Staff Directory
Academic Qualification
- Doctor of Philosophy in Business Management - Doctor of Philosophy, UNIVERSITI TEKNOLOGI MARA
- MASTER IN BUSINESS ADMINISTRATION - Masters Degree, UNIVERSITI TEKNOLOGI MARA
- BACHELOR BUSINESS ADMINISTRATION (HONS.) MARKETING - Bachelor Degree, UNIVERSITI TEKNOLOGI MARA
- DIPLOMA IN ACCOUNTANCY - Diploma, UNIVERSITI TEKNOLOGI MARA
Amirah Binti Ahmad Suki (Dr.)
Assistant Professor
IIUM Gombak Campus
KULLIYYAH OF ECONOMICS AND MANAGEMENT SCIENCES
amirahahmadsuki@iium.edu.my
4728
Area of Specialisation
- Economics, Business And Management ~ Economics, Business And Management ~ Management ~ International Business Management
Teaching Responsibilities
| BANK MARKETING | 2021/2022 2020/2021 |
| BUSINESS COMMUNICATION | 2022/2023 2021/2022 2020/2021 |
| CONSUMER BEHAVIOUR | 2020/2021 |
| DIGITAL MARKETING | 2022/2023 2021/2022 |
| INTEGRATED MARKETING COMMUNICATION | 2022/2023 2021/2022 |
| MARKETING MANAGEMENT | 2022/2023 2021/2022 2020/2021 |
| SERVICES MARKETING | 2022/2023 |
Research Projects
Completed
| 2022 - 2023 | Quadruple Helix Network to Empower Youth & Single Mother for Sejahtera Community |
On-Going
| 2020 - Present | Customer Experience Towards COVID-19 Preventive Measures of Malaysian Retailers |
Publications
Article
| 2021 | A conceptual framework for customer experience towards COVID-19 preventive measures of Malaysian retailers. International Journal of Academic Research in Business and Social Sciences, 11 (6) pp. 1279-1292 |
Book
| 2021 | Responsible consumption and production: influence of Sejahtera consumerism in post pandemic Covid 19. Sejahtera Consumerism Department of Business Administration Kulliyyah of Economics and Management Sciences IIUM, ISBN: 978-967-26351-0-9 |
| 2021 | Sejahtera consumerism in post pandemic covid-19 era. Meso Publishing, ISBN: 978-967-19814-3-6 |