Staff Directory


Haruna Babatunde Jaiyeoba

Academic Qualifications

  • Doctor of Philosophy (Business Administration) - Doctor of Philosophy, International Islamic University Malaysia
  • Master of Islamic Banking and Finance - Masters Degree, Institut Agama Islam Negeri Kedah, INSANIAH, Malaysia (Currently known as UNISHAMS)
  • Master of Science (Finance) - Masters Degree, International Islamic University Malaysia
  • HND in Business Administration - Advanced Diploma, Kwara State Polytechnic Ilorin, Nigeria
  • National Diploma in Business Administration - Diploma, Federal Polytechnic Offer, Niegeria

Haruna Babatunde Jaiyeoba (Dr.)

Assistant Professor
IIUM Gombak Campus

INTERNATIONAL INSTITUTE FOR HALAL RESEARCH AND TRAINING

harunjaiyebab@iium.edu.my
6500


Expert Profile


Dr. Haruna Babatunde Jaiyeoba has been working, since 2019, as Assistant Professor at the International Institute for Halal Research and Training (INHART), International Islamic University Malaysia (IIUM). He has a multidisciplinary background and has gained broad skills in research with excellent experience in working with research teams. His areas of expertise include halal business and investment opportunities; halal finances and financing; halalpreneurship; halal supply chain management; consumer behaviour; food security, access, and affordability; corporate social responsibility; Islamic social finance; modern and behavioural finance; and relevant others. He has been involved in prominent consultancy projects and conducted several research related training. He is an active researcher with several indexed publications in his areas of expertise. He was an outstanding IIUM student during his PhD. and MSc. days, and currently an advisor to INHART’s Postgraduate Students’ Society (INHART-PGSS). He welcomes research collaboration in his areas of expertise.


Area of Specialisation


  • Economics, Business And Management ~ Economics, Business And Management ~ Islamic Finance ~ Islamic Banking
  • Economics, Business And Management ~ Economics, Business And Management ~ Management ~ Entrepreneurship
  • Economics, Business And Management ~ Economics, Business And Management ~ Finance ~ Financial Management
  • Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Halal Product Marketing
  • Economics, Business And Management ~ Economics, Business And Management ~ Finance ~ Capital Market
  • Economics, Business And Management ~ Economics, Business And Management ~ Entrepreneurship ~ Entrepreneurial Studies
  • Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Consumer Behaviour 131


Professional Membership


  • 2021 - 2021 : Member of Profesional Body / Association: (Associate Member), Malaysian Finance Association
  • 2023 - 2023 : Member of Profesional Body / Association: (Ordinary member), WORLD ACADEMY OF ISLAMIC MANAGEMENT
  • 2023 - 2023 : Member of Profesional Body / Association: (Fellow ), Institute of Islamic Finance Professionals (IIFP)


Teaching Responsibilities


FAMILY MANAGEMENT 2024/2025
HALAL BUSINESS MANAGEMENT 2025/2026 2024/2025
HALAL ENTREPRENEURSHIP AND INNOVATION 2024/2025
ISLAM AND SUSTAINABLE DEVELOPMENT 2024/2025
MANAGEMENT FROM ISLAMIC PERSPECTIVE 2024/2025
PRINCIPLES AND PRACTICE OF MANAGEMENT 2024/2025
PRINCIPLES OF BUSINESS MANAGEMENT 2025/2026 2024/2025
STRATEGIC MANAGEMENT IN HALAL INDUSTRY 2024/2025


Supervision


Investigating Factors Influencing Intention To Purchase Halal Food Products Among Iranian Muslim Consumers In Malaysia.
Ph.D Completed 2024 Co-supervisor
Developing And Validating Halal Compliance Rating As A Performance Appraisal Tool For Halal-Certified Restaurants In Malaysia.
Ph.D Completed 2024 Co-supervisor
Halal Assurance System In The United Arab Emirates (Uae): A Comprehensive Evaluation.
Ph.D Completed 2024 Co-supervisor
Attitude And Behaviour Among Universities Community On Reduce, Reuse And Recycle Practices In Achieving Sustainable Campus.
Ph.D Completed 2023 Co-supervisor
Exploring The Barriers And Drivers Of Halal Verification Apps Adoption In Malaysia.
Ph.D In Progress Main Supervisor
A New Model Of Islamic Lean Six Sigma In Enchancing Efficiency In Global Halal Supply Chain.
Ph.D In Progress Main Supervisor
Examining The Influence Of Sustainable Innovation Practices On The Competitiveness/Performance Of The Malaysian Halal Smes.
Ph.D In Progress Main Supervisor
A Strategic Framework To Enhance And Intergrate Halal Principles Into Tourism Policies And Practices In Yogyakarta, Indonesia.
Ph.D In Progress Main Supervisor
Do Government Supports And Strategic Effectiveness During The Covid-19 Pandemic Contribute To The Bangladeshi Halal Sme’S Performance And Continuity?.
Ph.D In Progress Main Supervisor
The Impact Of Supply Chain Integration On Malaysian Halal Smes' Supply Chain Performance: The Mediating Role Of Innovativeness.
Master Completed 2025 Main Supervisor
A Qualitative Inquiry Into The Implications Of Maqasid Al-Shari'Ah For Integrated Sustainability Practices Among Halal Businesses In Malaysia.
Master Completed 2025 Main Supervisor
A Study On The Capabilities And Strategies For Global Recognition Of Bangladeshi Halal Certification Bodies.
Master Completed 2025 Co-supervisor
Analysing The Drivers Of Employee Engagement In Malaysian Islamic Higher Education Institutions.
Master Completed 2024 Main Supervisor
Factors Contributing To The Acceptance Of Verify Halal App Among The Malaysian Muslim Consumers .
Master Completed 2024 Main Supervisor
The Influence Of Microtakaful Products On The Sustainability Of Halal Small Business In Malaysia.
Master Completed 2022 Main Supervisor
A Consumers' Views On The Impacts Of Sustainable Practices On Halal Business Sustainability.
Master Completed 2022 Main Supervisor
..
Master In Progress Main Supervisor
The Role Of Innovation In Sustaining Halal Small Business In Malaysia..
Master In Progress Main Supervisor


Research Projects


Completed
2024 - 2024 INHART Laboratories Service (Sample Analysis and Workshop) - Jan 2024 - Nov. 2024
2023 - 2023 Sample Analysis by INHART Laboratory
2021 - 2023 X-Raying the Implications of Maqasid Shari?ah Framework for Triple Bottom Line of Halal Business Sustainability
2020 - 2025 INVESTIGATING MALAYSIA?S SOCIAL SECURITY RESPONSE TO CUSHION THE IMPACTS OF COVID-19 ON NON-STANDARD WORKERS
2019 - 2024 Determinants of Employee Engagement in a Syari'ah Compliant Workplace
On-Going
2024 - Present Enhancing competitiveness of Halal SMEs in Food and Beverages Through Halalan Toyyiban Practies: A Comparative Study Between Malaysia and Indonesia
2021 - Present A Conceptual Model for Enhancing Supply Chain Performance of Halal Small Businesses through Internet-Based Innovations
2021 - Present Strategic Planning and Marketing Strategies for a Sustainable Asnaf Business Center
2007 - Present Investigation on The HIV Among Orphans : Situational Analysis, The Existing Survival Programmes And Policy Recommendations
- Enhancing Competitiveness of Halal SMEs in Food and Beverages through Halalan Toyyiban Practices in the Supply Chain: A Comparative Analysis between Malaysia and Indonesia
- Unravelling the Underlying Factors Contributing to Low Acceptance of Halal Verification Apps in Malaysia And Indonesia


Awards & Recognition


10 Nov, 2018 Best Student Award - International Islamic University Malaysia International
10 Nov, 2018 Best Student Award; best graduating PhD student from the Kulliyyah of Economics and Management Sciences - International Islamic University Malaysia University
03 May, 2017 Best paper award - Institute of Islamic Banking and Finance (IIiBF) International
03 May, 2017 Best paper award; International Islamic Fund and Wealth Management Forum (IIFWMF) - IIUM Institute of Islamic Banking and Finance University


Publications


Articles

2025 A conceptual paper on the impact of technological innovations on halal SMEs supply chain performance: a mediating role of sustainability practices. Halalsphere, 5 (1) pp. 51-58
2025 Investigating the factors contributing to employee engagement in Islamic higher education institutions. Journal of Islamic Marketing, 16 (1) pp. 326-250
2025 The implications of Maqasid al-Shari’ah for integrated sustainability practices among businesses: a qualitative inquiry. Qualitative Research in Financial Markets, 17 (3) pp. 511-531
2025 The influence of internet-based financial innovations on the supply chain performance of halal SMEs. Journal of Financial Services Marketing, 30 (20) pp. 1-18
2024 Consumers’ perspectives on sustainability practices of Islamic banks and halal businesses. Journal of Islamic Finance, 13 (2) pp. 118-132
2024 Could industrialization and renewable energy enhance environmental sustainability: an empirical analysis for Sub-Saharan Africa?. World Development Sustainability, 5 () pp. 1-9
2024 Factors contributing to the acceptance of verify halal app among the Malaysian Muslim consumers. International Journal of Islamic Business, 9 (1) pp. 39-55
2024 Hadith preservation: techniques and contemporary efforts. Journal of Fatwa Management and Research, 29 (3) pp. 31-45
2024 Non-standard workers' perceptions of Malaysia’s social security programmes during the COVID-19 pandemic. Journal of Governance and Integrity, 7 (2) pp. 820-831
2024 Poverty to prosperity: Halalpreneures take steps towards economic stability and growth. @Halal, 6 (33) pp. 28-29
2024 Public health policy, Non-Communicable Diseases (NCDS) and food or substance control: a halalan-tayyiban perspective. JOURNAL OF HALAL INDUSTRY & SERVICES, 7 (1) pp. 1-21
2024 Ranking and rating halal-certified restaurants in Malaysia: an application of AHP. Journal of Islamic Marketing, 15 (7) pp. 1743-1765
2024 The impacts of supply chain integration on halal SMEs supply chain performance: the mediating role of innovativeness. Halalpshere, 4 (1) pp. 48-54
2024 The Quran as a source of ethical and moral guidance in contemporary society. Al-Irsyad: Journal of Islamic and Contemporary Issues, 9 (2) pp. 1331-1345
2023 Global halal cosmetics standards: requirements and issues. Journal of Halal Industry & Services, 6 (1) pp. 1-18
2023 Halal lifestyle entrepreneurship: concept, practice, prospects, and challenges. Journal of Halal Science and Technology, 2 (2) pp. 19-25
2023 Halalan toyyiban flanked by religion, regulation and globalization. Biological and Natural Resources Engineering Journal, 7 (1) pp. 10-20
2023 Roles of Islamic shariah scholars in the halal assurance system. Journal of Halal Science and Technology, 2 (1) pp. 40-47
2023 The CSR of Islamic banks and Halal businesses in the post Covid-19 pandemic era. Journal of Islamic Finance, 12 (2) pp. 76-85
2023 The impact of COVID‑19 on the banking sector’s efficiency and growth trajectory. Journal of Financial Services Marketing, () pp. 1-14
2022 Do microtakaful schemes as risk management tools contribute to Halal small business sustainability? Evidence from Malaysia. Journal of Islamic Finance, 11 (2) pp. 126-137
2022 Interest rate versus profit rate in the light of Islamic maxim: al-ibratu fil uqūdi lil maqāsidi wa ma’ānī lā lil alfāzi wal mabani. Journal of Emerging Economies & Islamic Research, 10 (3) pp. 79-90
2022 Measurement invariance across gender for the CSR as a promotional tool for halal certified companies in Malaysia. Journal of Islamic Marketing, () pp.
2022 The influence of microtakaful products on halal small business sustainability. Journal of Halal Industry & Services, 5 (1) pp. 1-17
2021 Corporate social responsibility as an effective promotional tool for the Malaysian halal certified companies in the era of Covid-19. Journal of Islamic Marketing, () pp. 1-25
2021 Positioning halalan toyyiban in halal food system: production, processing, consumption, marketing, logistic and waste management. Halalsphere, 1 (2) pp. 17-40
2021 The spillover effects of Covid-19 on halal industry: an overview and way forward. Halalsphere, 1 (1) pp. 72-82
2020 Halal certification mark, brand quality, and awareness: do they influence buying decisions of Nigerian consumers?. Journal of Islamic Marketing, 11 (6) pp. 1657-1670
2020 Institutional investors vs retail investors: Are psychological biases equally applicable to investor divides in Malaysia?. International Journal of Bank Marketing, 38 (3) pp. 671-691
2019 The effects of students' entrepreneurial characteristics on their propensity to become entrepreneurs in Malaysia. Education and Training, 61 (7-8) pp. 1020-1037
2019 The effects of students’ entrepreneurial characteristics on their propensity to become entrepreneurs in Malaysia. Education and Training, 61 (7/8) pp. 1020-1037
2018 Are Malaysian Islamic banks’ corporate social responsibilities effective? A stakeholders’ view. International Journal of Bank Marketing, 36 (1) pp. 111-125
2018 Measuring efficiencies of Bangladeshi and Indonesian microfinance institutions: A data envelopment analysis and latent growth curve modeling approach. International Journal of Bank Marketing, 36 (2) pp. 305-321
2017 Investment decision behaviour of the Malaysian retail investors and fund managers: A qualitative inquiry. Qualitative Research in Financial Markets, 10 (2) pp. 134-151
2016 A qualitative inquiry into the investment decision behaviour of the Malaysian stock market investors. Qualitative Research in Financial Markets, 8 (3) pp. 246-267
2016 A survey analysis on abandoned housing projects in Malaysia. The house buyers’ perspectives. Journal of Global Business and Social Entrepreneurship (GBSE), 1 (1) pp. 104-109
2016 Effect of crude oil spot and futures price volatility on South East Asia Islamic equity market. Journal of Islamic Finance, () pp.
2015 Financing and developing the agricultural sector through cash waqf: an analysis of cash waqf using the mudarabah approach. South East Asia Journal of Contemporary Business, Economics and Law, 6 (1) pp. 65-81
2015 Technical efficiency of Nigerian insurance companies: a data envelopment analysis and patent growth curve modelling approach. International Journal of Data Envelopment Analysis, 3 (2) pp. 659-677
Conference or Workshop Items

2023 Impact assessment of Covid-19 outbreak on technical efficiency and growth trajectory of the banking sector. In: The 2nd GPDRL College of Law International Conference on Legal, Socio-economic Issues and Sustainability (GPDRLIC2023),
2023 The role of data-driven marketing strategy in sustaining Halal SMEs. In: International Halal Science Conference 2023 ” (IHASC23), 22-23,
2021 Can corporate social responsibility serve as a promotional tool for the Malaysian halal certified companies? A consumers’ view. In: Virtual International Halal Science Conference 21: "Enhancing and Strengthening Halal Industry through Science",
2021 Connecting amanah (trustworthiness) with employee engagement: does it matter in Islamic higher education institutions in Malaysia?. In: Virtual International Halal Science Conference 21: "Enhancing and Strengthening Halal Industry through Science",
2021 Students’ propensity to become Halalpreneurs: are entrepreneurial characteristics equally applicable to gender divide in Malaysia. In: International Conference Achieving Sustainable Development (ASD 2021): Through Business Innovations & Digital Technologies”,
2021 The role of Islamic banking in the development of halal science and industry in Nigeria. In: Virtual International Halal Science Conference 21: "Enhancing and Strengthening Halal Industry through Science",
2020 Corporate social responsibility as effective promotional tool for the Malaysian halal certified companies in an era of Covid-19. In: International Conference On Islamic Social Finance: Pandemic Crisis And Possible Solutions (ISFPCPS 2020),
2020 The spillover effects of covid-19 on halal industry: an overview and way forward. In: International Halal Virtual Conference (IHVC2020),
2019 Halal certification mark, brand quality, and awareness: do they influence buying decisions of Nigerian consumers?. In: Global Halal Sphere Conference 2019,
2015 A survey analysis on abandoned housing projects in Malaysia. The house buyers’ perspectives. In: International Conference on Global Business & Social Entrepreneurship (ICoGBSE2015),
Books

2025 Halalan Toyyiban lipids processing and utilization. AIJR Publisher, ISBN: 978-81-984081-4-3
2023 Abstracts of the International Halal Science Conference 2023 (IHASC23). AIJR Publisher, ISBN: 978-81-961472-9-7
Book Sections

2025 Entrenching green and blue economy sustainability through halal supply chain management. In: Springer, ISBN: 978-981-96-1728-9, pp. 117-131
2023 Making your money work for your beliefs. Investment for youth, where to start. In: Ravon Media Sdn Bhd, ISBN: 978-629-97445-2-8, pp. 123-127
2023 The power of synergy: how Islamic banking drives the advancement of Halal industry. In: Ravon Media Sdn Bhd, ISBN: 978-629-97445-2-8, pp. 128-133
2020 Feeding tomorrow: promoting Islamic dietary laws as a source of good health and well-being. In: IIUM Press, International Islamic University Malaysia, ISBN: 9789674910488, pp. 244-257
2019 Investors’ confidence in the Malaysian stock market and religiosity during investment decisions. In: IIUM Institute of Islamic Banking and Finance (IIiBF), ISBN: 978-983-44568-4-9, pp. 77-96
2019 Investors’ confidence in the Malaysian stock market and religiosity during investment decisions. In: IIUM Institute of Islamic Banking and Finance (IIiBF), ISBN: 978-983-44568-4-9, pp. 77-96