Staff Directory
Academic Qualifications
- IJAZAH DOKTOR FALSAFAH (KOMUNIKASI) - Doctor of Philosophy, Universiti Kebangsaan Malaysia (UKM)
Mohd Helmi Bin Yusoh (Dr.)
Assistant Professor
IIUM Gombak Campus
ABDULHAMID ABUSULAYMAN KULLIYYAH OF ISLAMIC REVEALED KNOWLEDGE AND HUMAN SCIENCES
helmiyusoh@iium.edu.my
5124
Teaching Responsibilities
| COMMUNICATION IN THE DIGITAL AGE | 2025/2026 2024/2025 2023/2024 2022/2023 |
| DIGITAL COMMUNICATION AND ARTIFICIAL INTELLIGENCE | 2025/2026 |
| FINAL YEAR PROJECT I | 2025/2026 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 |
| FINAL YEAR PROJECT II | 2025/2026 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 |
| INTERNSHIP | 2025/2026 |
| INTRODUCTION TO COMMUNICATION | 2025/2026 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 |
| MEDIA AND COMMUNICATION THEORY | 2020/2021 2018/2019 |
| MEDIA PRODUCTION | 2022/2023 2021/2022 2020/2021 2019/2020 |
| MEDIATED COMMUNICATION | 2021/2022 |
| PHOTOJOURNALISM | 2019/2020 |
| PRACTICAL TRAINING | 2025/2026 2024/2025 2023/2024 2022/2023 |
| SCRIPTWRITING FOR RADIO AND TELEVISION | 2019/2020 |
| USRAH IN ACTION 1 | 2025/2026 |
| USRAH IN ACTION 2 | 2025/2026 |
| VIDEO PRODUCTION I | 2018/2019 |
| VISUAL COMMUNICATION | 2023/2024 2021/2022 2020/2021 |
| VISUAL COMMUNICATION DESIGN | 2025/2026 |
Supervision
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Cultural Identity and Intercultural Communication in Malay and Arab Muslim Animation: A Cross- Cultural study of Upin & Ipin: Keris Siamang Tunggal and Al-Faris wa Al-Amirah. Cultural Identity And Intercultural Communication In Malay And Arab Muslim Animation: A Cross- Cultural Study Of Upin & Ipin: Keris Siamang Tunggal And Al-Faris Wa Al-Amirah.
Ph.D
In Progress
Main Supervisor
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Media Use and Participatory Democracy: A Mediated Moderation Analysis of Social Media Use, Credibility, and Political Efficacy in Understanding Youth Political Participation in Malaysia. Media Use And Participatory Democracy: A Mediated Moderation Analysis Of Social Media Use, Credibility, And Political Efficacy In Understanding Youth Political Participation In Malaysia.
Ph.D
In Progress
Co-supervisor
|
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Uncovering The Challenges of Mobile Journalism (MOJO) Practices in The Adaptation of Artificial Intelligence (AI) Era Among Multimedia Journalists. Uncovering The Challenges Of Mobile Journalism (Mojo) Practices In The Adaptation Of Artificial Intelligence (Ai) Era Among Multimedia Journalists.
Ph.D
In Progress
Co-supervisor
|
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Framing Malaysian Politics Through Humor: An Analysis Of Instagram Accounts.
Ph.D
In Progress
Co-supervisor
|
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Use Intention of Artificial Intelligence in Integrated Marketing Communication Campaigns: The Case of SMEs in Terengganu and West Java. Use Intention Of Artificial Intelligence In Integrated Marketing Communication Campaigns: The Case Of Smes In Terengganu And West Java.
Ph.D
In Progress
Co-supervisor
|
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Persuasive Communication In Da'Wah: A Study On Aida Azlin'S Love Letter.
Master
Completed
2023
Main Supervisor
|
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Islamic Values in Children’s Digital Content: A Multimodal Analysis of Durioo Plus Using Al-Ghazali’s Early Childhood Educational Framework. Islamic Values In Children’S Digital Content: A Multimodal Analysis Of Durioo Plus Using Al-Ghazali’S Early Childhood Educational Framework.
Master
In Progress
Main Supervisor
|
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Framing Migrants In Malaysia: A Comparative Analysis Of News Coverage In The Star And Free Malaysia Today..
Master
In Progress
Main Supervisor
|
Research Projects
Completed
| 2023 - 2024 | Media Engagement Plan to Support the Implementation of the Mandatory Front Pack Labelling. |
| 2023 - 2024 | Promotion of Health Diets in Malaysia |
| 2023 - 2024 | Media and Communication in Malaysia |
| 2022 - 2023 | Monitoring, Evaluation and Learning (MEL) of the Behavioural Change Communication Strategy ? Salt Reduction |
| 2021 - 2023 | Developing a Strategic Communication Intervention Manual to Inform and Correct Misinformation and Misconception about Vaccination using Valid Islamic Evidence |
| 2019 - 2019 | Perception of Issues and Media Usage among Factory Workers in Malaysia |
| 2019 - 2022 | FORMULATING AN EFFECTIVE GUIDELINE ON ONLINE RESOURCES PERTAINING TO THE MISUNDERSTANDING OF VACCINATION AND ITS IMPORTANCE |
| 2018 - 2020 | DEVELOPING A MODULE FOR PRODUCING MULTIMEDIA CONTENT FOR SCIENTIFIC RESEARCH |
On-Going
| 2025 - Present | Kajian Persepsi Orang Ramai Terhadap Isu Semasa |
| 2025 - Present | Conceptualising AI-Supported Parenting Practices in Malaysia |
| 2024 - Present | Platform KID: Sokongan Digital untuk Ibu Bapa Malaysia |
| 2004 - Present | Electoral Studies Research Unit |
Publications
Articles
Conference or Workshop Items
| 2021 | Contrasting the coverage of renewable energy in Malaysian English and Malay newspapers. In: 28th annual AMIC Conference, |
| 2019 | Predictors of voting behavior & support towards Malaysian leaders: A study among factory workers in Malaysia. In: Communication Research Seminar (CORENA) 2019, |
Books
| 2025 | Introduction to media in Malaysia. Communication and Media Centre (COMET), IIUM, ISBN: |
Book Sections
| 2022 | Vaccine communication and the media credibility in addressing vaccine hesitancy: a focus on Malaysia. In: Intech Open, ISBN: , pp. 1-12 |
Monograph
| 2025 | Platform Keibubapaan Digital (Platform KID) : market validation report. In: Communication and Media Centre AbdulHamid AbuSulayman Kulliyyah of Islamic Revealed Knowledge and Human Sciences, |
| 2025 | Platform Keibubapaan Digital (Platform KID): beta testing and audience feedback report. In: Communication and Media Centre (COMET), |
| 2020 | Developing a module for producing multimedia content for scientific research. In: , |