Staff Directory


Haruna Babatunde Jaiyeoba

Academic Qualification

  • Doctor of Philosophy (Business Administration) - Doctor of Philosophy, International Islamic University Malaysia
  • Master of Islamic Banking and Finance - Masters Degree, Institut Agama Islam Negeri Kedah, INSANIAH, Malaysia (Currently known as UNISHAMS)
  • Master of Science (Finance) - Masters Degree, International Islamic University Malaysia
  • HND in Business Administration - Advanced Diploma, Kwara State Polytechnic Ilorin, Nigeria
  • National Diploma in Business Administration - Diploma, Federal Polytechnic Offer, Niegeria

Haruna Babatunde Jaiyeoba (Dr.)

Assistant Professor
IIUM Gombak Campus

INTERNATIONAL INSTITUTE FOR HALAL RESEARCH AND TRAINING

harunjaiyebab@iium.edu.my
6500


Expert Profile


Dr. Haruna Babatunde Jaiyeoba has been working, since 2019, as Assistant Professor at the International Institute for Halal Research and Training (INHART), International Islamic University Malaysia (IIUM). He has a multidisciplinary background and has gained broad skills in research with excellent experience in working with research teams. His areas of expertise include halal business and investment opportunities; halal finances and financing; halalpreneurship; halal supply chain management; consumer behaviour; food security, access, and affordability; corporate social responsibility; Islamic social finance; modern and behavioural finance; and relevant others. He has been involved in prominent consultancy projects and conducted several research related training. He is an active researcher with several indexed publications in his areas of expertise. He was an outstanding IIUM student during his PhD. and MSc. days, and currently an advisor to INHART’s Postgraduate Students’ Society (INHART-PGSS). He welcomes research collaboration in his areas of expertise.


Area of Specialisation


  • Economics, Business And Management ~ Economics, Business And Management ~ Finance ~ Financial Management
  • Economics, Business And Management ~ Economics, Business And Management ~ Finance ~ Capital Market
  • Economics, Business And Management ~ Economics, Business And Management ~ Entrepreneurship ~ Entrepreneurial Studies
  • Economics, Business And Management ~ Economics, Business And Management ~ Islamic Finance ~ Islamic Banking
  • Economics, Business And Management ~ Economics, Business And Management ~ Management ~ Entrepreneurship
  • Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Halal Product Marketing
  • Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Consumer Behaviour 131


Professional Membership


  • 2021 - 2021: Member of Profesional Body / Association: (Associate Member), Malaysian Finance Association


Teaching Responsibilities


FAMILY MANAGEMENT 2021/2022
FAMILY MANAGEMENT & PARENTING 2020/2021 2019/2020
FINANCIAL MANAGEMENT AND DECISION IN HALAL BUSINESS 2021/2022
FIQH 2 FOR HALAL INDUSTRY PRODUCTS AND SERVICES 2019/2020
HALAL BUSINESS MANAGEMENT 2021/2022 2020/2021
HALAL ENTREPRENEURSHIP AND INNOVATION 2021/2022 2020/2021
PRINCIPLES AND PRACTICE OF MANAGEMENT 2021/2022
RESEARCH METHODOLOGY 2019/2020
RESEARCH METHODOLOGY (QUALITATIVE) 2019/2020
SEMINAR 2019/2020
STRATEGIC MANAGEMENT IN HALAL INDUSTRY 2021/2022 2020/2021
SUSTAINABLE DEVELOPMENT: ISSUES, POLICIES AND PRACTICES 2021/2022 2020/2021


Research Projects


Completed
No data
On-Going
2021 - Present Strategic Planning and Marketing Strategies for a Sustainable Asnaf Business Center
2021 - Present X-Raying the Implications of Maqasid Shari?ah Framework for Triple Bottom Line of Halal Business Sustainability
2021 - Present A Conceptual Model for Enhancing Supply Chain Performance of Halal Small Businesses through Internet-Based Innovations
2020 - Present INVESTIGATING MALAYSIA?S SOCIAL SECURITY RESPONSE TO CUSHION THE IMPACTS OF COVID-19 ON NON-STANDARD WORKERS
2019 - Present Determinants of Employee Engagement in a Syari'ah Compliant Workplace


Award & Recognition


10 Nov, 2018 Best Student Award - International Islamic University Malaysia International
10 Nov, 2018 Best Student Award; best graduating PhD student from the Kulliyyah of Economics and Management Sciences - International Islamic University Malaysia University
03 May, 2017 Best paper award - Institute of Islamic Banking and Finance (IIiBF) International
03 May, 2017 Best paper award; International Islamic Fund and Wealth Management Forum (IIFWMF) - IIUM Institute of Islamic Banking and Finance University


Publications


Article

2021 Corporate social responsibility as an effective promotional tool for the Malaysian halal certified companies in the era of Covid-19. Journal of Islamic Marketing, () pp. 1-25
2021 Positioning halalan toyyiban in halal food system: production, processing, consumption, marketing, logistic and waste management. Halalsphere, 1 (2) pp. 17-40
2021 The spillover effects of Covid-19 on halal industry: an overview and way forward. Halalsphere, 1 (1) pp. 72-82
2020 Halal certification mark, brand quality, and awareness: do they influence buying decisions of Nigerian consumers?. Journal of Islamic Marketing, 11 (6) pp. 1657-1670
2020 Institutional investors vs retail investors: Are psychological biases equally applicable to investor divides in Malaysia?. International Journal of Bank Marketing, 38 (3) pp. 671-691
2019 The effects of students' entrepreneurial characteristics on their propensity to become entrepreneurs in Malaysia. Education and Training, 61 (7-8) pp. 1020-1037
2019 The effects of students’ entrepreneurial characteristics on their propensity to become entrepreneurs in Malaysia. Education and Training, 61 (7/8) pp. 1020-1037
2018 Are Malaysian Islamic banks’ corporate social responsibilities effective? A stakeholders’ view. International Journal of Bank Marketing, 36 (1) pp. 111-125
2018 Measuring efficiencies of Bangladeshi and Indonesian microfinance institutions: A data envelopment analysis and latent growth curve modeling approach. International Journal of Bank Marketing, 36 (2) pp. 305-321
2017 Investment decision behaviour of the Malaysian retail investors and fund managers: A qualitative inquiry. Qualitative Research in Financial Markets, 10 (2) pp. 134-151
2016 A qualitative inquiry into the investment decision behaviour of the Malaysian stock market investors. Qualitative Research in Financial Markets, 8 (3) pp. 246-267
2016 A survey analysis on abandoned housing projects in Malaysia. The house buyers’ perspectives. Journal of Global Business and Social Entrepreneurship (GBSE), 1 (1) pp. 104-109
2016 Effect of crude oil spot and futures price volatility on South East Asia Islamic equity market. Journal of Islamic Finance, () pp.
2015 Financing and developing the agricultural sector through cash waqf: an analysis of cash waqf using the mudarabah approach. South East Asia Journal of Contemporary Business, Economics and Law, 6 (1) pp. 65-81
2015 Technical efficiency of Nigerian insurance companies: a data envelopment analysis and patent growth curve modelling approach. International Journal of Data Envelopment Analysis, 3 (2) pp. 659-677
Conference or Workshop Item

2021 Can corporate social responsibility serve as a promotional tool for the Malaysian halal certified companies? A consumers’ view. In: Virtual International Halal Science Conference 21: "Enhancing and Strengthening Halal Industry through Science",
2021 Connecting amanah (trustworthiness) with employee engagement: does it matter in Islamic higher education institutions in Malaysia?. In: Virtual International Halal Science Conference 21: "Enhancing and Strengthening Halal Industry through Science",
2021 Students’ propensity to become Halalpreneurs: are entrepreneurial characteristics equally applicable to gender divide in Malaysia. In: International Conference Achieving Sustainable Development (ASD 2021): Through Business Innovations & Digital Technologies”,
2021 The role of Islamic banking in the development of halal science and industry in Nigeria. In: Virtual International Halal Science Conference 21: "Enhancing and Strengthening Halal Industry through Science",
2020 Corporate social responsibility as effective promotional tool for the Malaysian halal certified companies in an era of Covid-19. In: International Conference On Islamic Social Finance: Pandemic Crisis And Possible Solutions (ISFPCPS 2020),
2020 The spillover effects of covid-19 on halal industry: an overview and way forward. In: International Halal Virtual Conference (IHVC2020),
2019 Halal certification mark, brand quality, and awareness: do they influence buying decisions of Nigerian consumers?. In: Global Halal Sphere Conference 2019,
2015 A survey analysis on abandoned housing projects in Malaysia. The house buyers’ perspectives. In: International Conference on Global Business & Social Entrepreneurship (ICoGBSE2015),
Book Section

2020 Feeding tomorrow: promoting Islamic dietary laws as a source of good health and well-being. In: IIUM Press, International Islamic University Malaysia, ISBN: 9789674910488, pp. 244-257
2019 Investors’ confidence in the Malaysian stock market and religiosity during investment decisions. In: IIUM Institute of Islamic Banking and Finance (IIiBF), ISBN: 978-983-44568-4-9, pp. 77-96
2019 Investors’ confidence in the Malaysian stock market and religiosity during investment decisions. In: IIUM Institute of Islamic Banking and Finance (IIiBF), ISBN: 978-983-44568-4-9, pp. 77-96