Staff Directory


Amirah Binti Ahmad Suki

Academic Qualification

  • Doctor of Philosophy in Business Management - Doctor of Philosophy, UNIVERSITI TEKNOLOGI MARA
  • MASTER IN BUSINESS ADMINISTRATION - Masters Degree, UNIVERSITI TEKNOLOGI MARA
  • BACHELOR BUSINESS ADMINISTRATION (HONS.) MARKETING - Bachelor Degree, UNIVERSITI TEKNOLOGI MARA
  • DIPLOMA IN ACCOUNTANCY - Diploma, UNIVERSITI TEKNOLOGI MARA

Amirah Binti Ahmad Suki (Dr.)

Assistant Professor
IIUM Gombak Campus

KULLIYYAH OF ECONOMICS AND MANAGEMENT SCIENCES


amirahahmadsuki@iium.edu.my
4728


Area of Specialisation


  • Economics, Business And Management ~ Economics, Business And Management ~ Management ~ International Business Management


Teaching Responsibilities


BANK MARKETING 2021/2022 2020/2021
BUSINESS COMMUNICATION 2021/2022 2020/2021
CONSUMER BEHAVIOUR 2020/2021
DIGITAL MARKETING 2021/2022
INTEGRATED MARKETING COMMUNICATION 2021/2022
MARKETING MANAGEMENT 2021/2022 2020/2021


Research Projects


Completed
No data
On-Going
2020 - Present Customer Experience Towards COVID-19 Preventive Measures of Malaysian Retailers


Publications


Article

2021 A conceptual framework for customer experience towards COVID-19 preventive measures of Malaysian retailers. International Journal of Academic Research in Business and Social Sciences, 11 (6) pp. 1279-1292
Book

2021 Responsible consumption and production: influence of Sejahtera consumerism in post pandemic Covid 19. Sejahtera Consumerism Department of Business Administration Kulliyyah of Economics and Management Sciences IIUM, ISBN: 978-967-26351-0-9
2021 Sejahtera consumerism in post pandemic covid-19 era. Meso Publishing, ISBN: 978-967-19814-3-6