Staff Directory


Mazni Binti Saad

Academic Qualification

  • Ph.D. in Hotel and Tourism Management - Doctor of Philosophy, Universiti Teknologi MARA (UiTM)
  • Sarjana Sastera (Pengurusan) - Masters Degree, Universiti Sains Malaysia (USM)
  • B.Sc. in Travel and Tourism - Bachelor Degree, Western Michigan University
  • Diploma in Tourism Administration - Diploma, Universiti Teknologi MARA (UiTM)

Mazni Binti Saad (Assoc. Prof. Dr.)

Associate Professor
IIUM Pagoh Campus

KULLIYYAH OF LANGUAGES AND MANAGEMENT

maznisaad@iium.edu.my
2615


Expert Profile


Dr. Mazni Saad is the Head of Tourism Department at Kulliyyah of Languages and Management (KLM) in International Islamic University Malaysia (IIUM) in Education Hub Pagoh.  She was at first appointed as the Coordinator of Quality Unit for the KLM. At present, her rank is Assistant Professor and she is teaching tourism planning and hospitality management courses including research methodology.  She also able to teach business and management courses based on her past working experiences as she has more than a decade of experience in an electronic appliance industry. Her last post in the industry was a Quality Assurance Manager. Dr. Mazni is a Ph.D. graduate from Universiti Teknologi MARA (UiTM), Malaysia in Hotel and Tourism Management. She obtained Master Degree from Universiti Sains Malaysia (USM) in Technology Management, specializing on Occupational Safety and Health. Her BSc Degree was in Tourism and Travel from Western Michigan University (WMU), USA. She completed her Safety and Health Officer courses and passed the exams from NIOSH. Besides, she attended ISO 9001 and 14001 courses and certified as competent auditors. Now, besides writing journal articles and books, she is actively collaborating research and grants, participating conferences and invention and innovation, and giving training to the public. She won several gold medals in innovation’s competition and obtained best paper awards from various conferences. 




Area of Specialisation


  • Economics, Business And Management ~ Economics, Business And Management ~ Human Resource Management (HRM) ~ Occupational Safety and Health - OSH management
  • Economics, Business And Management ~ Economics, Business And Management ~ Operations Management ~ Total Quality Management - ISO audit
  • Economics, Business And Management ~ Economics, Business And Management ~ Tourism and Hospitality ~ Food and Hospitality Services - Tourism and food service


Professional Membership


  • 2019 - 2022: Member of Profesional Body / Association: (ISC editorial board member), Association of Malaysian Environment-Behaviour Researchers (AMER)
  • 2022: Member of Profesional Body / Association: (ISC Editorial board member), Pengelola Jurnal Ilmiah JOFSA, Politeknik Negeri Lampung, Indonesia


Teaching Responsibilities


BEHAVIOUR AND SOCIAL ASPECTS OF TOURIST AND TRAVELER 2022/2023 2021/2022 2020/2021 2019/2020
FINAL YEAR PROJECT 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019
HUMAN RESOURCE MANAGEMENT IN SERVICE ORGANISATION 2023/2024 2022/2023 2021/2022 2020/2021
INTERNSHIP 1 2021/2022 2020/2021 2019/2020 2018/2019
INTERNSHIP 2 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019
INTRODUCTION TO HUMAN RESOURCE MANAGEMENT 2021/2022 2020/2021
PRINCIPLES AND PRACTICE OF MANAGEMENT 2020/2021
PRINCIPLES OF HOSPITALITY 2020/2021 2019/2020 2018/2019 2017/2018
PRINCIPLES OF TOURISM 2018/2019
PROFESSIONAL BUSINESS ETIQUETTE AND CUSTOMER SERVICE 2021/2022
PROFESSIONAL BUSINESS ETIQUETTE AND CUSTOMER SERVICE 2023/2024 2022/2023
PROFESSIONAL GROOMING 2023/2024
RESEARCH METHOD IN TOURISM AND HOSPITALITY 2021/2022 2020/2021 2019/2020 2018/2019
RESEARCH METHODOLOGY IN TOURISM AND HOSPITALITY 2022/2023
SAFETY AND RISK MANAGEMENT IN TOURISM 2023/2024 2022/2023 2021/2022
SERVICE MARKETING IN TOURISM AND HOSPITALITY 2022/2023
TOURISM INTERNSHIP 2022/2023
TOURISM PRODUCT PLANNING 2018/2019
TRANSPORTATION AND INFRASTRUCTURE IN TRAVEL AGENCY 2022/2023 2018/2019


Research Projects


Completed
2021 - 2022 Assessing Potential Development of Islamic Tourism in Perlis
On-Going
2022 - Present Virtual Reality Framework for Occupational Safety and Health Training through Collaboration between Commercial Kitchen Industry and Academia
2021 - Present The examination of perception and association of authentic local food in Perlis among tourists and the people of Perlis for the purpose of food destination marketing
2021 - Present A STUDY ON THE USABILITY AND USER PREFERENCES OF MOBILE APPS IN PROMOTING AND MARKETING ARTS, CULTURAL AND HERITAGE COMMUNITY-BASED TOURISM PRODUCTS IN PERLIS


Award & Recognition


22 Mar, 2022 Silver Medal - Universiti Teknologi MARA International
16 Nov, 2021 Best Paper Award - Universiti Selangor International
10 Sep, 2021 Bronze Medal - Malaysian Associations of Applied Linguistics International
13 Jul, 2021 Best Paper Award - The 1st international conference business innovation, entrepreneurship and technology (ICOBET 2021) International
18 Mar, 2021 Best 9th paper award - 9th AMER International Conference on Quality of Life (AicQoL2021) International
18 Mar, 2021 Best Paper Award - 9th AMER International Conference on Quality of Life (AicQoL2021) International
06 Nov, 2018 Best Paper Award - Association of Malaysian Environment-Behaviour Researchers (AMER), Association of Behavioral Researchers on Asians (ABRA), and Centre for Environment-Behaviour Studies (cE-Bs), FSPU, UiTM International
26 Jul, 2018 Best Paper Award - Arshad Ayub, Business School, Universiti Teknologi MARA International
03 May, 2018 Best Paper Award - Universitas Muhammadiyah Yogyakarta International


Publications


Article

2022 Aesthetic qualities of island tourism in Malaysia's east coast region: does duration of stay matter in satisfying tourists?. BIMP-EAGA Journal for Sustainable Tourism Development, 11 (1) pp. 53-68
2022 Cultural identity of Malay Bugis: a reflection in traditional food practices. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 14 (1) pp. 140-163
2022 Culture Bites: A reality of food truck in Klang Valley Malaysia. Environment-Behaviour Proceedings Journal, 7 (22) pp. 47-53
2022 Riders’ food safety knowledge and practices: do they comply. International Journal of Academic Research in Business & Social Sciences, 12 (11) pp. 774-787
2022 Tourists’ attitude matters for the international travelling intention to Malaysia: a study on tourism quality experience and travel frequency as determinant factors. Global Business and Management Research: An International Journal, 14 (3s) pp. 1486-1505
2021 Consumer acceptance of nutritional dates seed innovation for a new ice cream flavor in Malaysia. International Journal of Business and Technopreneurship, 11 (2) pp. 83-94
2021 Do consumption values in heritage food play a role in the development of behavioural intentions?. Journal of ASIAN Behavioural Studies (jABs, 6 (19) pp. 1-14
2021 Family Traditional Bakery Business Sustainability: An Analysis on its Contributing Success Factors. INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES, 11 (9) pp. 244-260
2021 Researching Kedah's Malay Heritage Food Tradition and Eating Culture. International Journal of Academic Research in Business and Social Sciences, 11 (16) pp. 140-154
2021 Sustainable river: the role of non-structural measures and public outreach programmes. Asian Journal of Environment-Behaviour Studies s (ajE-Bs), 6 (19 May / Aug 2021) pp. 57-69
2021 The impact of university entities on students’ loyalty: the mediating role of student satisfaction. International Journal of Economics, Management and Accounting, 29 (1) pp. 45-69
2021 The role of trust as a mediator on the effect of productivity in the fishing-industry supply chain performance in Riau, Indonesia. AACL Bioflux, 14 (4) pp. 2317-2326
2021 Tourism product quality perceptions and big spenders' travel intentions in Malaysia: a comparative study of Southeast Asian and Middle Eastern countries. Journal of Tourism, Hospitality & Culinary Arts (JTHCA) - Special Issue: Hospitality and Tourism Industry Survival – Critical Perspective on the Industry Recovery and Adaptation, 13 (3) pp. 180-200
2020 A study on the economic potential of blood cockles (Anadara granosa) in Rokan Hilir, Riau Province, Indonesia. Aquaculture, Aquarium, Conservation & Legislation - International Journal of the Bioflux Society, 13 (3) pp. 1504-1510
2020 Assessing the use of linear regression analysis in examining service quality and customer satisfaction relationship in premium casual restaurants (PCR) in Subang Jaya (Klang Valley) Malaysia. Review of Integrative Business and Economics Research, 9 (2) pp. 369-379
2020 Developing the rural town of Panchor into a future river-based tourism destination: host community perception. Environment-Behaviour Proceedings Journal, 5 (14) pp. 155-161
2020 Exploring host community perception of Panchor town for tourist destination based on social exchange theory. Asian Journal of Behavioural Studies, 5 (19) pp. 1-10
2020 Intensifying focus on service quality in higher education institutions: emotional and spiritual intelligence. Environment-Behaviour Proceedings Journal, 5 (15) pp. 85-92
2020 Moderating work efficiency and performance through best-practice certification: management’s perspective. International Journal of Economics, Management and Accounting, 28 (1 (2020)) pp. 123-140
2019 Best practices among 3rd Party Logistics (3PL) firms in Malaysia towards logistics performance. International Journal of Academic Research in Business & Social Sciences, 9 (5) pp. 394-405
2019 Building a more intimate connection between spirituality and quality service performance at work. ASIA-PACIFIC MANAGEMENT ACCOUNTING JOURNAL, 14 (2) pp. 79-103
2019 Building students' loyalty through superior university entities. Malaysian Journal of Consumer and Family Economics (MACFEA), 22 (S1) pp. 161-174
2019 Building students’ loyalty through superior university entities. Malaysian journal of consumer and family economics, 22 (51) pp. 161-174
2019 Communicating quality audit indicators for inbound tourism: a qualitative insight from Malaysian travel agencies. 29TH EBES Conference - Lisbon Proceedings Volume 3, 3 () pp. 1759-1778
2019 Enriching the international tourist experience of local Malaysian cuisine and a guarantee of a purchase intention. Asian Journal of Behavioural Studies (AjBeS), 4 (16 May/August) pp. 33-48
2019 Food contact surfaces’ hidden secrets and food handlers’ state of readiness. Asian Journal of Quality of Life (AjQoL), 4 (16 May/August) pp. 1-15
2019 Testing the mediating role of management commitment to enhancing workplace behaviour and personal compliance within the university environment. International Journal of Innovative Technology and Exploring Engineering (IJITEE), 8 (8S) pp. 446-453
2019 The impact of Malaysian public sector in the relationship between transformational leadership styles and career development. Journal International Journal of Public Administration, () pp. 1-10
2019 Understanding the role of khalifa for the foundation of wizard khalifa tourism. International Journal of Human and Technology Interaction, 3 (2) pp. 95-102
2018 Coming back for more quality learning experience. Asian Journal of Quality of Life (AjQoL, 3 (12) pp. 23-32
2018 Effect of spiritual intelligence on leadership effectiveness and food-hygiene practices. Journal of ASIAN Behavioural Studies (jABs), 3 (10 (September/October)) pp. 76-85
2018 Enhancing regular monitoring of food-contact surface hygiene with rapid microbial kits. Asian Journal of Behavioural Studies (AjBeS), 3 (11) pp. 75-83
2018 Is spiritual intelligence no longer relevant on business performance?. International Journal of Engineering & Technology, 7 (3.25) pp. 27-31
2018 Prioritizing safety training for a more personal compliance of a safe and healthy work environment among students and staff of higher education institutions of Selangor. International Journal of Engineering & Technology, 7 (3.30) pp. 388-392
2018 Temporary food handlers’ compliance with effective food-hygiene practices. Asian Journal of Behavioural Studies (AjBeS), 3 (10) pp. 167-174
2018 Working in private universities does emotional intelligence matter for job effectiveness. International Journal of Accounting, Finance and Business, 3 (10) pp. 87-96
Conference or Workshop Item

2023 Examining local traditional food entrepreneurs in Selangor and Sabah staates during Covid 19 pandemic. In: AicE-Bs2023Marrakech 11th ABRA International Conference on Environment-Behaviour Studies, Marrakech, Morocco, 1-7 Mar 2023,
2023 Logistics best practices towards logistics performance in Malaysia moderated with lean logistics. In: 10th International Conference on Business, Accounting, Finance and Economics,
2022 Academic cultures of postgraduate supervision: what influences supervisors in their practices?. In: ,
2022 Halal cosmetics usage among millennials: social influence as mediator. In: ICONSPADU 2021 International Conference on Sustainable Practices, Development and Urbanisation,
2022 Inbound tourism in Malaysia: unlocking the potential traveling experience of European and Oceanian tourists. In: ,
2022 Kitchen safety virtual tour: Hazard Identification Training Tool (VT-HITT) innovation. In: International Sustainability Invention, Innovation and Design Showcase (ISIIDS2022),
2022 Managing family and work: the search for ideal work-life balance. In: 10th Asian Conference on Environment-Behaviour Studies,
2022 Outbound tourism: why do Malaysians choose South Korea again?. In: ICONSPADU 2021 International Conference on Sustainable Practices, Development and Urbanisation,
2022 The effect of trust on the fishing industry supply chain performance in Rokan Hilir Regency Riau Province, Indonesia. In: 10th International and National Seminar on Fisheries and Marine Science, ISFM 2021,
2022 Valid virtual reality applications for commercial kitchen safety training. In: 10th AMER International Conference on Quality of Life (AicQoL),
2021 Aesthetic Quality of Island Tourism in Malaysia's East Coast Region: Does Duration of Stay Matter in Satisfying Tourists?. In: Global Tourism Conference 2021: Building connections, Extending Adventures,
2021 Aesthetic values of island tourism in Malaysia's east coast region: does duration of stay matter in satisfying tourists?. In: Global Tourism Conference (GTC) 2021,
2021 APLIKASI MOODLE KIT MAYA MARI MEMINTAL DWIBAHASA. In: 2nd Malaysian Association of Applied Linguistics International Conference (MAALIC2021),
2021 Assessing the effectiveness of the non-structural measures for river cleaning. In: AMER International Conference on Quality of Life (AicQoL2021 Bukit Tinggi),
2021 Consumer Acceptance of Nutritional Dates Seed Innovation for a New Ice Cream Flavor in Malaysia. In: 1st International Conference on Business Innovation, Entrepreneurship and Technology (ICOBET) 2021,
2021 The influence of Pahang heritage food on behavioural intentions among Malaysian domestic tourists. In: 9th AMER International Conference on Quality of Life (AicQoL2021 Bukit Tinggi),
2021 TOURISM PRODUCT QUALITY PERCEPTIONS AND BIG SPENDERS’ TRAVEL INTENTIONS IN MALAYSIA: A COMPARATIVE STUDY OF SOUTHEAST ASIAN AND MIDDLE EASTERN COUNTRIES. In: Global Tourism Conference 2021: Building Connections, Extending Adventures,
2021 Tourist satisfaction in aesthetic qualities of islands in East Coast region in Malaysia. In: 4th International Conference of Languages, Education and Tourism 2021,
2021 Tourist satisfaction in aesthetic qualities of islands in east coast region in Malaysia. In: 4th International Conference of Languages, Education and Tourism 2021,
2021 What matters for retirees to experience a great quality of life?. In: 9 th Asian Conference on Environment-Behaviour Studies,
2020 Determining of tourists' experience revisit intention to architectural mosques in Kuala Lumpur.. In: 2nd Research Colloquium on Tourism & Hospitality,
2020 Exploring the potential of rendang as local food heritage of Negeri Sembilan.. In: 2nd Research Colloquium on Tourism & Hospitality,
2020 Film-induced tourism: push and pull motivation factors of local young travelers to visit film locations in Malaysia. In: 2nd Research Colloquium on Tourism & Hospitality,
2020 Influence of travel and tour website on tourist behaviour to determine destination in Malaysia among IIUM students in Pagoh, Johor.. In: 2nd Research Colloquium on Tourism & Hospitality,
2020 Intensifying focus on service quality in higher education institutions: the effect of emotional and spiritual intelligence. In: AIVCE-BS (AMER ABRA International Virtual Conference on Environment-Behaviour Studies,
2020 Job burnout among employees in food and beverage industry in Klang Valley. In: 2nd Research Colloquium on Tourism & Hospitality,
2020 Perception of old shop houses owners and community attachment towards the conservation of old shop houses in Muar town, Johor.. In: 2nd Research Colloquium on Tourism & Hospitality,
2020 Residents’ perception on the commercialization of turtle conservation centre in Melaka.. In: 2nd Research Colloquium on Tourism & Hospitality,
2020 Sustainable tourism development in Muar.. In: 2nd Research Colloquium on Tourism & Hospitality,
2020 The acceptance of satay innovation for domestic tourism.. In: 2nd Research Colloquium on Tourism & Hospitality,
2020 The influence of tourist experience on destination loyalty to Islamic architectural sites in Putrajaya.. In: 2nd Research Colloquium on Tourism & Hospitality,
2020 The perception of tourist on the turtle conservation in Malacca.. In: 2nd Research Colloquium on Tourism & Hospitality,
2020 The potential of developing heritage based tourism in Kluang, Johor: SWOT analysis. In: 2nd Research Colloquium on Tourism & Hospitality,
2020 Tourists perception and satisfaction and towards local food in Muar, Johor. In: 2nd Research Colloquium on Tourism & Hospitality,
2020 Tourists perception and satisfaction and towards local food in Muar, Johor.. In: 2nd Research Colloquium on Tourism & Hospitality,
2020 Tourists' experience on destination loyalty: a case study of Islamic architecture in Kuala Terengganu.. In: 2nd Research Colloquium on Tourism & Hospitality,
2019 A conceptual paper: the study of competencies of tourism students towards their work experience. In: 1st Research Colloquium on Tourism & Hospitality,
2019 A study on determination of sports tourism preferences in Malaysia. In: 1st Research Colloquium on Tourism & Hospitality,
2019 Brand experience and brand trust: an impact towards customer brand loyalty in theme park service industry. In: 1st Research Colloquium on Tourism & Hospitality,
2019 Customer satisfaction towards service quality and company image offered by Air Asia. In: 3rd International Language & Tourism Conference 2019,
2019 Determining the main factors that influence for the tourist’s revisit intention in Melaka. In: 1st Research Colloquium on Tourism & Hospitality,
2019 Empowering employees with spiritual intelligence for higher quality food-hygiene practices and food service performance of on-premise caterers. In: 1st International Postgraduate Conference on Mechanical Engineering (ICPME) 2018,
2019 Factors that influence tourists visit intention to museums in Malacca. In: 1st Research Colloquium on Tourism & Hospitality,
2019 Food-hygiene at on-site premises in Perak and Selangor: Are we ready for self-regulatory practices?. In: 7th AMER International Conference on Quality of Life (AicQoL2019),
2019 Plastic obsession among Malaysian tourists: how far is it true?. In: 3rd International Language & Tourism Conference 2019,
2019 Service quality and customer satisfaction in relationship in casual western dining restaurants in Malaysia. In: The 18th Asia Pacific Forum for Graduate Students Research in Tourism,
2019 The acceptance of gamified smart tourism application: mobile augmented reality in Malaysia's tourism. In: 1st Research Colloquium on Tourism & Hospitality,
2019 The effect of human resource practices towards business performance in transportation companies in Malaysia. In: 1st Research Colloquium on Tourism & Hospitality,
2019 The effectiveness of travel blogs on consumers’ travel planning. In: 1st Research Colloquium on Tourism & Hospitality,
2019 The impact of monetary, accessibility, security towards religious tourism intention among Muslims youth. In: 1st Research Colloquium on Tourism & Hospitality,
2019 The impact of travel blog and vlog on travel decision making among university students. In: 1st Research Colloquium on Tourism & Hospitality,
2019 The influence of social media towards undergraduate students in Malaysia to travel: web 2.0. In: 1st Research Colloquium on Tourism & Hospitality,
2019 Tourism students’ opinions on competencies and educational performance. In: 1st Research Colloquium on Tourism & Hospitality,
2018 Best practices among 3rd third party logistics (3PL) firms towards logistics performance improvement in Malaysia. In: International Conference on Business, Accounting, Finance and Economics 2018,
2018 Building students’ loyalty through superior university entities. In: 2nd Arshad Ayub Graduate Business School International Conference on Business Management (AiCoBM) 2018,
2018 Examining consumer acceptance towards innovation of nutritional food waste in Malaysia. In: The 22nd Malaysian Consumer and Family Economics Association (MACFEA) International Conference 2018 (MACFEA 2018),
2018 Nurturing spirituality among private university lecturers for a higher quality service performance. In: AAGBS International Conference on Business Management 2018 (AiCoBM 2018),
2018 Prioritizing safety training for a more personal compliance of a safe and healthy work environment among students and staff of higher education institutions of Selangor. In: 2nd Asia International Multidisciplinary Conference (AIMC 2018),
2018 Re-evaluating the international tourists’ experience of local Malaysian food: what made them come back for a second taste?. In: 4th ABRA International Conference on Quality of Life (AQoL2018Istanbul),
2018 The impact of emotional intelligence on the job effectiveness of private university lecturers. In: International Conference on Business, Humanities and Education (ICBHE 2018),
Book

2022 5th Research Colloquium on Tourism & Hospitality. Department of Tourism, Kulliyyah of Languages & Management, IIUM, ISBN:
2022 Kembara eko dan warisan, seni dan budaya dalam sektor pelancongan mesra muslim Perlis. National Library, ISBN: 978-967-2771-10-4
2022 Perlis: Kembara Eko dan Warisan, Seni dan Budaya dalam Sektor Pelancongan Mesra Muslim Perlis. Perpustakaan Negara Malaysia, ISBN: 978-967-2771-10-4
2022 Special interest tourism at Malaysian low tourism arrivals' states. Perpustakaan Negara Malaysia, ISBN:
2021 Social aspects and behaviours of Southeast Asian tourists. Perpustakaan Negara Malaysia, ISBN:
Book Section

2022 Creating economic opportunities for Panchor's future workforce through a water-based tourism development plan. In: Kulliyyah of Languages & Management (KLM), ISBN: , pp. 36-55
2022 Religious tourism: Pandemic Covid19 effect on Muslim tourism intention in performing pilgrimage. In: Perpustakaan Negara Malaysia, ISBN: 978-967-2771-06-7, pp. 15-28
2022 South Korea film-induced tourism: the K-drama determinant for Malaysian tourist. In: IGI Global, ISBN: 2327-3429, pp. 27-45
2022 Tourists Experience on Islamic Architecture and its Influence on Destination Loyalty. In: Kulliyyah of Languages and Managements, ISBN: , pp. 74-94
2022 Tourists Experience on Islamic Architecture and its Influence on Destination Loyalty. In: Kulliyyah of Languages and Managements, ISBN: , pp. 74-94
2022 Travel motivations and travel careers of Malaysian backpackers. In: IGI Global, ISBN: 9781799890713, pp. 290-307
2022 Travelling for Pahang heritage food: an analysis of food consumption model. In: Kulliyyah of Languages & Management (KLM), ISBN: , pp. 96-111
2021 Acceptance of local community towards mosque tourism in Melaka strait. In: Kulliyyah of Languages and Management, ISBN: 978-967-19255-7-7, pp. 1-7
2021 Quality audit indicators for inbound tourism: a qualitative study on Malaysian travel agencies. In: Springer Nature Switzerland AG, ISBN: 9783030650841, pp. 201-216