Staff Directory


Muhammad Tahir Jan

Academic Qualifications

  • Ph.D in Business Administration - Doctor of Philosophy, International Islamic University Malaysia
  • Master of Business Administration - Masters Degree, University of Peshawar
  • Bachelor of Commerce (Hons) - Bachelor Degree, University of Peshawar

Muhammad Tahir Jan (Assoc. Prof. Dr.)

Associate Professor
IIUM Gombak Campus

KULLIYYAH OF ECONOMICS AND MANAGEMENT SCIENCES

tahirjan@iium.edu.my
4729


Expert Profile


Dr. Muhammad Tahir Jan is an accomplished academic and dynamic educator, known for his innovative teaching methods and deep expertise in Marketing. With a PhD in Business Administration (Marketing) and an MBA, both earned with distinction, Dr. Jan has built an illustrious career that spans over 15 years, influencing both academia and industry on a global scale.   

Graduating Cum Laude with a Bachelor’s degree and being named the Best Student of the Year, Dr. Jan quickly established himself as a leader in his field. His academic journey was further distinguished by the Rector’s Scholarship awarded during his PhD for his outstanding research capabilities and high academic performance. His passion for knowledge extends beyond the classroom, where he has actively trained and inspired executives from renowned organizations. He has delivered impactful training sessions across a diverse range of countries, including Pakistan, Afghanistan, Malaysia, South Africa, UAE, Australia, the United States, Turkey, and Qatar.  

Dr. Jan’s research interests focus on consumer behavior, circular economy, and sustainability marketing, areas in which he has published over 60 articles in prestigious international indexed journals. His contributions to research have been recognized with multiple accolades, including the Best Researcher Award and the Best Indexed Journal Article Award. He has also shared his insights at more than 30 international conferences, earning him invitations as a keynote speaker at notable events worldwide.   

An advocate for innovative teaching, Dr. Jan is beloved by his students, consistently earning above 90% in student ratings every semester. His excellence in teaching has been acknowledged through the Best Teacher of the Year award multiple times. In 2018, his mentorship led to his recognition as IIUM's Top Young Supervisor, having successfully graduated more than 15 postgraduate students in a single year.   

Dr. Jan’s commitment to academia is further reflected in his roles as the Head of Responsible and Innovative Research, Associate Editor of an International Indexed Journal, Leader of the Faculty’s Sustainable Development Project, and Member of the Curriculum Review Committee at the Faculty (Kulliyyah) of Economics and Management Sciences at IIUM. He is also a passionate content creator, running educational channels that reach a global audience, further extending his impact beyond traditional boundaries. 
You can visit his personal educational school at: www.themarketingschoolonline.com or www.drtahirjan.com  


Area of Specialisation


  • Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Market Research - Customer Relationship Management, Consumer Behavior, Services Marketing, Advertising, Sales Management. E-Marketing, SPSS, AMOS, Structural Equation Modeling.


Teaching Responsibilities


ADVANCED MARKETING 2024/2025 2019/2020 2015/2016
BANK MARKETING 2012/2013
BUSINESS COMMUNICATION 2012/2013
CONSUMER BEHAVIOUR 2014/2015 2013/2014
CUSTOMER RELATIONSHIP MANAGEMENT 2014/2015 2013/2014 2012/2013
DIGITAL MARKETING 2025/2026 2024/2025 2023/2024 2022/2023
E-MARKETING 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2015/2016 2014/2015 2013/2014
INTERNATIONAL BUSINESS 2012/2013
INTERNATIONAL MARKETING 2017/2018 2014/2015
INTERNET MARKETING 2021/2022 2020/2021
MARKETING MANAGEMENT 2023/2024 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2015/2016 2014/2015 2013/2014 2012/2013
MARKETING PRINCIPLES 2024/2025 2023/2024 2022/2023 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2015/2016 2014/2015 2013/2014
MARKETING RESEARCH 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2014/2015
ORGANISATIONAL BEHAVIOUR AND LEADERSHIP 2013/2014 2011/2012
PROJECT PAPER WRITING 2015/2016
RETAIL MANAGEMENT 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2015/2016 2014/2015 2013/2014
SALES MANAGEMENT 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2015/2016 2014/2015 2013/2014 2012/2013
SERVICES MARKETING 2013/2014 2012/2013
STRATEGIC MARKETING 2023/2024 2022/2023


Supervision


The Impact Of Service Quality, Brand Image And Brand Trust On Patient Satisfaction Of Private Hospitals In Dhaka City Of Bangladesh: The Moderator Role Is Price.
Ph.D Completed 2024 Supervisor Supervisory Committee
Factors Influencing The Actual Use Of Mobile Commerce Among Consumers In Malaysia: The Mediating Role Of Intention .
Ph.D Completed 2024 Co-supervisor
A Study On The Purchase And Consumption Behaviour Of Prophetic Food Amongst Muslims In Malaysia.
Ph.D Completed 2023 Main Supervisor
Normative Theory Of Islamic Consumer Behavior (Icb): In The Light Of Quran And Hadith.
Ph.D Completed 2023 Co-supervisor
Developing Standards Framework For The Zakat Institution In Sudan.
Ph.D Completed 2022 Co-supervisor
Impact Of Emotional Labour Techniques On Organizational Commitment, Mediated By Spiritual Intelligence: A Study Of Malaysian Teachers.
Ph.D Completed 2021 Co-supervisor
The Effect Of Ethics On Consumer Intention To Purchase Counterfeit Clothing Product.
Ph.D Completed 2020 Co-supervisor
The Impact Of Halal Certification On Purchase Intention Of Muslim Consumers In Malaysia : A Study Of Imported Products From Mena Countries.
Ph.D Completed 2019 Main Supervisor
Customer Satisfaction And Loyalty Towards Grocery Stores In Palestine .
Ph.D Completed 2017 Co-supervisor
Impact Of Islamic Banks’ Brand Personality (Ibbp) On Customers’ Purchase Intention: A Study Of Islamic Banks In Malaysia.
Ph.D Completed 2016 Main Supervisor
Business Survival In Vuca World : Developing And Extended Framework Of Vuca Prime Model Via Digital Marketing For Smes In Fashion Industry.
Ph.D In Progress Main Supervisor
The Impact On Green Marketing On Buying Behaviour : A Study Of Footwear Industry In Malaysia.
Ph.D In Progress Main Supervisor
Factors Influencing Customer Loyalty In The Telecommunication Industry In Afghanistan: The Mediating Role Of Customers Satisfaction.
Ph.D In Progress Main Supervisor
Factors Influencing Consumers' Purchase Intention For Genetically Modified Organism (Gmo) Food In Malaysia.
Ph.D In Progress Main Supervisor
Intention To Donate To Muslim Ngos Using Crowdfunding Platforms: The Impact Of Digital Advertising Content.
Ph.D In Progress Main Supervisor
Spiritual Leadership,Workplace Spirituality, Learned Optimism On Promise Based Management.
Ph.D In Progress Co-supervisor
Factors Affecting Young Consumers' Purchase Intention Of Fashion Products Recommended By Tiktok Influencers: A Study From China.
Master Completed 2023 Main Supervisor
The Impact Of Customer Psychology On Women'S Purchase Intention Of Fashion Clothes In Klang Valley.
Master Completed 2023 Main Supervisor
Factors Influencing Students' Satisfaction In Campus Cafeterias: An Empirical Study On Public Universities At Klang Valley In Malaysia.
Master Completed 2022 Co-supervisor
Factors Influencing Consumers' Adoption Of Cashless Transaction: A Study From Malaysia Perspective .
Master Completed 2021 Main Supervisor
The Impact Of Advertising Appeals On Consumers Purchase Intention Of Women Fashion Products In Malaysia.
Master Completed 2021 Main Supervisor
Factors Influencing Consumer Purchase Intention: A Study Of Bookstores In Kurdistan Region Of Iraq.
Master Completed 2021 Main Supervisor
Factors Affecting Brand Equity Of Carbonated Soft Drinks Industry: A Study Of Coca-Cola And Pepsi From Malaysian Youth Perspective.
Master Completed 2020 Main Supervisor
The Influence Of Facebook'S Data Privacy And Ads Customisation Towards Iium'S Students Purchase Intention.
Master Completed 2020 Co-supervisor
Factors Influencing Consumers’ Intention To Buy Muslimah Fashion Products In China.
Master Completed 2019 Main Supervisor
The Impact Of Electronic Word Of Mouth, Brand Image, Brand Awereness On Purchase Intention: A Study Of Telecommunication Industry In Malaysia .
Master Completed 2019 Main Supervisor
The Use Of Lms By Students In Malaysian Universities.
Master Completed 2019 Main Supervisor
The Impact Of Social Media Marketing On Customer Purchase Intention: A Study Of The Hospitality Industry In Malaysia.
Master Completed 2019 Main Supervisor
The Impact Of Cause Related Marketing On Consumer Purchase Intention: A Study Of Halal Food Products In Malaysia.
Master Completed 2019 Main Supervisor
Factors Affecting Muslim Women'S Intention To Wear Hijab: A Study From Malaysian Perpectives.
Master Completed 2019 Main Supervisor
Factors Affecting Consumers' Attitude Towards The Use Of Self-Service Technology In Malaysia.
Master Completed 2019 Co-supervisor
The Impact Of E-Wom And Brand Image On Purchase Intention: An Empirical Study Through Theory Of Planned Behaviour .
Master Completed 2018 Main Supervisor
The Effect Of Country Of Origin On Current Foreign Students’ Intention To Enrol In Islamic Banking And Finance (Ibf) Program In Malaysia.
Master Completed 2017 Main Supervisor
Antecedents Of Customer Satisfaction In The Islamic Bank Of Thailand : A Relationship Marketing Perspective .
Master Completed 2017 Co-supervisor
Factors Influencing Customers’ Switching Behaviour During Out-Of-Stock Situations In Malaysian Retail Stores.
Master Completed 2017 Co-supervisor
Factors Impacting Sales People Performance : An Empirical Study Of The Pharmaceutical Industry Of Malaysia.
Master Completed 2016 Main Supervisor
Factors Affecting The Use Of Mobile Commerce (M-Commerce) Among Young Consumers: An Empirical Study In Malaysia.
Master Completed 2016 Main Supervisor
Intention To Use Internet Banking Among Iranian Customers : A Structural Equation Modelling Approach.
Master Completed 2016 Main Supervisor
The Antecedents Of Purchase Intention Of Halal Cosmetic : A Study Of Female Living In Malaysia.
Master Completed 2016 Main Supervisor
Factors Influencing Sales People'S Performance: A Study Of Mobile Service Providers In Bangladesh.
Master Completed 2016 Main Supervisor
The Effects Of Service Quality, University Reputation, Student Satisfaction And Islamic Attributes On Student Loyalty.
Master Completed 2016 Main Supervisor
Factors Affecting Muslim Womens'S Intention To Use Fashion Products: An Empirical Study In Malaysia.
Master Completed 2016 Main Supervisor
Factors Affecting The Use Of Smartphone Advertising: A Study From Young Consumers' Perspective In Malaysian.
Master Completed 2016 Main Supervisor
The Impact Of Social Network Marketing, Price And Trust On Online Consumer Purchasing Behaviour.
Master Completed 2016 Main Supervisor
The Effect Of Word Of Mouth, Environmental Knowledge And Environmental Concern On Green Purchase Intention: The Role Of Attitude As A Mediator.
Master Completed 2016 Main Supervisor
Customers Perception Towards Adoption Of Automated Guided Vehicle (Agvs) In The Malaysian Manufacturing Industry.
Master Completed 2015 Main Supervisor
The Impact Of Online Advertising On Students' Choice Of Higher Education Institutions : A Study Of Malaysian Universities.
Master Completed 2015 Main Supervisor
Perception Of Muslim Consumers Towards Income Tax Rebate Through Zakat-On-Income: Malaysian Perspective.
Master Completed 2015 Co-supervisor
Antecedents Of Brand Loyalty In The Commercial Airline Industry : A Study On The Malaysian Context.
Master Completed 2013 Main Supervisor
Social Media Marketing Related Factors Impacting The Purchasing Intention Of Coffee : A Study Of Study Arabia Perspective.
Master In Progress Main Supervisor
The Influence Of Tik Tok Experiences On Purchasing Intention For Muslim Women’S Fashion Malaysia : The Mediating Role Of Commitment To Influencers.
Master In Progress Main Supervisor
Factors Influencing Student'S Behavior To Subscribe To Online Video Streaming Services In Malaysia.
Master In Progress Main Supervisor


Research Projects


Completed
2023 - 2024 Enhancing the Circular Economy Model from a Marketing Perspective: A Multi-National Investigation
2022 - 2023 Sustainable Food Security in Modern Framework for Optimal Nutritional Well-being of Malaysian
2021 - 2021 To Enhance Competitiveness of The Nation Through Co-Creation Strategy
2020 - 2023 Factors Influencing the Purchase Intention of Circular Economy Products: Malaysia vs Pakistan
2018 - 2020 The Impact of Islamic Banks' Brand Personality on Customer Satisfaction: An Empirical Study of Islamic Banks in Malaysia
2015 - 2016 Marketing of Higher Education (Higher Education in South Africa : A SEM Approach)
2014 - 2017 Hijab a New Symbol of Fashion Line or a Pride of Muslim Women: An Empirical Study of Malaysian Muslim Women
2013 - 2015 Determining the Factors Influencing the Adoption of Social Networking Sites: Malaysian Muslim Users Perspective
On-Going
2025 - Present Investigating the Purchase Intention of Halal Food in Malaysia: A Study of Bubble Tea Drink
2025 - Present Employees' attitude towards Islamic banking to spur work commitment: An Empirical investigation of organisational and personal factors
2023 - Present Determinants of Consumer Trust and Purchase Intention Towards Personal Luxury Goods Online
2022 - Present Developing Social Commerce Service Quality (SCSQ) Hierarchical Model for Malaysian Modest Fashion Retailers
2019 - Present Service Quality in Online Banking: South Africa vs Indonesia vs Malaysia
2019 - Present Investigating People's Intention to Purchase Solar Home Systems in Villages of Pakistan


Awards & Recognition


02 Oct, 2015 Best Indexed Journal Article Award - IIUM KCDIO
03 Oct, 2014 Best Researcher Award - IIUM KCDIO


Publications


Articles

2025 Causal analysis of!social media on environmental and health concerns, attitudes, and social influence that leads to green purchase behavior. International Review on Public and Nonprofit Marketing, 22 (1) pp. 1-37
2025 Job satisfaction influenced by training satisfaction: an empirical study of university employees. Review of Integrative Business and Economics Research, 14 (2) pp. 15-30
2025 Online purchase intention of personal luxury goods and the mediating role of consumer trust. Environment Behavior Proceeding Journal, 10 (SI26) pp. 145-151
2024 An analysis of the factors affecting university students intention to use mobile commerce: an extended TPB. INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN ECONOMICS AND MANAGEMENT SCIENCES, 13 (2) pp. 89-107
2024 Factors affecting the intention to use mobile commerce in Malaysia: an integration of TAM and IS success model. International Journal of Academic Research in Business and Social Sciences, 14 (3) pp. 726-753
2024 Factors influencing the intention to use m-commerce in Malaysian: an extended IS success model. International Journal of Advances in Applied Sciences, 13 (2) pp. 957-969
2024 From expectancy to acceptance: the impact of performance and effort expectations on mobile commerce intentions. SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS, 8 (1) pp. 65-86
2024 Mobile commerce adoption in Malaysia: a conceptual framework. Open Journal of Economics and Commerce, 5 (1) pp. 4-12
2024 Rethinking consumption: a conceptual paper on circular economy from a marketing perspective. Educational Administration: Theory and Practice, 30 (4) pp. 9540-9549
2024 The influence of electronic customer relationship management (E-CRM) on customer satisfaction (CS) and customer loyalty (CL): a pilot study in Malaysian private institute of higher learning. Asian Journal of Research in Business and Management, 6 (2) pp. 58-70
2023 Circular economy from a consumer perspective: Malaysia versus Pakistan. Millennial Asia, 0 (0) pp. 1-21
2023 Factors influencing the green purchase intention among consumers: an empirical study in Algeria. Journal of Global Business Insights, 8 (1) pp. 49-65
2023 The correlative influence of consumer ethical beliefs, environmental ethics, and moral obligation on green consumption behavior. Resources, Conservation & Recycling Advances, 19 (November) pp. 1-12
2023 The effects of brand image and brand trust on patients’ satisfaction: an application of private hospitals in Dhaka city of Bangladesh. Kardan Journal of Economics and Manageme nt Sciences, 6 (3) pp. 45-62
2023 The influence of collectivism on consumer responses to green behavior. Business Strategy and Development, () pp. 1-15
2022 Factors influencing the purchase of circular economy products: a comparative analysis of Malaysia and Turkey. International Journal of Business and Society, 23 (2) pp. 802-819
2022 Resigned marketing in light of the circular economy: an empirical Investigation of Malaysia and Pakistan. Res Militaris, 12 (6) pp. 717-725
2021 Conceptual paper on Halal and Haram: systems level approach. Reviews Of Management Sciences, 3 (1) pp. 10-22
2021 Islamic banks’ brand personality and customer satisfaction: an empirical investigation through SEM. Journal of Islamic Accounting and Business Research, () pp. 1-21
2021 The impact of wasatiyyah/moderation on students’ financial decisions. Malaysian Journal of Consumer and Family Economics (MAJCAFE), 26 (1) pp. 230-250
2020 A cross-cultural adaptation and psychometric validation of SISRI-24 among Malaysian teachers. International Journal of Human Potentials Management, 2 (1) pp. 1-22
2020 Development of Islamic banks’ brand personality (IBBP) model: a conceptual study in Malaysia. Journal of Islamic Marketing, 11 (3) pp. 621-642
2020 Impact of surface acting and deep acting techniques on teachers’ organizational commitment. PSU Research Review, () pp.
2020 Is your purchase intention influenced by irrational factors? an investigation of fashion industry. Journal of Marketing and Consumer Behaviour in Emerging Markets, 2 (11) pp. 16-32
2019 Applying technology acceptance model to investigate the use of smartphone advertising in Malaysia. Journal of Economics and Behavioral Studies, 11 (1) pp. 202-210
2019 Elements of advertisement and their impact on buying behaviour: A study of skincare products in Malaysia. Management Science Letters, 9 (10) pp. 1519-1528
2019 Measuring perceptions of Muslim consumers toward income tax rebate over zakat on income in Malaysia. Journal of Islamic Marketing, 11 (2) pp. 368-392
2019 The influence of universities’ management on academic factors and students’ satisfaction: an empirical study through structural equation modelling. Journal of Contemporary Management, 16 (2) pp. 94-110
2019 The mediation of customer satisfaction in the relationship between customer perceived value and loyalty in the banking sector of Pakistan using 2-stage structure equation modelling approach. Dilemas Contemporaneos-Educacion Politica Y Valores, 6 (SI) pp. 1-17
2019 The role of Halal certification on purchase intention towards food products from MENA countries: a SEM study. Journal of Islamic Monetary Economics and Finance, 5 (1) pp. 63-88
2018 A research framework of the halal certification role in purchase intention of Muslim consumers of the food products from Muslim majority countries in the Middle East and North Africa. International Journal of Modern Trends in Business Research, 1 (2) pp. 15-28
2018 A research framework of the halal certification role in purchase intention of Muslim consumers on the food products from Muslim majority countries in the Middle East and North Africa. International Journal of Modern Trends in Business Research, 1 (2) pp. 15-28
2018 Brand personality from an Islamic perspective: a conceptual analysis of Aaker’s model. Al-Shajarah, 23 (2) pp. 364-393
2018 Factors influencing the use of M-commerce: an extended technology acceptance model perspective. International Journal of Economics, Management and Accounting, 26 (1) pp. 157-83
2018 The use of shopping apps among smartphone users in China: A structural equation modelling approach. International Journal of Small and Medium Enterprises and Business Sustainability, 3 (1) pp. 1-23
2018 Will Islamic marketing survive in today’s world?. Journal of New Business Ideas & Trends, 16 (2) pp. 9-17
2018 Will it survive? challenges faced by Islamic banking and finance in today’s world. Journal of Islamic Finance, 7 (1) pp. 58-67
2017 Beliefs about Islamic advertising: an exploratory study in Malaysia. Journal of Islamic Marketing, 8 (3) pp. 409-429
2017 Factors influencing sales people’s performance: a study of mobile service providers in Bangladesh. Academy of Marketing Studies Journal, 21 (2) pp. 1-20
2017 The importance of loyalty card days: A study on Malaysian customers. Actual Problems of Economics, 8 (194) pp. 30-38
2017 Why do you adopt social networking sites? Investigating the driving factors through structural equation modelling. Interactive Technology and Smart Education, 14 (4) pp. 266-278
2016 A structural equation modelling approach to investigating the impact of academic, ICT and management related factors on customer satisfaction in higher education. Actual Problems of Economics, 176 (2) pp. 358-369
2016 Advertising online by educational institutions and students’ reaction: a study of Malaysian Universities. Journal of Marketing for Higher Education, 26 (2) pp. 168-180
2016 Developing web-based partner relationship management: An exploratory study of the application of web-based solutions by ICT companies in Malaysia, Ireland and the United Kingdom. Malaysian Management Review, 51 (1) pp. 67-87
2016 Muslim consumers’ online purchase intention towards Islamic fashion products: A clothing market case. Amity Journal of Marketing, 1 (2) pp. 72-81
2016 Pre-flight expectations in the air transportation industry of South Africa: A confirmatory factor analytical approach. Actual Problems of Economics, 186 (12) pp. 370-377
2016 The impact of service quality on customer satisfaction and customer loyalty: an empirical study on Islamic banks in Bahrain. Al-Shajarah, () pp. 261-281
2016 What drives social networking users to use mobile commerce?. American Journal of Social Sciences, 1 (1) pp. B6-B16
2015 An extension of Aaker’s brand personality model from Islamic perspective: a conceptual study. Journal of Islamic Marketing, 6 (3) pp. 388-405
2015 Antecedents of customer satisfaction in the higher education institutions of South Africa. Problems and Perspectives in Management, 13 (3) pp. 91-99
2015 Applying the factor analytical approach towards aaker’s brand personality model from an Islamic perspective. Malaysian Management Review, 50 (1) pp. 49-63
2015 Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective. Journal of Economics, Business and Management , 3 (2) pp. 267-270
2015 Fashion: Malaysian Muslim women perspective. European Scientific Journal, () pp. 438-454
2015 The impact of big five personality traits on salespeople’s performance: exploring the moderating role of culture. Kuwait Chapter of Arabian Journal of Business and Management Review, 4 (5) pp. 11-26
2015 The impact of salesperson’s training on organizational outcomes. Journal of Scientific Research and Development, 2 (8) pp. 48-57
2014 Antecedents of the use of online banking by students in Malaysia: extended TAM validated through SEM. International Business Management, 8 (5) pp. 277-284
2014 Islamic corporate social responsibility (ICSR): validating a higher-order measurement model. Malaysian Management Review, 49 (1) pp. 21-34
2014 The extent of factors influencing automobile salesperson’s career tenure in Malaysia. Asian Journal of Business Research, 4 (1) pp. 43-63
2014 The impact of technology CSFs on customer satisfaction and the role of trust: an empirical study of the banks in Malaysia. International Journal of Bank Marketing, 32 (5) pp. 429-447
2013 Factors influencing students' decisions in choosing private institutions of higher education in Malaysia: a structural equation modelling approach. Asian Academy of Management Journal, 18 (1) pp. 75-90
2013 The Impact of Customer Satisfaction on Word-of-Mouth: Conventional Banks of Malaysia Investigated. International Journal of Information Technology & Computer Science, 10 (3) pp. 14-23
2012 A structural equation modelling approach to validate the dimensions of SERVPERF in airline industry of Malaysia. International Journal of Engineering And Management Sciences, 3 (2) pp. 134-141
2011 A roadmap for CRM success: in light of the technology CSFS. JM International Journal of Marketing Management (JMIJMM), 1 (3) pp. 181-192
2011 Can consumption make you happy? Exploring student's quality of life from marketing perspective. International Journal of Business, Management and Social Sciences, 1 (1) pp. 1-8
2011 Effects of job stress on job performance and job satisfaction. Interdisciplinary Journal Of Contemporary Research In Business, 3 (7) pp. 453-465
2011 The inevitable role of human in CRM success: digging deep the human CSFs . JM International Journal of Services Marketing, 1 (2) pp. 111-120
2010 Online banking acceptance in Malaysia: a students' behaviour perspective. Malaysian Management Review, 45 (2) pp. 1-14
2010 Web based marketing: Islamic versus conventional banks of Pakistan. Indian Journal of Marketing, XL (10) pp. 30-37
Conference or Workshop Items

2023 Investigating circular economy and sustainability marketing in the gulf: the case of UAE. In: Gulf Research Meeting 2023,
2020 A consumer perspective of the circular economy: an empirical investigation through structural equation modelling. In: 12th International Conference on Islamic Economics and Finance,
2020 A consumer perspective of the circular economy: an empirical investigation through structural equation modelling. In: 12th International Conference on Islamic Economics and Finance,
2020 An empirical comparative study of the circular economy from a consumer perspectıve: Malaysia vs Turkey. In: 12th Conference on Islamic Economics and Finance,
2019 Financial literacy, moderation and financial spending among youth. In: 1st International Conference on Financial Markets (ICFM 2019),
2018 Developing a comprehensive model of Islamic brand personality: a conceptual study. In: 4th Asia International Conference 2018,
2018 Islamic brand personality and customer satisfaction: a conceptual study. In: 4th ASIA International Conference (AIC2018),
2017 Exploring the concept of pride from the perspective of Muslim women. In: The 5th International Accounting and Business Conference,
2017 The impact of service quality on parental satisfaction: evidence from private schools in Selangor. In: The 5th International Accounting and Business Conference,
2015 Are higher education institutions delivering customer satisfaction?. In: 29th Australian and New Zealand Academy of Management (ANZAM) Conference 2015,
2015 Fashion: Malaysian Muslim women perspective. In: 3rd Global Academic Meeting (GAM 2015),
2014 An extension of Aaker’s brand personality model from an Islamic perspective: a conceptual study. In: 2nd International Conference on Management from Islamic Perspective (ICMIP-2 2014),
2014 Factors influencing the adoption of social networking sites by Malaysian users: an empirical study using structural equation modelling. In: Technology, Science, Social Sciences and Humanities International Conference (TeSSHI 2014),
2013 Effect of credit cards on customers' spending behavior: a comparative analysis of Islamic and conventional credit cards. In: 3rd International Conference on Management (3rd ICM 2013),
2013 Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective. In: 4th International Conference on Economics, Business and Management,
2013 The impact of customer satisfaction on word-of-mouth: conventional banks of Malaysia investigated. In: 2nd International Conference on Human Computing, Education & Information Management Systems,
2012 Antecedents of the use of online banking by students in Malaysia: extended TAM validated through SEM. In: First Asian Business Research Conference,
2012 Salesperson's tenure: a comparative study from three consumer sector industries . In: 19th International Conference on Retailing and Services Science,
Books

2024 Beyond borders circular economy and marketing a multi-national investigation. MASHREQ INTERNATIONAL FOR BOOKS SDN BHD, ISBN: 978 967 2416 79 1
2023 Beyond transactions winning customers’ hearts through CRM. Independently Published, Amazon, ISBN: 979-8864945988
Book Sections

2025 Collaborative innovation networks: harnessing external expertise for growth in developing Bancassurance channel. In: IGI Global Scientific Publishing, ISBN: 9798369392669, pp. 1-24
2025 Collaborative innovation networks: harnessing external expertise for growth in developing Bancassurance channel. In: IGI Global Scientific Publishing, ISBN: 9798369392669, pp. 1-24
2021 A consumer perspective of the circular economy: an empirical investigation through structural equation modeling. In: Springer, ISBN: 978-981-16-6060-3, pp. 195-212
2021 Humanising education and the sustainable development in Islam: will it blend?. In: Kulliyyah of Economics and Management Sciences, IIUM, ISBN: 978-967-26219-1-1, pp. 83-86
2021 Humanising education and the sustainable development in Islam: will it blend?. In: Kulliyyah of Economics and Management Sciences, IIUM, ISBN: 978-967-26219-1-1, pp. 83-86
Monograph

2013 Perceptions and influences on the choice of private institutions of higher learning for further education. In: ,