Staff Directory
Academic Qualifications
- Doctor of Philosophy in Consumer Science (Personal Finance) - Doctor of Philosophy, Universiti Putra Malaysia (UPM)
- Bachelor of Consumer Studies (Personal Finance) - Bachelor Degree, Universiti Putra Malaysia (UPM)
- Diploma of Marketing - Diploma, Politeknik Port Dickson, Negeri Sembilan
- - MALAYSIAN UNIVERSITY ENGLISH TEST (MUET),
Siti Yuliandi Ahmad (Dr.)
Assistant Professor
IIUM Pagoh Campus
KULLIYYAH OF SUSTAINABLE TOURISM AND CONTEMPORARY LANGUAGES
sitiyuliandi@iium.edu.my
2690
Expert Profile
Siti Yuliandi Ahmad is an Assistant Professor at the Department of Tourism. She holds a Diploma in Marketing, a Bachelor of Consumer Studies (Finance), and a Doctorate of Consumer Science (Finance). She completed her PhD within three years, demonstrating her dedication and acumen.
She is on the editorial board for Jurnal Pengguna Malaysia and an active member of the Malaysia Consumer and Family Economy Association (MACFEA). She has been a tutor at Universiti Putra Malaysia under the course Financial Advising in 2016. She also participated in community service with Wilra Berhad to educate children with financial education at Program Perumahan Rakyat (PPR) for underprivileged children.
Siti Yuliandi Ahmad teaches courses related to the Fundamental of Economics, Introduction to Entrepreneurship, Research Methodology and also Data Analysis and Interpretation. She is truly impassioned about providing students with a stimulating and positive learning environment. She employ a variety of instructional strategies, including lectures, discussions, group tasks, and case studies.
Her research interests are consumer behaviour and personal finance. She has published several articles in journals with peer review and presented at international conferences. She is also actively involved in a number of research initiatives, including financial education, financial literacy, and consumer financial security at the national level.
Area of Specialisation
- Economics, Business And Management ~ Economics, Business And Management ~ Finance ~ Financial Management - Personal Finance
Teaching Responsibilities
| ANALISIS DATA DAN INTERPRETASI | 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 |
| BASIC COUNSELING SKILLS 1 | 2017/2018 |
| BASIC COUNSELING SKILLS 2 | 2017/2018 |
| DATA ANALYSIS AND INTERPRETATION | 2018/2019 2017/2018 |
| FAMILY MANAGEMENT | 2025/2026 2024/2025 |
| FINAL YEAR PROJECT | 2025/2026 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 |
| FINANCIAL ACCOUNTING | 2022/2023 |
| FUNDAMENTAL OF ECONOMICS | 2025/2026 2024/2025 2023/2024 2022/2023 |
| INTERNSHIP | 2016/2017 |
| INTERNSHIP 1 | 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 |
| INTERNSHIP 2 | 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 |
| INTRODUCTION TO BUSINESS AND FINANCE | 2019/2020 2018/2019 2017/2018 |
| INTRODUCTION TO ECONOMIC | 2020/2021 2019/2020 2018/2019 2017/2018 |
| INTRODUCTION TO ENTREPRENEURSHIP | 2025/2026 2024/2025 2023/2024 2022/2023 |
| INTRODUCTION TO WEB TECHNOLOGY AND DESIGN | 2026/2027 2025/2026 |
| RESEARCH METHOD IN TOURISM AND HOSPITALITY | 2022/2023 2021/2022 2020/2021 |
| RESEARCH METHODOLOGY | 2017/2018 |
| RESEARCH METHODOLOGY IN TOURISM AND HOSPITALITY | 2026/2027 2025/2026 2024/2025 2023/2024 2022/2023 |
| TOURISM INTERNSHIP | 2025/2026 2024/2025 2023/2024 2022/2023 |
| USRAH IN ACTION 1 | 2025/2026 |
| USRAH IN ACTION 2 | 2025/2026 |
Supervision
|
The Use Of Adjectives In Travel Food Vlogs.
Master
Completed
2018
Co-supervisor
|
Research Projects
Completed
| 2024 - 2025 | ASPIRATIONS TO CHANGE: FINANCIAL LITERACY PROGRAM FOR THE B40 IN EDUCATION HUB PAGOH AREAS |
| 2024 - 2024 | Islamic Finance and Financial Literacy : Investigating Beliefs, Practices and Individual Awareness |
| 2024 - 2025 | Program Pemberdayaan Pengguna Lestari (SCEP) : Membuat Pilihan yang Bijak dalam Sesebuah Persekitaran Kos Tinggi. |
| 2024 - 2024 | The influence of Islamic tourism experience on the religious understanding and practices of high school students. |
| 2017 - 2021 | Financial security of single mothers in Malaysia |
| 2017 - 2021 | Consumer ethnocentrism and consumer animosity: testing of reconceptualized measurement scales in Malaysia |
On-Going
| 2025 - Present | Developing a Framework for Enhancing Pragmatic Competence in Arabic among Malaysian Lower Secondary School Students |
| 2025 - Present | From Virality to Viability: Ethical Storytelling and Entrepreneurial Resilience in Indigenous Food Tourism |
| 2025 - Present | Intercultural Pragmatic Challenges in Malaysia?s Tourism Sector: Insights from Tourism Service Providers and Arab Tourists |
| 2025 - Present | Analisis Landskap Linguistik Komparatif: Pemerkasaan Bahasa Melayu sebagai Lingua Franca dalam Persekitaran Pelancongan di Malaysia?Batam (Indonesia) dan Implikasinya terhadap Nilai MADANI |
Awards & Recognition
| 20 Nov, 2025 | Gold Award IQUESTARABIC - Universiti Sultan Zainal Abidin - UniSZA | International |
| 11 Sep, 2025 | Gold Award Gamification Fun Track Math - Universiti Teknologi Malaysia, Jabatan Pendidikan Negeri Johor dan Majlis Guru Kaunseling Kebangsaan Negeri Johor | International |
| 11 Sep, 2025 | Symposium Kajian Tindakan Guru Bimbingan dan Kaunseling Negeri Johor - Universiti Teknologi Malaysia, Jabatan Pendidikan Negeri Johor dan Majlis Guru Kaunseling Kebangsaan Negeri Johor | International |
| 30 Dec, 2024 | Silver Medal - Mentorship Kinesis Zone 2024 | International |
| 23 Oct, 2024 | Silver Medal - FitRace: The Gamification Financial Literacy | International |
| 25 Jul, 2024 | Gold Medal - Politeknik Nilai, Negeri Sembilan | International |
| 17 Jul, 2024 | Best Presentation Award - Yala Rajabhat University, Thailand | International |
| 15 Jun, 2024 | Silver Medal - MNNF Network | International |
| 06 Oct, 2023 | Bronze Medal - Semarak Ilmu Research & Consultation | International |
| 06 Oct, 2023 | Silver Medal - Semarak Ilmu Research & Consultation | International |
| 03 Oct, 2023 | Bronze Medal - Universiti Teknologi MARA Kelantan Branch, IPG Kampus Kota Bharu, | International |
| 03 Oct, 2023 | Silver Medal - Universiti Teknologi MARA Kelantan Branch, IPG Kampus Kota Bharu, | International |