Staff Directory

Academic Qualifications
- Doctor of Philosophy in Consumer Science (Personal Finance) - Doctor of Philosophy, Universiti Putra Malaysia (UPM)
- Bachelor of Consumer Studies (Personal Finance) - Bachelor Degree, Universiti Putra Malaysia (UPM)
- Diploma of Marketing - Diploma, Politeknik Port Dickson, Negeri Sembilan
- - MALAYSIAN UNIVERSITY ENGLISH TEST (MUET),
Siti Yuliandi Ahmad (Dr.)
Assistant Professor
IIUM Pagoh Campus
KULLIYYAH OF SUSTAINABLE TOURISM AND CONTEMPORARY LANGUAGES
sitiyuliandi@iium.edu.my
2690
Expert Profile
Siti Yuliandi Ahmad is an Assistant Professor at the Department of Tourism. She holds a Diploma in Marketing, a Bachelor of Consumer Studies (Finance), and a Doctorate of Consumer Science (Finance). She completed her PhD within three years, demonstrating her dedication and acumen.
She is on the editorial board for Jurnal Pengguna Malaysia and an active member of the Malaysia Consumer and Family Economy Association (MACFEA). She has been a tutor at Universiti Putra Malaysia under the course Financial Advising in 2016. She also participated in community service with Wilra Berhad to educate children with financial education at Program Perumahan Rakyat (PPR) for underprivileged children.
Siti Yuliandi Ahmad teaches courses related to the Fundamental of Economics, Introduction to Entrepreneurship, Research Methodology and also Data Analysis and Interpretation. She is truly impassioned about providing students with a stimulating and positive learning environment. She employ a variety of instructional strategies, including lectures, discussions, group tasks, and case studies.
Her research interests are consumer behaviour and personal finance. She has published several articles in journals with peer review and presented at international conferences. She is also actively involved in a number of research initiatives, including financial education, financial literacy, and consumer financial security at the national level.
Area of Specialisation
- Economics, Business And Management ~ Economics, Business And Management ~ Finance ~ Financial Management - Personal Finance
Teaching Responsibilities
ANALISIS DATA DAN INTERPRETASI | 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 |
BASIC COUNSELING SKILLS 1 | 2017/2018 |
BASIC COUNSELING SKILLS 2 | 2017/2018 |
DATA ANALYSIS AND INTERPRETATION | 2018/2019 2017/2018 |
FAMILY MANAGEMENT | 2024/2025 |
FINAL YEAR PROJECT | 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 |
FINANCIAL ACCOUNTING | 2022/2023 |
FUNDAMENTAL OF ECONOMICS | 2024/2025 2023/2024 2022/2023 |
INTERNSHIP | 2016/2017 |
INTERNSHIP 1 | 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 |
INTERNSHIP 2 | 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 |
INTRODUCTION TO BUSINESS AND FINANCE | 2019/2020 2018/2019 2017/2018 |
INTRODUCTION TO ECONOMIC | 2020/2021 2019/2020 2018/2019 2017/2018 |
INTRODUCTION TO ENTREPRENEURSHIP | 2024/2025 2023/2024 2022/2023 |
INTRODUCTION TO WEB TECHNOLOGY AND DESIGN | 2025/2026 |
RESEARCH METHOD IN TOURISM AND HOSPITALITY | 2022/2023 2021/2022 2020/2021 |
RESEARCH METHODOLOGY | 2017/2018 |
RESEARCH METHODOLOGY IN TOURISM AND HOSPITALITY | 2025/2026 2024/2025 2023/2024 2022/2023 |
TOURISM INTERNSHIP | 2024/2025 2023/2024 2022/2023 |
Supervision
The Use Of Adjectives In Travel Food Vlogs.
Master
Completed
2018
Co-supervisor
|
Research Projects
Completed
2024 - 2024 | Islamic Finance and Financial Literacy : Investigating Beliefs, Practices and Individual Awareness |
2024 - 2025 | Program Pemberdayaan Pengguna Lestari (SCEP) : Membuat Pilihan yang Bijak dalam Sesebuah Persekitaran Kos Tinggi. |
2024 - 2024 | The influence of Islamic tourism experience on the religious understanding and practices of high school students. |
2017 - 2021 | Financial security of single mothers in Malaysia |
2017 - 2021 | Consumer ethnocentrism and consumer animosity: testing of reconceptualized measurement scales in Malaysia |
On-Going
2024 - Present | ASPIRATIONS TO CHANGE: FINANCIAL LITERACY PROGRAM FOR THE B40 IN EDUCATION HUB PAGOH AREAS |
Awards & Recognition
30 Dec, 2024 | Silver Medal - Mentorship Kinesis Zone 2024 | International |
23 Oct, 2024 | Silver Medal - FitRace: The Gamification Financial Literacy | International |
25 Jul, 2024 | Gold Medal - Politeknik Nilai, Negeri Sembilan | International |
17 Jul, 2024 | Best Presentation Award - Yala Rajabhat University, Thailand | International |
15 Jun, 2024 | Silver Medal - MNNF Network | International |
06 Oct, 2023 | Bronze Medal - Semarak Ilmu Research & Consultation | International |
06 Oct, 2023 | Silver Medal - Semarak Ilmu Research & Consultation | International |
03 Oct, 2023 | Bronze Medal - Universiti Teknologi MARA Kelantan Branch, IPG Kampus Kota Bharu, | International |
03 Oct, 2023 | Silver Medal - Universiti Teknologi MARA Kelantan Branch, IPG Kampus Kota Bharu, | International |
Publications
Articles
Conference or Workshop Items
2025 | Role of social meedia and behavioral finance on gen Z travel behaviour. In: AcE-Bs2025Bangkok 13th ASIAN Conference on Environment-Behaviour Studies, |
2025 | Tourism experiences of persons with disabilities in Malaysia: voices of mobility-impaired people. In: AcE-Bs2025Bangkok 13th ASIAN Conference on Environment-Behaviour Studies, |
2024 | Delving into Islamic finance and financial literacy: examining beliefs, practices, and individual awareness. In: 8th International Congress of Eurasian Social Sciences, |
2024 | Preliminary research on the social media and financial literacy on tourist behaviour of Generation Z in Malaysia. In: 8th International Congress of Eurasian Social Sciences, |
2024 | Preliminary study on tourist satisfaction, destination image, and destination loyalty to Terengganu, Malaysia. In: 8 th INTERNATIONAL CONGRESS OF EURASIAN SOCIAL SCIENCES, |
2024 | Understanding the need for a revamped financial literacy program for Generation Z. In: 2nd International Academic Conference on Business Administration and Communication Art (BACA II), |
2023 | Determinants affecting tourists' motivation to return to the National Zoo in Malaysia. In: 7 th INTERNATIONAL SYMPOSIUM OF EDUCATION AND VALUES, |
2023 | Fluctuations Oil Prices in World and Their Impact on Indonesian Macroeconomics. In: The International Conference on Sustainable Vegetable Oils: “Socio-economic and Ecological Approaches” (The 1st VOICe 2023), |
2023 | Komponen kepintaran budaya dan kesantunan berbahasa pelajar IIUM dan TUFS, Jepun dalam kelas pembelajaran kolaborasi bahasa secara atas talian. In: International Conference on Language, Education and Tourism 2023, |
2023 | MY SAFAR APPS: SIMPLIFYING MUSLIM TRAVEL EXPERIENCE. In: When travelling to new countries, Muslim tourists face challenges finding halal products and services. This is especially true in Malaysia, where Muslim-friendly travel apps still need to be improved. While prior research has sought to identify halal prod, |
2023 | Promoting sustainable development: ecotourism'S multifaceted role and economic demand. In: The International Conference of Languages, Education, and Tourism 2023, |
2023 | Systematic Article Review On Assessing The Economic Impact Of Coastal Tourism On Local Communities. In: The International Conference of Languages, Education, and Tourism 2023, |
2023 | Travel Mobile Apps MUSAFIR: Explore the world one step at a time.. In: International Conference of Education & Futuristic Innovation 2023, |
2021 | An overview of the adaptation strategies in the tourism industry during pandemic covid 19. In: 2nd International E-Conference on New Normal in Education 2021 (IENNE2021), |
Books
2023 | Kembalikan kesantunan (reboot politeness): modul dan pengisian program kesantunan di IPT (Cetakan Kedua). PBE One Stop Centre, ISBN: 978-967-25854-0-4 |
2022 | 5th Research Colloquium on Tourism & Hospitality. Department of Tourism, Kulliyyah of Languages & Management, IIUM, ISBN: |
2021 | Ibu tunggal realiti & cabaran. SYFE MANAGEMENT SDN BHD, ISBN: 978-967-2496-87-8 |
2021 | Kembalikan kesantunan (Reboot Politeness):modul dan pengisian program kesantunan di IPT. PBE ONE STOP CENTRE (PG0451573-V), ISBN: 978-967-25854-0-4 |
2021 | Pengenalan kepada Data Analisis dan Interpretasi. KLM, IIUM, ISBN: 978-967-19255-6-0 |
2021 | Pengenalan kepada Data Analisis dan Interpretasi. KLM, IIUM, ISBN: 978-967-19255-6-0 |
2017 | Financial security of single mothers in Malaysia. IIUM Press, International Islamic University Malaysia, ISBN: 978-967-418-526-8 |
Book Sections
2024 | An overview of halal foods in the economy. In: KSTCL Press, ISBN: , pp. 12-26 |
2024 | Analisis data dan interpretasi. In: UPM Press, ISBN: 978-629-7689-65-4, pp. 120-131 |
2024 | Demand for halal market among young generations. In: KSTCL Press, ISBN: , pp. 1-11 |
2024 | Islamic tourism: Muslim youth experience and satisfaction with halal foods in Penang. In: KSTCL Press, ISBN: , pp. 46-58 |
2024 | Memperkasa Kepimpinan Belia dan kewangan Pengguna Beretika. In: Penerbit UTHM, ISBN: 978-629-490-038-7, pp. 21-34 |