DEPUTY DIRECTOR

Deputy Director with 17 years of progressive experience across a broad range of Transformation & Strategy, exploring, adopting and enhancing advanced digital element and technology, back-end IT technology AI-Powered, SAP ERP (ECC6) programming, functional support on applications and services especially in SAP Financial Controlling & Project Systems (SAP-FICO & PS), Project Management Office (IT-PMO) & IT Architecture Systems and Solutions (TOGAF). Proven ability with solid strategy, technical and functional background as a problem solver and also effective contributor for growth of the team and organization. Professional Technologies Certified by MBOT, SAP, TOGAF & NLP recognized by technology industry worldwide. 

Driving innovation & growth as Head Transformation & Strategy with 17 Years of experience and a passion for research. Ph.D in Information Technology, IIUM.

HEAD
TRANSFORMATION & STRATEGY (DEPUTY DIRECTOR)
Feb24-Nov24

Successfully designed MRC Strategic Plans 2025-2027 to achieve its
goals of becoming a self-Sustaining organization. Optimize Malaysian Rubber
Council Current Business
Model through Business Process Management (BPM). Analyse and
improve the existing MRC business model to ensure efficient resource allocation
and increase productivity. Identify
and implement
strategies to turn departments that currently generate expenses into
revenue-generating Units. Spearhead
Digital Strategy and Digital Transformation. Oversee the integration of digital technologies into MRC current
operations to improve efficiency and effectiveness. Develop and improve a current Marketplace Strategy to support MRC
main objective as Market Promotion for Rubber Industries. Design and implement
strategies to enhance the MRC’s position in domestic and international rubber
markets through e-Market
Strategy. Developed Enterprise
Risk Management (ERM) specifically for Transformation & Strategy Unit (Risks &
Mitigation Plan, Control Plan, Risks Register, Solutions and other programs
that lead to control the potential issues might arise during the execution of
MRC Strategic Roadmap Plan). Successfully
developed Data Analytics using Microsoft Power Business Intelligence for all MRC Divisions for
informed decision making for MRC top management. (Manpower of Transformation
& Strategy Unit as internal developer). Successfully
implementing Business Process Management (BPM) and Enterprise
Architecture (EA) for the whole MRC
Business Process in line with the Automation
to improve service offerings,
eliminate repetitive process and infused digital element to shorten the long
process & automate tasks, reduce admin burden which led to significant cost
saving in labor, paper and administrative processes. Successfully developed specific website
for MRC Regional Offices (USA, China & India Offices) to boost promotion
activities and business analytics. (Internal programmer manpower from our unit
Transformation & Strategy).

HEAD
OF FELCRA TECHNOLOGY (SENIOR MANAGER)      Dec
2019 – Jan 2024

Head FELCRA Technologies (Senior Manager)
under supervision of Group Chief Transformation & Corporate Planning
(formerly under CEO Office and Group Chief
Technology Officer). Focussing on Digital
Strategy and Digital Transformation
Implementation for FELCRA Berhad. Initiates, execute, and manage the MoU business between
Felcra Berhad and International Company for SmartAgri Initiative (Taiwan &
Japan Hi-Tech). Directly involve, initiates, and execute the Joint Venture between
FELCRA Berhad and International Drones Company in ensuring FELCRA Berhad is at
par with another giant plantation player in the industry. Successfully secured 27.9M ministry grant to implement digital plantation
project plan 2021-2025. Successfully modernizing
272,000 Hectares of FELCRA’s plantation (Oil Palm, Rubber &
Paddy) through Digital Mapping (LiDAR &
Multispectral) for AI Powered data analytics. Spearheading on
Digital R&D for Plant Health FELCRA Berhad - Early Detection of Ganoderma
Disease using Hyperspectral Sensor Joint Venture
with Japan Company as leading
advanced Digital Solution, Top Japan University & Local University. Manage
on Digital Strategy for Project & Strategic Planning.

INFORMATION
TECHNOLOGY (IT MANAGER)         Feb 2009–
Nov 2019

SAP ERP (ECC6) Expert. SAP Technical
Expert for Modules Financial & Controlling (FICO), Project Systems (PS),
Material Management (MM) and Human Capital Management (HCM). SAP Programmer and
Technical Configuration for Financial & Controlling for several
sub-modules: Account Receivable (AR), Account Payable (AP), Asset Accounting
(AA), Financial Statement Version (FSV), Invoices, GL Account setup (cash &
balance sheet account, revenue and expenditure account), Budget Setting as such
creating an Internal Order for Payment Process in SAP ERP Systems, write an
additional SAP coding for SAP Finance and Controlling setup to allow process
payment by accountant, configure SAP Ageing Report, SAP Bank Reconciliation
Document, SAP Trial Balance, Developed (full coding) for SAP Audit Trail for
the use of FELCRA Berhad expenditure tracking records, major SAP configuration
during GST implementation and other SAP FICO & PS system support daily
tasks. Other than SAP, IT support for FELCRA Berhad Business Intelligence for
Finance modules including Finance FELCRA Subsidiaries, IT Support for
ContraXCentral Systems for Plantation Modules (Finance part) and IT support for
FELCRA Berhad IT Architecture – to ensure FELCRA IT Infrastructure life span to
support FELCRA system daily operations. And also handling several FELCRA Berhad
IT projects (Open Tender and RFQ).

Proven
Track Record and other Valuable Experiences                                            

ü  Successfully streamline business process
using Business Process Management (BPM) - SOP, Policy, Guidelines, Governance, Enterprise Risk Management (ERM), Framework and ISO 37000:2021

ü  Successfully developed an official website for
Regional Offices of Malaysian Rubber Council (USA, China & India)

ü  Successfully Design and implement Malaysian Rubber Council Business Transformation Plan Roadmap 2025-2027

ü Successfully Design and implement Malaysian Rubber Council Digital Transformation Plan Roadmap 2025-2030

ü  Successfully Developed Business Digital Control Tower (Business Analytics for Artificial Intelligence) for Malaysian Rubber Council

ü  Successfully secured RM19.7 Million of
Ministry Grant (RMK-12) for the purpose of Digital Strategy & Digital Transformation in FELCRA Berhad

ü  Successfully Contribute Net Profit to the
company worth RM1.97 Million.

ü  Successfully Modernizing 272,000 Hectares of
FELCRA Berhad Plantation with latest Digital AI, IOT, LiDAR (Remote Sensing) and Data Analytics including of expert in Power Business Intelligence & ARIS Enterprise Architecture for Business Process Improvement & Strategic Planning

INDUSTRY EXPERIENCE : CERTIFICATION & PROFESSIONAL INVOLVEMENT 

Certified : SAP Education (SAP Programming) (2012) 

Certified : Neuro Linguistic Programming Recognised by American Board (AB-NLP) (2023) 

Certified : Certified Malaysian Board of Technologies (MBOT) – PT21020346 (2021) 

Certified : The Open Group Architecture Framework (TOGAF Singapore) (2018) 

Certified : CISCO CCNA (2007) 

Certified : Future Leadership Challenge 

Certified : High Impact Presentation 

Certified : Leaders on Board 

Certified : English At Work in Corporate Industry 

Certified : Leading Corporate Culture 

Certified : Team Dynamic 

Certified : English for Better Communication 

Certified : Speaker for Drone & Digital Technology (LiDAR & Multispectral) 

Certified : Practitioner of Drone Controller by CAAM 

Certified : Internet of Things Training

INDUSTRY EXPERIENCE IN JOINED COMMITTEE AND STRATEGIC PROVEN TRACK RECORDS:

1. Collaboration with International Company from Jakarta, Indonesia on Strategic Initiatives of Media Intelligence and nerve centre for Malaysian Rubber Export World Wide. 

2. MoU with International Company for Technology Advancement for Upstream Rubber Sector

3. MoU with International Company for Technology Advancement for Upstream Rubber Sector MoU with International Universities (University of Tokyo) for Upstream Rubber Technologies and R&D 

4. International Rubber Trade leads collaboration with our Regional offices (USA, China & India) to strengthen Strategic & transformation Initiatives. 

5. Transformation Expert and Working Visits in Singapore 

6. Hosted a Transformation Retreat program for Top Management 

7. Hosted a Workshop and Defend Session for Top Management – Business Transformation Roadmap 

8. Hosted a Board of Trustees Retreat – presenting Business Strategic & Transformation Roadmap Plan 

9. Committee Members of Strategic & Communication Department

10. Committee Members of Media Intelligence & Nerve Centre New Venture Department

11. Committee Members of Company Budget Review 

12. Committee Members of Malaysian Rubber Industry Consultation (Rubber Export Industry Players) 

13. Committee Members of Malaysian Rubber ESG - Internal

14. Reporting Strategic & transformation Plan in Ministry Level

15. Reporting to Malaysian Rubber Council Chairman Office & CEO Office on Strategic & Transformation Broad Action Plan 

16. Spearhead Strategic & Transformation Committee – reporting to Malaysian Rubber Board Director General, President of MARGMA, President of MRPMA and Ministry Nominee members

INDUSTRY EXPERIENCE IN DIGITAL TRANSFORMATION FOR DIGITAL SMART PLANTATION PROJECT IMPLEMENTATION WITH CONTRACT/GRANT VALUE - (ACT AS PROJECT DIRECTOR, PROJECT MANAGER & PROJECT COMMITTEE MEMBERS

1. Successfully establish the Joint Venture Company (JVCo) worth MYR 2 Million 

2. Head of Digital Transformation Project – Digital Mapping – RM2.5Million 

3. Head of Digital Transformation Project – Business Process Management – RM6Million 

4. Head of Digital Transformation Project – Internet of Things – RM700k 

5. Head of Digital Transformation Project – Data Analytics for Artificial Intelligence – RM2Million 

6. Head of Digital Transformation Project – Unmanned Ground Vehicle 

7. Head of Digital Transformation Project – Unmanned Aerial Vehicle (Collabs with Tokyo University) 

8. Successfully establish the Financial Projection Plan (5years) of JVCo business 

9. Successfully created competitive analysis and project plan 

10. Successfully prepared the JV Agreement and Shareholder Agreement 

11. Successfully prepared the case study related to the business entity with outside companies 

12. Spearhead Technology part on preparation of IT landscape & architect design of infrastructure 

13. Successfully prepared of all documents such approval Board of Directors (BOD) paperwork 

14. Successfully prepared the robust technical write up for Digital Transformation of FELCRA Berhad 

15. Successfully developed business strategy, sales, financial, operation & management planning 

16. Successfully developed technical project assessment, project management and project timeline 

17. Committee Members on Manpower strategy with all shareholder (Participants) 

18. Work together with Strategic Team Department which Direct report to Chief Strategic Officer (CSO)

INDUSTRY EXPERIENCE : ESTABLISHMENT OF JOINT VENTURE COMPANY (JVCo) WORTH MYR 2 MILLION

1. Successfully established the Joint Venture Company (JVCo) worth MYR 2 Million 

2. Successfully established the Financial Projection Plan (5years) of JVCo business 

3. Successfully created competitive analysis project plan (Financial Projection) 

4. Successfully established the JV Agreement and Shareholder Agreement 

5. Successfully established the case study related to the business entity with outside companies 

6. Head on Technology part on preparation of IT landscape & architect design of infrastructure 

7. Head of all documents such approval Board of Directors (BOD) paperwork 

8. Successfully established the technical write up for Digital Transformation for FELCRA Berhad 

9. Committee Members on business strategy, sales, financial, operation & management planning 

10. Successfully established on technical project assessment, project management and project timeline 

11. Committee Members on Manpower strategy with plantation stakeholder

INDUSTRY EXPERIENCE : MEMORANDUM OF UNDERSTANDING (MoU) AGRICULTURE PROJECT

1. Successfully prepared the JV Agreement and Shareholder Agreement 

2. Monitoring the project progress and project timeline 

3. Monitoring project issue and project risk 

4. Monitoring project goal based on MoU projection plan 

5. Committee Members of project assessment value to the management 

6. Committee Members of preparation all documentation for second cycle of the project 

7. Committee members of ‘Penilaian Teknikal Project’ with Procurement Department 

8. Committee members of monthly project progress (outcome) with Chief Operation Officer (COO)

• ICT ~ Information, Computer And Communications Technology (ICT) ~ Data Management ~ Other Data Management n.e.c.