Staff Directory


Zeti Azreen Binti Ahmad

Academic Qualification

  • Doctor of Philosophy - Doctor of Philosophy, University of Stirling
  • Master of Human Sciences (Communication) - Masters Degree, International Islamic University Malaysia
  • Bachelor of Human Sciences in Communication - Bachelor Degree, International Islamic University Malaysia

Zeti Azreen Binti Ahmad (Assoc. Prof. Dr.)

Associate Professor
IIUM Gombak Campus

KULLIYYAH OF ISLAMIC REVEALED KNOWLEDGE AND HUMAN SCIENCES

Other's position:

Head of Department, Kulliyyah of Islamic Revealed Knowledge and Human Sciences


azreen@iium.edu.my
5134


Expert Profile


Dr. Zeti Azreen Ahmad is currently an Assistant Professor and the Head of Department of Communication, Kulliyyah of Islamic Revealed Knowledge and Human Sciences, International Islamic University Malaysia (IIUM). She was a Senior Lecturer at Limkokwing University College of Creative Technology and HELP University prior to joining IIUM. She served as a Public Relations Coordinator at several non-profit organizations before joining academia.
Dr. Zeti Azreen Ahmad holds a B.HSc (Communication) and M.HSc (Communication) (International Islamic University Malaysia). She obtained her doctoral degree from Stirling University, Scotland. Her doctoral thesis was on Public Relations and Corporate Social Responsibility: Malaysian Perspectives. At present, she is engaged in several research projects on media and youth, social mobility study, public relations, new media and corporate social responsibility (CSR).


Area of Specialisation


  • Social Science ~ Social Science ~ Social Issues and Problems ~ Other Social Issues and Problems n.e.c. - PR and Corporate Social Responsibility (CSR), CSR and ethics, Critical PR


Professional Membership


  • 2018: Member of Profesional Body / Association: (Life member), Persatuan Pendidik Komunikasi Malaysia
  • 2021 - 2021: Member of Profesional Body / Association: (Member), World Association of Public Opinion Research Asia (WAPOR Asia)
  • 2021 - 2022: Member of Profesional Body / Association: (Member), IPRM


Teaching Responsibilities


ADVANCED PUBLIC RELATIONS 2018/2019 2019/2020
COMMUNICATION THEORY 2018/2019 2016/2017 2017/2018 2015/2016
CRISIS AND CHANGE 2021/2022
FINAL YEAR PROJECT I 2019/2020 2020/2021
FINAL YEAR PROJECT II 2020/2021 2019/2020
INTERNSHIP (ELECTRONIC MEDIA) 2019/2020 2015/2016 2014/2015
INTERNSHIP (JOURNALISM) 2019/2020 2015/2016
INTERNSHIP (ORGANIZATIONAL COMMUNICATION) 2015/2016 2019/2020
INTERNSHIP (PUBLIC RELATIONS) 2019/2020 2015/2016
INTRODUCTION TO MASS COMMUNICATION 2012/2013
INTRODUCTION TO PUBLIC RELATIONS 2012/2013 2013/2014 2016/2017 2014/2015 2015/2016 2017/2018
MUSLIM PRESS 2012/2013
ORGANIZATION COMMUNICATION: CASE STUDIES 2017/2018
PRACTICAL TRAINING 2019/2020 2021/2022 2020/2021
PRACTICUM 2014/2015 2006/2007 2007/2008 2015/2016
PRINCIPLES OF PUBLIC RELATIONS 2020/2021 2019/2020 2017/2018 2006/2007 2007/2008 2005/2006 2004/2005 2021/2022
PUBLIC RELATIONS CAMPAIGN STRATEGIES 2012/2013 2019/2020 2016/2017 2008/2009 2014/2015 2007/2008 2005/2006 2018/2019
PUBLIC RELATIONS: CASE STUDIES 2005/2006 2006/2007 2017/2018 2012/2013 2007/2008
PUBLIC RELATIONS: MEDIA & METHODS 2005/2006 2012/2013 2014/2015 2007/2008 2006/2007 2015/2016 2013/2014
QUALITATIVE COMMUNICATION INQUIRY 2020/2021 2018/2019
RESEARCH PAPER II 2018/2019
THEORIES, PRINCIPLES AND PRACTICES OF PUBLIC RELATIONS 2018/2019 2013/2014


Research Projects


Completed
2019 - 2019 Research on Identifying Social and Economic Issues of the Bumiputras
2019 - 2019 Perception of Issues and Media Usage among Factory Workers in Malaysia
2018 - 2020 DEVELOPING A MODULE FOR PRODUCING MULTIMEDIA CONTENT FOR SCIENTIFIC RESEARCH
2018 - 2018 Kajian Penggunaan Media Massa dan Pilihanraya Umum Ke-14
2017 - 2018 The Public Relations Practitioners in Malaysia
2016 - 2018 Media Usage, Life and Job Satisfaction: A Study among Factory Workers in Malaysia
2015 - 2017 Social Mobility and Media in Marang, Terengganu
2015 - 2015 The Perception of the Public towards Government Policies 2015
2015 - 2017 Media Usage and Political Behavior: A Study among Youth in Malaysia (2015 Malaysian Election Research)
2015 - 2017 Kajian Terhadap Media dan Mobiliti Sosial di Perupok, Kelantan
2015 - 2017 Kajian Terhadap Pekerja Industri
2014 - 2014 Pilihanraya Kecil (PRK) Dun Kajang 2014
2014 - 2015 Research on Perception of the Public Towards Government Policies in Sarawak
On-Going
2014 - Present the Quandary of Muslims Public Relations (PR) Practitioners in Malaysia


Publications


Article

2020 Conducting a longitudinal study on Malaysian public relations: some issues and challenges. Asia Pacific Public Relations Journal, 22 () pp. 1-11
2020 Knowledge, attitude on health practices of university students and staffs during the COVID-19 pandemic in Malaysia. The Journal of Society and Media, October 2020, Vol. 4(2) 367-384, 4 (2) pp. 367-384
2020 Level of participation in domestic solid waste management among radio listeners in Dar es Salaam City, Tanzania. International Journal of Politics, Public Policy and Social Works, 2 (7) pp. 62-78
2020 PR practitioners’ roles in crisis management: Malaysian perspectives. Asia Pacific Public Relations Journal, 22 () pp. 1-14
2020 Responding to COVID-19 pandemic from Islamic perspective. IIUM emotional psychological support site, () pp.
2020 The new norms in virtual internship. IIUM Today (New Portal), () pp.
2020 Time to live with the new normal. IIUMToday, 3rd May 2020 () pp.
2019 Embracing social media: the change and disruption to public relations practices in Malaysia. Jurnal Komunikasi: Malaysian Journal of Communication, 35 (1) pp. 319-337
2018 News consumption through SNS platforms:Extended motivational model. Journal of Communication Media Watch, 9 (1) pp. 18-36
2017 Content analysis of online news portal:issues and challenges. e-Bangi Journal of Social Sciences and Humanities, Special Issue (2) pp. 164-174
2017 GE 13: The influence of ethnic newspapers in shaping the opinion of Indian and Chinese voters. Jurnal Komunikasi: Malaysian Journal of Communication, 33 (2) pp. 40-54
2016 Communicating CSR in the digital age: an exploratory study of a CSR award winning company in Malaysia. Journal of Education and Social Sciences, 4 () pp. 252-257
Conference or Workshop Item

2020 Do differences make a difference? Understanding the dynamics of diversity in university community engagement workgroups. In: Communication Research Webinar (CORENA) 2020,
2020 Factors influencing confidence in the government during Tun Mahathir’s leadership era among industrial workers. In: WAPOR Asia 3rd Annual Conference,
2020 Managing Covid-19 on campus: what have IIUM learned ?. In: International Seminar (Webinar) on the Roles of University in Responding to Psychosocial Issues in the Community 2020 ( ISRUPIC 2020),
2020 Virtual internship during MCO: the challenges ahead. In: Communication Research Webinar -CORENA 2020,
2019 Conducting a longitudinal study on public relations: some issues and challenges. In: The 3rd Asia Pacific Public Relations Research and Education Network (APPRREN) International Research Symposium,
2019 Managing diversity: enhancing team experience in university community engagement (UCE). In: International Seminar on the Roles of Universities in Responding to Psychosocial Issues in Community (ISRUPIC 2019),
2019 Predictors of voting behavior & support towards Malaysian leaders: A study among factory workers in Malaysia. In: Communication Research Seminar (CORENA) 2019,
2018 How did the independent news portal (INP) report political news during GE14?. In: GE 14: AN ANALYSIS,
2015 Media and politics: a study among youth in Malaysia. In: 2015 Asian Network for Public Opinion Research (ANPOR) Annual Conference,
2014 Perception of issues by factory workers in Malaysia: the role of media. In: 2014 Asian Network for Public Opinion Research (ANPOR) Annual Conference,
2013 1Malaysia's 'People First, Performance Now': Government public relations in multicultural, multireligious Malaysia. In: Conference on PR and Strategic Communication in Divided Societies,
2013 Public Relations (PR) and Corporate Social Responsibility (CSR) in Malaysia: A critical perspective. In: IIUM Research, Invention and Innovation Exhibition (IRIIE) 2013,
2013 Public Relations (PR) and Corporate Social Responsibility (CSR) in Malaysia: A critical reflection. In: International History of Public Relations Conference,
Book Section

2020 Teori situasional orang awam: kajian persepsi pelajar terhadap kebersihan tandas di institusi pengajian tinggi Malaysia. In: Universiti Pendidikan Sultan Idris, ISBN: , pp. 84-87
2020 Teori situasional orang awam: kajian persepsi pelajar terhadap kebersihan tandas di institusi pengajian tinggi Malaysia. In: Universiti Pendidikan Sultan Idris, ISBN: , pp. 84-87
2017 1Malaysia: 'People first, performance now'. a critical perspective on the nation building approach in Malaysia's government public relations.. In: Routledge, ISBN: 978-1-138-86013-1, pp. 150-172
2017 1Malaysia: 'People first, performance now'. a critical perspective on the nation building approach in Malaysia's government public relations.. In: Routledge, ISBN: 978-1-138-86013-1, pp. 150-172
2017 1Malaysia: ‘People first performance now' A critical perspective on the nation building approach in Malaysia’s government public relations. In: Routledge, ISBN: 978-1-138-86013-1, pp. 150-172
2012 Moving from secular to Islamic code of journalism ethics. In: IIUM Press, ISBN: 9789674182366, pp. 39-44
2009 Qualities of a good intercultural communicator. In: IIUM Press, ISBN: 9789675272196, pp. 51-62
2009 Qualities of a good intercultural communicator. In: IIUM Press, ISBN: 9789675272196, pp. 51-62