Staff Directory

Kalthom Bt. Abdullah

Academic Qualification

  • Ph.D in Marketing - Doctor of Philosophy, University of Lancaster
  • Master of Business Administration (Marketing) - Masters Degree, University of New Haven
  • B.Sc. in Business Administration - Bachelor Degree, University of New Haven
  • Diploma in Public Administration - Diploma, Universiti Teknologi MARA (UiTM)

Kalthom Bt. Abdullah (Assoc. Prof)

Associate Professor
IIUM Gombak Campus


Expert Profile

Kalthom Abdullah obtained a Diploma in Public Administration from University Technology Malaysia (UiTM) in 1976 and thereafter started her career as a tourist officer at Tourism Malaysia for five years before pursuing her Bachelor and Master's degrees at the University Of New Haven, Connecticut in the United States in 1982. Subsequently she joined the Johore State Economic Development Corporation (SEDC) in early 1985, but left to pursue a teaching career at the International Islamic University Malaysia (IIUM) and has been attached to the university since then.
Kalthom Abdullah has taught several courses in Marketing at both the undergraduate and Master's levels. The list of courses taught includes: Marketing Principles, Marketing Management, Retail Management, Integrated Marketing Communication, Product Strategy, International Marketing, Service Marketing, Marketing Research and Consumer Behaviour.
She has worked as a consulting team member for Unilever on issues related to the well-being of women, and Tenaga Nasional Berhad (TNB) on customer satisfaction. She was involved in a consulting work for the Ministry of Domestic Trade and Consumer Affairs on Bumiputra Participation in Direct Selling. She was also in a team involved in designing a Customer Satisfaction Survey Index for IIUM. Her recent consulting project was a community research on the Economic, Socio-Cultural Well-Being and Religiosity of the Malay Community in Malaysia funded by IIUM. She is currently involved in another consulting work for TNB on employee satisfaction.
Her research grants are on areas pertaining to consumer behaviour, service quality, green marketing, and Islamic Marketing. She has produced a book on Islamic Marketing with Pearson, and is working on the second edition. She has also co-authored books on Case Studies as a Learning Tool, Insight into Post Independent Malaysian Women's Well-Being, and Readings in Marketing.

Area of Specialisation

  • Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Retailing

Teaching Responsibilities

CONSUMER BEHAVIOUR 2013/2014 2017/2018 2019/2020 2020/2021
INTEGRATED MARKETING COMMUNICATION 2015/2016 2017/2018 2012/2013 2013/2014 2020/2021 2019/2020 2016/2017 2018/2019 2014/2015 2011/2012
INTERNATIONAL MARKETING 2002/2003 1991/1992 1990/1991 1996/1997
MARKETING MANAGEMENT AND STRATEGY 2002/2003 2005/2006 2010/2011 2012/2013 2011/2012 1999/2000 2008/2009 2004/2005 1998/1999 2013/2014 2009/2010 2003/2004 2000/2001 2001/2002
MARKETING PRINCIPLES 2010/2011 2001/2002 2007/2008 2019/2020 1997/1998 2020/2021 2004/2005 1999/2000 2002/2003 2003/2004 1998/1999 2008/2009 2015/2016 2000/2001 2009/2010 2014/2015 1990/1991 2005/2006 2018/2019 2016/2017 2006/2007
PRACTICAL TRAINING (BBA) 2003/2004 2001/2002 2002/2003
PRODUCT MANAGEMENT 2018/2019 2011/2012 2015/2016 2016/2017
PROMOTION MANAGEMENT 2005/2006 2011/2012 2004/2005 1996/1997 2010/2011 2007/2008 1990/1991 2009/2010 2012/2013 2008/2009 1998/1999 2003/2004 1999/2000 1991/1992 1997/1998 2013/2014
RETAIL MANAGEMENT 2001/2002 2000/2001 1997/1998 1996/1997 2007/2008 1998/1999 2012/2013 1991/1992 2002/2003 1999/2000 2005/2006 2004/2005
SERVICES MARKETING 2012/2013 2016/2017 2017/2018 2014/2015 2018/2019 2020/2021 2019/2020 2015/2016 2007/2008

Research Projects

2015 - Projek Kaji Selidik Indeks Kepuasan Pelanggan Jabatan Perkhidmatan Korporat, Bahagian Perkhidmatan & hal Ehwal Korporat, Tenaga Nasional Berhad
2015 - 2017 Towards Devising A Fundamental Theory of Islamic Advertising
2014 - 2017 Hijab a New Symbol of Fashion Line or a Pride of Muslim Women: An Empirical Study of Malaysian Muslim Women
2013 - 2015 Determining the Factors Influencing the Adoption of Social Networking Sites: Malaysian Muslim Users Perspective
2012 - 2014 Brand Perception Survey for Tenaga Nasional Berhad
2011 - 2013 Impact of Financial Crisis on Customer : An Islamic Perspective
2011 - 2013 A Conceptual Model for Measuring Service Quality in Education
2011 - 2014 The Effect of Green Marketing Campaigns on Malaysian Consumers' Behaviour towards Environmental Protection
2010 - 2015 Muslim Consumers; Experience with Deceptive Practices of Companies: An Islamic Perspective
2009 - 2010 The Marketability of IIUM Graduates: A Study on their Personality and Competency Level
2005 - 2008 The Changing Structure of Urban Families in Post Independent Malaysia
2005 - 2007 Original Title: An Exploratory Study On The Perception Of Malaysian Consumer Towards Low Cost Carriers New Title: An Exploratory Study on the Perception of Malaysian Consumer Towards the Services Quality of Selected Airlines Services
- Women for Progress Research Unit (WPRU)

Award & Recognition

01 Jul, 2008 Honorarium for Book Review - McGraw Hill International



2020 The effect of multidimensional perceived value on customer loyalty towards retailers: the mediating role of customer satisfaction. Journal of Talent Development & Excellence, 12 (3s) pp. 1763-1777
2020 The effect of retail service quality on customer loyalty: the mediating role of customer satisfaction and trust. International Journal of Psychosocial Rehabilitation, 24 (6) pp. 12625-12640
2019 Competencies analysis for future employees to optimize organizational performance. The International Journal Of Business & Management, 7 (10) pp. 204-213
2019 Determining intention to buy air e-tickets in Malaysia. Management Science Letters, 9 (6) pp. 933-944
2019 Elements of advertisement and their impact on buying behaviour: A study of skincare products in Malaysia. Management Science Letters, 9 (10) pp. 1519-1528
2019 Risk reduction in online flight reservation: the role of information search. Journal of Reviews on Global Economics, 8 () pp. 886-899
2018 A structural equation model of the halal certification and its business performance impact on food companies. International Journal of Economics, Management and Accounting, 26 (1) pp. 185-206
2018 Communicating shari’ah-compliant brands of tourism in Malaysia. The Malaysian Journal of Consumer and Family Economics (MAJCAFE), 22 (Special Issue) pp. 15-28
2018 Measuring consumers' understanding of green marketing objective and concept in relation to environmental protection. Advanced Science Letters, 24 (5) pp. 3310-3316
2018 Measuring consumers’ understanding of green marketing objective and concept in relation to environmental protection. Advanced Science Letters, 24 (5) pp. 3310-3316
2017 Beliefs about Islamic advertising: an exploratory study in Malaysia. Journal of Islamic Marketing, 8 (3) pp. 409-429
2017 Customer-based brand equity model for the Shariah-compliant tourism: a conceptual model from the Muslim tourists’ perspective. Advanced Science Letters, 23 (9) pp. 8541-8546
2016 Social media influence on Malay families resilience towards the challenges of Internet = Pengaruh media sosial ke atas dayatahan keluarga Melayu terhadap cabaran Internet. Jurnal Komunikasi Malaysian Journal of Communication, 32 (2) pp. 648-669
2015 Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective. Journal of Economics, Business and Management , 3 (2) pp. 267-270
2015 Fashion: Malaysian Muslim women perspective. European Scientific Journal, () pp. 438-454
2014 The impact of technology CSFs on customer satisfaction and the role of trust: an empirical study of the banks in Malaysia. International Journal of Bank Marketing, 32 (5) pp. 429-447
2013 Building trust in e-commerce from an Islamic perspective: A literature review. American Academic and Scholarly Research Journal, 5 (5) pp. 161-168
2013 The Impact of Customer Satisfaction on Word-of-Mouth: Conventional Banks of Malaysia Investigated. International Journal of Information Technology & Computer Science, 10 (3) pp. 14-23
2012 A structural equation modelling approach to validate the dimensions of SERVPERF in airline industry of Malaysia. International Journal of Engineering And Management Sciences, 3 (2) pp. 134-141
2012 Development and validation of patient satisfaction instrument. Leadership in Health Services, 25 (1) pp. 27-38
2011 A roadmap for CRM success : in light of the technology CSFS. JM International Journal of Marketing Management (JMIJMM), 1 (3) pp. 181-192
2011 A roadmap for CRM success: in light of the technology CSFS. JM International Journal of Marketing Management (JMIJMM), 1 (3) pp. 181-192
2010 Compliance to Islamic marketing practices among businesses in Malaysia . Journal of Islamic Marketing, 1 (3) pp. 286-297
2010 Satisfaction Among Gen Y patients: a case study of students at the International Islamic University Malaysia. International Journal of Islamic and Middle Eastern Finance and Management, 3 (3) pp. 253-266
2009 Spillover effects of foreign hypermarkets on domestic suppliers in Malaysia . International Journal of Retailing & Disrtribution Management , 37 (3) pp. 226-249
2008 Liberalization of retail sector and the economic impact of the entry of foreign hypermarkets on local retailers in Klang Valley, Malaysia. International Journal of Economics and Management, 2 (2) pp. 323-342
2008 The perceptions of women’s roles and progress: a study of Malay women. Social Indicators Research, 89 () pp. 439-455
2007 Measuring the service quality of airline services in Malaysia. IIUM Journal of Economics and Management, 15 (1) pp. 1-29
Conference or Workshop Item

2019 The impact of strategic human resource management to optimize organizational performance: application of competencies analysis. In: International Conference on Business Management (IICBM 2019),
2018 Gaining competitiveness advantage of Islamic credit card among Muslim customer in Malaysia. In: International Malaysia Halal Conference 2018 (IMHALAL2018),
2018 Higher education ethnography and satisfaction of international Muslim students: a focus on international vision and Islamisation. In: International Malaysia Halal Conference 2018 (IMHALAL2018),
2017 Influences of Islamized higher education in developing advertising perception towards Islamic clothing: a conceptual study on young Muslims in Malaysia. In: International Malaysia Halal Conference 2017 (IMHALAL 2017),
2016 A collection of Islamic advertising principles. In: 8th International Management and Accounting Conference (IMAC8) Leveraging Governance Towards Sustainability,
2016 Customer-based brand equity model for the Shariah-compliant tourism: A conceptual study from the international Muslim tourist perspective. In: 2nd Asia International Conference 2016,
2016 Towards devising a fundamental theory of Islamic advertising. In: International Malaysia Halal Conference 2016 (IMHALAL 2016),
2015 Fashion: Malaysian Muslim women perspective. In: 3rd Global Academic Meeting (GAM 2015),
2014 Factors influencing the adoption of social networking sites by Malaysian users: an empirical study using structural equation modelling. In: Technology, Science, Social Sciences and Humanities International Conference (TeSSHI 2014),
2014 Impact of financial crisis on the Islamic banks’ customers: a case of Malaysia. In: 5th Global Islamic Marketing Conference,
2014 Understanding the effects of green marketing management on muslim consumers in Malaysia from and Islamic perspective. In: ICMIP 2 (International Conference Management from Islamic Perspective),
2013 Conceptualizing trust-based online behavior model for Muslim consumers . In: The 4th International Conference on Information & Communication Technology for the Muslim World (ICT4M),
2013 Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective. In: 4th International Conference on Economics, Business and Management,
2013 The impact of customer satisfaction on word-of-mouth: conventional banks of Malaysia investigated. In: 2nd International Conference on Human Computing, Education & Information Management Systems,
2011 Internet influence on materialism among urban muslim women: Some challenges to the ummah. In: National Seminar on New Media and Islamic Issues: Challenges and Opportunities,
2010 Corporate image of Islamic banks in Malaysia: an institutional theory approach. In: International Conference on Marketing: Global Issues and Challenges,
2009 Brand personality and image on customer retention: examining Islamic banking services in Malaysia. In: International Business & Economics Conference,
Book Section

2019 Contemporary Management and Science Issues in the Halal Industry. In: Springer Nature Singapore Pte Ltd., ISBN: , pp. 112-121
2011 Cases studies in consumer behavior. In: IIUM Press, ISBN: 978-967-418-186-4, pp. 50-55
2011 Corporate image of Islamic banks in Malaysia : an institutional theory approach. In: IIUM Press, ISBN: 978-96-7022-545-6, pp. 175-206
2011 Malaysian consumers' experience with deceptive marketing practices of sellers: an Islamic perspective. In: IIUM Press, ISBN: 9789670225456, pp. 247-275
2009 Women's susceptibility to interpersonal influences: the influence of age and ethnic differences. In: IIUM Press, ISBN: 9789833855865, pp. 121-142
2009 Women's susceptibility to interpersonal influences: the influence of age and ethnic differences. In: IIUM Press, ISBN: 9789833855865, pp. 121-142