIYYAH OF ECONOMICS AND MANAGEMENT SCIENCES

ahasanul@iium.edu.my
4719


Expert Profile




Dr. Ahsanul Haque is a professor in Marketing, Department of Business Administration, International Islamic University Malaysia. He graduated from University of Rajshahi and obtained the PhD from Graduate School of Management (GSM) under University Putra Malaysia (UPM) in January 2001. His professional career as a Lecturer in Marketing at the Multimedia University Malaysia began from January 2001. Ahasanul achievements include publications of numerous books, book chapters, study modules supervision are remarkable. He has Published and presented papers at both local and international levels. At this stage he has published textbooks, research books, book chapters, and study modules. Moreover, he had published about significance number of research articles to international referred journal, including ISI, Scopus, Emerald, ABDC’s and others indexed and more also remarkable number of conference proceedings. He is editorial board member several international index journals. He has been awarded several times for outstanding research work locally and internationally, including Emerald Literati Award and British Publishing House. He supervised significance number of post-graduate research, such as PhD, DBA and Master students and also external examiner from reputable universities around the world. Since 2002, he involved many external research grants funded by local and international authority. Moreover, he involved quite number of consultancy projects including World Bank, Telekom, Z-consulting and many more. He is appointed adjunct professor, visiting professor and external assessor (curriculum development) several Institutes around the world. Additionally, appointed adjunct professor, visiting professor several universities and delivered as keynote speaker remarkable number of international conferences and symposium. His professional involvement in many international organizations including American Marketing Association (AMA), Institute of Marketing Malaysia, Academy of World Business and Marketing Management, World Business Institute (WBI), International Academy of Business and Economics Society (IABE) and other societies. He is awarded as a fellow member from Chartered Institute of Marketing (CIM) in UK and Malaysia. He showed research interest in the areas International marketing, Digital Marketing, consumer behavior, Internet Marketing, Islamic Marketing, and other Marketing and Management areas.   


Area of Specialisation


  • Economics, Business And Management ~ Economics, Business And Management ~ International Business ~ Other International Business n.e.c.
  • Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Consumer Behaviour 131


Professional Membership


  • 2017 - 2022: Member of Profesional Body / Association: (Associate Member), Institute of Marketing Malaysia (IMM)
  • 2018 - 2021: Member of Profesional Body / Association: (Fellow of Chartered Institute of Marketing, UK), Chartered Institute of Marketing (CIM)
  • 2018 - 2021: Member of Profesional Body / Association: (Fellow of Chartered Institute of Marketing, (UK)), Chartered Institute of Marketing (CIM)


Teaching Responsibilities


ISLAMIC MARKETING 2023/2024
MARKETING MANAGEMENT 2023/2024


Research Projects


Completed
2021 - 2023 ADVERTISING AND MAQASID SHARIAH: THE APPLICATION OF MAQASID SHARIAH PRINCIPLES IN ADVERTISING PRODUCTION
2021 - 2022 Empowering the community through sustainable health: An applied theory of Maqasid al-Shari?ah
2020 - 2022 Advertising: The Malaysian Perspective
2020 - 2022 Social Distancing Intention among University Students during Pandemic
2019 - 2020 2nd Cycle Grant for IIIT - IIUM Text Book Research Project (2019 -2020) (International Institute of Islamic Thought (IIIT) Grant): PRINCIPLES OF MARKETING FROM AN ISLAMIC PERSPECTIVE
2017 - 2017 Higher Education Quality Enhancement Project (HEQEP) Accounting
2017 - 2017 Higher Education Quality Enhancement Project (HEQEP) Business
2016 - 2020 Internet and Persons with Disabilities: Implication towards Digital Inclusion Policy
2016 - 2017 Manjung Blueprint
2015 - 2019 Novel Islamic Framework for Television Advertising of Halal Products in Muslim Countries
2015 - 2017 Towards Devising A Fundamental Theory of Islamic Advertising
2014 - 2018 Developing a Framework of Quality Pledge by Addressing the Influence of Millennial Personality
2013 - 2017 Islamic Tourism in Malaysia: The Involvement of Travel and Tour Business as a Stakeholder in Strategizing Travel Packages
2013 - 2014 Measuring Customer Satisfaction and Loyalty Towards Marketing Retail Strategy: An Emprical Study of Some Selected Hypermarkets in Malaysia
2012 - 2013 Islamic Tourism:A study on Malaysian travel and tour businesses
2012 - 2015 Factors Influencing Selection of Higher Learning Institutes: an Empirical Investigation on Higher Learning's Institutions in Malaysia
2011 - 2012 An Investigation On The Factors Influencing Students Choosing Sales As Their Career
2011 - 2014 The Effect of Green Marketing Campaigns on Malaysian Consumers' Behaviour towards Environmental Protection
2011 - 2013 The Perception of Young Muslim Users Toward Facebook As Social Network Service : A Study Of Malaysian Users Perspective
2011 - 2013 Assessing Export Performance of Malaysian Furniture Industries Products: Measure of Competitiveness
2010 - 2012 Advertisement Effectiveness and Choice of Fast Food Restaurant: An Exploratory Study of Malay Muslim Consumers
2010 - 2011 An empirical study of religiosity and ethnocentrism to Purchase foreign goods across Malay Muslim Consumers
2009 - 2011 Factors Influencing Choice Of Telecommunication service Providers and its Implication to Malaysian Customers
2008 - 2010 An Investigation of Advertising Practices Banking under shari'ah Observation
2007 - 2010 E-Commerce: The Study of the Perception of Malaysian Consumers towards Internet Banking System.
On-Going
2023 - Present Assessing Food Waste Minimization Behaviour of the Households Using Behavioural Economics' Tools and Maqasid Al-Shariah Perspectives - A Case of Klang Valley, Malaysia
2022 - Present Sustainable Food Security in Modern Framework for Optimal Nutritional Well-being of Malaysian
2019 - Present Acritical Success Model for Public-Private Partnership (PPP) Based Trust School Initiative
2014 - Present Market Assessment and Technology Commercialization of Bio-Chip Product for Food Security Detection


Award & Recognition


26 Nov, 2022 Outstanding Scientist Award - www.sciencefather.com International
23 Nov, 2021 Successful Academic People in Malaysia - British Publishing Academy, UK International
03 Jul, 2021 Highest Citation in Citation Index Journal Award - International Islamic University Malaysia University
18 Jun, 2020 Highest Citation in Citation Index Journal Award - International Islamic University Malaysia University
07 Feb, 2019 Best Academic Outstanding Performance - British Publishing House, UK International
12 Jul, 2018 Highest Citation in Citation Index Journal Award - International Islamic University Malaysia University
12 Jul, 2018 Rector's Award for Special Contribution - International Islamic University Malaysia University
10 May, 2018 Top 30 MyRA Contributor Award - International Islamic University Malaysia University
26 Feb, 2013 Best Paper Award - Third Asia pacific Business Research Conference Committee International
27 Sep, 2011 Best Paper Award - World Business, Economics and Finance Conference (WBEFC) Committee International
30 Nov, 2010 Best Paper Award - 1st International Conference on Islamic Marketing and Branding (ICIMB) International
10 May, 2010 Outstanding Researcher Award (University) - International Islamic University Malaysia University
02 Jan, 2010 Best Paper Award - Annual Asian Business Research Conference Committee International
07 Mar, 2007 Promising Researcher Award - International Islamic University Malaysia University
14 Mar, 2006 Promising Researcher Award - International Islamic University Malaysia University


Publications


Article

2023 Applied artificial intelligence: acceptance-intention-purchase and satisfaction on smartwatch usage in a Ghanaian context. Heliyon, 9 (8) pp. 1-24
2023 Bureaucratic behaviour, and its influence towards competitiveness – analysing the supply chain of Bangladeshi clothing industry. International Journal of Business and Society, 24 (1) pp. 506-522
2023 Determinants of instant messenger (IM) adoption and its effect on team performance: mediating role of knowledge creation and quality communication. PLOS ONE, () pp. 1-29
2023 Editorial: COVID-19 and entrepreneurial mindset. Frontiers in Psychology, 13 () pp. 1-2
2023 Exploring consumer-based brand equity in Bangladesh: a study on Bangladesh apparel industry. Journal of Pharmaceutical Negative Results, 14 (2) pp. 2044-2058
2023 Sustainable food security in modern framework for optimal nutritional well-being of Malaysians. International Journal of Innovative Research and Publications, 3 (8) pp. 12-24
2023 The effect of price fairness on negative consumption emotion of airline passengers. International Journal of Innovative Research and Publications, 3 (7) pp. 1-14
2023 The effect of price fairness on negative consumption emotion of airline passengers. International Journal of Innovative Research and Publications (IJIRP), 3 (7) pp. 1-14
2023 The effects of positive electronic word-of-mouth on purchase intention of Malaysian consumers. International Journal of Innovative Research and Publications, 3 (8) pp. 25-39
2023 What factors influence tourists’ decision to visit ecotourism destinations in Bangladesh?. GeoJournal of Tourism and Geosites, 47 (2) pp. 584-595
2022 Assessing the impact of internal branding on organizational citizenship behavior among hotel employees in Bangladesh. Pacific Business Review (International), 14 (8) pp. 46-61
2022 Customer loyalty for retailers’ growth in Bangladesh: do retailer qualities (attributes and awareness) influence satisfaction and loyalty?. International Journal of Quality and Innovation, 6 (2) pp. 231-252
2022 Customer perceptions of value, satisfaction, and loyalty in the social media era: insights from electrical home appliances in an emerging economy. International Journal of Quality and Innovation, 6 (2) pp. 190-230
2022 Empirical analysis to the factors impact on succession process of the family-owned businesses in Bangladesh, moderating role of education. International Journal of Business Innovation and Research, 28 (2) pp. 162-179
2022 Evaluating dimensions of destination image for selection of ecotourism destination in Bangladesh. International Journal of Innovative Research and Publications, 2 (6) pp. 12-28
2022 Factors influencing job satisfaction of private commercial bank- employees in Bangladesh. International Journal of Innovative Research and Publications, 2 (5) pp. 34-57
2022 Green human resource management practices and millennial employees' retention in small and medium enterprises: The moderating impact of creativity climate from a developing country perspective. Business Strategy and Development, 2022 () pp. 1-15
2022 Influence of cultural intelligence on socio-cultural adaptation for expatriate leaders in Malaysia. Asian Journal of Economics, Business and Accounting, 22 (21) pp. 98-111
2022 Instant Messenger (IM) adoption in the organizational setting; empirical evidence of the communication means for knowledge creation and group performance. Social Media + Society, () pp.
2022 Students’ satisfaction in campus cafeterias: an empirical study on public universities at Klang Valley in Malaysia. International Journal of Innovative Research and Publications, 2 (5) pp. 58-77
2022 The consequence of destination image on travel motivation: evidence from Bangladesh ecotourism. American Journal of Economics and Business Innovation (AJEBI), 1 (3) pp. 8-13
2022 The governance structure of microfinance institutions: a comparison of models of sustainability and their implication on outreach. Asian Journal of Economics, Business and Accounting, 22 (19) pp. 104-123
2022 The influence of knowledge, innovation compatibility and social influence on adoption of Halal cosmetics: an empirical evidence from Pakistan. International Journal of Innovative Research and Publications, 2 (5) pp. 1-17
2022 The study of the perception of diabetes mellitus among the people of Petaling Jaya in Malaysia. International Journal of Health Sciences, 6 (1) pp. 1263-1273
2022 Tracing the route to organisational performance through expatriate leadership effectiveness: the role of emotional, cultural and spiritual intelligence. Int. J. Business Excellence, () pp.
2021 Applied Artificial Intelligence and user satisfaction: Smartwatch usage for healthcare in Bangladesh during COVID-19. Technology in Society, 67 () pp. 1-18
2021 Configuring the effect of multidimensional retail service quality and perceived value on customer loyalty towards retailers in Malaysia: Mediated by customer satisfaction and trust. International Journal of Services and Operations Management, () pp.
2021 Determinants of customer loyalty for roadside restaurants in Malaysia: a structural equation modeling approach. International Journal of Innovative Research and Publications, 1 (1) pp. 43-56
2021 Determining consumers’ choice criteria for hospital services: a study among public, private and institutional hospitals. Turkish Journal of Physiotherapy and Rehabilitation, 32 (3) pp. 10718-10730
2021 Facility layout decision model for small and medium shopping mall. International Tourism and Hospitality Journal, 4 (3) pp. 1-11
2021 Factors affecting attitudes towards using Ride-Sharing Apps. International Journal of Business, Economics and Law, 25 (2) pp. 60-70
2021 Factors influencing student satisfaction towards distance learning Apps during the Coronavirus (Covid-19) pandemic in Malaysia. International Journal of Academic Research in Progressive Education and Development, 10 (2) pp. 245-260
2021 Graduate employability: perception of graduate students on soft skills towards employability in Bangladesh. Journal of International Business and Management, 4 (4) pp. 1-14
2021 Impact of physical distance and psychological distress on job turnover intention among front-line health workers during COVID-19 pandemic. Journal of Education for Business, 96 (8) pp. 1-15
2021 Impact of Strategic Locations on Customer Dynamics in Business Outlets: A Case by Observation Method. International Journal of Innovative Research and Publications, 1 (2) pp. 37-47
2021 Influences of need for uniqueness, social media and social peer on consumption status in generation y and z consumers in Turkey: the mediating role of social exclusion. Journal of Business Research, 136 () pp.
2021 Islamic values on buying intention towards suspecting haram-content beverage productsin muslim majority countries: developing a conceptual framework. Journal of Islamic Management Studies, 4 (2) pp. 18-25
2021 Moderating role of psychological empowerment on the relationship between green HRM practices and millennial employee retention in the hotel industry of Bangladesh. Business Strategy and Development, () pp. 1-13
2021 Students’ learning need and perceived value in selection of educational institutions mediated by satisfaction from edu-tourism context in Malaysia. International Journal of Innovative Research and Publications, 1 (1) pp. 12-25
2021 The effect of product photograph and information on digital apparel marketing. Pacific Business Review (International), 14 (2) pp. 1-14
2021 The moderating role of religious satisfaction on purchasing Over-The-Counter Medicines in Malaysia: an Islamic perspective. International Journal of Pharmaceutical Research, 13 (1) pp. 3193-3207
2021 The resilience of foreign remittances in the time of pandemic: Bangladesh perspective. International Journal of Innovative Research and Publications, 1 (2) pp. 29-36
2021 Tourists behavioral intention to visit halal tourism destination: an empirical study on muslim tourists in Malaysia. International Fellowship Journal of Interdisciplinary Research, 1 (1) pp. 1-18
2021 What make intention halal food consumption? Study on Turkey’s consumers’ perspective. Psychology and Education Journal, 58 (2) pp. 10082-10092
2020 An exploration of the youth’s perception toward social entrepreneurship development: evidence from Bangladesh. JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen, () pp. 88-104
2020 Assessment of Islamic microfinance on poverty reduction in Bangladesh. International Journal Islamic Marketing and Branding, 5 (4) pp. 326-346
2020 Authentic leadership effect on pharmacists job stress and satisfaction during COVID-19 pandemic: Malaysian perspective. Talent Development and Excellence, 12 (3s) pp. 1824-1841
2020 Consumer behavior towards over the counter medicine purchase the extended theory of planned behaviour. Pakistan Journal of Medical and Health Sciences, 14 (3) pp. 1131-1139
2020 Consumers purchase intention of halal brand products in Bosnia and Herzegovina: extension version of theory planned behaviour. International Journal of Islamic Marketing and Branding, 5 (4) pp. 300-325
2020 Employees usage of communication technology during non-work hours: a study on higher educational institutions In Malaysia. International Journal of Advanced Science and Technology, 29 (9s) pp. 476-488
2020 Factors influencing the use of e-wallet as a payment method among Malaysian young adults. Journal of International Business and Management, 3 (2) pp. 1-12
2020 How to minimize the impact caused by global pandemic in Malaysia. International Journal of Business and Management, 4 (2) pp. 22-29
2020 Innovative management practices towards waste reduction in food service establishments of Klang Valley in Malaysia. International Journal of Education and Knowledge Management, 3 (3) pp. 1-12
2020 Measuring student satisfaction towards mobile service provider in Bangladesh: with special reference to Grameen phone limited. Journal of Xidian University, 14 (5) pp. 184-200
2020 Patients decision factors of alternative medicine purchase: an empirical investigation in Malaysia. International Journal of Pharmaceutical Research, 12 (3 (July-September)) pp. 614-622
2020 Purchase intention towards alternative medicine: a study from consumers’ perspective in Malaysia. Iranian Journal of Public Health, 49 (1) pp. 193-196
2020 The effect of multidimensional perceived value on customer loyalty towards retailers: the mediating role of customer satisfaction. Journal of Talent Development & Excellence, 12 (3s) pp. 1763-1777
2020 The effect of retail service quality on customer loyalty: the mediating role of customer satisfaction and trust. International Journal of Psychosocial Rehabilitation, 24 (6) pp. 12625-12640
2020 The effects of hedonic, utilitarian and social value on generation Z students’ towards e-shopping intention: a mediating role of e- satisfaction. Journal of Critical Reviews, 7 (10) pp. 231-238
2020 The effects of visual merchandising and price sensitivity on impulse purchase behaviour among young apparel shoppers in Bangladesh. International Journal of Business, Economics and Management, 7 (3) pp. 192-202
2020 The movement control order (MCO) for Covid-19 crisis and its impact on tourism and hospitality sector in Malaysia. International Tourism and Hospitality Journal, 3 (2) pp. 1-7
2020 Understanding social distancing intention among university students during Covid-19 outbreak: an application of protection motivation theory. Test Engineering and Management, 83 (5) pp. 16360 -16377
2020 What impact consumers’ negative eWOM purchase intention? Evidence from Malaysia. International Journal of Advanced Science and Technology, 29 (9s) pp. 310-325
2019 Adoption of instant messenger: an empirical investigation. Journal of Reviews on Global Economics, 8 () pp. 1024-1034
2019 Commodity and financial market trends and the growth of bank assets: the case of equity-based banking. Journal of International Business and Management (JIBM), 2 (4) pp. 1-12
2019 Competencies analysis for future employees to optimize organizational performance. The International Journal Of Business & Management, 7 (10) pp. 204-213
2019 Competitive advantages through IT-enabled Supply Chain Management (SCM) context. Polish Journal of Management Studies, 19 (1) pp. 464-474
2019 Determining intention to buy air e-tickets in Malaysia. Management Science Letters, 9 (6) pp. 933-944
2019 Does the retail hypermarket satisfy customers? market assessment in Malaysia. Journal of International Business and Management, 2 (3) pp. 1-12
2019 Elements of advertisement and their impact on buying behaviour: A study of skincare products in Malaysia. Management Science Letters, 9 (10) pp. 1519-1528
2019 Factors affecting purchase behaviour of Shariah compliant hotels: a study from Muslim consumers’ perspective. International Journal of Islamic Marketing and Branding, 4 (2) pp. 104-123
2019 Impact of ecological factors on nationwide supply chain performance. Ekoloji, 28 (27) pp. 695-704
2019 Measuring perceptions of Muslim consumers toward income tax rebate over zakat on income in Malaysia. Journal of Islamic Marketing, 11 (2) pp. 368-392
2019 Muslim consumers’ purchase behavior towards shariah compliant hotels in Malaysia. Vidyodaya Journal of Management, 5 (1) pp. 121-138
2019 Pharmaceutical marketing ethics in healthcare quality for patient satisfaction: an Islamic approach. International Journal of Pharmaceutical Research, 11 (1) pp. 1688-1697
2019 Risk reduction in online flight reservation: the role of information search. Journal of Reviews on Global Economics, 8 () pp. 886-899
2019 Soft skills practiced by managers for employee job performance in Ready Made Garments (RMG) sector of Bangladesh. Journal of International Business and Management (JIBM), 2 (4) pp. 1-15
2019 The effect of customer satisfaction on customer loyalty in the motor industry. Opcion, 35 (Special issue 21) pp. 947-963
2019 Validating Technology-Organization Environment (TOE) framework in web 2.0 adoption in supply chain management. Industrial Engineering & Management Systems, 18 (3) pp. 482-494
2019 Web-based marketing communication to develop brand image and brand equity of higher educational institutions: a structural equation modelling approach. GLOBAL KNOWLEDGE MEMORY AND COMMUNICATION, () pp. 1-19
2018 An exploratory study toward understanding social entrepreneurial intention. Journal of International Business and Management, 1 (3) pp. 1-16
2018 An investigation customer satisfaction towards online banking services in Bangladesh. Malaysian Management Review (MMR), 53 (1) pp. 1-13
2018 Communicating shari’ah-compliant brands of tourism in Malaysia. The Malaysian Journal of Consumer and Family Economics (MAJCAFE), 22 (Special Issue) pp. 15-28
2018 Determinants of Tunisian consumer purchase intention halal certified products: a qualitative study. International Tourism and Hospitality Journal, 1 (3) pp. 1-16
2018 Exploring factors of adult disabilities satisfaction towards motives of internet use in Malaysia. International Journal for Studies on Children, Women, Elderly And Disabled, 4 () pp. 251-259
2018 Factors affecting international students’ level of satisfaction towards selected public higher learning institutions in Malaysia. International Journal of Education and Knowledge Management (IJEKM), 1 (3) pp. 1-19
2018 Factors determinant of patients’ satisfaction towards health tourism in Malaysia. International Tourism and Hospitality Journal, 1 (1) pp. 1-18
2018 Factors influencing digital skill competencies among persons with disabilities in Malaysia. Human Communication A Journal of the Pacific and Asian Communication Association, 1 (2) pp. 54-72
2018 International students’ satisfaction towards internet banking at International Islamic University Malaysia: a qualitative study. Journal of International Business and Management, 1 (1) pp. 1-14
2018 Measuring consumers' understanding of green marketing objective and concept in relation to environmental protection. Advanced Science Letters, 24 (5) pp. 3310-3316
2018 Measuring consumers’ understanding of green marketing objective and concept in relation to environmental protection. Advanced Science Letters, 24 (5) pp. 3310-3316
2018 Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia. Management Science Letters, 8 (12) pp. 1305-1318
2018 The determinant factors that influence customers’ behavioral intention in property. Asian Journal of Behavioural Studies, 3 (12 (July/August)) pp. 161-172
2018 The effect of destination image and personality towards destination choice: a study of Maldives. International Journal of Management and Business Research, 8 (3) pp. 237-250
2017 An approach to Islamic consumerism and its implications on marketing mix. Intellectual Discourse, 25 (1) pp. 137-154
2017 Beliefs about Islamic advertising: an exploratory study in Malaysia. Journal of Islamic Marketing, 8 (3) pp. 409-429
2017 Customer-based brand equity model for the Shariah-compliant tourism: a conceptual model from the Muslim tourists’ perspective. Advanced Science Letters, 23 (9) pp. 8541-8546
2017 Customers’ perception towards ethical advertisements: the mediating role of religiosity from the Malaysian perspective. Advanced Science Letters, 23 (9) pp. 8535-8540
2017 Developing outbound strategic Islamic tour packages of Malaysia: roles of gender and race. Advanced Science Letters, 23 (9) pp. 8535-8540
2017 Factors affecting the intention to become an entrepreneur: A study from Bangladeshi business graduates' perspective. International Journal of Engineering and Information Systems, 1 (6) pp. 10-19
2017 Factors influencing in selection of online banking products: a conceptual paper on Bangladeshi customer. Pratibimba, 17 (2) pp. 23-32
2017 Factors influencing selection of higher learning institutes: An empirical investigation in Bangladesh. Actual Problems Of Economics, 10 (196) pp. 27-37
2017 Firm export market performance: the case in Uganda. Journal of Business and Policy Research, 12 (1) pp. 54-71
2017 Islamizing and internationalizing higher education and satisfaction: a case study from international muslim student perspective. Malaysian Management Review, 52 (1) pp. 25-44
2017 Measuring the impact of marketing capability and market control beliefs on marketing strategy intention: a study on travel and tour agents in Malaysia. International Journal of Islamic Marketing and Branding, 2 (2) pp. 134-155
2017 Satisfaction of E-banking transaction towards international buyers of garment products in Bangladesh: a qualitative study. The SIJ Transactions on Industrial, Financial & Business Management, 5 (3) pp. 57-63
2017 The Effect of activators on non-banking financial service receiving behavior in developing countries: An application of artificial neural network Neural Network. International Journal of Economic Research, 14 (5) pp. 41-56
2017 The effect of consumer perceptions towards intention to buy air tickets online in Malaysia. Journal of Global Business and Social Entrepreneurship, 3 (5) pp. 86-96
2016 Connection between TQM and HRM in the Malaysian private SMEs. Middle-East Journal of Scientific Research, 24 (10) pp. 3256-3262
2016 Developing web-based partner relationship management: An exploratory study of the application of web-based solutions by ICT companies in Malaysia, Ireland and the United Kingdom. Malaysian Management Review, 51 (1) pp. 67-87
2016 Factors affecting job satisfaction of female employees of private commercial banks in Bangladesh: an empirical investigation. Human Resource Management Research, 6 (3) pp. 65-72
2016 The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty:some insights from Malaysia. Procedia Economics and Finance, 37 () pp. 432-438
2016 The influence of personality traits towards quality pledge. Procedia Economics and Finance, 37 () pp. 73-79
2016 The mediating influence of service failure explanation on customer repurchase intention through customers satisfaction. International Journal of Quality and Service Sciences, 8 (4) pp. 516 -535
2015 Key success factors of online food ordering services: an empirical study. Malaysian Management Review, 50 (2) pp. 19-36
2015 Moderating effect of income on the service environment and customers’ behavioral intention. Procedia Social and Behavioral Sciences, 170 (na) pp. 596-604
2015 Multiple halal logos and Malays’ beliefs: a case of mixed signals. International Food Research Journal, 22 (4) pp. 1727-1735
2015 Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia. Journal of Islamic Marketing, 6 (1) pp. 133-147
2015 Purchase intention of foreign products: a study on Bangladeshi consumer perspective. Sage Open Journal, (April ) pp. 1-12
2015 The effect of country of origin image, ethnocentrism, and religiosity on purchase intentions: an empirical investigation on Bangladeshi consumers. Indian Journal of Marketing, 45 (10) pp. 23-35
2015 The impact of work autonomy on job satisfaction of academic staff: an empirical examination of government universities in Sri Lanka. International Journal of Recent Advances in Organizational Behaviour and Decision Sciences, 1 (4) pp. 575-586
2015 Using facebook as an alternative learning tool in Malaysian Higher Learning Institutions: a structural equation modeling approach. International Scholarly and Scientific Research & Innovation, 9 (5) pp. 1568-1575
2014 Antecedents of the use of online banking by students in Malaysia: extended TAM validated through SEM. International Business Management, 8 (5) pp. 277-284
2014 Exploring the brand image of an Islamic higher educational institution: a qualitative approach. Middle East Journal of Business, 9 (2) pp. 35-40
2014 Export performance Malaysian furniture industry: rethinking competitiveness. Middle East Journal of Business, 9 (1) pp. 33-40
2014 Factors affecting customer loyalty through satisfaction towards retail marketing strategy: an exploratory investigation on Malaysian hypermarkets. Australian Journal of Basic and Applied Sciences, 8 (7) pp. 304-322
2014 Factors affecting the attractiveness of medical tourism destination: an empirical study on India. Iranian Journal Public Health, 43 (7) pp. 867-876
2014 Gaining of competitive advantage of Malaysian telecommunication products: measure of competitiveness. International Review of Business Research Papers, 10 (2) pp. 27-45
2014 Total quality management practices in the Islamic banking industry : comparison between Bangladesh and Malaysian Islamic bank. International Journal of Ethics in Social Sciences, 2 (1) pp. 5-18
2014 Training program effectiveness of service initiators: measuring perception of female employees of bank using logistic approach. Asian Research Journal of Business Management, 2 (1) pp. 98-108
2013 Customer’s perception towards buying Chinese products: an empirical investigation in Malaysia. World Applied Sciences Journal , 2 (2) pp. 152-160
2013 Customers’ perception towards buying Chinese products: an empirical investigation in Malaysia. World Applied Sciences Journal , 22 (2) pp. 152-160
2013 Effectiveness of facebook towards online brand awareness : a study on Malaysian facebook users perspective. Australian Journal of Basic and Applied Sciences, 7 (2) pp. 197-203
2013 Exploring critical factors of tourist satisfaction: a study on Islamic tourists destinations in Malaysia. Actual Problems of Economics, 146 (8) pp. 486-896
2013 Export performance of Malaysian furniture industry: rethinking competitiveness. Middle East Journal of Business, 9 (1) pp. 33-40
2013 Internet technology, CRM and customer loyalty: customer retention and satisfaction perspective. Middle-East Journal of Scientific Research, 14 (1) pp. 79-92
2013 Malaysian users’ perception towards facebook as a social networking site. International Journal of Academic Research in Business and Social Sciences, 3 (1) pp. 119-129
2013 Online brand awareness: determining the relative importance of Facebook and other strategies among the Malaysian consumers. Information Management And Business Review, 5 (4) pp. 168-174
2013 Teachers’ perception towards total quality management practices in Malaysian Higher Learning Institutions. Creative Education, 4 (9B) pp. 35-40
2013 The impact of online customer experience (OCE) on service quality in Malaysia. World Applied Sciences Journal , 21 (11) pp. 1621-1631
2013 The roles of cues for assessing consumers perceived quality at the destination level. Journal of Basic and Applied Scientific Research, 3 (1) pp. 1133-1141
2013 The usage of social network as a marketing tool: Malaysian Muslim consumers’ perspective. International Journal of Academic Research in Economics and Management Sciences, 2 (1) pp. 93-102
2013 What makes tourists satisfied? an empirical study on Malaysian Islamic tourist destination. Middle East Journal of Scientific Research (MEJSR), 14 (12) pp. 1631-1637
2012 An analysis of the labour market and its policy of Bangladesh. International Journal of Management Research and Review, 2 (7) pp. 1104-1131
2012 Critical factors for developing brand equity: an empirical investigation in Malaysia. IOSR Journal of Business and Management, 1 (4) pp. 13-20
2012 Critical ivestigation on adoption of e-business towards Malaysian organizational perspective. Journal of Basic and Applied Scientific Research, 2 (10) pp. 10440-10449
2012 Environmental and social performance disclosure and shareholders’ wealth- a perspective from Malaysian companies . Australian Journal of Business and Management Research, 1 (12) pp. 33-41
2012 Exploring the relationship between religiosity, ethnocentrism and corporate image: young Muslim consumers perspective. Journal of Business and Policy Research, 7 (1) pp. 60-71
2012 Issues of consumerism in Bangladesh: present status and challenges. International Journal of Scientific and Research Publications, 2 (3) pp. 1-7
2012 Measuring students’ perception towards university selection: an empirical investigation on Malaysian postgraduate students. International Journal of Research In Commerce, Economics & Management, 2 (9) pp. 13-20
2012 Relationship recovery: an integrated conceptual framework. Research Journal of Social Science and Management, 1 (12) pp. 60-75
2012 Service quality and consumer purchasing intention toward online ticketing: an empirical study in Iran. International Proceedings of Economic Development and Research, 38 () pp. 150-154
2012 Service quality and influencing factor on consumer purchase intention of online ticketing: an empirical study in Iran. Business Management Dynamics, 1 (7) pp. 22-30
2012 Tactics, strategies and outcomes of relationship retailing in Bangladesh. Business and Social Science Review (BSSR), 1 (11) pp. 18-34
2012 The effect of different media ads on consumer’s purchase intension: a pragmatic exploration on the Bangladeshi fast food industry. International Journal of Management and Business Affairs, 2 (3) pp. 1-14
2012 The impact of customer perceived service quality on customer satisfaction for private health centre in Malaysia: a structural equation modeling approach. Information Management And Business Review, 4 (5) pp. 257-267
2012 Voluntary sustainability disclosure, revenue, and shareholders wealth- a perspective from Singaporean companies. Business Management Dynamics, 1 (9) pp. 6-12
2012 Women involvement in dry fish value chain approaches towards sustainable livelihood. Australian Journal of Business and Management Research, 1 (12) pp. 42-58
2011 An exploratory study on Malaysian consumer’s purchase intention: brand, quality and price perspective. Indian Journal of Commerce and Management Studies, 2 (5) pp. 1-11
2011 An exploratory study on the effect of morality, encouragement of good deeds and truthfulness appeal towards advertising practices by the restaurants in Dhaka City. International Journal of Contemporary Business Studies, 2 (6) pp. 6-17
2011 Application of ethics in small enterprise: an impiricial study on Dhaka city in Bangladesh. Prabandhan, 4 (3) pp. 1-11
2011 Assessing the impact of advertisement towards Malay consumers: an empirical study of fast food restaurants in Malaysia. Business Management Dynamics, 1 (2) pp. 39-53
2011 Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers. International Management Review, 7 (1) pp. 50-57
2011 Consumer attitudes toward foreign and Bangladeshi products: a focus group study on Bangladeshi consumers. Kegees Journal of Social Science, 3 (1) pp. 4-12
2011 Critical factors influencing advertising practices by Islamic banks: a study on Bangladeshi consumers. Commerce and Management Explorer, 1 (1) pp. 37-44
2011 Customer satisfaction mobile phone services: an empirical study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh. International Business Management, 5 (3) pp. 140-150
2011 Exploring critical factors choice of piracy products: an empirical investigation on Malaysian customers’. European Journal of Economics, Finance and Administrative Sciences, (30) pp. 84-94
2011 Factors influencing employee performance in the organization: an exploratory study of private organization in Bangladesh . International Journal of Contemporary Business Studies, 2 (2) pp. 25-39
2011 Factors influencing purchase of foreign goods by Malay Muslim consumers: a structural equation modelling approach on religiosity and ethnocentrism perspectives. The Social Sciences, 6 (6) pp. 420-428
2011 Organizational politics on employee performance: an exploratory study on readymade garments employees in Bangladesh. Business Strategy Series, 12 (3) pp. 146-155
2011 Organizational polities on employee performance: an exploratory study on ready made garments employees in Bangladesh . Business strategy series, 12 (3) pp. 146-155
2011 Purchasing behavior for pirated products: a structural equation modeling approach on Bangladeshi consumers. Journal of Management Research, 11 (1) pp. 48-58
2011 Religiosity, ethnocentrism end corporate image towards the perception of young muslim consumers: structural equation modelling approach. European Journal of Social Sciences, 23 (1) pp. 98-108
2010 An empirical study towards consumer perception in selecting mobile telecom service providers in Malaysia. Journal of Management & Science, 8 () pp. 4-22
2010 Critical factors for diffusion of web technologies for supply chain management functions: Malaysian perspective. European Journal of Social Sciences, 12 (3) pp. 490-505
2010 Exploring critical factors influencing tourists’ perception in selection of destination: structural equation modelling approach on Bangladeshi market. Pratibimba Journal, 10 (2) pp. 7-17
2010 Exploring influencing factors for the selection of mobile phone service providers: A structural equational modeling (SEM) approach on Malaysian consumers. African Journal of Business Management, 4 (13) pp. 2885-2898
2010 Factor influencing Malay Muslim consumers's to purchase foreign goods: a structural equation modelling approach religiosity and enthnocentrism perspectives . Journal of International Business Ethics, 3 (1) pp. 30-40
2010 Factors determinants the choice of mobile service providers: structural equation modeling approach on Bangladeshi consumers. Business and Economics Research Journal, 1 (3) pp. 17-34
2010 Factors influencing consumer ethical decision making of purchasing pirated software: structural equation modelling on Malaysian consumer . Journal of International Business Ethics, 3 (1) pp. 30-40
2010 Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’. JM International Journal of Management Research (JMIJMR), 1 (1) pp. 88-99
2010 Is Bangladeshi RMG sector fit in the global apparel business? analyses the supply chain management. South East Asian Journal of Management, 4 (1) pp. 53-72
2010 Islamic banking in Malaysia: a study of attitudinal differences of Malaysian customers. European Journal of Economics, Finance and Administrative Sciences, 18 () pp. 7-18
2010 Service quality and customer behavioural intention: a study on Malaysian telecommunication industry. Kegess Journal of Social Sciences, 2 (1) pp. 37-49
2010 Shariah observation advertising practices of Bank Muamalat in Malaysia. Journal of Islamic Marketing, 1 (1) pp. 70-77
2009 Advertising practices and promotion in the Islamic World under the Shariah observation: a case study on Bank Islam in Malaysia. Indian Journal of Marketing, 39 (5) pp. 35-40
2009 Dynamic model for price of wheat in Bangladesh. European Journal of Social Sciences, 10 (2) pp. 254-263
2009 Electronic transaction of internet banking and its perception of Malaysian online customers. African Journal of Business Management, 3 () pp. 248-259
2009 Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia . Journal of Management Research, 9 (3) pp. 248-259
2009 Factor influences selection of Islamic banking: a study on Malaysian customer preferences. American Journal of Applied Sciences , 6 (5) pp. 922-928
2009 Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia . Advances in Management, 2 (5) pp. 43-49
2009 Factors determinate customer shopping behaviour through Internet: the Malaysian case. Australian Journal of Basic and Applied Sciences, 3 (4) pp. 3452-3463
2009 Factors influencing buying behavior of piracy products and its impact to Malaysian market. International Review of Business Research Papers, 5 (2) pp. 383-401
2009 Issues of E-banking transaction: An empirical investigation on Malaysian customers perception. Journal of Applied Sciences, 9 (10) pp. 1870-1879
2009 Lead time management in the garment sector of Bangladesh: an avenues for survival and growth . European Journal of Scientific Research, 33 (4) pp. 617-629
2009 Prospects of 3G service: a study on Malaysian customer perspectives. Pratibimba - The Journal of IMIS, 9 (1) pp. 7-34
Conference or Workshop Item

2022 Health tourism in Malaysia: the winds of reformation. In: 7th International Health Sciences and Management Conference,
2022 Integrated effects of marketing stimuli towards gaining competitive supply-chain of grocery products: the Palestine market experience. In: GIMAC 13:13 th Global Islamic Marketing Conference to be held in Istanbul-Turkey, Oct 18-20, 2022.,
2022 The concern of COVID-19 and Islamisation: an implication of religious attitude for the development of tourism sector in Malaysia. In: 4th UUM International Islamic Business Management Conference,
2022 The impact of perceived value on customer loyalty towards private commercial banks in Bangladesh: the mediating role of customer satisfaction. In: 13th Global Islamic Marketing Conference,
2022 What makes customer purchase intention for hypermarket products in Malaysia?. In: 2nd IOU Conference on Research & Integrated Sciences (IOUCRIS) 26-27 August 2022,
2021 Customer purchase intention on counterfeit mobile phone in Malaysia. In: i-CLaS 2021, UiTM International Conference on Law & Society 2021 E,
2021 Factors affecting attitudes towards using ride-sharing apps. In: The 18th Kuala Lumpur International Communication, Education, Language and Social Science Conference 2021 : Physical and Online Conference (KLiCELS18),
2021 Impact of physical distance on student’s internship and employment opportunity during Covid-19 pandemic in Malaysia. In: i-CLaS 2021 UiTM International Conference on Law & Society 2021,
2020 Challenging and solutions in attracting and retaining millennial employees during environmental disruption: a developing country perspective. In: 8th Gadjah Mada International Conference on Economics and Business (GAMAICEB) in collaboration with 5 th Gadjah Mada International Conference on Islamic (GAMAICI) on Economics and Development, Accounting and Finance, and Business Research,
2020 Covid-19 and its socioeconomic impact. In: Webinar on Covid-19 and its socioeconomic impact,
2020 Halal supply chain during pandemic. In: Fifth Gadjah Mada International Conference on Islamic Business Research,
2020 Influence of affecting attributes on tourist behavioural intention to visit Malaysia as a halal tourism destination. In: The 2nd International Conference of World Academy of Islamic Management 2020,
2020 Muslim thoughts on Islamic advertising: the OIC perspective. In: WAPOR (World Association for Public Opinion Research ) Asia 3rd Annual Conference,
2020 The impact of employee job satisfaction on the relationship between HRM practices and organizational commitment: a conceptual study on RMG sector of Bangladesh. In: 8 th Gadjah Mada International Conference on Economics and Business (GAMAICEB) in collaboration with 5 th Gadjah Mada International Conference on Islamic (GAMAICI) on Economics and Development, Accounting and Finance, and Business Research,
2019 A conceptual paper on perception of society and social entrepreneurship intention among business graduates in Bangladesh moderated by innovation. In: IIUM International Conference on Business Management (IICBM 2019),
2019 Exploring students’ perception edu-tourism in Malaysia: an empirical study. In: 13th International Conference on Business Innovation for Inclusive Development,
2019 Factors influencing employee job satisfaction at commercial Banks in Bangladesh. In: International Conference on Business Management (IICBM 2019),
2019 Satisfaction level of students towards telecommunication service in Bangladesh. In: 13th International Conference on Business Innovation for Inclusive Development,
2019 The impact of negative e-WOM on consumers’ purchase intention: The Malaysian context. In: IIUM International Conference on Business Management (IICBM 2019),
2019 The impact of strategic human resource management to optimize organizational performance: application of competencies analysis. In: International Conference on Business Management (IICBM 2019),
2019 Urgency on developing social entrepreneurship for college students. In: International Conference on Education, Economic, Social Science and Humanities (ICEESSH),
2018 Factors influencing digital skill competencies among persons with disabilities in Malaysia. In: 12th Biennial Convention of the Pacific and Asian Communication (PACA): Communication and Industrial Revolution 4.0,
2018 Factors of adult disabilities satisfaction towards motives of internet use in Malaysia. In: 4th Putrajaya International Conference on Children, Women, Elderly and People with Disabilities (PICCWED 4) 2018,
2018 Family influence on disabled children exposure towards digital acceptance. In: 4th Putrajaya International Conference on Children, Women, Elderly and People with Disabilities (PICCWED 4) 2018,
2018 Gaining competitiveness advantage of Islamic credit card among Muslim customer in Malaysia. In: International Malaysia Halal Conference 2018 (IMHALAL2018),
2018 Higher education ethnography and satisfaction of international Muslim students: a focus on international vision and Islamisation. In: International Malaysia Halal Conference 2018 (IMHALAL2018),
2018 Internet and persons with disabilities: implication towards digital inclusion policy. In: MCMC Research Symposium: Maximising Individual and Societal Participation in the Digital Economy through Digital Inclusion 2018,
2018 Marketing, real estate & business management. In: 15th International Conference on Business Management 2018,
2018 Online services of commercial banks towards customer loyalty in Bangladesh. In: AIMC 2017 - Asia International Multidisciplinary Conference,
2018 Optimizing Southeast Asia student movement to face the ASEAN challenges. In: International Academic and Innovation Exchange 2018,
2018 Published in a good index journal. In: 15th International Conference on Business Management (ICBM),
2017 Determinants of quality pledge among five-star hoteliers: a PLS-SEM approach. In: 2017 2nd Recent Research in Social Sciences International Conference (SOCSIC 2017),
2017 Factors influencing in selection of Online banking products: a conceptual paper on Bangladeshi customer. In: International Conference "Sustainability: Innovations, Emerging Trends, and Practices" 2017,
2017 Influences of Islamized higher education in developing advertising perception towards Islamic clothing: a conceptual study on young Muslims in Malaysia. In: International Malaysia Halal Conference 2017 (IMHALAL 2017),
2017 Involvement of Islamic attributes in Shariah-compliant hospitality: a study on Muslim students in Malaysia. In: ASIA International Multidisciplinary Conference (AIMC 2017),
2017 Islamic leadership and employee satisfaction for developing world Islamic tourism: exploring a conceptual framework. In: International Malaysia Halal Conference 2017 (IMHALAL 2017),
2017 Measuring online services of Bangladeshi commercial banks and its impact on customer loyalty. In: ASIA International Multidisciplinary Conference (AIMC 2017),
2017 Roles of gender, race and years of operations in developing outbound strategic Islamic tour packages of Malaysia. In: 5th Global Conference on Business and Social Sciences on Contemporary Issues in Management and Social Sciences Research-CIMSSR-2017,
2017 The relationship between service experience equity and guests’ behavioral intention at eco-resorts: A study using PLS-SEM. In: 3rd ABRA International Conference on Quality of Life,
2016 A collection of Islamic advertising principles. In: 8th International Management and Accounting Conference (IMAC8) Leveraging Governance Towards Sustainability,
2016 Customer-based brand equity model for the Shariah-compliant tourism: A conceptual study from the international Muslim tourist perspective. In: 2nd Asia International Conference 2016,
2016 Empirical components of firm export market performance in Uganda: structural equation modelling (SEM) approach. In: 35th International Business Research Conference,
2016 Factors Influencing Customer Satisfaction towards E-shopping in Malaysia. In: The 27th International Business Information Management Association Conference,
2016 The impact of branding on SME performance. In: International Malaysia Halal Conference 2016 (IMhalal 2016),
2016 Towards devising a fundamental theory of Islamic advertising. In: International Malaysia Halal Conference 2016 (IMHALAL 2016),
2015 Perception of muslim consumers towards tax deduction through Zakat in malaysia: an empirical investigation on muslims in Malaysia . In: Conference on Shari'ah Oriented Public Policy in Islamic Economic System ,
2015 The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: some insights from Malaysia. In: 5th International Conference on Marketing and Retailing ,
2015 The influence of personality traits towards quality pledge . In: 5th International Conference on Marketing and Retailing ,
2014 A conceptual model to find the effectiveness of Islamic advertising. In: 2nd International Conference on Management from an Islamic Perspective (ICMIP-2 2014),
2014 Dimensions of ideal leadership: Prophet Muhammad (P) as the greatest leader. In: 2nd International Conference on Management from an Islamic Perspective (ICMIP-2 2014),
2014 Exploring customer service experience equity on the customers’ behavioral intention in tourism industry . In: The 2nd International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality 2014 (SERVE 2014) ,
2014 Exploring the role of religious motivation towards tourist satisfaction: a proposed Islamic tourism model from a Malaysian perspective. In: The 2nd International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality 2014 (SERVE 2014),
2014 Factors influencing the online book purchase behaviour: a conceptual map on Malaysian Muslim students. In: 2nd International Conference on Management from an Islamic Perspectives (ICMIP-2 2014),
2014 Understanding the effects of green marketing management on muslim consumers in Malaysia from and Islamic perspective. In: ICMIP 2 (International Conference Management from Islamic Perspective),
2013 Export performance of Malaysian Telecommunication products: market prospect and challenges. In: Third Asia pacific Business Research Conference,
2013 Factors influencing of tourist loyalty: a study on tourist destinations in Malaysia. In: Third Asia-Pacific Business Research Conference,
2012 Factors Influencing in Selection of MBA Programs: An Empirical Investigation in Malaysian Higher Learning’s Institutions. In: The 10th International Conference of the Academy of HRD (Asia Chapter),
2012 Service quality and consumer purchasing intention toward online ticketing: an empirical study in Iran. In: International Conference on Economics, Business Innovation (ICEBI 2012),
2012 The Application of Internet Technology, Imperatives in Enhancing Customer Relations: An Empirical Study in Iran. In: International Conference on Economics, Business and Innovation,
2011 Study on consumer perception towards online ticketing in Malaysia . In: International Research Conference and Colloquium,
2010 A study on advertising practices of Islamic banks in Malaysia: an empirical assessment under Islamic observation. In: International Conference on Marketing: Global Issues and Challenges,
2010 Corporate image of Islamic banks in Malaysia: an institutional theory approach. In: International Conference on Marketing: Global Issues and Challenges,
2010 Exploring critical factors for choice of mobile service providers and its effectiveness on Malaysian consumers. In: 4th Asian Business Research Conference,
Book

2022 Comparative assessment of export competitiveness. Amazon Publishing, ISBN:
2021 Economics and management sciences: reflections on humanizing education. Kulliyyah of Economics and Management Sciences IIUM, ISBN: 978-967-26219-1-1
2021 Humanizing education reflection on concepts, attributes, roles and sustainability with selected attributes of true believers in the qur’an and sunnah. Meso Publishing, ISBN: 978-967-19814-6-7
2021 Humanizing education reflection on incentives, personality, expectations, organizing and journey with selected attributes of true believers in the qur’an and sunnah. Meso Publishing, ISBN: 978-967-19814-5-0
2021 Principles of marketing: an Islamic perspective. International Institute of Islamic Thought (IIIT), IIUM, ISBN:
2021 Reflections on humanizing education for Economics and Management Sciences. Kulliyyah of Economics and Management Sciences IIUM, ISBN: 978-967-2621-92-8
2021 Responsible consumption and production: influence of Sejahtera consumerism in post pandemic Covid 19. Sejahtera Consumerism Department of Business Administration Kulliyyah of Economics and Management Sciences IIUM, ISBN: 978-967-26351-0-9
2021 Sejahtera consumerism in post pandemic covid-19 era. Meso Publishing, ISBN: 978-967-19814-3-6
2019 Food related life style. SHANLAX PUBLICATIONS, ISBN: 978-93-89146-24-0
2019 Missionary selling. SHANLAX PUBLICATIONS, ISBN: 978-93-88398-91-6
2019 Total Quality: The Beginner's Guide. SHANLAX PUBLICATIONS, ISBN: 978-93-88398-44-2
2017 Customer satisfaction and loyalty towards grocery stores in Palestine. IIUM Press, International Islamic University Malaysia, ISBN: 978-967-418-523-7
2017 The guests’ behavioral intention at eco-resorts in Malaysia. IIUM Press, International Islamic University Malaysia, ISBN: 978-967-418-524-4
2017 The mediating role of customer satisfaction towards customer loyalty in the Motor Takaful industry in Malaysia. IIUM Press, International Islamic University Malaysia, ISBN: 978-967-418-525-1
2016 Fundamentals of Islamic marketing from an Islamic perspective. International Council of Islamic Finance Educators (ICIFE), ISBN: 978-967-467-005-4
2013 Customers' perception towards cellular mobile telephone operators. ORIC Publication, ISBN: 978-0-9895590-0-3
2012 Reading on marketing theories: a practical approach on case studies. IIUM Press, ISBN: 9789674182069
Book Section

2022 Determinant Factors Influencing Sustainable Halal Supply Chain Management: An Islamic Viewpoint. In: Routledge Taylop & Francis Group, ISBN: , pp.
2022 E-marketing in Islamic markets. In: Springer, ISBN: 978-3-030-98159-4, pp. 109-124
2022 Empowering female doctors for sustainable health management in Bangladesh: a spiritual perspective. In: Routledge Taylop & Francis Group, ISBN: , pp.
2021 Humanising Education: The Guideline on Sejahtera Academic Framework (SAF) for Well-Being Community. In: Kulliyyah of Economics and Management Sciences, ISBN: 978-967-2621-92-8, pp. 39-46
2021 Humanizing education through Consumerism Advocacy and Vegetable Garden Project. In: Meso Publishing, ISBN: 978-967-19814-5-0, pp. 68-74
2021 Humanizing education with tazkiyah al-nafs – the roots of humanized education. In: Kuliyyah of Economics and Management Sciences, International Islamic University Malaysia, ISBN: 978-967-26219-1-1, pp. 10-15
2021 Humanizing education: gaining humanizing knowledge for food waste management in canteen and cafeteria: A study on sustainable prospect for food waste reduction in IIUM. In: Kulliyyah of Economics and Management Sciences, IIUM, ISBN: 978-967-26219-1-1, pp. 74-82
2021 Humanizing education: gaining humanizing knowledge for food waste management in canteen and cafeteria: A study on sustainable prospect for food waste reduction in IIUM. In: Kulliyyah of Economics and Management Sciences, IIUM, ISBN: 978-967-26219-1-1, pp. 74-82
2021 Reflection of Sabr in Teaching Principles and Practice of Management. In: Meso Publishing, ISBN: 978-967-19814-6-7, pp. 37-44
2021 Reflection on Edu-Action of the Prophetic Attributes with Ta’awun Approach. In: Meso Publishing, ISBN: 978-967-19814-5-0, pp. 27-32
2019 Contemporary Management and Science Issues in the Halal Industry. In: Springer Nature Singapore Pte Ltd., ISBN: , pp. 112-121
2018 Business trends and opportunities: the emerging markets of religious foods. In: Woodhead Publishing, Elsevier, ISBN: 978-0-08-101892-7, pp. 43-56
2018 Nutritional and health impacts of religious and vegetarian foods. In: Elsevier Publisher, ISBN: 978-0-08-101892-7, pp. 57-64
2017 A model of Islamic tourism towards religious motivation and tourist satisfaction in Malaysia. In: Springer Singapore, ISBN: 978-981-10-4189-1, pp. 153-168
2012 Case studies. In: IIUM Press, ISBN: 9789674182069, pp. 127-160
2012 Factors influencing consumer buying behaviour on electrical items: the Malaysian perspective. In: IIUM Press, ISBN: 9789674182069, pp. 11-26
2012 Malaysian customer's perception on e-ticketing for flight reservation . In: IIUM Press, ISBN: 9789674182069, pp. 121-126
2012 Shopping on the Internet: the influence of brand name on consumer's purchase decision. In: IIUM Press, ISBN: 9789674182069, pp. 87-95
2012 Strategy for consumer brand preferences. In: IIUM Press, ISBN: 9789674182069, pp. 1-10
2011 Advertising practices of Islamic banks in Malaysia: an empirical assessment under Islamic observation. In: IIUM Press, ISBN: 9789670225456, pp. 277-308
2011 Corporate image of Islamic banks in Malaysia : an institutional theory approach. In: IIUM Press, ISBN: 978-96-7022-545-6, pp. 175-206
Monograph

2012 Advertisement effectiveness and choice of fast food restaurant: an exploratory study of Malay Muslim consumers. In: s.n,
2012 An investigation on the factors influencing students choosing sales as their career. In: s.n,