Staff Directory


Nur Hidayah binti Abd Rahman

Academic Qualification

  • Doctor of Philosophy - Doctor of Philosophy, Universiti Teknologi Malaysia (UTM)
  • Master of Science (Tourism Planning) - Masters Degree, Universiti Teknologi Malaysia (UTM)
  • BACHELOR OF SCIENCE ARCHITECTURE - Bachelor Degree, Universiti Kebangsaan Malaysia (UKM)
  • - MALAYSIAN UNIVERSITY ENGLISH TEST (MUET),

Nur Hidayah binti Abd Rahman (Dr.)

Assistant Professor
IIUM Pagoh Campus

KULLIYYAH OF LANGUAGES AND MANAGEMENT

Other's position:

Head, Kulliyyah of Languages and Management

hidayah_rahman@iium.edu.my
1140


Expert Profile


Dr. Nur Hidayah Abd Rahman is an academician and a researcher with the knowledge and experience in tourism planning and development. Hidayah is an Assistant Professor in the Department of Tourism (DOT) at Kulliyyah of Languages and Management (KLM), International Islamic University Malaysia (IIUM), Pagoh Edu Hub, Muar, Johor. She has received PhD and Master of Science (Tourism Planning) from Universiti Teknologi Malaysia (UTM), Skudai, Johor and Bachelor Degree in Architecture from Universiti Kebangsaan Malaysia (UKM), Bangi. Currently, she is committed as a leader of the tourism research team for river-based tourism planning and development in Muar, Johor due to her perseverance in the history and culture of local community in Muar.  She is the project leader of IIUM Flagship Project with titled, "The Muara: A Living River Lab in Muar". She possesses comprehensive knowledge, especially in tourism geography. Her research interest includes tourism sense-making, tourist studies, visual studies, creative tourism, conservation of cultural heritage and sustainable tourism development. 


Area of Specialisation


  • Social Science ~ Social Science ~ Geography ~ Tourism Studies - Tourism Sense-Making


Professional Membership


  • 2018 - 2020: Member of Profesional Body / Association: (Member), Badan Warisan Malaysia
  • 2021: Member of Profesional Body / Association: (Lifetime Membership), Tourism Educators Association Malaysia (TEAM)


Teaching Responsibilities


CULTURAL AND HERITAGE TOURISM 2021/2022
EVENT MANAGEMENT SKILL 1 2018/2019
FINAL YEAR PROJECT 2021/2022 2020/2021 2019/2020 2018/2019
GEOGRAPHY IN TOURISM 2021/2022 2019/2020 2018/2019
INTERNSHIP 1 2020/2021 2019/2020 2018/2019
INTERNSHIP 2 2021/2022 2020/2021 2019/2020 2018/2019
INTRODUCTION TO TOURISM PLANNING 2022/2023 2021/2022 2020/2021
LEADERSHIP AND MANAGEMENT 2019/2020
RESEARCH METHOD IN TOURISM AND HOSPITALITY 2020/2021 2018/2019
SUSTAINABLE DEVELOPMENT: ISSUES, POLICIES AND PRACTICES 2020/2021
SUSTAINABLE TOURISM DEVELOPMENT 2022/2023
TOUR PLANNING AND DESIGN 2020/2021 2019/2020 2018/2019
TOURISM DESTINATION ACTION PLAN (WORKSHOP 2) 2022/2023
TOURISM IMPACT STUDIES 2021/2022 2020/2021 2019/2020
TOURISM PRODUCT PLANNING 2021/2022 2020/2021 2019/2020 2018/2019
TOURISM PRODUCT PLANNING AND DEVELOPMENT (WORKSHOP 1) 2021/2022
TOURISM WORKSHOP 1 2018/2019
TOURISM WORKSHOP 2 2019/2020


Research Projects


Completed
No data
On-Going
2020 - Present Taman Sensori Berunsurkan Terapeutik di UTM Equine Park, Skudai, Johor
2020 - Present Wind Flows Visualisation and Transient Response Attributable to River Reserve Vegetation Structure
2020 - Present PEMETAAN GIS TERHADAP PENYEBARAN DIALEK LENGA DI SEPANJANG SUNGAI MUAR
2019 - Present River-Based Tourism in Muar: The potentials and threats
- Preparing Asnaf Entrepreneurs at Perkampungan Nelayan Kuala Perlis on the Use of Social Media Platform e-Marketing


Award & Recognition


11 Jul, 2021 Best Flagship Project Award - Kulliyyah of Languages and Management, KLM KCDIO
11 Jul, 2021 High Impact Responsible Research Award - Kulliyyah of Languages and Management, KLM KCDIO
04 Nov, 2020 Silver Medal - Universiti Teknologi Mara (UiTM) International
02 Nov, 2020 Gold Medal - Korea Invention News International
28 Mar, 2019 Bronze Award - Penang International Invention, Innovation and Design (PIID 2019) International
28 Mar, 2019 Silver Award - Penang International Invention, Innovation and Design (PIID 2019) International


Publications


Article

2021 Analysing the Factors Affecting the Purchasing Decision Over Malaysian Batik Products. PROMOTING CREATIVE TOURISM: CURRENT ISSUES IN TOURISM RESEARCH, () pp. 202-208
2021 Analysing the Tourist’s E-Satisfaction of Hotel Booking Website towards Online Purchase Intention in Malaysia. Promoting Creative Tourism: Current Issues in Tourism Research:, () pp. 522-526
2021 Local community’s cultural attitudes towards support for tourism development and conservation in archaeological heritage of the Lenggong Valley. Promoting Creative Tourism: Current Issues in Tourism Research, () pp. 48-55
2021 Malaysian youth motivational factors of film-induced tourism for Indonesia film. Journal of Indonesian Tourism, Hospitality and Recreation, 4 (2) pp. 135-146
2021 Readiness and Participation of Local Community for River Based Tourism Development in Sabak Awor Muar, Johor. Promoting Creative Tourism: Current Issues in Tourism Research:, () pp. 48-55
2021 The tourists’ spatial behaviour and tourist movement pattern in Muar Johor. PLANNING MALAYSIA: Journal of the Malaysian Institute of Planners, 9 (2) pp. 275-286
2020 Evaluating the quality experience of ecotourist in Taman Negara Pahang. IOP Conference Series: Earth and Environmental Science, 447 (012014) pp. 1-9
2020 Exploring the river-based tourism product for Muar River: a tourism opportunity spectrum (TOS) approach. IOP Conference Series: Earth and Environmental Science, 447 (012007) pp. 1-7
2020 Tourist expectation and satisfaction towards pedestrian walkway in Georgetown, a World Heritage site. IOP Conference Series: Earth and Environmental Science, 447 () pp. 1-9
2019 Demographics and Halal food consumption: a quantitative analysis. International Journal of Modern Trends in Business Research (IJMTBR), 2 (6) pp. 29-35
2019 Mapping the sensory values in the core zone area of Melaka world heritage site. Tourism, Leisure & Global Change, 5 () pp. 10-18
Conference or Workshop Item

2020 Analysing the factors affecting the purchasing decision over Malaysian batik products. In: 4th International Seminar On Tourism 2020,
2020 Analysing the tourist’s e-satisfaction of hotel booking website towards online purchase intention in Malaysia. In: 4th International Seminar On Tourism 2020,
2020 Local community's cultural attitudes towards support for tourism development and conservation in archaeological heritage of the Lenggong Valley.. In: 4th International Seminar On Tourism 2020,
2020 Re-examining sensory experience on highland nature-based resort rooms. In: 4th International Seminar On Tourism 2020,
2020 Readiness and participation of local community for river-based tourism development in Sabak Awor, Muar, Johor. In: 4th International Seminar On Tourism 2020,
2019 Chetty: the unforgotten. In: Penang International Invention, Innovation and Design 2019 (PIID2019),
2019 International Islamic University Malaysia (IIUM) student’s acceptance on virtual reality (vr) as a tourism marketing tool. In: 3rd International Language & Tourism Conference 2019,
2019 Modeling and forecasting: A case study of tourist arrivals in Malaysia. In: 3rd International Language & Tourism Conference 2019,
2019 TourMuOve application: interactive navigation and mobile application in creating efficient tourist movement in Muar, Johor. In: Penang International Invention, Innovation and Design 2019 (PIID2019),
2018 Adapting biophilic design in urban riparian. In: 55th IFLA World Congress 2018,
2018 Exploring Halal food preferences across age and gender. In: 1st International Conference on Humanities, Entrepreneurship and Society (ICHES 2018),
2018 Mapping the sensory values in the core zone area of Melaka world heritage site. In: The 11th Tourism Outlook Conference: Heritage Tourism Beyond Borders and Civilization 2018,
2018 Urban river reserve potentials as passive cooling strategies. In: International Conference on Civil and Environmental Engineering (ICCEE 2018),
Book

2021 The Muara: A Living River Lab in Muar (English Version). Kulliyyah of Languages and Management, ISBN: 978-967-19255-5-3
2021 The Muara: A Living River Lab in Muar (Versi Bahasa Melayu). Kulliyyah of Languages and Management, ISBN: 978-967-19255-4-6
Book Section

2021 Re-examining sensory experience on highland nature-based resort rooms. In: CRC Press/Balkema, ISBN: 9780367558628 (Hardback), pp. 503-508