Staff Profile
Academic Qualifications
- IJAZAH DOKTOR FALSAFAH (KOMUNIKASI) - Doctor of Philosophy, Universiti Kebangsaan Malaysia (UKM)
Mohd Helmi Bin Yusoh (Dr.)
Assistant Professor
IIUM Gombak Campus
ABDULHAMID ABUSULAYMAN KULLIYYAH OF ISLAMIC REVEALED KNOWLEDGE AND HUMAN SCIENCES
helmiyusoh@iium.edu.my
5124
Teaching Responsibilities
| COMMUNICATION IN THE DIGITAL AGE | 2026/2027 2025/2026 2024/2025 2023/2024 2022/2023 |
| DIGITAL COMMUNICATION AND ARTIFICIAL INTELLIGENCE | 2025/2026 |
| FINAL YEAR PROJECT I | 2025/2026 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 |
| FINAL YEAR PROJECT II | 2025/2026 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 |
| INTERNSHIP | 2026/2027 2025/2026 |
| INTRODUCTION TO COMMUNICATION | 2021/2022 2020/2021 2019/2020 |
| INTRODUCTION TO COMMUNICATION | 2025/2026 2024/2025 2023/2024 2022/2023 |
| MEDIA AND COMMUNICATION THEORY | 2020/2021 2018/2019 |
| MEDIA AND MUSLIM SOCIETIES | 2026/2027 |
| MEDIA PRODUCTION | 2022/2023 2021/2022 2020/2021 2019/2020 |
| MEDIATED COMMUNICATION | 2021/2022 |
| PHOTOJOURNALISM | 2019/2020 |
| PRACTICAL TRAINING | 2026/2027 2025/2026 2024/2025 2023/2024 2022/2023 |
| RESEARCH PROJECT | 2026/2027 |
| SCRIPTWRITING FOR RADIO AND TELEVISION | 2019/2020 |
| USRAH IN ACTION 1 | 2025/2026 |
| USRAH IN ACTION 2 | 2025/2026 |
| VIDEO PRODUCTION I | 2018/2019 |
| VISUAL COMMUNICATION | 2023/2024 2021/2022 2020/2021 |
| VISUAL COMMUNICATION DESIGN | 2026/2027 2025/2026 |
Supervision
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Framing Malaysian Politics Through Humor: An Analysis Of Instagram Accounts.
Ph.D
In Progress
Main Supervisor
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Cultural Identity and Intercultural Communication in Malay and Arab Muslim Animation: A Cross- Cultural study of Upin & Ipin: Keris Siamang Tunggal and Al-Faris wa Al-Amirah. Cultural Identity And Intercultural Communication In Malay And Arab Muslim Animation: A Cross- Cultural Study Of Upin & Ipin: Keris Siamang Tunggal And Al-Faris Wa Al-Amirah.
Ph.D
In Progress
Main Supervisor
|
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Media Use And Participatory Democracy: A Moderated Mediation Analysis Of Social Media Credibility, And Political Efficacy In Understanding Youth Political Participation In Malaysia.
Ph.D
In Progress
Co-supervisor
|
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Media Professionals' Perception Of The Effectiveness Of The Code Of Ethics For Malaysian Journalists In Guiding Journalistic Practice.
Ph.D
In Progress
Co-supervisor
|
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Framing Malaysian Politics Through Humor: An Analysis Of Instagram Accounts.
Ph.D
In Progress
Co-supervisor
|
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Use Intention Of Artificial Intelligence In Integrated Marketing Communication Campaigns: The Case Of Smes In Terengganu And Aceh.
Ph.D
In Progress
Co-supervisor
|
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Portrayal Of Migrants In Malaysia: A Comparative Analysis Of News Coverage In The Star And Free Malaysia Today.
Master
Completed
2026
Main Supervisor
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Persuasive Communication In Da'Wah: A Study On Aida Azlin'S Love Letter.
Master
Completed
2023
Main Supervisor
|
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The Rise Of Ai-Generated Political Misinformation: Narratives From Bangladeshi’s 2026 Election
. The Rise Of Ai-Generated Political Misinformation: Narratives From Bangladeshi’S 2026 Election .
Master
In Progress
Main Supervisor
|
|
Islamic Values in Children’s Digital Content: A Multimodal Analysis of Durioo Plus Using Al-Ghazali’s Early Childhood Educational Framework. Islamic Values In Children’S Digital Content: A Multimodal Analysis Of Durioo Plus Using Al-Ghazali’S Early Childhood Educational Framework.
Master
In Progress
Main Supervisor
|
Research Projects
Completed
| 2023 - 2024 | Media and Communication in Malaysia |
| 2023 - 2024 | Media Engagement Plan to Support the Implementation of the Mandatory Front Pack Labelling. |
| 2023 - 2024 | Promotion of Health Diets in Malaysia |
| 2022 - 2023 | Monitoring, Evaluation and Learning (MEL) of the Behavioural Change Communication Strategy ? Salt Reduction |
| 2021 - 2023 | Developing a Strategic Communication Intervention Manual to Inform and Correct Misinformation and Misconception about Vaccination using Valid Islamic Evidence |
| 2019 - 2022 | FORMULATING AN EFFECTIVE GUIDELINE ON ONLINE RESOURCES PERTAINING TO THE MISUNDERSTANDING OF VACCINATION AND ITS IMPORTANCE |
| 2019 - 2019 | Perception of Issues and Media Usage among Factory Workers in Malaysia |
| 2018 - 2020 | DEVELOPING A MODULE FOR PRODUCING MULTIMEDIA CONTENT FOR SCIENTIFIC RESEARCH |
On-Going
| 2026 - Present | Program Selangor Mental Sihat (SEHAT) 2026 |
| 2025 - Present | Conceptualising AI-Supported Parenting Practices in Malaysia |
| 2025 - Present | Kajian Persepsi Orang Ramai Terhadap Isu Semasa |
| 2025 - Present | Selangor Mental Health Program 2025 |
| 2024 - Present | Platform KID: Sokongan Digital untuk Ibu Bapa Malaysia |
| 2004 - Present | Electoral Studies Research Unit |
Publications
Articles
Conference or Workshop Items
| 2021 | Contrasting the coverage of renewable energy in Malaysian English and Malay newspapers. In: 28th annual AMIC Conference, |
| 2019 | Predictors of voting behavior & support towards Malaysian leaders: A study among factory workers in Malaysia. In: Communication Research Seminar (CORENA) 2019, |
Books
| 2025 | Introduction to media in Malaysia. Communication and Media Centre (COMET), IIUM, ISBN: |
Book Sections
| 2022 | Vaccine communication and the media credibility in addressing vaccine hesitancy: a focus on Malaysia. In: Intech Open, ISBN: , pp. 1-12 |
Monograph
| 2025 | Platform Keibubapaan Digital (Platform KID) : market validation report. In: Communication and Media Centre AbdulHamid AbuSulayman Kulliyyah of Islamic Revealed Knowledge and Human Sciences, |
| 2025 | Platform Keibubapaan Digital (Platform KID): beta testing and audience feedback report. In: Communication and Media Centre (COMET), |
| 2020 | Developing a module for producing multimedia content for scientific research. In: , |