Dr. Zeti Azreen Ahmad is currently an Assistant Professor and the Head of Department of Communication, Kulliyyah of Islamic Revealed Knowledge and Human Sciences, International Islamic University Malaysia (IIUM). She was a Senior Lecturer at Limkokwing University College of Creative Technology and HELP University prior to joining IIUM. She served as a Public Relations Coordinator at several non-profit organizations before joining academia.
Dr. Zeti Azreen Ahmad holds a B.HSc (Communication) and M.HSc (Communication) (International Islamic University Malaysia). She obtained her doctoral degree from Stirling University, Scotland. Her doctoral thesis was on Public Relations and Corporate Social Responsibility: Malaysian Perspectives. At present, she is engaged in several research projects on media and youth, social mobility study, public relations, new media and corporate social responsibility (CSR).

• Social Science ~ Social Science ~ Social Issues and Problems ~ Other Social Issues and Problems n.e.c. - PR and Corporate Social Responsibility (CSR), CSR and ethics, Critical PR

• 2018: Member of Profesional Body / Association: (Life member), Persatuan Pendidik Komunikasi Malaysia
• 2021 - 2021: Member of Profesional Body / Association: (Member), World Association of Public Opinion Research Asia (WAPOR Asia)
• 2021 - 2022: Member of Profesional Body / Association: (Member), IPRM
• 2022: Member of Profesional Body / Association: (Ahli bersekutu), Majlis Profesor Negara

ADVANCED PUBLIC RELATIONS	2022/2023 2019/2020 2018/2019
COMMUNICATION PLANNING MANAGEMENT	2023/2024
COMMUNICATION THEORY	2018/2019 2017/2018 2016/2017 2015/2016
CRISIS AND CHANGE	2022/2023 2021/2022
FINAL YEAR PROJECT I	2022/2023 2021/2022 2020/2021 2019/2020
FINAL YEAR PROJECT II	2022/2023 2021/2022 2020/2021 2019/2020
INTERNSHIP (ELECTRONIC MEDIA)	2019/2020 2015/2016 2014/2015
INTERNSHIP (JOURNALISM)	2019/2020 2015/2016
INTERNSHIP (ORGANIZATIONAL COMMUNICATION)	2019/2020 2015/2016
INTERNSHIP (PUBLIC RELATIONS)	2019/2020 2015/2016
INTRODUCTION TO MASS COMMUNICATION	2012/2013
INTRODUCTION TO PUBLIC RELATIONS	2017/2018 2016/2017 2015/2016 2014/2015 2013/2014 2012/2013
MUSLIM PRESS	2012/2013
ORGANIZATION COMMUNICATION: CASE STUDIES	2017/2018
PRACTICAL TRAINING	2021/2022 2020/2021 2019/2020
PRACTICUM	2015/2016 2014/2015 2007/2008 2006/2007
PRINCIPLES OF PUBLIC RELATIONS	2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2017/2018 2007/2008 2006/2007 2005/2006 2004/2005
PUBLIC RELATIONS CAMPAIGN STRATEGIES	2019/2020 2018/2019 2016/2017 2014/2015 2012/2013 2008/2009 2007/2008 2005/2006
PUBLIC RELATIONS: CASE STUDIES	2017/2018 2012/2013 2007/2008 2006/2007 2005/2006
PUBLIC RELATIONS: MEDIA & METHODS	2015/2016 2014/2015 2013/2014 2012/2013 2007/2008 2006/2007 2005/2006
QUALITATIVE COMMUNICATION INQUIRY	2022/2023 2020/2021 2018/2019
QUALITATIVE RESEARCH METHODS IN COMMUNICATION	2023/2024
RESEARCH PAPER II	2018/2019
THEORIES, PRINCIPLES AND PRACTICES OF PUBLIC RELATIONS	2018/2019 2013/2014

Completed

2019 - 2019	Research on Identifying Social and Economic Issues of the Bumiputras
2019 - 2019	Perception of Issues and Media Usage among Factory Workers in Malaysia
2018 - 2018	Kajian Penggunaan Media Massa dan Pilihanraya Umum Ke-14
2018 - 2020	DEVELOPING A MODULE FOR PRODUCING MULTIMEDIA CONTENT FOR SCIENTIFIC RESEARCH
2017 - 2018	The Public Relations Practitioners in Malaysia
2016 - 2018	Media Usage, Life and Job Satisfaction: A Study among Factory Workers in Malaysia
2015 - 2017	Media Usage and Political Behavior: A Study among Youth in Malaysia (2015 Malaysian Election Research)
2015 - 2017	Kajian Terhadap Media dan Mobiliti Sosial di Perupok, Kelantan
2015 - 2017	Social Mobility and Media in Marang, Terengganu
2015 - 2015	The Perception of the Public towards Government Policies 2015
2015 - 2017	Kajian Terhadap Pekerja Industri
2014 - 2015	Research on Perception of the Public Towards Government Policies in Sarawak
2014 - 2014	Pilihanraya Kecil (PRK) Dun Kajang 2014

On-Going

2022 - Present	KL: A Civilizing City
2021 - Present	Preventing and Controlling Disease Outbreaks and Dealing with Emergencies
2014 - Present	the Quandary of Muslims Public Relations (PR) Practitioners in Malaysia

Article

2021	Renewed normal as the main thrust in post-pandemic culture. IIUMToday, 31 October 2021 () pp.
2021	The distinctive feature of communication programme at IIUM. IIUMToday, 18 January 2021 () pp.
2021	The role of learning in nurturing knowledge, attitude and practice of toilet hygiene among youth in Malaysians university. IIUM Journal of Human Sciences, 3 (2) pp. 78-89
2021	Virtual internship during the movement control order: interns' experiences. Asian Journal of Applied Communication, 9 (2) pp. 393-408
2020	Conducting a longitudinal study on Malaysian public relations: some issues and challenges. Asia Pacific Public Relations Journal, 22 () pp. 1-11
2020	Knowledge, attitude on health practices of university students and staffs during the COVID-19 pandemic in Malaysia. The Journal of Society and Media, October 2020, Vol. 4(2) 367-384, 4 (2) pp. 367-384
2020	Level of participation in domestic solid waste management among radio listeners in Dar es Salaam City, Tanzania. International Journal of Politics, Public Policy and Social Works, 2 (7) pp. 62-78
2020	PR practitioners’ roles in crisis management: Malaysian perspectives. Asia Pacific Public Relations Journal, 22 () pp. 1-14
2020	Responding to COVID-19 pandemic from Islamic perspective. IIUM emotional psychological support site, () pp.
2020	The new norms in virtual internship. IIUM Today (New Portal), () pp.
2020	Time to live with the new normal. IIUMToday, 3rd May 2020 () pp.
2019	Embracing social media: the change and disruption to public relations practices in Malaysia. Jurnal Komunikasi: Malaysian Journal of Communication, 35 (1) pp. 319-337
2018	News consumption through SNS platforms:Extended motivational model. Journal of Communication Media Watch, 9 (1) pp. 18-36
2017	Content analysis of online news portal:issues and challenges. e-Bangi Journal of Social Sciences and Humanities, Special Issue (2) pp. 164-174
2017	GE 13: The influence of ethnic newspapers in shaping the opinion of Indian and Chinese voters. Jurnal Komunikasi: Malaysian Journal of Communication, 33 (2) pp. 40-54
2016	Communicating CSR in the digital age: an exploratory study of a CSR award winning company in Malaysia. Journal of Education and Social Sciences, 4 () pp. 252-257

Conference or Workshop Item

2022	The daily Covid-19 information from the public's lens. In: 28th AMIC Annual Virtual Conference (Science Communication: Managing the Now and the Future),
2021	Covid-19 communication during a public health crisis in Malaysia. In: Wapor Asian Conference 2021,
2021	COVID-19 in China. In: Communication Research Seminar (CORENA),
2021	Key graduates’ attributes in navigating a remote and hybrid working environment: interns’ perspective. In: Asian Congress for Media and Communication,
2021	Leadership and personality attributes of Tan Sri Muhyiddin Yassin. In: 17th Biennial International Conference on Media and Communication (MENTION2021) “Media and Communication in the New Norm: Challenges & Global Issues”,
2021	Leadership traits in time of crisis: a study on the Malaysian Prime Minister facing the Pandemic. In: WAPOR 74th Annual Conference,
2021	The daily covid-19 information from the publics’ lens. In: 28th Asian Media Information and Communication Centre (AMIC) Conference,
2021	The mediating effect of attitude on factors influencing participation in Domestic Solid Waste Management (DSWM). In: International Conference on Media and Communication 2021 (MENTION 2021),
2020	Do differences make a difference? Understanding the dynamics of diversity in university community engagement workgroups. In: Communication Research Webinar (CORENA) 2020,
2020	Factors influencing confidence in the government during Tun Mahathir’s leadership era among industrial workers. In: WAPOR Asia 3rd Annual Conference,
2020	Managing Covid-19 on campus: what have IIUM learned ?. In: International Seminar (Webinar) on the Roles of University in Responding to Psychosocial Issues in the Community 2020 ( ISRUPIC 2020),
2020	Virtual internship during MCO: the challenges ahead. In: Communication Research Webinar -CORENA 2020,
2019	Conducting a longitudinal study on public relations: some issues and challenges. In: The 3rd Asia Pacific Public Relations Research and Education Network (APPRREN) International Research Symposium,
2019	Managing diversity: enhancing team experience in university community engagement (UCE). In: International Seminar on the Roles of Universities in Responding to Psychosocial Issues in Community (ISRUPIC 2019),
2019	Predictors of voting behavior & support towards Malaysian leaders: A study among factory workers in Malaysia. In: Communication Research Seminar (CORENA) 2019,
2018	How did the independent news portal (INP) report political news during GE14?. In: GE 14: AN ANALYSIS,
2015	Media and politics: a study among youth in Malaysia. In: 2015 Asian Network for Public Opinion Research (ANPOR) Annual Conference,
2014	Perception of issues by factory workers in Malaysia: the role of media. In: 2014 Asian Network for Public Opinion Research (ANPOR) Annual Conference,
2013	1Malaysia's 'People First, Performance Now': Government public relations in multicultural, multireligious Malaysia. In: Conference on PR and Strategic Communication in Divided Societies,
2013	Public Relations (PR) and Corporate Social Responsibility (CSR) in Malaysia: A critical perspective. In: IIUM Research, Invention and Innovation Exhibition (IRIIE) 2013,
2013	Public Relations (PR) and Corporate Social Responsibility (CSR) in Malaysia: A critical reflection. In: International History of Public Relations Conference,

Book Section

2022	Communication and media research during Covid-19 pandemic. In: Communication and Media Centre (COMET), ISBN: , pp. 1-7
2020	Teori situasional orang awam: kajian persepsi pelajar terhadap kebersihan tandas di institusi pengajian tinggi Malaysia. In: Universiti Pendidikan Sultan Idris, ISBN: , pp. 84-87
2020	Teori situasional orang awam: kajian persepsi pelajar terhadap kebersihan tandas di institusi pengajian tinggi Malaysia. In: Universiti Pendidikan Sultan Idris, ISBN: , pp. 84-87
2017	1Malaysia: 'People first, performance now'. a critical perspective on the nation building approach in Malaysia's government public relations.. In: Routledge, ISBN: 978-1-138-86013-1, pp. 150-172
2017	1Malaysia: 'People first, performance now'. a critical perspective on the nation building approach in Malaysia's government public relations.. In: Routledge, ISBN: 978-1-138-86013-1, pp. 150-172
2017	1Malaysia: ‘People first performance now' A critical perspective on the nation building approach in Malaysia’s government public relations. In: Routledge, ISBN: 978-1-138-86013-1, pp. 150-172
2012	Moving from secular to Islamic code of journalism ethics. In: IIUM Press, ISBN: 9789674182366, pp. 39-44
2009	Qualities of a good intercultural communicator. In: IIUM Press, ISBN: 9789675272196, pp. 51-62
2009	Qualities of a good intercultural communicator. In: IIUM Press, ISBN: 9789675272196, pp. 51-62

Monograph

2022	Public relations profile: report on Malaysian Practitioners 2018. In: Department of Communication, AbdulHamid AbuSulayman Kulliyyah of Islamic Revealed Knowledge and Human Sciences, International Islamic University Malaysia,