Staff Directory
Academic Qualifications
- Ph.D in Business Administration - Doctor of Philosophy, International Islamic University Malaysia
- Master of Business Administration - Masters Degree, University of Peshawar
- Bachelor of Commerce (Hons) - Bachelor Degree, University of Peshawar
Muhammad Tahir Jan (Assoc. Prof. Dr.)
Associate Professor
IIUM Gombak Campus
KULLIYYAH OF ECONOMICS AND MANAGEMENT SCIENCES
tahirjan@iium.edu.my
4729
Expert Profile
Dr. Muhammad Tahir Jan is an accomplished academic and dynamic educator, known for his innovative teaching methods and deep expertise in Marketing. With a PhD in Business Administration (Marketing) and an MBA, both earned with distinction, Dr. Jan has built an illustrious career that spans over 15 years, influencing both academia and industry on a global scale.
Graduating Cum Laude with a Bachelor’s degree and being named the Best Student of the Year, Dr. Jan quickly established himself as a leader in his field. His academic journey was further distinguished by the Rector’s Scholarship awarded during his PhD for his outstanding research capabilities and high academic performance. His passion for knowledge extends beyond the classroom, where he has actively trained and inspired executives from renowned organizations. He has delivered impactful training sessions across a diverse range of countries, including Pakistan, Afghanistan, Malaysia, South Africa, UAE, Australia, the United States, Turkey, and Qatar.
Dr. Jan’s research interests focus on consumer behavior, circular economy, and sustainability marketing, areas in which he has published over 60 articles in prestigious international indexed journals. His contributions to research have been recognized with multiple accolades, including the Best Researcher Award and the Best Indexed Journal Article Award. He has also shared his insights at more than 30 international conferences, earning him invitations as a keynote speaker at notable events worldwide.
An advocate for innovative teaching, Dr. Jan is beloved by his students, consistently earning above 90% in student ratings every semester. His excellence in teaching has been acknowledged through the Best Teacher of the Year award multiple times. In 2018, his mentorship led to his recognition as IIUM's Top Young Supervisor, having successfully graduated more than 15 postgraduate students in a single year.
Dr. Jan’s commitment to academia is further reflected in his roles as the Head of Responsible and Innovative Research, Associate Editor of an International Indexed Journal, Leader of the Faculty’s Sustainable Development Project, and Member of the Curriculum Review Committee at the Faculty (Kulliyyah) of Economics and Management Sciences at IIUM. He is also a passionate content creator, running educational channels that reach a global audience, further extending his impact beyond traditional boundaries.
You can visit his personal educational school at: www.themarketingschoolonline.com or www.drtahirjan.com
Area of Specialisation
- Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Market Research - Customer Relationship Management, Consumer Behavior, Services Marketing, Advertising, Sales Management. E-Marketing, SPSS, AMOS, Structural Equation Modeling.
Teaching Responsibilities
| ADVANCED MARKETING | 2024/2025 2019/2020 2015/2016 |
| BANK MARKETING | 2012/2013 |
| BUSINESS COMMUNICATION | 2012/2013 |
| CONSUMER BEHAVIOUR | 2014/2015 2013/2014 |
| CUSTOMER RELATIONSHIP MANAGEMENT | 2014/2015 2013/2014 2012/2013 |
| DIGITAL MARKETING | 2026/2027 2025/2026 2024/2025 2023/2024 2022/2023 |
| E-MARKETING | 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2015/2016 2014/2015 2013/2014 |
| INTERNATIONAL BUSINESS | 2012/2013 |
| INTERNATIONAL MARKETING | 2017/2018 2014/2015 |
| INTERNET MARKETING | 2021/2022 2020/2021 |
| ISLAMIC MARKETING | 2025/2026 |
| MARKETING MANAGEMENT | 2023/2024 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2015/2016 2014/2015 2013/2014 2012/2013 |
| MARKETING PRINCIPLES | 2025/2026 2024/2025 2023/2024 2022/2023 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2015/2016 2014/2015 2013/2014 |
| MARKETING RESEARCH | 2025/2026 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2014/2015 |
| ORGANISATIONAL BEHAVIOUR AND LEADERSHIP | 2013/2014 2011/2012 |
| PROJECT PAPER WRITING | 2015/2016 |
| RETAIL MANAGEMENT | 2025/2026 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2015/2016 2014/2015 2013/2014 |
| SALES MANAGEMENT | 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2015/2016 2014/2015 2013/2014 2012/2013 |
| SERVICES MARKETING | 2013/2014 2012/2013 |
| STRATEGIC MARKETING | 2025/2026 2023/2024 2022/2023 |
Supervision
|
Intention To Donate To Muslim Ngos Using Crowdfunding Platforms: The Impact Of Digital Advertising Content.
Ph.D
Completed
2025
Main Supervisor
|
|
The Impact Of Service Quality, Brand Image And Brand Trust On Patient Satisfaction Of Private Hospitals In Dhaka City Of Bangladesh: The Moderator Role Is Price.
Ph.D
Completed
2024
Supervisor Supervisory Committee
|
|
Factors Influencing The Actual Use Of Mobile Commerce Among Consumers In Malaysia: The Mediating Role Of Intention
.
Ph.D
Completed
2024
Co-supervisor
|
|
A Study On The Purchase And Consumption Behaviour Of Prophetic Food Amongst Muslims In Malaysia.
Ph.D
Completed
2023
Main Supervisor
|
|
Normative Theory Of Islamic Consumer Behavior (Icb): In The Light Of Quran And Hadith.
Ph.D
Completed
2023
Co-supervisor
|
|
Developing Standards Framework For The Zakat Institution In Sudan.
Ph.D
Completed
2022
Co-supervisor
|
|
Impact Of Emotional Labour Techniques On Organizational Commitment, Mediated By Spiritual Intelligence: A Study Of Malaysian Teachers.
Ph.D
Completed
2021
Co-supervisor
|
|
The Effect Of Ethics On Consumer Intention To Purchase Counterfeit Clothing Product.
Ph.D
Completed
2020
Co-supervisor
|
|
The Impact Of Halal Certification On Purchase Intention Of Muslim Consumers In Malaysia : A Study Of Imported Products From Mena Countries.
Ph.D
Completed
2019
Main Supervisor
|
|
Customer Satisfaction And Loyalty Towards Grocery Stores In Palestine
.
Ph.D
Completed
2017
Co-supervisor
|
|
Impact Of Islamic Banks’ Brand Personality (Ibbp) On Customers’ Purchase Intention: A Study Of Islamic Banks In Malaysia.
Ph.D
Completed
2016
Main Supervisor
|
|
Business Survival In Vuca World : Developing And Extended Framework Of Vuca Prime Model Via Digital Marketing For Smes In Fashion Industry.
Ph.D
In Progress
Main Supervisor
|
|
Factors Influencing Customer Loyalty In The Telecommunication Industry In Afghanistan: The Mediating Role Of Customers Satisfaction.
Ph.D
In Progress
Main Supervisor
|
|
Proposing A Digital Supply Chain Infrastructure Model To Enhance Zanzibar Blue Economy.
Ph.D
In Progress
Main Supervisor
|
|
Factors Influencing Consumers’ Purchase Intention Of Genetically Modified Organism (Gmo) Foods In Malaysia.
Ph.D
In Progress
Main Supervisor
|
|
The Effects Of Islamic Work Ethics, Work-Life Balance, And Workplace Friendship On Work Engagement With Personal Resources And Level Of Fitness As Moderators.
Ph.D
In Progress
Co-supervisor
|
|
The Effects Of Spiritual Leadership, Workplace Spirituality, Learned Optimism On Promise Based Management: The Role Of Trust As Mediator.
Ph.D
In Progress
Co-supervisor
|
|
Factors Affecting Young Consumers' Purchase Intention Of Fashion Products Recommended By Tiktok Influencers: A Study From China.
Master
Completed
2023
Main Supervisor
|
|
The Impact Of Customer Psychology On Women'S Purchase Intention Of Fashion Clothes In Klang Valley.
Master
Completed
2023
Main Supervisor
|
|
Factors Influencing Students' Satisfaction In Campus Cafeterias: An Empirical Study On Public Universities At Klang Valley In Malaysia.
Master
Completed
2022
Co-supervisor
|
|
The Impact Of Advertising Appeals On Consumers Purchase Intention Of Women Fashion Products In Malaysia.
Master
Completed
2021
Main Supervisor
|
|
Factors Influencing Consumer Purchase Intention: A Study Of Bookstores In Kurdistan Region Of Iraq.
Master
Completed
2021
Main Supervisor
|
|
Factors Influencing Consumers' Adoption Of Cashless Transaction: A Study From Malaysia Perspective
.
Master
Completed
2021
Main Supervisor
|
|
Factors Affecting Brand Equity Of Carbonated Soft Drinks Industry: A Study Of Coca-Cola And Pepsi From Malaysian Youth Perspective.
Master
Completed
2020
Main Supervisor
|
|
The Influence Of Facebook'S Data Privacy And Ads Customisation Towards Iium'S Students Purchase Intention.
Master
Completed
2020
Co-supervisor
|
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Factors Affecting Muslim Women'S Intention To Wear Hijab: A Study From Malaysian Perpectives.
Master
Completed
2019
Main Supervisor
|
|
The Impact Of Cause Related Marketing On Consumer Purchase Intention: A Study Of Halal Food Products In Malaysia.
Master
Completed
2019
Main Supervisor
|
|
The Use Of Lms By Students In Malaysian Universities.
Master
Completed
2019
Main Supervisor
|
|
Factors Influencing Consumers’ Intention To Buy Muslimah Fashion Products In China.
Master
Completed
2019
Main Supervisor
|
|
The Impact Of Social Media Marketing On Customer Purchase Intention: A Study Of The Hospitality Industry In Malaysia.
Master
Completed
2019
Main Supervisor
|
|
The Impact Of Electronic Word Of Mouth, Brand Image, Brand Awereness On Purchase Intention:
A Study Of Telecommunication Industry In Malaysia
.
Master
Completed
2019
Main Supervisor
|
|
Factors Affecting Consumers' Attitude Towards The Use Of Self-Service Technology In Malaysia.
Master
Completed
2019
Co-supervisor
|
|
The Impact Of E-Wom And Brand Image On Purchase Intention: An Empirical Study Through Theory Of Planned Behaviour
.
Master
Completed
2018
Main Supervisor
|
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The Effect Of Country Of Origin On Current Foreign Students’ Intention To Enrol In Islamic Banking And Finance (Ibf) Program In Malaysia.
Master
Completed
2017
Main Supervisor
|
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Antecedents Of Customer Satisfaction In The Islamic Bank Of Thailand : A Relationship Marketing Perspective
.
Master
Completed
2017
Co-supervisor
|
|
Factors Influencing Customers’ Switching Behaviour During Out-Of-Stock Situations In Malaysian Retail Stores.
Master
Completed
2017
Co-supervisor
|
|
Factors Impacting Sales People Performance : An Empirical Study Of The Pharmaceutical Industry Of Malaysia.
Master
Completed
2016
Main Supervisor
|
|
Factors Affecting The Use Of Mobile Commerce (M-Commerce) Among Young Consumers: An Empirical Study In Malaysia.
Master
Completed
2016
Main Supervisor
|
|
Factors Influencing Sales People'S Performance: A Study Of Mobile Service Providers In Bangladesh.
Master
Completed
2016
Main Supervisor
|
|
The Effects Of Service Quality, University Reputation, Student Satisfaction And Islamic Attributes On Student Loyalty.
Master
Completed
2016
Main Supervisor
|
|
The Impact Of Social Network Marketing, Price And Trust On Online Consumer Purchasing Behaviour.
Master
Completed
2016
Main Supervisor
|
|
Factors Affecting The Use Of Smartphone Advertising: A Study From Young Consumers' Perspective In Malaysian.
Master
Completed
2016
Main Supervisor
|
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Factors Affecting Muslim Womens'S Intention To Use Fashion Products: An Empirical Study In Malaysia.
Master
Completed
2016
Main Supervisor
|
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Intention To Use Internet Banking Among Iranian Customers : A Structural Equation Modelling Approach.
Master
Completed
2016
Main Supervisor
|
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The Antecedents Of Purchase Intention Of Halal Cosmetic : A Study Of Female Living In Malaysia.
Master
Completed
2016
Main Supervisor
|
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The Effect Of Word Of Mouth, Environmental Knowledge And Environmental Concern On Green Purchase Intention: The Role Of Attitude As A Mediator.
Master
Completed
2016
Main Supervisor
|
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The Impact Of Online Advertising On Students' Choice Of Higher Education Institutions : A Study Of Malaysian Universities.
Master
Completed
2015
Main Supervisor
|
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Customers Perception Towards Adoption Of Automated Guided Vehicle (Agvs) In The Malaysian Manufacturing Industry.
Master
Completed
2015
Main Supervisor
|
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Perception Of Muslim Consumers Towards Income Tax Rebate Through Zakat-On-Income: Malaysian Perspective.
Master
Completed
2015
Co-supervisor
|
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Antecedents Of Brand Loyalty In The Commercial Airline Industry : A Study On The Malaysian Context.
Master
Completed
2013
Main Supervisor
|
|
Social Media Marketing Related Factors Impacting The Purchasing Intention Of Coffee : A Study Of Study Arabia Perspective.
Master
In Progress
Main Supervisor
|
|
Factors Influencing Listeners’ Engagement In Podcasts: A Study From The Malaysian Perspective.
Master
In Progress
Main Supervisor
|
|
Factors Influencing The Adoption Of Tng E-Wallet Among Gen Z In Malaysia: An Extended Tam Approach.
Master
In Progress
Main Supervisor
|
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Factors Related To Influencer Marketing And Their Impact On The Purchase Intention Of Digital Products In Malaysia.
Master
In Progress
Main Supervisor
|
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Investigating The Role Mobile Apps And Loyalty Programs On Customer Retention At Zus Coffee.
Master
In Progress
Main Supervisor
|
Research Projects
Completed
| 2023 - 2024 | Enhancing the Circular Economy Model from a Marketing Perspective: A Multi-National Investigation |
| 2023 - 2025 | Determinants of Consumer Trust and Purchase Intention Towards Personal Luxury Goods Online |
| 2022 - 2023 | Sustainable Food Security in Modern Framework for Optimal Nutritional Well-being of Malaysian |
| 2021 - 2021 | To Enhance Competitiveness of The Nation Through Co-Creation Strategy |
| 2020 - 2023 | Factors Influencing the Purchase Intention of Circular Economy Products: Malaysia vs Pakistan |
| 2018 - 2020 | The Impact of Islamic Banks' Brand Personality on Customer Satisfaction: An Empirical Study of Islamic Banks in Malaysia |
| 2015 - 2016 | Marketing of Higher Education (Higher Education in South Africa : A SEM Approach) |
| 2014 - 2017 | Hijab a New Symbol of Fashion Line or a Pride of Muslim Women: An Empirical Study of Malaysian Muslim Women |
| 2013 - 2015 | Determining the Factors Influencing the Adoption of Social Networking Sites: Malaysian Muslim Users Perspective |
On-Going
| 2026 - Present | FROM WASTE TO WISDOM: CIRCULAR ECONOMY MARKETING THROUGH MODERN AND ISLAMIC LENSES |
| 2026 - Present | Knowledge, Attitude and Practice Regarding ChatGPT among Healthcare Professionals in Saudi Arabia |
| 2025 - Present | Investigating the Purchase Intention of Halal Food in Malaysia: A Study of Bubble Tea Drink |
| 2025 - Present | Employees' attitude towards Islamic banking to spur work commitment: An Empirical investigation of organisational and personal factors |
| 2022 - Present | Developing Social Commerce Service Quality (SCSQ) Hierarchical Model for Malaysian Modest Fashion Retailers |
| 2019 - Present | Service Quality in Online Banking: South Africa vs Indonesia vs Malaysia |
| 2019 - Present | Investigating People's Intention to Purchase Solar Home Systems in Villages of Pakistan |
Awards & Recognition
| 02 Oct, 2015 | Best Indexed Journal Article Award - IIUM | KCDIO |
| 03 Oct, 2014 | Best Researcher Award - IIUM | KCDIO |