Staff Directory


Mazni Binti Saad

Academic Qualifications

  • Ph.D. in Hotel and Tourism Management - Doctor of Philosophy, Universiti Teknologi MARA (UiTM)
  • Sarjana Sastera (Pengurusan) - Masters Degree, Universiti Sains Malaysia (USM)
  • B.Sc. in Travel and Tourism - Bachelor Degree, Western Michigan University
  • Diploma in Tourism Administration - Diploma, Universiti Teknologi MARA (UiTM)

Mazni Binti Saad (Assoc. Prof. Dr.)

Associate Professor
IIUM Pagoh Campus

KULLIYYAH OF SUSTAINABLE TOURISM AND CONTEMPORARY LANGUAGES

maznisaad@iium.edu.my
1140


Expert Profile


Associate Professor Dr. Mazni binti Haji Saad serves as the senior lecturer within the Tourism Department at the Kulliyyah of Sustainable Tourism and Contemporary Languages (KSTCL) in the International Islamic University Malaysia (IIUM) located in the Education Hub Pagoh. Initially she was appointed as the Coordinator of the Quality Unit for KSTCL, she later assumed the role of Department Head of Tourism. Dr. Mazni specializes in teaching tourism and hospitality management courses, along with research methodology. Leveraging over a decade of experience in the electronic appliance industry, where she held the position of Quality Assurance Manager, she is also proficient in teaching business and management courses. Dr. Mazni earned her Ph.D. in Hotel and Tourism Management from Universiti Teknologi MARA (UiTM), Malaysia, and holds a Master's Degree in Technology Management with a focus on Occupational Safety and Health from Universiti Sains Malaysia (USM). Her undergraduate studies led to a BSc Degree in Tourism and Travel from Western Michigan University (WMU), USA. She has completed Safety and Health Officer courses and obtained certification after passing exams administered by NIOSH. Additionally, she has attended ISO 9001 and 14001 courses and is certified as a competent auditor. Currently, aside from her scholarly pursuits such as writing journal articles and books, Dr. Mazni actively engages in collaborative research and grants, participates in conferences, contributes to invention and innovation efforts, and conducts training for the public. She has received several gold medals in innovation competitions and has been honored with best paper awards at various conferences.



Area of Specialisation


  • Economics, Business And Management ~ Economics, Business And Management ~ Human Resource Management (HRM) ~ Occupational Safety and Health - OSH management
  • Economics, Business And Management ~ Economics, Business And Management ~ Operations Management ~ Total Quality Management - ISO audit
  • Economics, Business And Management ~ Economics, Business And Management ~ Tourism and Hospitality ~ Food and Hospitality Services - Tourism and food service


Professional Membership


  • 2019 - 2026 : Member of Profesional Body / Association: (ISC editorial board member), Association of Malaysian Environment-Behaviour Researchers (AMER)
  • 2019 : Member of Profesional Body / Association: (MEMBER), Eurasian Business and Economics Society
  • 2022 : Member of Profesional Body / Association: (ISC Editorial board member), Pengelola Jurnal Ilmiah JOFSA, Politeknik Negeri Lampung, Indonesia
  • 2025 - 2025 : Member of Profesional Body / Association: (MEMBER), Association of Malaysian Environment-Behaviour Researchers


Teaching Responsibilities


BEHAVIOUR AND SOCIAL ASPECTS OF TOURIST AND TRAVELER 2022/2023 2021/2022 2020/2021 2019/2020
FAMILY MANAGEMENT 2024/2025
FINAL YEAR PROJECT 2025/2026 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019
HUMAN RESOURCE MANAGEMENT IN SERVICE ORGANISATION 2026/2027 2025/2026 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021
INTERNSHIP 1 2021/2022 2020/2021 2019/2020 2018/2019
INTERNSHIP 2 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019
INTRODUCTION TO HUMAN RESOURCE MANAGEMENT 2021/2022 2020/2021
INTRODUCTION TO TOURISM AND HOSPITALITY 2026/2027 2025/2026 2024/2025 2023/2024
LEISURE , PARK AND RECREATION PROGRAMME DESIGN 2024/2025
PRINCIPLES AND PRACTICE OF MANAGEMENT 2020/2021
PRINCIPLES OF HOSPITALITY 2020/2021 2019/2020 2018/2019 2017/2018
PRINCIPLES OF TOURISM 2018/2019
PROFESSIONAL BUSINESS ETIQUETTE AND CUSTOMER SERVICE 2021/2022
PROFESSIONAL BUSINESS ETIQUETTE AND CUSTOMER SERVICE 2023/2024 2022/2023
RESEARCH METHOD IN TOURISM AND HOSPITALITY 2021/2022 2020/2021 2019/2020 2018/2019
RESEARCH METHODOLOGY IN TOURISM AND HOSPITALITY 2022/2023
SAFETY AND RISK MANAGEMENT IN TOURISM 2025/2026 2024/2025 2023/2024 2022/2023 2021/2022
SERVICE MARKETING IN TOURISM AND HOSPITALITY 2023/2024 2022/2023
TOURISM INTERNSHIP 2025/2026 2024/2025 2023/2024 2022/2023
TOURISM PRODUCT PLANNING 2018/2019
TRANSPORTATION AND INFRASTRUCTURE IN TRAVEL AGENCY 2022/2023 2018/2019
USRAH IN ACTION 1 2024/2025
USRAH IN ACTION 2 2024/2025


Supervision


Constructing An Islamic Event Framework For The Development Of Islamic Tourism In Perlis .
Ph.D In Progress Supervisor Supervisory Committee
Developing Muslim Friendly Cultural Tourism In Perlis.
Ph.D In Progress Member Supervisory Committee
The Influence Of Green Marketing Elements On Inbound Tourists’ Destination Purchase Intention In Malaysia: The Mediating Role Of Brand Trust.
Ph.D In Progress Main Supervisor
Developing A Framework Of Kitchen Safety Using Vr Technology For Tvet Institutions' Hospitality Programs.
Master Completed 2025 Main Supervisor
Sustaining Ecotourism In Malaysia Through The Practises Of Islamic Legal Maxims..
Master In Progress Co-supervisor


Research Projects


Completed
2022 - 2025 Virtual Reality Framework for Occupational Safety and Health Training through Collaboration between Commercial Kitchen Industry and Academia
2021 - 2023 The examination of perception and association of authentic local food in Perlis among tourists and the people of Perlis for the purpose of food destination marketing
2021 - 2023 A STUDY ON THE USABILITY AND USER PREFERENCES OF MOBILE APPS IN PROMOTING AND MARKETING ARTS, CULTURAL AND HERITAGE COMMUNITY-BASED TOURISM PRODUCTS IN PERLIS
2021 - 2022 Assessing Potential Development of Islamic Tourism in Perlis
On-Going
2026 - Present FACTORS AFFECTING CONSUMERS' PURCHASE INTENTION IN PLANT BASED MEAT PRODUCTS
2025 - Present Enhancing Heritage Preservation and Economic Sustainability Through Dark Tourism Development: Strategies and Opportunities.
2025 - Present Elucidating Eating Motives and Dietary Transition Towards Plant-Based Meat: A Model Development
2025 - Present Elucidating Eating Motives and Dietary Transition Towards Plant-Based Meat: A Model Development
2025 - Present DEVELOPING ISLAMIC HOMESTAY-BASED BRAND EQUITY (IHBBE) MODEL AS NICHE TOURISM DESTINATION IN MALAYSIA


Awards & Recognition


17 Jun, 2025 Al-Razi Publication Award - KSTCL KCDIO
23 May, 2025 7TH UNIVERSITY IN ACTION SYMPOSIUM (MOST COLLABORATIVE PROJECT) - SEJAHTERA CENTRE FOR SUSTAINABILITY AND HUMANITY University
23 May, 2025 7TH UNIVERSITY IN ACTION SYMPOSIUM (SILVER AWARD) - SEJAHTERA CENTRE FOR SUSTAINABILITY AND HUMANITY University
06 Apr, 2025 BEST PAPER AWARD: 1ST RUNNERS UP - ASSOCIATION OF MALAYSIAN ENVIRONMENT-BEHAVIOUR RESEARCHERS, MALAYSIA International
06 Apr, 2025 BEST PAPER AWARD: TOP 6 - ASSOCIATION OF MALAYSIAN ENVIRONMENT-BEHAVIOUR RESEARCHERS, MALAYSIA International
16 Jan, 2025 6TH UNIVERSITY IN ACTION SYMPOSIUM (BRONZE) - SEJAHTERA CENTRE FOR SUSTAINABILITY AND HUMANITY University
11 Jul, 2024 PUBLICATION AWARD (TAKRIM KSTCL) - KULLIYYAH OF SUSTAINABLE TOURISM AND CONTEMPORARY LANGUAGES KCDIO
02 Jul, 2024 IIUM RESEARCH & INNOVATION DAY (IRID) - International Islamic University Malaysia University
30 Jul, 2023 PUBLICATION AWARD (TAKRIM KLM) - KULLIYYAH OF LANGUAGES AND MANAGEMENT KCDIO
24 Jul, 2022 PUBLICATION AWARD (TAKRIM KLM) - KULLIYYAH OF LANGUAGES AND MANAGEMENT KCDIO
22 Mar, 2022 Silver Medal - Universiti Teknologi MARA International
16 Nov, 2021 Best Paper Award - Universiti Selangor International
10 Sep, 2021 Bronze Medal - Malaysian Associations of Applied Linguistics International
13 Jul, 2021 Best Paper Award - The 1st international conference business innovation, entrepreneurship and technology (ICOBET 2021) International
18 Mar, 2021 Best 9th paper award - 9th AMER International Conference on Quality of Life (AicQoL2021) International
18 Mar, 2021 Best Paper Award - 9th AMER International Conference on Quality of Life (AicQoL2021) International
06 Nov, 2018 Best Paper Award - Association of Malaysian Environment-Behaviour Researchers (AMER), Association of Behavioral Researchers on Asians (ABRA), and Centre for Environment-Behaviour Studies (cE-Bs), FSPU, UiTM International
26 Jul, 2018 Best Paper Award - Arshad Ayub, Business School, Universiti Teknologi MARA International
03 May, 2018 Best Paper Award - Universitas Muhammadiyah Yogyakarta International


Publications


Articles

2026 Driven by fandom: how fan motivation shapes K-pop concert experiences in Malaysia. Journal of Contemporary Tourism and Hospitality Research, 2 (1) pp. 88-98
2026 Exploring the relationship between last-mile connectivity and visit intention among rail tourists. Journal of Contemporary Tourism and Hospitality, 2 (1) pp. 99-109
2026 Mobile 360° panoramic training for commercial kitchen safety: usability and learning outcomes. Buletin Ilmiah Sarjana Teknik Elektro, 7 (4) pp. 1057-1068
2026 Motivating factors for Generation Z participation in mosque tourism. Journal of Contemporary Tourism and Hospitality Research, 2 (1) pp. 65-74
2025 Case Study: Challenges Facing Kuala Lumpur's Pasar Seni. Journal of Contemporary Tourism and Hospitality, 1 (1) pp. 153-170
2025 Child Safety in Malaysian Water Theme Parks: Perspectives from Family Tourism. Journal of Contemporary Tourism and Hospitality, 1 (1) pp. 171-194
2025 Child Safety in Malaysian Water Theme Parks: Perspectives from Family Tourism. Journal of Contemporary Tourism and Hospitality, 1 (1) pp. 171-194
2025 Evaluating culinary students’ safety awareness through pre- and post-test assessment of immersive hazard learning exposure. INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), IX (IX) pp. 2145-2151
2025 Examining Malaysia's low-income housing environment: a quantitative study of the low-income housing environment's impact on residents' attitudes and quality of life. Planning Malaysia, 23 (1) pp. 30-41
2025 Exploring brand equity development for Islamic homestays: a qualitative model for special interest tourism destinations. Pakistan Journal of Life and Social Sciences, 23 (1) pp. 1768-1781
2025 Global virtual reality safety test acceptance in gastronomy tourism economy sustainability. Information Management and Business Review, 17 (3) pp. 522-529
2025 INCORPORATING ISLAMIC PRINCIPLES IN EVENT CONTENT: ENHANCING THE APPEAL OF ISLAMIC TOURISM. Asian People Journal, 8 (1) pp. 150-159
2025 Motivational drivers of repeat tourism to South Korea: The role of Hallyu. Journal of Tourism Management Research, 12 (2) pp. 245-259
2025 Shaping Malaysia’s medical tourism image: matters most to patients and strategic implications. Journal of Tourism Management Research, 12 (1) pp. 189-200
2025 Significance of destination fascination in destination marketing through movies. Tourism Analysis, 30 (3) pp. 305-320
2025 Smart technology’s potential in smart destinations: a comprehensive UTAUT model with privacy and safety risk moderation. Journal of Hospitality and Tourism Technology, () pp.
2025 The Key factors influencing learning in the language classroom from tourism students' perspective: A Qualitative study of higher education institutions in Malaysia. JOURNAL OF CONTEMPORARY TOURISM AND HOSPITALITY (JOCTH), 1 (1) pp. 207-225
2025 Travel hurdles and dark tourism destinations: Unraveling Malaysian tourists’ visit intentions. Turyzm/Tourism, 35 (2) pp. 75-85
2025 Trends and developments in mosque tour research: a bibliometric perspective. International Journal of Law, Government and Communication (IJLGC), 10 (41) pp. 162-178
2025 Unveiling the impact: how Malaysia's low-income housing programs shape resident experiences and quality of life. Pakistan Journal of Life and Social Sciences, 23 (1) pp. 1257-1270
2025 Usrah in action dan edupelancongan: memacu literasi murid luar bandar Pagoh. Journal of Contemporary Tourism and Hospitality Research, 1 (1) pp. 74-93
2025 Who Are Malaysia’s Bicycle Tourists? An Exploratory Analysis of Their Key Features. Journal of Contemporary Tourism and Hospitality, 1 (1) pp. 38-52
2024 A mapping review of challenges in existing technology-based occupational safety training in the tourism and hospitality industry: research potential in commercial kitchens. International Journal of Occupational Safety and Health, 14 (3) pp. 412-423
2024 An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia. Journal of InternatIonal Consumer Marketing, 36 (3) pp. 224-241
2024 Blending Personal Health, Family Matters and Personal Time Management for the Best Work-life Balance. Advances in Social Sciences Research Journal (ASSRJ), 11 (2.2) pp. 319-332
2024 Building bridges of sustainability integrating cultural, environmental, and economic elements in Islamic events tourism. Journal of Islamic Tourism (JIT), 4 (1) pp. 100-120
2024 Developing a valid VR-based safety tool framework for hospitality TVET: a Fuzzy Delphi analysis with academic and industry experts. Journal of Infrastructure, Policy and Development, 8 (8) pp. 1-16
2024 Digital transformation in occupational safety education: formulating components of virtual reality in TVET hospitality programs by using TPACK theory. PLANNING MALAYSIA: Journal of the Malaysian Institute of Planners, 22 (6) pp. 183-195
2024 Exploring the driving factors behind traditional food entrepreneurs in Sabah and Selangor. Environment-Behaviour Proceedings Journal, 9 (27) pp. 199-204
2024 Needs analysis for virtual reality-based safety training in a commercial kitchen. Tuijin Jishu/Journal of Propulsion Technology, 44 (6) pp. 5650 -5662
2024 Needs Analysis for Virtual Reality-based Safety Training in a Commercial Kitchen. Tuijin Jishu/Journal of Propulsion Technology, 44 (6) pp.
2024 Perlis Muslim-friendly tourism as special interest tourism. BIMP-EAGA JOURNAL FOR SUSTAINABLE TOURISM DEVELOPMENT, 12 (1) pp. 25-30
2024 Problems and challenges in Islamic religious tourism: perspectives of Malaysian hajj and umrah travelers' and travel agencies. International Journal of Research and Innovation in Social Science, VIII (XI) pp. 1208-1223
2024 The Malay Heritage. The Malay Heritage, 1 (1) pp. 1-28
2024 VR safe kitchen: revolutionizing safety training for TVET educational tool. International Journal of Allied Health Sciences, 8 (3 supplement) pp. 41-41
2023 Crime Prevention Through Environmental Design for Low-Income Residents (B40) in Sabah, Malaysia. Nakhara: Journal of Environmental Design and Planning (2023), 22 (3) pp. 1-21
2023 Culinary Caravan:Unveiling Klang Valley's food truck frenzy and culture. Asian Journal of Environment-Behaviour Studies, 8 (24) pp. 1-12
2023 Emotional and spiritual quotient for sustainable education’s service quality. International Journal of Evaluation and Research in Education (IJERE), 12 (4) pp. 1781-1790
2023 The nexus of community perception on turning idyllic Panchor town into a future river tourism destination. Cogent Social Sciences, 9 (2) pp. 1-18
2023 Traditional food entrepreneurs in Sabah and Selangor states: a qualitative perspective. Journal of ASIAN Behavioural Studies, 8 (25) pp. 87-97
2022 Aesthetic qualities of island tourism in Malaysia's east coast region: does duration of stay matter in satisfying tourists?. BIMP-EAGA Journal for Sustainable Tourism Development, 11 (1) pp. 53-68
2022 Cultural identity of Malay Bugis: a reflection in traditional food practices. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 14 (1) pp. 140-163
2022 Culture Bites: A reality of food truck in Klang Valley Malaysia. Environment-Behaviour Proceedings Journal, 7 (22) pp. 47-53
2022 Riders’ food safety knowledge and practices: do they comply. International Journal of Academic Research in Business & Social Sciences, 12 (11) pp. 774-787
2022 Tourists’ attitude matters for the international travelling intention to Malaysia: a study on tourism quality experience and travel frequency as determinant factors. Global Business and Management Research: An International Journal, 14 (3s) pp. 1486-1505
2021 Consumer acceptance of nutritional dates seed innovation for a new ice cream flavor in Malaysia. International Journal of Business and Technopreneurship, 11 (2) pp. 83-94
2021 Do consumption values in heritage food play a role in the development of behavioural intentions?. Journal of ASIAN Behavioural Studies (jABs, 6 (19) pp. 1-14
2021 Family Traditional Bakery Business Sustainability: An Analysis on its Contributing Success Factors. INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES, 11 (9) pp. 244-260
2021 Researching Kedah's Malay Heritage Food Tradition and Eating Culture. International Journal of Academic Research in Business and Social Sciences, 11 (16) pp. 140-154
2021 Sustainable river: the role of non-structural measures and public outreach programmes. Asian Journal of Environment-Behaviour Studies s (ajE-Bs), 6 (19 May / Aug 2021) pp. 57-69
2021 The impact of university entities on students’ loyalty: the mediating role of student satisfaction. International Journal of Economics, Management and Accounting, 29 (1) pp. 45-69
2021 The role of trust as a mediator on the effect of productivity in the fishing-industry supply chain performance in Riau, Indonesia. AACL Bioflux, 14 (4) pp. 2317-2326
2021 Tourism product quality perceptions and big spenders' travel intentions in Malaysia: a comparative study of Southeast Asian and Middle Eastern countries. Journal of Tourism, Hospitality & Culinary Arts (JTHCA) - Special Issue: Hospitality and Tourism Industry Survival – Critical Perspective on the Industry Recovery and Adaptation, 13 (3) pp. 180-200
2020 A study on the economic potential of blood cockles (Anadara granosa) in Rokan Hilir, Riau Province, Indonesia. Aquaculture, Aquarium, Conservation & Legislation - International Journal of the Bioflux Society, 13 (3) pp. 1504-1510
2020 Assessing the use of linear regression analysis in examining service quality and customer satisfaction relationship in premium casual restaurants (PCR) in Subang Jaya (Klang Valley) Malaysia. Review of Integrative Business and Economics Research, 9 (2) pp. 369-379
2020 Developing the rural town of Panchor into a future river-based tourism destination: host community perception. Environment-Behaviour Proceedings Journal, 5 (14) pp. 155-161
2020 Exploring host community perception of Panchor town for tourist destination based on social exchange theory. Asian Journal of Behavioural Studies, 5 (19) pp. 1-10
2020 Intensifying focus on service quality in higher education institutions: emotional and spiritual intelligence. Environment-Behaviour Proceedings Journal, 5 (15) pp. 85-92
2020 Moderating work efficiency and performance through best-practice certification: management’s perspective. International Journal of Economics, Management and Accounting, 28 (1) pp. 123-140
2019 Best practices among 3rd Party Logistics (3PL) firms in Malaysia towards logistics performance. International Journal of Academic Research in Business & Social Sciences, 9 (5) pp. 394-405
2019 Building a more intimate connection between spirituality and quality service performance at work. ASIA-PACIFIC MANAGEMENT ACCOUNTING JOURNAL, 14 (2) pp. 79-103
2019 Building students' loyalty through superior university entities. Malaysian Journal of Consumer and Family Economics (MACFEA), 22 (S1) pp. 161-174
2019 Building students’ loyalty through superior university entities. Malaysian journal of consumer and family economics, 22 (51) pp. 161-174
2019 Communicating quality audit indicators for inbound tourism: a qualitative insight from Malaysian travel agencies. 29TH EBES Conference - Lisbon Proceedings Volume 3, 3 () pp. 1759-1778
2019 Enriching the international tourist experience of local Malaysian cuisine and a guarantee of a purchase intention. Asian Journal of Behavioural Studies (AjBeS), 4 (16 May/August) pp. 33-48
2019 Food contact surfaces’ hidden secrets and food handlers’ state of readiness. Asian Journal of Quality of Life (AjQoL), 4 (16 May/August) pp. 1-15
2019 Testing the mediating role of management commitment to enhancing workplace behaviour and personal compliance within the university environment. International Journal of Innovative Technology and Exploring Engineering (IJITEE), 8 (8S) pp. 446-453
2019 The impact of Malaysian public sector in the relationship between transformational leadership styles and career development. Journal International Journal of Public Administration, () pp. 1-10
2019 Understanding the role of khalifa for the foundation of wizard khalifa tourism. International Journal of Human and Technology Interaction, 3 (2) pp. 95-102
2018 Coming back for more quality learning experience. Asian Journal of Quality of Life (AjQoL, 3 (12) pp. 23-32
2018 Effect of spiritual intelligence on leadership effectiveness and food-hygiene practices. Journal of ASIAN Behavioural Studies (jABs), 3 (10 (September/October)) pp. 76-85
2018 Enhancing regular monitoring of food-contact surface hygiene with rapid microbial kits. Asian Journal of Behavioural Studies (AjBeS), 3 (11) pp. 75-83
2018 Is spiritual intelligence no longer relevant on business performance?. International Journal of Engineering & Technology, 7 (3.25) pp. 27-31
2018 Prioritizing safety training for a more personal compliance of a safe and healthy work environment among students and staff of higher education institutions of Selangor. International Journal of Engineering & Technology, 7 (3.30) pp. 388-392
2018 Temporary food handlers’ compliance with effective food-hygiene practices. Asian Journal of Behavioural Studies (AjBeS), 3 (10) pp. 167-174
2018 Working in private universities does emotional intelligence matter for job effectiveness. International Journal of Accounting, Finance and Business, 3 (10) pp. 87-96
Conference or Workshop Items

2026 Sustaining botok-botok as a Malay food tradition practice through the lens of cultural intelligence. In: 14th AMER International Conference on Quality of Life (AicQoL),
2025 Role of social meedia and behavioral finance on gen Z travel behaviour. In: AcE-Bs2025Bangkok 13th ASIAN Conference on Environment-Behaviour Studies,
2025 Tourism experiences of persons with disabilities in Malaysia: voices of mobility-impaired people. In: AcE-Bs2025Bangkok 13th ASIAN Conference on Environment-Behaviour Studies,
2025 Turning first-timers into repeat visitors: Motivational drivers to South Korea's regional tourism. In: The 98th Tosok Gyeongbuk-Gyeongju International Tourism Conference,
2025 Using digital technology to improve the experience and quality of life in Malaysia's people's housing programme (PPR) through a maqasid shariah approach. In: 3rd Karatay International Conference on Islamic Economics and Finance,
2024 Consciousness and transcendence effects the emotional intelligence and teaching quality among private universities. In: 12th ASIAN Conference on Environment-Behaviour Studies,
2024 Dark tourism destination sustainability: assessing visitors’ motivation and experience towards disaster sites in Malaysia. In: ,
2024 Needs Analysis for Virtual Reality-based Safety Training Spotting Hazards in the Commercial Kitchens. In: International Conference on Business, Economics, Marketing and Management,
2024 Tourism experiences of persons with disabilities in Malaysia – voices of mobility-impaired people. In: Proceedings – 19th Putrajaya International Conference on Children, Women, Elderly and Person with Disabilities (PiCCWED 19),
2023 Defining Muslim friendly cultural tourism. In: 2023 MAG Scholar Conference in Business, Marketing & Tourism,
2023 Examining local traditional food entrepreneurs in Selangor and Sabah staates during Covid 19 pandemic. In: AicE-Bs2023Marrakech 11th ABRA International Conference on Environment-Behaviour Studies, Marrakech, Morocco, 1-7 Mar 2023,
2023 Logistics best practices towards logistics performance in Malaysia moderated with lean logistics. In: 10th International Conference on Business, Accounting, Finance and Economics,
2023 Usability evaluation For Arts, Culture, And Heritage Mobile Application Among Asnaf Entrepreneurs In Perlis. In: CONFERENCE ON FUTURE & SUSTAINABLE EDUCATION 2022,
2022 Halal cosmetics usage among millennials: social influence as mediator. In: ICONSPADU 2021 International Conference on Sustainable Practices, Development and Urbanisation,
2022 Inbound tourism in Malaysia: unlocking the potential traveling experience of European and Oceanian tourists. In: ,
2022 Kitchen safety virtual tour: Hazard Identification Training Tool (VT-HITT) innovation. In: International Sustainability Invention, Innovation and Design Showcase (ISIIDS2022),
2022 Managing family and work: the search for ideal work-life balance. In: 10th Asian Conference on Environment-Behaviour Studies,
2022 Outbound tourism: why do Malaysians choose South Korea again?. In: ICONSPADU 2021 International Conference on Sustainable Practices, Development and Urbanisation,
2022 The effect of trust on the fishing industry supply chain performance in Rokan Hilir Regency Riau Province, Indonesia. In: 10th International and National Seminar on Fisheries and Marine Science, ISFM 2021,
2022 Usability evaluation for arts, culture, and heritage mobile application among Asnaf Entrepreneurs in Perlis. In: Conference of Future and Sustainable Education (CFSE) 2022,
2022 Valid virtual reality applications for commercial kitchen safety training. In: 10th AMER International Conference on Quality of Life (AicQoL),
2021 Aesthetic Quality of Island Tourism in Malaysia's East Coast Region: Does Duration of Stay Matter in Satisfying Tourists?. In: Global Tourism Conference 2021: Building connections, Extending Adventures,
2021 Aesthetic values of island tourism in Malaysia's east coast region: does duration of stay matter in satisfying tourists?. In: Global Tourism Conference (GTC) 2021,
2021 APLIKASI MOODLE KIT MAYA MARI MEMINTAL DWIBAHASA. In: 2nd Malaysian Association of Applied Linguistics International Conference (MAALIC2021),
2021 Assessing the effectiveness of the non-structural measures for river cleaning. In: AMER International Conference on Quality of Life (AicQoL2021 Bukit Tinggi),
2021 Consumer Acceptance of Nutritional Dates Seed Innovation for a New Ice Cream Flavor in Malaysia. In: 1st International Conference on Business Innovation, Entrepreneurship and Technology (ICOBET) 2021,
2021 The influence of Pahang heritage food on behavioural intentions among Malaysian domestic tourists. In: 9th AMER International Conference on Quality of Life (AicQoL2021 Bukit Tinggi),
2021 TOURISM PRODUCT QUALITY PERCEPTIONS AND BIG SPENDERS’ TRAVEL INTENTIONS IN MALAYSIA: A COMPARATIVE STUDY OF SOUTHEAST ASIAN AND MIDDLE EASTERN COUNTRIES. In: Global Tourism Conference 2021: Building Connections, Extending Adventures,
2021 Tourist satisfaction in aesthetic qualities of islands in East Coast region in Malaysia. In: 4th International Conference of Languages, Education and Tourism 2021,
2021 Tourist satisfaction in aesthetic qualities of islands in east coast region in Malaysia. In: 4th International Conference of Languages, Education and Tourism 2021,
2021 What matters for retirees to experience a great quality of life?. In: 9 th Asian Conference on Environment-Behaviour Studies,
2020 Determining of tourists' experience revisit intention to architectural mosques in Kuala Lumpur.. In: 2nd Research Colloquium on Tourism & Hospitality,
2020 Exploring the potential of rendang as local food heritage of Negeri Sembilan.. In: 2nd Research Colloquium on Tourism & Hospitality,
2020 Film-induced tourism: push and pull motivation factors of local young travelers to visit film locations in Malaysia. In: 2nd Research Colloquium on Tourism & Hospitality,
2020 Influence of travel and tour website on tourist behaviour to determine destination in Malaysia among IIUM students in Pagoh, Johor.. In: 2nd Research Colloquium on Tourism & Hospitality,
2020 Intensifying focus on service quality in higher education institutions: the effect of emotional and spiritual intelligence. In: AIVCE-BS (AMER ABRA International Virtual Conference on Environment-Behaviour Studies,
2020 Job burnout among employees in food and beverage industry in Klang Valley. In: 2nd Research Colloquium on Tourism & Hospitality,
2020 Perception of old shop houses owners and community attachment towards the conservation of old shop houses in Muar town, Johor.. In: 2nd Research Colloquium on Tourism & Hospitality,
2020 Residents’ perception on the commercialization of turtle conservation centre in Melaka.. In: 2nd Research Colloquium on Tourism & Hospitality,
2020 Sustainable tourism development in Muar.. In: 2nd Research Colloquium on Tourism & Hospitality,
2020 The acceptance of satay innovation for domestic tourism.. In: 2nd Research Colloquium on Tourism & Hospitality,
2020 The influence of tourist experience on destination loyalty to Islamic architectural sites in Putrajaya.. In: 2nd Research Colloquium on Tourism & Hospitality,
2020 The perception of tourist on the turtle conservation in Malacca.. In: 2nd Research Colloquium on Tourism & Hospitality,
2020 The potential of developing heritage based tourism in Kluang, Johor: SWOT analysis. In: 2nd Research Colloquium on Tourism & Hospitality,
2020 Tourists perception and satisfaction and towards local food in Muar, Johor. In: 2nd Research Colloquium on Tourism & Hospitality,
2020 Tourists perception and satisfaction and towards local food in Muar, Johor.. In: 2nd Research Colloquium on Tourism & Hospitality,
2020 Tourists' experience on destination loyalty: a case study of Islamic architecture in Kuala Terengganu.. In: 2nd Research Colloquium on Tourism & Hospitality,
2019 A conceptual paper: the study of competencies of tourism students towards their work experience. In: 1st Research Colloquium on Tourism & Hospitality,
2019 A study on determination of sports tourism preferences in Malaysia. In: 1st Research Colloquium on Tourism & Hospitality,
2019 Brand experience and brand trust: an impact towards customer brand loyalty in theme park service industry. In: 1st Research Colloquium on Tourism & Hospitality,
2019 Customer satisfaction towards service quality and company image offered by Air Asia. In: 3rd International Language & Tourism Conference 2019,
2019 Determining the main factors that influence for the tourist’s revisit intention in Melaka. In: 1st Research Colloquium on Tourism & Hospitality,
2019 Empowering employees with spiritual intelligence for higher quality food-hygiene practices and food service performance of on-premise caterers. In: 1st International Postgraduate Conference on Mechanical Engineering (ICPME) 2018,
2019 Factors that influence tourists visit intention to museums in Malacca. In: 1st Research Colloquium on Tourism & Hospitality,
2019 Food-hygiene at on-site premises in Perak and Selangor: Are we ready for self-regulatory practices?. In: 7th AMER International Conference on Quality of Life (AicQoL2019),
2019 Plastic obsession among Malaysian tourists: how far is it true?. In: 3rd International Language & Tourism Conference 2019,
2019 Service quality and customer satisfaction in relationship in casual western dining restaurants in Malaysia. In: The 18th Asia Pacific Forum for Graduate Students Research in Tourism,
2019 The acceptance of gamified smart tourism application: mobile augmented reality in Malaysia's tourism. In: 1st Research Colloquium on Tourism & Hospitality,
2019 The effect of human resource practices towards business performance in transportation companies in Malaysia. In: 1st Research Colloquium on Tourism & Hospitality,
2019 The effectiveness of travel blogs on consumers’ travel planning. In: 1st Research Colloquium on Tourism & Hospitality,
2019 The impact of monetary, accessibility, security towards religious tourism intention among Muslims youth. In: 1st Research Colloquium on Tourism & Hospitality,
2019 The impact of travel blog and vlog on travel decision making among university students. In: 1st Research Colloquium on Tourism & Hospitality,
2019 The influence of social media towards undergraduate students in Malaysia to travel: web 2.0. In: 1st Research Colloquium on Tourism & Hospitality,
2019 Tourism students’ opinions on competencies and educational performance. In: 1st Research Colloquium on Tourism & Hospitality,
2018 Best practices among 3rd third party logistics (3PL) firms towards logistics performance improvement in Malaysia. In: International Conference on Business, Accounting, Finance and Economics 2018,
2018 Building students’ loyalty through superior university entities. In: 2nd Arshad Ayub Graduate Business School International Conference on Business Management (AiCoBM) 2018,
2018 Examining consumer acceptance towards innovation of nutritional food waste in Malaysia. In: The 22nd Malaysian Consumer and Family Economics Association (MACFEA) International Conference 2018 (MACFEA 2018),
2018 Nurturing spirituality among private university lecturers for a higher quality service performance. In: AAGBS International Conference on Business Management 2018 (AiCoBM 2018),
2018 Prioritizing safety training for a more personal compliance of a safe and healthy work environment among students and staff of higher education institutions of Selangor. In: 2nd Asia International Multidisciplinary Conference (AIMC 2018),
2018 Re-evaluating the international tourists’ experience of local Malaysian food: what made them come back for a second taste?. In: 4th ABRA International Conference on Quality of Life (AQoL2018Istanbul),
2018 The impact of emotional intelligence on the job effectiveness of private university lecturers. In: International Conference on Business, Humanities and Education (ICBHE 2018),
Books

2025 From research to publication: a must-have handbook for novice quantitative researchers. IIUM Press, ISBN:
2022 5th Research Colloquium on Tourism & Hospitality. Department of Tourism, Kulliyyah of Languages & Management, IIUM, ISBN:
2022 Kembara eko dan warisan, seni dan budaya dalam sektor pelancongan mesra muslim Perlis. National Library, ISBN: 978-967-2771-10-4
2022 Perlis: Kembara Eko dan Warisan, Seni dan Budaya dalam Sektor Pelancongan Mesra Muslim Perlis. Perpustakaan Negara Malaysia, ISBN: 978-967-2771-10-4
2022 Special interest tourism at Malaysian low tourism arrivals' states. Perpustakaan Negara Malaysia, ISBN:
2021 Social aspects and behaviours of Southeast Asian tourists. Perpustakaan Negara Malaysia, ISBN:
Book Sections

2024 Hijrah ke selatan tanah air: Pagoh hujan emasku. In: Penerbit MSS, ISBN: 978-967-18589-5-0, pp. 57-70
2022 Creating economic opportunities for Panchor's future workforce through a water-based tourism development plan. In: Kulliyyah of Languages & Management (KLM), ISBN: , pp. 36-55
2022 Religious tourism: Pandemic Covid19 effect on Muslim tourism intention in performing pilgrimage. In: Perpustakaan Negara Malaysia, ISBN: 978-967-2771-06-7, pp. 15-28
2022 South Korea film-induced tourism: the K-drama determinant for Malaysian tourist. In: IGI Global, ISBN: 2327-3429, pp. 27-45
2022 Tourists Experience on Islamic Architecture and its Influence on Destination Loyalty. In: Kulliyyah of Languages and Managements, ISBN: , pp. 74-94
2022 Tourists Experience on Islamic Architecture and its Influence on Destination Loyalty. In: Kulliyyah of Languages and Managements, ISBN: , pp. 74-94
2022 Travel motivations and travel careers of Malaysian backpackers. In: IGI Global, ISBN: 9781799890713, pp. 290-307
2022 Travelling for Pahang heritage food: an analysis of food consumption model. In: Kulliyyah of Languages & Management (KLM), ISBN: , pp. 96-111
2021 Acceptance of local community towards mosque tourism in Melaka strait. In: Kulliyyah of Languages and Management, ISBN: 978-967-19255-7-7, pp. 1-7
2021 Quality audit indicators for inbound tourism: a qualitative study on Malaysian travel agencies. In: Springer Nature Switzerland AG, ISBN: 9783030650841, pp. 201-216
Monograph

2023 Persepsi dan perkaitan makanan tempatan dan tradisional perlis dalam kalangan peniaga makanan untuk tujuan pemasaran destinasi makanan. In: Kulliyyah of Languages and Management, IIUM,