Staff Directory
Academic Qualifications
- Ph.D in Business Economics - Doctor of Philosophy, Universiti Putra Malaysia (UPM)
Fatin Husna Binti Suib (Dr.)
Assistant Professor
IIUM Gombak Campus
KULLIYYAH OF ECONOMICS AND MANAGEMENT SCIENCES
fatinhusnasuib@iium.edu.my
4668
Expert Profile
- Entrepreneurship and Marketing Lecturer at Kulliyyah of Economics and Management Sciences, IIUM.
- Qualitative Researcher for Marketing and Consumer Behavior area. (Policy Development)
- Detail CV and Social Media Platforms: CLICK HERE
Area of Specialisation
- Economics, Business And Management ~ Economics, Business And Management ~ Management ~ Marketing - Service Quality
- Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Consumer Behaviour 131 - Consumer Behavior
Teaching Responsibilities
| BUSINESS COMMUNICATION | 2025/2026 2024/2025 2023/2024 2021/2022 2018/2019 |
| CONSUMER BEHAVIOR | 2025/2026 |
| CONSUMER BEHAVIOUR | 2020/2021 2019/2020 2017/2018 |
| DIGITAL MARKETING | 2025/2026 2024/2025 2023/2024 2022/2023 |
| ENTREPRENEURSHIP | 2025/2026 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 |
| HALAL ENTREPRENEURSHIP AND INNOVATION | 2021/2022 |
| INTRODUCTION TO ENTREPRENEURSHIP | 2022/2023 2018/2019 |
| MARKETING MANAGEMENT | 2020/2021 |
| MARKETING PRINCIPLES | 2025/2026 2024/2025 2018/2019 |
| ORGANIZATIONAL BEHAVIOUR | 2018/2019 |
| PRINCIPLES AND PRACTICE OF MANAGEMENT | 2018/2019 |
| SERVICES AND HOSPITALITY MARKETING | 2026/2027 2025/2026 2024/2025 2023/2024 2022/2023 |
| SERVICES MARKETING | 2021/2022 2019/2020 |
| STRATEGIC MARKETING | 2025/2026 2024/2025 2023/2024 |
Supervision
|
Investigating Spending Behaviour Pattern Among Working Millennials In Malaysia:
A Case Study.
Ph.D
Completed
2024
Supervisor Supervisory Committee
|
|
The Impact Of Destination Image And Perceived Risk On The Selection Of Tour Destination: A Study Of Ecotourism In Bangladesh.
Ph.D
Completed
2022
Co-supervisor
|
|
The Development Of Digital Marketing Modules For Youth And B40 - Entrepreneurs In Klang Valley, Malaysia.
Ph.D
In Progress
Supervisor Supervisory Committee
|
|
Developing A Strategic Framework For Sustainable Business Among Night Market Micro-Entrepreneurs In Kuala Lumpur.
Ph.D
In Progress
Member Supervisory Committee
|
|
Factors Influencing Consumer Usage Intention Towards Biodegradable Plastic Packaging In Bangladesh.
Ph.D
In Progress
Co-supervisor
|
|
The Acceptance Of Environmental Friendly Menstrual Products (Efmp) Among Malaysian.
Ph.D
In Progress
Co-supervisor
|
|
Factors Affecting Cybersecurity Risk Behaviour Among Malaysian Paytech Users: Security Knowledge As Mediator, Trust As Moderator.
Ph.D
In Progress
Co-supervisor
|
|
Business Survival In Vuca World : Developing And Extended Framework Of Vuca Prime Model Via Digital Marketing For Smes In Fashion Industry.
Ph.D
In Progress
Co-supervisor
|
|
Proposing A Digital Supply Chain Infrastructure Model To Enhance Zanzibar Blue Economy.
Ph.D
In Progress
Co-supervisor
|
|
Digital Mindset Among Sme Employees: A Key To Successful Hr Digitalization.
Ph.D
In Progress
Co-supervisor
|
|
The Impact Of Perceived Seo Quality And Perceived Geo On Consumer Online Purchase Behaviour In Malaysia..
Ph.D
In Progress
Co-supervisor
|
|
The Mediating Role Of Customers Satisfaction For Repurchasing Intention Of 5g Mobile Services In Malaysia.
Ph.D
In Progress
Co-supervisor
|
|
An Exploratory Study On Brand Preferences And Loyalty Among Malaysian Consumers Through Nestle'S Corporate Social Responsibility (Csr) Initiative.
Master
Completed
2025
Main Supervisor
|
|
Factors Influencing Customer Satisfaction On Live-Streaming Shopping Among Social Media Users In Klang Valley.
Master
Completed
2024
Main Supervisor
|
|
Factors Influencing Muslim Tourists' Satisfaction With Halal Tourism In Malaysia.
Master
Completed
2024
Main Supervisor
|
|
Factors Influencing Online Purchase Intention Of Fashion Products In Instagram Among Millennials In Saudi Arabia.
Master
Completed
2023
Main Supervisor
|
|
The Impact Of Service Quality And Destination Image Toward Tourists Revisit Intention: An Empirical Study On Cox'S Bazar Marine Tourism In Bangladesh.
Master
Completed
2023
Co-supervisor
|
|
Factors Affecting Malaysian Customer'S Satisfaction: A Case Of Lazada Mobile Shopping Application.
Master
Completed
2022
Main Supervisor
|
|
Factors That Influence Malaysian Customers' Intention To Repurchase Through Online Group
Buying (Ogb).
Master
Completed
2022
Co-supervisor
|
|
Factors Influencing Consumers Repurchase Intention Among Telecommunication Brands In Somalia: The Mediating Role Of Brand Loyalty.
Master
Completed
2021
Main Supervisor
|
|
The Relationship Between Logistic Service Quality And Customer Satisfaction In Klang Valley'S Food Delivery Services: Mediating Role Of Perceived Value.
Master
Completed
2021
Main Supervisor
|
|
Factors Influencing Entrepreneurship Intention Among Disabled Students: A Study Of Public University.
Master
Completed
2021
Co-supervisor
|
|
The Influence Of Facebook'S Data Privacy And Ads Customisation Towards Iium'S Students Purchase Intention.
Master
Completed
2020
Main Supervisor
|
|
Factors Affecting Customers' Satisfactions Toward On-Premise Wedding Catering Services In Klang Valley.
Master
Completed
2020
Co-supervisor
|
|
Factors Influencing Muslim Women’S Purchase Intention On Hijab Products Via Digital Marketing Platforms In Yunnan, China..
Master
In Progress
Main Supervisor
|
|
Factors Influencing The Adoption Of Robot Waiters To Deliver Food To The Customers’ Table : A Study Of Restaurant In Malaysia.
Master
In Progress
Main Supervisor
|
|
Understanding The Factor That Influence Consumer Behavior Towards Organic Food.
Master
In Progress
Main Supervisor
|
Research Projects
Completed
| 2025 - 2025 | EMPOWERING COMMUNITY WITH DIGITAL ENTREPRENUERSHIP KNOWLEDGE TO ENHANCE BUSINESS PRODUCTIVITY FOR A BETTER FAMILY ECONOMIC STABILITY AMONG ASNAF IN KAMPUNG KEMENSAH, MUKIM HULU KELANG, AMPANG, SELANGOR |
| 2023 - 2024 | Digital Entrepreneurship Programme for the Improvement of the Quality of Life among Asnaf in Tourism Activities in Perlis |
| 2022 - 2023 | Quadruple Helix Network to Empower Youth & Single Mother for Sejahtera Community |
| 2021 - 2021 | Productivity Frontier Firms? Best Practices for Benchmarking of the Chemical and Chemical Products, Tourism, ICT, Professional Services and Retail and F&B Priority Subsectors |
| 2020 - 2024 | Customer Experience Towards COVID-19 Preventive Measures of Malaysian Retailers |
On-Going
| 2025 - Present | The roles of spiritual well-being and prophetic leadership qualities in personal and entrepreneurial developmetn |
| 2025 - Present | Developing Digital Entrepreneurship Modules: Insights from the MyJANA 2023 Training Program for Asnaf Entrepreneurs |
| 2024 - Present | Compensation Management Practices at Islamic Higher Learning (IHL) Institutions in Malaysia |
| 2019 - Present | Vaccine Hesitancy Among Parents in Muslim Countries |
Awards & Recognition
| 24 Jun, 2022 | Top Entrepreneurship Educators for Highest Sales Reported - IIUM Entrepreneurship Development Centre | University |