Staff Directory


Mohd Helmi Bin Yusoh

Academic Qualifications

  • IJAZAH DOKTOR FALSAFAH (KOMUNIKASI) - Doctor of Philosophy, Universiti Kebangsaan Malaysia (UKM)

Mohd Helmi Bin Yusoh (Dr.)

Assistant Professor
IIUM Gombak Campus

ABDULHAMID ABUSULAYMAN KULLIYYAH OF ISLAMIC REVEALED KNOWLEDGE AND HUMAN SCIENCES


helmiyusoh@iium.edu.my
5124


Teaching Responsibilities


COMMUNICATION IN THE DIGITAL AGE 2025/2026 2024/2025 2023/2024 2022/2023
FINAL YEAR PROJECT I 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020
FINAL YEAR PROJECT II 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020
INTRODUCTION TO COMMUNICATION 2025/2026 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020
MEDIA AND COMMUNICATION THEORY 2020/2021 2018/2019
MEDIA PRODUCTION 2022/2023 2021/2022 2020/2021 2019/2020
MEDIATED COMMUNICATION 2021/2022
PHOTOJOURNALISM 2019/2020
PRACTICAL TRAINING 2025/2026 2024/2025 2023/2024 2022/2023
SCRIPTWRITING FOR RADIO AND TELEVISION 2019/2020
VIDEO PRODUCTION I 2018/2019
VISUAL COMMUNICATION 2023/2024 2021/2022 2020/2021


Supervision


Framing Malaysian Politics Through Humor: An Analysis Of Instagram Accounts.
Ph.D In Progress Co-supervisor
Use Intention of Artificial Intelligence in Integrated Marketing Communication Campaigns: The Case of SMEs in Terengganu and West Java.
Use Intention Of Artificial Intelligence In Integrated Marketing Communication Campaigns: The Case Of Smes In Terengganu And West Java.
Ph.D In Progress Co-supervisor
Media Use and Participatory Democracy : A Mediated Moderation Analysis of Social Media Use, Credibility, And Political Efficacy in Understanding Youth Political Participation in Malaysia.
Media Use And Participatory Democracy : A Mediated Moderation Analysis Of Social Media Use, Credibility, And Political Efficacy In Understanding Youth Political Participation In Malaysia.
Ph.D In Progress Co-supervisor
Persuasive Communication In Da'Wah: A Study On Aida Azlin'S Love Letter.
Master Completed 2023 Main Supervisor
Sharia Compliance In Digital Entertainment : A Content Analysis Of Youtube Kids From An Islamic Perspective.
Master In Progress Main Supervisor
Framing Migrants in Malaysia: A Comparative Analysis of News Coverage in The Star and Free Malaysia Today..
Framing Migrants In Malaysia: A Comparative Analysis Of News Coverage In The Star And Free Malaysia Today..
Master In Progress Main Supervisor


Research Projects


Completed
2023 - 2024 Promotion of Health Diets in Malaysia
2023 - 2024 Media Engagement Plan to Support the Implementation of the Mandatory Front Pack Labelling.
2022 - 2023 Monitoring, Evaluation and Learning (MEL) of the Behavioural Change Communication Strategy ? Salt Reduction
2021 - 2023 Developing a Strategic Communication Intervention Manual to Inform and Correct Misinformation and Misconception about Vaccination using Valid Islamic Evidence
2019 - 2019 Perception of Issues and Media Usage among Factory Workers in Malaysia
2019 - 2022 FORMULATING AN EFFECTIVE GUIDELINE ON ONLINE RESOURCES PERTAINING TO THE MISUNDERSTANDING OF VACCINATION AND ITS IMPORTANCE
2018 - 2020 DEVELOPING A MODULE FOR PRODUCING MULTIMEDIA CONTENT FOR SCIENTIFIC RESEARCH
On-Going
2024 - Present Platform KID: Sokongan Digital untuk Ibu Bapa Malaysia
2023 - Present Media and Communication in Malaysia
2004 - Present Electoral Studies Research Unit


Publications


Articles

2025 Faith-Based approaches to vaccine misconception: a systematic literature review of religious messaging. Intellectual Discourse, 33 (2) pp. 731-757
2024 Mapping out factors that undermining vaccine uptake in Malaysia: a multiple perspective. IIUM Medical Journal Malaysia, 23 (1) pp. 106-114
2023 The view of maqasid al-shari’ah on vaccination: a systematic literature review. Journal of Islamic, Social, Economics and Development, 8 (54) pp. 61-70
2022 Challenging the journalistic ideal of objectivity in reporting vaccination. IIUM Medical Journal Malaysia, 21 (4) pp. 71-79
2020 Framing sustainable energy : a comparative analysis of Malay and English newspaper in Malaysia. International Journal of Asian Social Science, 10 (6) pp. 295-306
2020 The coverage of vaccination in the Malay newspapers: an exploratory study. Asian Journal of Applied Communication (AJAC), 9 (1) pp. 351-366
Conference or Workshop Items

2021 Contrasting the coverage of renewable energy in Malaysian English and Malay newspapers. In: 28th annual AMIC Conference,
2019 Predictors of voting behavior & support towards Malaysian leaders: A study among factory workers in Malaysia. In: Communication Research Seminar (CORENA) 2019,
Books

2025 Introduction to media in Malaysia. Communication and Media Centre (COMET), IIUM, ISBN:
Book Sections

2022 Vaccine communication and the media credibility in addressing vaccine hesitancy: a focus on Malaysia. In: Intech Open, ISBN: , pp. 1-12
Monograph

2020 Developing a module for producing multimedia content for scientific research. In: ,