Staff Directory


Siti Yuliandi Ahmad

Academic Qualifications

  • Doctor of Philosophy in Consumer Science (Personal Finance) - Doctor of Philosophy, Universiti Putra Malaysia (UPM)
  • Bachelor of Consumer Studies (Personal Finance) - Bachelor Degree, Universiti Putra Malaysia (UPM)
  • Diploma of Marketing - Diploma, Politeknik Port Dickson, Negeri Sembilan
  • - MALAYSIAN UNIVERSITY ENGLISH TEST (MUET),

Siti Yuliandi Ahmad (Dr.)

Assistant Professor
IIUM Pagoh Campus

KULLIYYAH OF SUSTAINABLE TOURISM AND CONTEMPORARY LANGUAGES

sitiyuliandi@iium.edu.my
2690


Expert Profile



Siti Yuliandi Ahmad is an Assistant Professor at the Department of Tourism. She holds a Diploma in Marketing, a Bachelor of Consumer Studies (Finance), and a Doctorate of Consumer Science (Finance). She completed her PhD within three years, demonstrating her dedication and acumen.


She is on the editorial board for Jurnal Pengguna Malaysia and an active member of the Malaysia Consumer and Family Economy Association (MACFEA). She has been a tutor at Universiti Putra Malaysia under the course Financial Advising in 2016. She also participated in community service with Wilra Berhad to educate children with financial education at Program Perumahan Rakyat (PPR) for underprivileged children.


Siti Yuliandi Ahmad teaches courses related to the Fundamental of Economics, Introduction to Entrepreneurship, Research Methodology and also Data Analysis and Interpretation. She is truly impassioned about providing students with a stimulating and positive learning environment. She employ a variety of instructional strategies, including lectures, discussions, group tasks, and case studies.


Her research interests are consumer behaviour and personal finance. She has published several articles in journals with peer review and presented at international conferences. She is also actively involved in a number of research initiatives, including financial education, financial literacy, and consumer financial security at the national level.


Area of Specialisation


  • Economics, Business And Management ~ Economics, Business And Management ~ Finance ~ Financial Management - Personal Finance


Teaching Responsibilities


ANALISIS DATA DAN INTERPRETASI 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018
BASIC COUNSELING SKILLS 1 2017/2018
BASIC COUNSELING SKILLS 2 2017/2018
DATA ANALYSIS AND INTERPRETATION 2018/2019 2017/2018
FAMILY MANAGEMENT 2025/2026 2024/2025
FINAL YEAR PROJECT 2025/2026 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018
FINANCIAL ACCOUNTING 2022/2023
FUNDAMENTAL OF ECONOMICS 2025/2026 2024/2025 2023/2024 2022/2023
INTERNSHIP 2016/2017
INTERNSHIP 1 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017
INTERNSHIP 2 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017
INTRODUCTION TO BUSINESS AND FINANCE 2019/2020 2018/2019 2017/2018
INTRODUCTION TO ECONOMIC 2020/2021 2019/2020 2018/2019 2017/2018
INTRODUCTION TO ENTREPRENEURSHIP 2025/2026 2024/2025 2023/2024 2022/2023
INTRODUCTION TO WEB TECHNOLOGY AND DESIGN 2025/2026
RESEARCH METHOD IN TOURISM AND HOSPITALITY 2022/2023 2021/2022 2020/2021
RESEARCH METHODOLOGY 2017/2018
RESEARCH METHODOLOGY IN TOURISM AND HOSPITALITY 2025/2026 2024/2025 2023/2024 2022/2023
TOURISM INTERNSHIP 2025/2026 2024/2025 2023/2024 2022/2023
USRAH IN ACTION 1 2025/2026
USRAH IN ACTION 2 2025/2026


Supervision


The Use Of Adjectives In Travel Food Vlogs.
Master Completed 2018 Co-supervisor


Research Projects


Completed
2024 - 2024 The influence of Islamic tourism experience on the religious understanding and practices of high school students.
2024 - 2025 ASPIRATIONS TO CHANGE: FINANCIAL LITERACY PROGRAM FOR THE B40 IN EDUCATION HUB PAGOH AREAS
2024 - 2024 Islamic Finance and Financial Literacy : Investigating Beliefs, Practices and Individual Awareness
2024 - 2025 Program Pemberdayaan Pengguna Lestari (SCEP) : Membuat Pilihan yang Bijak dalam Sesebuah Persekitaran Kos Tinggi.
2017 - 2021 Financial security of single mothers in Malaysia
2017 - 2021 Consumer ethnocentrism and consumer animosity: testing of reconceptualized measurement scales in Malaysia
On-Going
2025 - Present Developing a Framework for Enhancing Pragmatic Competence in Arabic among Malaysian Lower Secondary School Students
2025 - Present From Virality to Viability: Ethical Storytelling and Entrepreneurial Resilience in Indigenous Food Tourism
2025 - Present Intercultural Pragmatic Challenges in Malaysia?s Tourism Sector: Insights from Tourism Service Providers and Arab Tourists
2025 - Present Analisis Landskap Linguistik Komparatif: Pemerkasaan Bahasa Melayu sebagai Lingua Franca dalam Persekitaran Pelancongan di Malaysia?Batam (Indonesia) dan Implikasinya terhadap Nilai MADANI


Awards & Recognition


20 Nov, 2025 Gold Award IQUESTARABIC - Universiti Sultan Zainal Abidin - UniSZA International
11 Sep, 2025 Gold Award Gamification Fun Track Math - Universiti Teknologi Malaysia, Jabatan Pendidikan Negeri Johor dan Majlis Guru Kaunseling Kebangsaan Negeri Johor International
11 Sep, 2025 Symposium Kajian Tindakan Guru Bimbingan dan Kaunseling Negeri Johor - Universiti Teknologi Malaysia, Jabatan Pendidikan Negeri Johor dan Majlis Guru Kaunseling Kebangsaan Negeri Johor International
30 Dec, 2024 Silver Medal - Mentorship Kinesis Zone 2024 International
23 Oct, 2024 Silver Medal - FitRace: The Gamification Financial Literacy International
25 Jul, 2024 Gold Medal - Politeknik Nilai, Negeri Sembilan International
17 Jul, 2024 Best Presentation Award - Yala Rajabhat University, Thailand International
15 Jun, 2024 Silver Medal - MNNF Network International
06 Oct, 2023 Bronze Medal - Semarak Ilmu Research & Consultation International
06 Oct, 2023 Silver Medal - Semarak Ilmu Research & Consultation International
03 Oct, 2023 Bronze Medal - Universiti Teknologi MARA Kelantan Branch, IPG Kampus Kota Bharu, International
03 Oct, 2023 Silver Medal - Universiti Teknologi MARA Kelantan Branch, IPG Kampus Kota Bharu, International


Publications


Articles

2025 A SCOPING REVIEW OF DIGITAL AGRITOURISM IN RURAL DEVELOPMENT FUTURES. Malaysian Journal of Consumers, Volume 41, (2) pp. 107-121
2025 Attitude, Subjective Norms, and The Adoption of Green Transportation Modes among Generation Z's Willingness to Travel to Kuala Lumpur. Journal of Contemporary Tourism and Hospitality (JoCTH), Volume 1 Issue 1 (1) pp. 12-24
2025 Book Review:The Total Money Makeover - Dave Ramsey. Journal of Wealth Management & Financial Planning, 12 (2) pp. 1-4
2025 CONTENT ANALYSIS USING USER AND GRATIFICATION THEORY: UNDERSTANDING THE INFLUENCE OF TIKTOK SOCIAL MEDIA PLATFORM ON TRAVEL BEHAVIOUR AMONG GEN Z IN MALAYSIA. PLANNING MALAYSIA:Journal of the Malaysian Institute of Planners, VOLUME 23 ISSUE 6 (2025) (6) pp. 191-209
2025 Kajian rintis faktor penggunaan bahasa kiasan di media sosial dalam kalangan Generasi Z. INTERNATIONAL YOUNG SCHOLARS JOURNAL OF LANGUAGES, 8 (1) pp. 1-22
2025 Kajian rintis hubungan antara pempengaruh media sosial dan tingkah laku pembelian produk makanan dalam kalangan Generasi Z Antara Jason Review dan Kaki Review. International Young Scholar Journal of Languages, 8 (1) pp. 1-13
2025 Motivational drivers of repeat tourism to South Korea: The role of Hallyu. Journal of Tourism Management Research, 12 (2) pp. 245-259
2025 TINGKAH LAKU PEMBELIAN MAHASISWA INSTITUSI PENGAJIAN TINGGI DALAM JUALAN SECARA LANGSUNG DI APLIKASI TIKTOK. International Young Scholars Journal of Languages, 8 2025 (8) pp. 111-133
2025 Tingkah Laku Pembelian Mahasiswa Institusi Pengajian Tinggi dalam Jualan Secara Langsung di Aplikasi Tiktok. Jurnal Pengguna Malaysia, Jilid 1 Volume 41 (1) pp. 1-21
2024 Bengkel Teknologi Geospatial Bantu Pensyarah Guna Teknologi Terkini Dalam Penyelidikan dan Pengajaran. Bengkel Teknologi Geospatial Bantu Pensyarah Guna Teknologi Terkini Dalam Penyelidikan dan Pengajaran, () pp.
2024 Feelings, attitudes, and knowledge in the learning method using ChatGPT among students in higher education institutions. Jurnal Audiens, 5 (3) pp. 488-498
2024 KETIDAKSANTUNAN MAHASISWA TERHADAP PENSYARAH MELALUI PERBUALAN ATAS TALIAN WHATSAPP. INTERNATIONAL YOUNG SCHOLARS JOURNAL OF LANGUAGES, 7 () pp. 169-194
2024 MEMPERKASAKAN GOLONGAN BELIA PADA MINGGU WANG GLOBAL. MEMPERKASAKAN GOLONGAN BELIA PADA MINGGU WANG GLOBAL, () pp.
2024 SOCIAL MEDIA INFLUENCERS AND THE EFFECTON TRAVEL MOTIVATION AMONG YOUTH. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT, Volume 9 Issue 36 (June2024) PP. 01-17 () pp. 1-17
2024 Technological development, knowledge, attitude and the use of ChatGPT in the learning method of higher education students. Jurnal Audiens, 5 (2) pp. 371-384
2024 The role of Islamic principles in shaping financial decision-making. International Journal of Research Publication and Reviews, 5 (6) pp. 6700-6703
2024 Tourist Preferences, the Use of Social Media, and Travel Behaviours among Youth in Malaysia. Journal of Advanced Research in Business and Management Studies, 35, Issue 1(2024) 44-54 () pp. 1-17
2023 Focus group discussion on students’ perception of gamification in learning cohesion in Arabic. LSP International Journal, 10 (2) pp. 91-97
2023 Systematic Article Review on the Factors Influencing the Demand for Medical Tourism in Malaysia. JURNAL PENGGUNA MALAYSIA JILID 2 VOLUME 39 DEC, 39 (2) (4) pp. 53-71
2023 THEME PARKS ATTRIBUTES AND REVISIT INTENTION TO THE GENTING SKYWORLDS THEME PARK AMONG YOUTH IN MALAYSIA. JURNAL PENGGUNA MALAYSIA, 39 (2) pp. 90-104
2023 TikTok, does it matter? Content and impact of TikTok influencers on youths' motivation to travel. Journal of Tourism, Hospitality and Environment Management (JTHEM), () pp. 1-19
2023 Understanding consumer behaviours in geotourism: a literature review of Malaysia. JURNAL PENGGUNA MALAYSIA, 39 (1) pp. 118-137
2021 An overview of pandemic Covid-19 and the repercussion to the tourism industries. International Islamic University Malaysia, 11 (10) pp. 780-798
2021 The implication of online marketing strategies on consumers' decision-making process in Malaysia. Jurnal Pengguna Malaysia, 37 (1) pp. 1-21
2018 Self-coping mechanism of single mothers to achieve financial security in life. International Journal for Studies on Children, Women, Elderly And Disabled,, 3 () pp. 91-102
2018 The mediation effect of self-coping mechanism between financial strains and financial security of single mothers in Malaysia. Malaysian Journal of Consumer and Family Economics, 21 (2018) pp. 103-123
2017 Factors predicting financial security of female-headed households. Journal of Emerging Economies and Islamic Research, 5 (1) pp. 17-30
2016 Mediating effect of self-coping mechanisms on associations between financial practices and financial security of female-headed households. Malaysian Journal of Consumer and Family Economics, 19 () pp. 143-160
Conference or Workshop Items

2025 A SCOPING REVIEW OF DIGITAL AGENCY AND CULTURAL NAVIGATION AMONG THAI SOLO FEMALE TRAVELLERS TO MALAYSIA. In: 9th International Symposium of Education and Values ​​(ISOEVA),
2025 A SCOPING REVIEW OF NAVIGATING AGRITOURISM IN RURAL MALAYSIA: POLICY GAPS AND COMMUNITY-BASED ENTREPRENEURIAL STRATEGIES. In: 9th International Symposium of Education and Values ​​(ISOEVA),
2025 A SCOPING REVIEW OF SURVIVING AND INNOVATING THROUGH DIGITAL SHIFTS IN THE TRAVEL INDUSTRY FROM THE TRAVEL AGENCIES’ PERSPECTIVES. In: 9th International Symposium of Education and Values ​​(ISOEVA),
2025 A SCOPING REVIEW OF UNDERSTANDING HOW SOCIAL MEDIA NARRATIVES SHAPE TRAVEL DECISIONS OF MALAYSIAN YOUTH : A SCOPING REVIEW OF QUALITATIVE STUDIES. In: 9th International Symposium of Education and Values ​​(ISOEVA),
2025 Role of social meedia and behavioral finance on gen Z travel behaviour. In: AcE-Bs2025Bangkok 13th ASIAN Conference on Environment-Behaviour Studies,
2025 Tourism experiences of persons with disabilities in Malaysia: voices of mobility-impaired people. In: AcE-Bs2025Bangkok 13th ASIAN Conference on Environment-Behaviour Studies,
2025 Tracing Digital Politeness in Ecotourism: A Scoping Review on Gaps, Ethical Dilemmas, and Future Communication Pathways in Malaysia. In: The 2nd International Academic Conference In Collaboration with Council of Management Science Deans of Rajabhat University of Thailand,
2025 Turning first-timers into repeat visitors: Motivational drivers to South Korea's regional tourism. In: The 98th Tosok Gyeongbuk-Gyeongju International Tourism Conference,
2024 Delving into Islamic finance and financial literacy: examining beliefs, practices, and individual awareness. In: 8th International Congress of Eurasian Social Sciences,
2024 Preliminary research on the social media and financial literacy on tourist behaviour of Generation Z in Malaysia. In: 8th International Congress of Eurasian Social Sciences,
2024 Preliminary study on tourist satisfaction, destination image, and destination loyalty to Terengganu, Malaysia. In: 8 th INTERNATIONAL CONGRESS OF EURASIAN SOCIAL SCIENCES,
2024 Understanding the need for a revamped financial literacy program for Generation Z. In: 2nd International Academic Conference on Business Administration and Communication Art (BACA II),
2023 Determinants affecting tourists' motivation to return to the National Zoo in Malaysia. In: 7 th INTERNATIONAL SYMPOSIUM OF EDUCATION AND VALUES,
2023 Fluctuations Oil Prices in World and Their Impact on Indonesian Macroeconomics. In: The International Conference on Sustainable Vegetable Oils: “Socio-economic and Ecological Approaches” (The 1st VOICe 2023),
2023 Komponen kepintaran budaya dan kesantunan berbahasa pelajar IIUM dan TUFS, Jepun dalam kelas pembelajaran kolaborasi bahasa secara atas talian. In: International Conference on Language, Education and Tourism 2023,
2023 MY SAFAR APPS: SIMPLIFYING MUSLIM TRAVEL EXPERIENCE. In: When travelling to new countries, Muslim tourists face challenges finding halal products and services. This is especially true in Malaysia, where Muslim-friendly travel apps still need to be improved. While prior research has sought to identify halal prod,
2023 Promoting sustainable development: ecotourism'S multifaceted role and economic demand. In: The International Conference of Languages, Education, and Tourism 2023,
2023 Systematic Article Review On Assessing The Economic Impact Of Coastal Tourism On Local Communities. In: The International Conference of Languages, Education, and Tourism 2023,
2023 Travel Mobile Apps MUSAFIR: Explore the world one step at a time.. In: International Conference of Education & Futuristic Innovation 2023,
2021 An overview of the adaptation strategies in the tourism industry during pandemic covid 19. In: 2nd International E-Conference on New Normal in Education 2021 (IENNE2021),
Books

2025 Analisis Data Kajian Bahasa Untuk Komunikasi Antarabangsa. KSTCL Press, ISBN: ISBN 978-967-2771-34-0
2025 Analisis Data Kajian Bahasa Untuk Komunikasi Antarabangsa. KSTCL Press, ISBN: ISBN 978-967-2771-34-0
2023 Kembalikan kesantunan (reboot politeness): modul dan pengisian program kesantunan di IPT (Cetakan Kedua). PBE One Stop Centre, ISBN: 978-967-25854-0-4
2022 5th Research Colloquium on Tourism & Hospitality. Department of Tourism, Kulliyyah of Languages & Management, IIUM, ISBN:
2021 Ibu tunggal realiti & cabaran. SYFE MANAGEMENT SDN BHD, ISBN: 978-967-2496-87-8
2021 Kembalikan kesantunan (Reboot Politeness):modul dan pengisian program kesantunan di IPT. PBE ONE STOP CENTRE (PG0451573-V), ISBN: 978-967-25854-0-4
2021 Pengenalan kepada Data Analisis dan Interpretasi. KLM, IIUM, ISBN: 978-967-19255-6-0
2021 Pengenalan kepada Data Analisis dan Interpretasi. KLM, IIUM, ISBN: 978-967-19255-6-0
2017 Financial security of single mothers in Malaysia. IIUM Press, International Islamic University Malaysia, ISBN: 978-967-418-526-8
Book Sections

2024 An overview of halal foods in the economy. In: KSTCL Press, ISBN: , pp. 12-26
2024 Analisis data dan interpretasi. In: UPM Press, ISBN: 978-629-7689-65-4, pp. 120-131
2024 Demand for halal market among young generations. In: KSTCL Press, ISBN: , pp. 1-11
2024 Islamic tourism: Muslim youth experience and satisfaction with halal foods in Penang. In: KSTCL Press, ISBN: , pp. 46-58
2024 Memperkasa Kepimpinan Belia dan kewangan Pengguna Beretika. In: Penerbit UTHM, ISBN: 978-629-490-038-7, pp. 21-34