Staff Directory


Shafizan Binti Mohamed

Academic Qualifications

  • Doctor of Philosophy in Arts (Communication) - Doctor of Philosophy, Monash University, Melbourne
  • Master of Human Sciences (Communication) - Masters Degree, International Islamic University Malaysia
  • Bachelor of Multimedia (Media Innovation and Enterprenuership) (Honours) - Bachelor Degree, Multimedia University (MMU)

Shafizan Binti Mohamed (Assoc. Prof. Ts. Dr.)

Associate Professor
IIUM Gombak Campus

ABDULHAMID ABUSULAYMAN KULLIYYAH OF ISLAMIC REVEALED KNOWLEDGE AND HUMAN SCIENCES

shafizan@iium.edu.my
6074


Expert Profile


Dr. Shafizan completed her B.A in Multimedia Management at the Multimedia University (MMU), Malaysia in 2003, then pursued her M.A. in Organizational Communication at the International Islamic University Malaysia (IIUM) and completed it in 2005.
She is currently a lecturer in IIUM. Her research interest revolves around the effects of new media technologies which includes online public spheres, the Internet and online communities and online social movement. Her Ph.D was on the cultural dimension of online alternative media in Malaysia- focusing mainly on political blogging. She has presented research papers in numerous local and international conferences.


Area of Specialisation


  • Social Science ~ Social Science ~ Media and Communications ~ Science Communication - Doctor of Philosophy in Arts (Communication)


Professional Membership


  • 2022 : Member of Profesional Body / Association: (Alumni member), Monash University
  • 2022 : Member of Profesional Body / Association: (member), Asian Media Information and Communication Centre (AMIC)
  • 2022 : Member of Profesional Body / Association: (Alumni member), Multimedia University
  • 2022 : Member of Profesional Body / Association: (Member), Koperasi Pegawai Kerajaan Malaysia
  • 2022 : Member of Profesional Body / Association: (member), International Association for Media and Communication Research (IAMCR)
  • 2023 : Member of Profesional Body / Association: (Member), Malaysian Board of Technologists
  • 2023 : Member of Profesional Body / Association: (Member), Malaysian Association of Communication Educators (MACE)


Teaching Responsibilities


ADVANCED COMMUNICATION THEORY 2023/2024 2022/2023 2020/2021 2019/2020
COMPUTER MEDIATED COMMUNICATION 2017/2018 2016/2017 2015/2016 2014/2015
CONTEMPORARY ISSUES IN COMMUNICATION 2019/2020 2018/2019 2017/2018
CONTEMPORARY MEDIA INDUSTRIES 2024/2025
CREATIVE MEDIA DESIGN 2021/2022
FINAL YEAR PROJECT I 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020
FINAL YEAR PROJECT II 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020
INTRODUCTION TO COMMUNICATION 2018/2019 2017/2018
INTRODUCTION TO ELECTRONIC MEDIA 2017/2018 2016/2017 2015/2016 2014/2015
INTRODUCTION TO MASS COMMUNICATION 2016/2017 2015/2016 2014/2015 2013/2014 2007/2008 2006/2007
INTRODUCTION TO ORGANIZATIONAL COMMUNICATION 2007/2008
MASS MEDIA HISTORY IN THE MUSLIM WORLD 2015/2016
MEDIA AND COMMUNICATION THEORY 2025/2026 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020
MEDIA AND MUSLIM SOCIETIES 2025/2026 2024/2025 2023/2024 2022/2023
MEDIA AND SOCIETY 2021/2022 2020/2021
PRINCIPLES & PRACTICES OF MANAGERIAL COMM. 2006/2007
PRINCIPLES & PRACTICES OF MANAGERIAL COMMUNICATION 2007/2008
PROFESSIONAL MEDIA PRACTICES 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019
PROFESSIONAL SPEECH COMMUNICATION 2007/2008 2006/2007
PUBLICATION DESIGN 2020/2021 2019/2020 2018/2019
RADIO PRODUCTION 2018/2019
RESEARCH PAPER II 2014/2015
USRAH IN ACTION 1 2025/2026
USRAH IN ACTION 2 2025/2026
VISUAL COMMUNICATION DESIGN 2025/2026 2024/2025


Supervision


Analysis Of The Third- Person Effect On The Perceived Influence Of Campaign Materials On Voters During The Malaysian Ge15.
Ph.D Completed 2025 Co-supervisor
Perception On The Effectiveness Of Digital Media Literacy Courses Among Jordanian School Students.
Ph.D Completed 2023 Supervisor Supervisory Committee
Social Media Use And Ghanaian Family Values: A Study In Northern Region Of Ghana.
Ph.D Completed 2021 Co-supervisor
Investigating Credibility and Persuasion of Al-Generated Religious Messages in Higher Education.
Investigating Credibility And Persuasion Of Al-Generated Religious Messages In Higher Education.
Ph.D In Progress Main Supervisor
The Role Tiktok Health Influencers And Whatsapp Communities In Obesity Awareness And Behavior Change In Malaysia : A Qualitative Study Using Social Cognitive Theory.
Ph.D In Progress Main Supervisor
Framing Malaysian Politics Through Humor: An Analysis Of Instagram Accounts.
Ph.D In Progress Main Supervisor
Exploring the Media Literacy and Fake News Awareness Among Social Media Users": a Case of Mass Media University Students in Tanzania.
Exploring The Media Literacy And Fake News Awareness Among Social Media Users": A Case Of Mass Media University Students In Tanzania.
Ph.D In Progress Co-supervisor
Cultural Identity and Intercultural Communication in Malay and Arab Muslim Animation: A Cross- Cultural study of Upin & Ipin: Keris Siamang Tunggal and Al-Faris wa Al-Amirah.
Cultural Identity And Intercultural Communication In Malay And Arab Muslim Animation: A Cross- Cultural Study Of Upin & Ipin: Keris Siamang Tunggal And Al-Faris Wa Al-Amirah.
Ph.D In Progress Co-supervisor
Exploring The Meaning Of Chatgpt Among Students And Lecturers For Academic Purposes At Iium Gombak Campus: A Symbolic Interactionism Perspective.
Master Completed 2024 Main Supervisor
Social Construction Of Reality Through Facebook: Understanding Stories Of The Egyptian Muslim Sisterhood During The Military Coup Era.
Master Completed 2020 Co-supervisor
The Relationships Between Facilitating Conditions, Internal Beliefs, Attitude And Lecturer'S Trend Of Using Ita'Leem In International Islamic University Malaysia.
Master Completed 2018 Co-supervisor
Predicting The Intention To Cyberbully And Cyberbullying Behaviour Among The Undergraduate Students At The International Islamic University Malaysia .
Master Completed 2017 Main Supervisor
Mediating Beauty: Muslim Parents’ Strategies in Guiding Female Children’s Engagement with Social Media Beauty Trends.
Mediating Beauty: Muslim Parents’ Strategies In Guiding Female Children’S Engagement With Social Media Beauty Trends.
Master In Progress Main Supervisor
Social Media Use and Political Participation Among Potential Young Malay Voters: Exploring the Mediating Role of Political Efficacy.
Social Media Use And Political Participation Among Potential Young Malay Voters: Exploring The Mediating Role Of Political Efficacy.
Master In Progress Main Supervisor


Research Projects


Completed
2023 - 2024 Promotion of Health Diets in Malaysia
2022 - 2023 Public's Perceptions of Government Programmes and Current Issues 2022
2022 - 2023 National Behavioral Change Communication Salt Reduction 2022
2022 - 2023 Monitoring, Evaluation and Learning (MEL) of the Behavioural Change Communication Strategy ? Salt Reduction
2021 - 2022 Social and Behavioral Change Communication for National Behavioral Change Communication Salt Reduction
2021 - 2023 Developing a Strategic Communication Intervention Manual to Inform and Correct Misinformation and Misconception about Vaccination using Valid Islamic Evidence
2021 - 2022 Down Syndrome Abilities Awareness Campaign
2020 - 2025 Media and Muslim Societies
2020 - 2021 Investigating the Level of Digital Literacy among Children of B40 Income Earners: Focusing on Children Living in Pusat Perumahan Rakyat (PPR)
2019 - 2022 FORMULATING AN EFFECTIVE GUIDELINE ON ONLINE RESOURCES PERTAINING TO THE MISUNDERSTANDING OF VACCINATION AND ITS IMPORTANCE
2018 - 2020 DEVELOPING A MODULE FOR PRODUCING MULTIMEDIA CONTENT FOR SCIENTIFIC RESEARCH
2018 - 2018 Kajian Penggunaan Media Massa dan Pilihanraya Umum Ke-14
2016 - 2018 Media Usage, Life and Job Satisfaction: A Study among Factory Workers in Malaysia
2016 - 2019 V-Logging and Citizenship: The Malaysian Experience
2016 - 2018 Life Story: Tun Pehin Seri Haji Abdul Taib bin Mahmud
2016 - 2016 Sejarah Majlis Professor Negara dan Kejayaan selama Lima Tahun (Corporate Video)
2015 - 2017 Media Usage and Political Behavior: A Study among Youth in Malaysia (2015 Malaysian Election Research)
2015 - 2017 Social Mobility and Media in Marang, Terengganu
2015 - 2017 Kajian Terhadap Pekerja Industri
On-Going
2025 - Present Conceptualising AI-Supported Parenting Practices in Malaysia
2024 - Present Platform KID: Sokongan Digital untuk Ibu Bapa Malaysia
2024 - Present Enhancing Visibility: Exploring Digital Media Literacy Among Academic Staff at AHAS KIRKHS, IIUM
2023 - Present Free-To-Air Channel: Uses, Motivation and Gratifications of Users in the East Coast Region of Peninsular Malaysia
2023 - Present Food Operator/Restaurant's Readiness for the Changing of Choice Environment of the Food Delivery Applications
2021 - Present Enabling Digital Parenting Modules To Help Malaysian Parents Nurture Digitally Resilient Children
2021 - Present ISLAM AND THE GLOBAL MEDIA


Awards & Recognition


16 Oct, 2025 Special Award at the International Innovation Competition on Future Education (IICFE2025) - UNISZA International
16 Oct, 2025 Gold Award at the International Innovation Competition on Future Education (IICFE2025) - UNISZA International
13 Aug, 2025 Gold Medal at the International Learning Resources Festival 2025 (iLRF2025) - IMU University International
19 Feb, 2025 Intellectual Property Excellence Award - AHAS KIRKHS KCDIO
19 Feb, 2025 Research Leadership Award - Gold - AHAS KIRKHS KCDIO
25 Nov, 2024 PERTANDINGAN POSTER PENYELIDIKAN SEMPENA SEMINAR PENYELIDIKAN LPPKN 2024 - Lembaga Penduduk dan Pembangunan Keluarga Negara (LPPKN) National
22 Nov, 2024 Award for 15 Years of Service - International Islamic University Malaysia University
10 Oct, 2024 RESPONSIBLE RESEARCH & INNOVATION AWARD AT RRAID 2024 - International Islamic University Malaysia University
10 Oct, 2024 Pertandingan Penyelidikan, Program Minda Sejahtera - Others National
23 Jul, 2024 IIUM Takreem 2024: Best Research Innovation (Social Sciences) Award - International Islamic University Malaysia University
30 Apr, 2024 The International Innovation Festival 2024 - Politeknik Sandakan Sabah International
29 Nov, 2023 INTERNATIONAL COMPETITION ON SUSTAINABLE EDUCATION (SUSED) 2023 - Universiti Teknologi MARA International
02 Aug, 2023 IIUM Takreem 2023: Best Research Innovation (Social Sciences) Award - International Islamic University Malaysia University
25 Jul, 2023 Gold Medal at the International Exhibition of Research and Innovation (Human Sciences) - Universiti Sultan Azlan Shah (USAS) International
09 Jun, 2023 High Impact Responsible Innovation - Gold - AHAS KIRKHS KCDIO
30 May, 2023 Gold Award in Education Innovation - Universiti Malaysia Kelantan (UMK) National
15 May, 2023 Responsible Innovation Award - 1st Place - International Islamic University Malaysia University
24 Sep, 2022 Best Paper Award - Others National
01 Jun, 2020 High Impact Responsible Research Award at the Takrim Al-Akidimiyyin 2020 - Kulliyyah of Islamic Revealed Knowledge and Human Science KCDIO


Publications


Articles

2025 Beyond blame and bans in the age of social media. IIUM Today, () pp.
2025 Designing and evaluating a culturally grounded digital parenting initiative in Malaysia. Intellectual Discourse, 33 (3) pp. 993-1015
2025 Examining the Influence of the Internet and Globalisation on Politics, Culture, and Religion in Contemporary Muslim Societies. Journal of Contemporary Islamic Studies, 11 (2) pp. 1-13
2025 Faith-Based approaches to vaccine misconception: a systematic literature review of religious messaging. Intellectual Discourse, 33 (2) pp. 731-757
2025 Media sosial penyebab keganasan di sekolah?. Platform Keibubapaan Digital, () pp.
2025 Not all dropouts are lost learners. IIUM Today, () pp.
2024 Future of Malaysian youths at risk: mental health, self-efficacy, and behavioural change. Malaysian Journal of Media studies, 26 (Special Issue) pp. 1-19
2024 Mapping out factors that undermining vaccine uptake in Malaysia: a multiple perspective. IIUM Medical Journal Malaysia, 23 (1) pp. 106-114
2024 Navigating digital risks and benefits: Malaysian parents' perceptions of their children's digital media usage. e-Bangi: Journal of Social Sciences & Humanities, 21 (1) pp. 135-146
2024 Transformation of patriotism in the Malaysian media. IIUM TODAY, () pp.
2024 Unlocking untapped potential in free-to-air TV advertising for East Coast SMEs in Malaysia. SEARCH Journal of Media and Communication Research, 16 (3) pp. 47-62
2023 AI can assist academicians. The News Straits Times, () pp.
2023 Digital literacy and poverty: investigating the digital experience of children living at pusat perumahan rakyat (PPR). Journal of Media and Information Warfare, 16 (2) pp. 50-67
2023 Food delivery apps should promote healthy options. The New Straits Times, () pp.
2023 From colonization to communication: media, nationalism, and Muslim states in transition. Journal of Islamic, Social, Economics and Development (JISED), 8 (59) pp. 289-302
2023 Malaysian newspapers’ coverage of anti-vaxxers: implication on vaccine intakes. Malaysian Journal of Medicine and Health Sciences, 19 (2) pp. 124-129
2023 Media and muslim societies during the time of Islamic revivalism (1800s-1950s). International Journal of Islamic Thought, 23 () pp. 99-108
2023 The view of maqasid al-shari’ah on vaccination: a systematic literature review. Journal of Islamic, Social, Economics and Development, 8 (54) pp. 61-70
2022 Challenging the journalistic ideal of objectivity in reporting vaccination. IIUM Medical Journal Malaysia, 21 (4) pp. 71-79
2022 Digital parenting and the ‘screen time myth’. IIUM Today, 23 May 2022 () pp.
2022 Factors influencing digital problem-solving skills among B40 children living at the Pusat Perumahan Rakyat (PPR). e-Bangi: Journal of Social Sciences and Humanities, 19 (1) pp. 31-46
2022 Factors influencing the digital parenting styles of Malaysian parents. International Journal for Studies on Children, Women, Elderly and Disabled (IJCWED), 17 () pp. 24-31
2022 Framing COVID-19 and the movement control order: between social responsibility and editorial ideology. Malaysian Journal of Social Sciences and Humanities, 7 (4) pp. 1-15
2022 Ibu bapa patut celik digital pantau aktiviti anak di media sosial. Berita Harian, 15 June 2022 () pp.
2022 Kanak-kanak, kemiskinan dan literasi digital: ke arah masa depan digital yang positif. International Journal for Studies on Children, Women, Elderly and Disabled, 14 () pp. 15-22
2022 Malaysian youths at risk: a review of mental health and maladaptive behaviors. International Journal for Studies on Children, Women, Elderly and Disabled, 17 () pp. 140-147
2022 Maternal digital competencies as a prerequisite for effective digital parenting among Malaysian mothers. International Journal of Social Policy and Society, 2022 (Special Edition) pp. 115-135
2022 News framing of anti-vaxxers: an analysis of Malaysian newspapers. Journal of Social Science and Humanities, 5 (4) pp. 1-9
2022 Undergraduate students’ use of whatsapp for educational purposes: an approach based on a technology acceptance model. International Journal of Undergraduate Research, 3 (1) pp. 1-10
2021 A gender analysis of digital literacy among children living at the Pusat Perumahan Rakyat (PPR). eJURNAL IPPTAR, () pp. 1-14
2021 B40 income earners’ digital literacy: a focus on children at Projek Perumahan Rakyat (PPR). Media Matters, 4 () pp. 53-66
2021 Be more aware of the real effects of climate change. News Straits Times, () pp.
2021 Constraints of digital parenting. The Star, 30 December 2021 () pp.
2021 Isu klip video: Wartawan harus beretika. IIUM Today, 10 May 2021 () pp.
2021 Poverty and digital literacy: a study on children living at the Pusat Perumahan Rakyat (PPR). International Journal for Studies on Children, Women, Elderly and Disabled, 13 () pp. 28-33
2021 Readers’ comments on Facebook and the changes in traditional agenda setting function of newspapers. Jurnal Perspektif, 13 (2) pp. 40-51
2021 Similar but not alike: the framing of covid-19 in Indonesian and Malaysian newspapers. MetaCommunication: Journal of Communication Studies, 6 (2) pp. 109-121
2021 Typology of vaccine refusals on Facebook in Malaysia. SEARCH Journal of Media and Communication Research, 13 (3) pp. 55-70
2021 Vaccine misinformation danger. The Star, 22nd January 2021 () pp.
2020 “Infodemic” in time of COVID-19. IIUM Today, 18th April 2020 () pp.
2020 A letter to my students… Let’s do this together!. IIUM Today, 11th October 2020 () pp.
2020 Digital media literacy in Jordan: challenges and development. International Journal of Law, Government and Communication (IJLGC), 5 (21) pp. 34-44
2020 Election news and agenda setting on facebook by Malaysian English newspapers. e-Bangi journal of Social Sciences and Humanities, 17 (2) pp. 10-24
2020 Facebook and political communication : a study of online campaigning during the 14th Malaysian General Election. IIUM Journal of Human Sciences, 2 (1) pp. 1-13
2020 Factors influencing the behavioral intention to listen to IIUM.FM among non-listeners. Asian Journal of Contemporary Education, 4 (1) pp. 26-40
2020 Framing sustainable energy : a comparative analysis of Malay and English newspaper in Malaysia. International Journal of Asian Social Science, 10 (6) pp. 295-306
2020 Netflix, Muslims and cultural imperialism. IIUMTODAY, () pp.
2020 New media, cultural imperialism and the Malay muslim society in Malaysia. Journal of Islamic, Social, Economics and Development (JISED), 5 (29) pp. 19-33
2020 Political communication and election campaigning on Instagram during the 14th Malaysian General Election. Intellectual Discourse, 28 (2) pp. 555-575
2020 The coverage of vaccination in the Malay newspapers: an exploratory study. Asian Journal of Applied Communication (AJAC), 9 (1) pp. 351-366
2020 The Malaysian media, which way is it heading?. IIUMTODAY, () pp.
2020 Towards adabic intercultural communication. Journal of Islamic, Social, Economics and Development, 5 (31) pp. 35-49
2019 AGENDA SETTING BY THE MALAY ONLINE NEWSPAPERS DURING THE SEMENYIH BY-ELECTION. International Journal of Law, Government and Communication, () pp.
2019 Facebook use and personalization among Malaysian politicians during the 14th Malaysian general election = Penggunaan Facebook dan personalisasi oleh ahli politik Malaysia semasa Pilihanraya Umum Ke-14. Forum Komunikasi, 14 (1) pp. 23-43
2019 Instagram and political storytelling among Malaysian politicians during the 14th General Election. Jurnal Komunikasi: Malaysian Journal of Communication, 35 (3) pp. 353-371
2019 Najib Razak’s political storytelling on Instagram: the fall of a government and the rise of an opposition leader?. SEARCH Journal of Media and Communication Research, 11 (3) pp. 71-89
2019 On the covers of Indonesia’s Hai magazine: a visual framing of youth. Social Science and Humanities Journal, 3 (2) pp. 824-832
2019 Online news and public opinion: how Malaysians respond to news on a state by-election. Human Communication, 2 (2) pp. 42-57
2019 Personalised campaigns in party-centred politics: facebook and instagram as arena for political communication. IIUM Journal of Human Sciences, 1 (2) pp. 52-64
2019 Personalised campaigns in party-centred politics: facebook and instagram as arena for political communication. IIUM Journal of Human Sciences, 1 (2) pp. 52-64
2019 The 77 years (1941-2018) evolution of mastika’s cover: a visual framing of the Malay audience’s interests. International Journal of Heritage, Art and Multimedia, 2 (5) pp. 1-15
2019 Who sets the agenda? Locating the formation of public opinion during the Rantau by-election. Intellectual Discourse, 27 (2) pp. 373-395
2018 Parody of Malaysian life: the effects of Mat Luthfi’s video blogs (V-blogs) on Malaysian youth. International Journal of Current Research, 10 (8) pp. 72466-72472
2018 The Islamization of the Malaysian media: a complex interaction of religion, class and commercialization. Intellectual Discourse, 26 (2) pp. 635-658
2018 Vlogging and the Malaysian citizenship experience. International Journal of Arts Humanities and Social Sciences, 3 (1) pp. 21-28
2018 Why Najib is the most interesting politician on Instagram. Malaysiakini, () pp.
2017 Blogging and citizenship: The Malaysian experience. Journal of Advanced Research in Social and Behavioural Sciences, 9 (1) pp. 102-114
2017 Breaking the Malaysian political media dichotomy: A case for citizen’s media. International Academic Research Journal of Social Science, 3 (2) pp. 17-23
2017 Contextualizing the Malaysian citizenship. International Journal of Law, Government and Communication, 2 (5) pp. 108-119
2017 Political agency in the blogging of the everyday: The case of muslim women bloggers. Journal of Islamic, Social, Economics and Development, 2 (6) pp. 152-165
2017 Political bloggers and the personalisation of political participation. International Journal of Arts Humanities and Social Sciences, 2 (10) pp. 1-11
2017 Predicting the intention to cyberbully and cyberbullying behaviour among the undergraduate students at the International Islamic University Malaysia. International Journal of Education, Psychology and Counseling, 2 (5) pp. 257-270
2017 Technological development and its impact on student reception of a campus radio. Journal of Education and Learning, 7 (1) pp. 103-115
2008 The impact of TV and magazine on fashion and dressing of urban women of different ages. Jurnal Pengajian Media Malaysia, 10 (1) pp. 157-170
Conference or Workshop Items

2022 Factors influencing the digital parenting styles of Malaysian parents. In: 15th Putrajaya International Conference on Children, Women, Elderly and Persons with Disabilities 2022,
2022 Malaysian parents’ perception of their children’s digital media usage: a negotiation of risks and benefits. In: Persidangan Kependudukan Kebangsaan 2022 (PERKKS 2022),
2022 Media use and political participation among Malaysia’s aging citizens: optimism and challenges. In: Persidangan Kependudukan Kebangsaan 2022 (PERKKS 2022),
2021 Contrasting the coverage of renewable energy in Malaysian English and Malay newspapers. In: 28th annual AMIC Conference,
2021 Effects of gender and age on dimensions of media literacy among children. In: Communication Research Webinar (CORENA) 2021,
2021 Framing COVID-19 and the Movement Control Order: between social responsibility and editorial ideology. In: Communication Research Seminar (CORENA) 2021,
2021 Investigating the level of digital literacy among children of b40 income earners: focusing on children living in projek perumahan rakyat (ppr). In: 2021 MCMC RESEARCH SYMPOSIUM SERIES No. 8: BEYOND THE PANDEMIC: THE ROAD TO SUSTAINABLE,
2021 Kanak-kanak, kemiskinan dan literasi digital: ke arah masa depan digital yang positif. In: Persidangan Kependudukan Kebangsaan 2021 (PERKKS 2021),
2021 New media, cultural imperialism and the Malay Muslim society in Malaysia. In: Sixth FOCUS Conference on Contemporary Islam in the Malays World,
2021 Poverty and digital literacy: a study on children living at the Pusat Perumahan Rakyat (PPR). In: Putrajaya International Conference on Children, Women, Elderly and Disabled People 2021,
2021 The impact of digital education on the educational process. In: Second International Scientific Conference,
2021 Vaccine Refusals among Malaysian Facebook Users: The Self-Presentation. In: 3rd International Conference on Public Health and Well Being 2021,
2020 COVID-19: students’ media use, trust and optimism during the movement control order (MCO). In: Communication Research Webinar (CORENA 2020),
2020 Online newspapers as significant agenda-setters in time of Covid-19. In: WAPOR Asia Kuala Lumpur 2020 Virtual Conference,
2020 The framing analysis of vaccination in Malaysia: a comparative study between Berita Harian and Harian Metro. In: International Conference on Communication, Management And Humanities ( ICCOMAH 2020 ),
2020 The impact of uncertainty and information seeking behaviour on students emotions during the COVID-19 crisis in Malaysia. In: International Conference On Communication, Management And Humanities 2020,
2019 Digital Malaysia development and challenges. In: Workshop on the Digitization of Mass Communication,
2019 Election campaigning on Facebook among Malaysian politicians in the 14th Malaysian General Election. In: Asean University Conference on Public Relations & Communication (APRC 2019),
2019 Malays online news and public opinion: a study of issues during the Semenyih by-election. In: 3rd International Conference on Media Studies 2019 (ICMS19),
2019 News online and public opinion on Facebook during the Semenyih and Rantau by-elections. In: Post-GE14 By-Elections: Implications for GE15,
2019 News online and public opinion: how Malaysians responded to news on a state by-election. In: 27th Asian Media Information and Communication (AMIC) Annual Conference,
2019 Personalised campaigns in party-centred politics: Instagram and Facebook as arenas for political communication. In: 5th World Conference on Media and Mass Communication (MEDCOM 2019),
2019 The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing. In: Communication Research Seminar (CORENA 2019),
2018 Election campaign and issues agenda in Malaysian politicians’ Facebook and Instagram accounts. In: Seminar on GE14: An Analysis 2018,
2018 Instagram and political storytelling among Malaysian politicians during the 14th General Election. In: International Seminar on Media and Communication (ISMEC 2018),
2017 Technological development and its impact on audience reception: A longitudinal study of IIUM.FM. In: International Conference on Islam, Media and Communication 2017 (ICIMaC),
2015 Media and politics: a study among youth in Malaysia. In: 2015 Asian Network for Public Opinion Research (ANPOR) Annual Conference,
2011 Blogging and what it means to be Malaysian: the push and pull cultures. In: LANCOMM International Conference 2011,
Books

2025 Introduction to media in Malaysia. Communication and Media Centre (COMET), IIUM, ISBN:
2025 Media and Muslim societies. International Institute of Islamic Thought (IIIT), ISBN:
2024 Social media - opportunities and risks. IntechOpen, ISBN: 978-1-83768-038-2
2023 Journalism: the ethical dilemma. IntechOpen, ISBN: 978-1-80355-507-2
2021 Anxiety disorders: the new achievements. Intech Open, ISBN: 978-1-83968-429-6
2017 The intention to cyberbully and cyberbullying behaviour among undergraduate students. IIUM Press, International Islamic University Malaysia, ISBN: 978-967-418-634-0
Book Sections

2025 Historical evolution of media in Malaysia. In: Communication and Media Centre (COMET), IIUM, ISBN: , pp. 1-17
2022 Vaccine communication and the media credibility in addressing vaccine hesitancy: a focus on Malaysia. In: Intech Open, ISBN: , pp. 1-12
2017 Internet and social media in Malaysia: Development, challenges and potentials. In: Intech Open, ISBN: 978-953-51-3198-4, pp. 45-64
2015 Narcissism and the new culture of citizenship: the experiences of three Malaysian bloggers. In: Penerbit UniMAP, Universiti Malaysia Perlis, ISBN: 978-967-0922-07-2, pp. 48-61
2012 Television as an instrument of cultural imperialism in Malaysia. In: IIUM Press, ISBN: 9789674182366, pp. 103-121
2009 The development of women magazines in Malaysia and its educational impact on Muslim women. In: IIUM Press, ISBN: 9789833855995, pp. 115-139
2009 The meaning, process, context and goals of intercultural communication. In: IIUM Press, ISBN: 9789675272196, pp. 29-50
2009 The meaning, process, context and goals of intercultural communication. In: IIUM Press, ISBN: 9789675272196, pp. 29-50
2006 Analysing media effects: The third-person effect on party members. In: Penerbit Universiti Sains Malaysia, ISBN: 983-3391-83-4, pp. 76-105
Monograph

2025 Buku panduan keibubapaan digital untuk membantu ibu bapa Malaysia memupuk daya tahan digital anak-anak. In: Lembaga Penduduk dan Pembangunan Keluarga Negara (LPPKN),
2025 Memupuk ketahanan digital kanak-kanak melalui pendidikan keibubapaan digital. In: Lembaga Penduduk dan Pembangunan Keluarga Negara (LPPKN),
2025 Platform Keibubapaan Digital (Platform KID) : market validation report. In: Communication and Media Centre AbdulHamid AbuSulayman Kulliyyah of Islamic Revealed Knowledge and Human Sciences,
2025 Platform Keibubapaan Digital (Platform KID): beta testing and audience feedback report. In: Communication and Media Centre (COMET),
2025 Platform Keibubapaan Digital (Platform KID): content template and guideline. In: Communication and Media Centre, Abdulhamid AbuSulayman Kulliyyah of Islamic Revealed Knowledge and Human Sciences (AHAS KIRKHS),
2025 Reflecting on Media and Communication: Keynote and Plenary Perspectives from the Communication and Media Centre International Conference 2024 - COMETIC '24. In: Communication and Media Centre (COMET), IIUM,
2024 Communicating salt reduction strategies in Malaysia: a monograph. In: Communication and Media Centre (COMET), KIRKHS, IIUM,
2023 Enabling digital parenting modules to help Malaysian parents nurture digitally resilient children. In: Communication and Media Centre (COMET), KIRKHS, IIUM,
2020 Developing a module for producing multimedia content for scientific research. In: ,
2019 RIGS16-248-0412: V-logging and citizenship: the Malaysian experience. In: ,