Staff Directory


Afiza Binti Mohamad Ali

Academic Qualifications

  • Applied Linguistics - Doctor of Philosophy, Lancaster University
  • English as Second Language - Masters Degree, International Islamic University Malaysia
  • English Language and Literature - Bachelor Degree, International Islamic University Malaysia

Afiza Binti Mohamad Ali (Assoc. Prof. Dr.)

Associate Professor
IIUM Pagoh Campus

KULLIYYAH OF SUSTAINABLE TOURISM AND CONTEMPORARY LANGUAGES

Additional Assignments:

Deputy Director, Office of Knowledge for Change & Advancement

drfiza@iium.edu.my
2734


Area of Specialisation


  • Humanities ~ Humanities ~ Linguistics and Literature ~ Applied Linguistics - Applied Linguistics (ESP, EFL, Critical Literacy and Thinking, Language and Identity, Professional Discourse, Genre Analysis, Pragmatics).


Professional Membership


  • 2016 - 2024 : Member of Profesional Body / Association: (Executive Committee), Malaysian Association of Applied Linguistics
  • 2016 - 2024 : Member of Profesional Body / Association: (Member), AILA


Teaching Responsibilities


APPLIED LINGUISTICS 2026/2027 2025/2026 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018
ENGLISH AT WORKPLACE 2023/2024 2016/2017
ENGLISH FOR ACADEMIC WRITING 2020/2021
FAMILY MANAGEMENT & PARENTING 2017/2018
FINAL YEAR PROJECT 2025/2026 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017
INTERCULTURAL COMMUNICATIONS 2015/2016
INTERNAL MEDICINE II 2025/2026
INTERNSHIP 2025/2026 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2015/2016
INTERNSHIP 1 2016/2017 2015/2016
INTERNSHIP 2 2016/2017
INTERPERSONAL COMMUNICATION 2025/2026 2024/2025 2022/2023
INTRODUCTION TO INTERNATIONAL COMMUNICATION 2021/2022
PHONETICS AND PHONOLOGY 2022/2023
PRINCIPLES OF APPLIED LINGUISTICS 2016/2017 2015/2016
PRINCIPLES OF APPLIED LINGUISTICS IN ESP 2023/2024 2020/2021 2019/2020 2018/2019 2017/2018
PROFESSIONAL COMMUNICATION 2021/2022
PROFESSIONAL DISCOURSE 2016/2017 2015/2016
PROFESSIONAL DISCOURSE IN ESP 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018
RESEARCH METHODOLOGY 2025/2026


Supervision


A Multimodal Genre Analysis Of Malaysia Regional E-Travel Guidebooks.
Ph.D Completed 2024 Main Supervisor
'About Us' Sections Of Malaysian Public Universities Websites: A Genre Analysis.
Master Completed 2026 Co-supervisor
English For Junior Campers - Improving Young Learners' Vocabulary Skills Through Blended Learning Approach.
Master Completed 2022 Main Supervisor
The Perception Of Ease Of Use And Usefulness Of A Mooc For English For Job Application Developed Based On Addie Instructional Model .
Master Completed 2019 Main Supervisor
Usability Of A Mooc On Developing Higher Order Thinking Skills (Hots) In Fiction Classes .
Master Completed 2019 Co-supervisor
A Genre-Based Analysis Of Tourist Travel Guides.
Master Completed 2017 Main Supervisor
Online Esp: Challenges On Teaching And Learning English For Specific Purposes (Esp) For Malaysian Undergraduate Students.
Master In Progress Main Supervisor
Ai Integration In Esp Material Development.
Master In Progress Co-supervisor


Research Projects


Completed
2024 - 2026 Development of a Module to Improve English Writing for the Workplace for Administrative Staff at Kolej Universiti Islam Perlis (KUIPs)
2023 - 2023 PHASE 1: LANTIKAN PERKHIDMATAN PAKAR RUJUK/ INDUSTRI (MAKSIMUM 4 JAM SHJ.) BAGI PERKHIDMATAN SEBAGAI TENAGA PAKAR BAGI PENGUKUHAN KEBERHASILAN KETELUSAN PERATURAN PELESENAN PERNIAGAAN MALAYSIA
2023 - 2025 A Bibliometric Analysis: Examining the Consumer Ethnocentrism and Consumer Racism from the Islamic Perspective
2023 - 2023 PHASE 2: LANTIKAN PERKHIDMATAN FASILITATOR, PENULIS LAPORAN/ARTIKEL/SOALAN MODUL BAGI PERKHIDMATAN SEBAGAI FASILITATOR DAN PENULIS LAPORAN BAGI PENGUKUHAN KEBERHASILAN KETELUSAN PERATURAN PELESENAN PERNIAGAAN MALAYSIA
2022 - 2023 INVESTIGATING COMMUNICATIVE & CREATIVE APPROACHES, CONTENT, STRATEGIES AND RISKS FOR #SAYANGIMALAYSIA TOURISM CAMPAIGN
2021 - 2023 The examination of perception and association of authentic local food in Perlis among tourists and the people of Perlis for the purpose of food destination marketing
2021 - 2023 A STUDY ON THE USABILITY AND USER PREFERENCES OF MOBILE APPS IN PROMOTING AND MARKETING ARTS, CULTURAL AND HERITAGE COMMUNITY-BASED TOURISM PRODUCTS IN PERLIS
2020 - 2021 The Effectiveness of Incentives at Sectoral-Tourism
On-Going
2024 - Present English for da'wah at SMA Negeri Johor
2020 - Present Conceptualising a Linguistic and Rhetorical Move Prototype of Best Practices in Medical Learners' Oral Case Presentation
2018 - Present Developing metacognitive strategies framework for sustainable learning in enhancing graduate employability through education 4.0 among Malaysian higher education learners.
2016 - Present A Critical Discourse Analysis of Malaysian Online Birth Stories: Impact on Pregnant Women and Childbirth
2015 - Present The Integration of Higher Order Thinking Skills in Language Teaching: Development of an Online Course for English Language Teachers


Awards & Recognition


25 Jun, 2025 6-star Rating MyRA 2024 - International Islamic University Malaysia University


Publications


Articles

2026 Mapping outcome-based education principles to Qur’anic guidance for Islamic higher education. Intellectual Discourse, 34 (2) pp. 293-317
2026 Systematic review on the application of metacognitive strategies and the benefits of education 4.0 for graduate employability and learning sustainability. International Journal of Academic Research in Progressive Education and Development, 15 (1) pp. 1116-1135
2025 Bibliometric analysis of consumer ethnocentrism and consumer racism with Islamic elements. Journal of Contemporary Islamic Studies, 11 (2) pp. 1-17
2025 Genre analysis of covert marketing in Malaysian Instagram reels. Journal of Language and Communication (JLC), 12 (2) pp. 287-314
2024 COMMUNICATIVE COMPETENCE AND CRITICAL THINKING SKILLS AMONG FINAL-YEAR ENGLISH PROGRAMME STUDENTS AT IIUM. INTERNATIONAL YOUNG SCHOLARS JOURNAL OF LANGUAGES, 7 () pp. 64-67
2024 Development of metacognitive strategies framework through education 4.0 for graduate employability and learning sustainability. IIUM Journal of Educational Studies (IJES), 12 (2) pp. 76-101
2024 The Use of Corpus Analysis in Analysing Tourism Texts. South Asian Journal of Social Sciences and Humanities, 5 (6) pp. 13-25
2022 The use of e-learning platforms during the Covid-19 movement control order: Malaysian university students’ perceptions, satisfactions, and challenges. Journal of Positive School Psychology, 6 (9) pp. 823-845
2021 EAP teachers' knowledge and use of learning-oriented assessment: A cross-contextual study. SYSTEM, () pp.
2020 A review of studies on specialized learner corpora.. Technology Reports of Kansai University, 62 (9) pp. 5317-5338
2020 Moderating work efficiency and performance through best-practice certification: management’s perspective. International Journal of Economics, Management and Accounting, 28 (1) pp. 123-140
2019 Communicating quality audit indicators for inbound tourism: a qualitative insight from Malaysian travel agencies. 29TH EBES Conference - Lisbon Proceedings Volume 3, 3 () pp. 1759-1778
2019 Construction, identification, and evaluation of dengue promotional campaign posters in a language classroom. International Education Studies, 12 (12) pp. 150-166
2019 Genre-based analysis of travel guides: a study on Malaysia, Thailand and the Philippines.. LSP International Journal, 6 (2) pp. 1-21
2018 A MOOC for literature integrated language classroom: pedagogical suggestions for the development of Higher Order Thinking Skills (HOTS). Arab World English Journal, Special Issues (4) pp. 13-23
2017 The use of social media at a Malaysian transportation organization: creating benefits or bane for the workplace?. Bulletin of Higher Education Research 2017, () pp. 37-40
2016 Cultural video project assignment (VPA) through the eyes of young ESL learners: a multi-modal vocabulary learning approach. Indonesian Journal of EFL and Linguistics, 1 (2) pp. 157-173
2016 Factors influencing the success of learning management system (LMS) on students’ academic performance. International Young Scholars Journal of Languages, 1 (1) pp. 36-49
2013 A comparative study on reasoning strategies in L1 and L2 critical reading-thinking tests. World Applied Sciences Journal, 21 (21 (Special Issue of Studies in Language Teaching and Learning)) pp. 1-11
Conference or Workshop Items

2024 Consciousness and transcendence effects the emotional intelligence and teaching quality among private universities. In: 12th ASIAN Conference on Environment-Behaviour Studies,
2023 Usability evaluation For Arts, Culture, And Heritage Mobile Application Among Asnaf Entrepreneurs In Perlis. In: CONFERENCE ON FUTURE & SUSTAINABLE EDUCATION 2022,
2022 Usability evaluation for arts, culture, and heritage mobile application among Asnaf Entrepreneurs in Perlis. In: Conference of Future and Sustainable Education (CFSE) 2022,
2021 Genre analysis and tourism promotional texts: a literature review. In: 4th International Conference of Languages, Education and Tourism 2021,
2020 Workplace EOP: sharing of research and practices in ESP.. In: Guest Lecture at Faculty of Modern Languages and Communication, UPM,
2020 Youtube everyday make-up vlogs: a rhetorical move analysis.. In: Research and Publication Sharings (RePS),
2019 “Can we do a turtle?” – An exploratory study on semi-technical vocabulary in MMO gaming. In: 3rd International Language and Tourism Conference 2019 (ILTC 2019),
2019 The roles of Islamic finance educators in promoting education for sustainable development.. In: International Language and Tourism Conference 2019,
2018 Non-English content teachers’ feedback on teaching ‘English for young campers’ train-the-trainers programme: a preliminary study at a rural primary school in Malaysia. In: Malaysia International Conference on English Language (MICELT2018),
Books

2026 The ultimate quick module for workplace writing: perfect for higher learning institution staff: clear, practical, and ready for self-learning!. KSTCL Press, ISBN:
2017 Reasoning strategies, dispositions and identity in critical reading-thinking. IIUM Press, International Islamic University Malaysia, ISBN: 978-967-418-535-0
Book Sections

2024 Integrating Higher Order Thinking Skills (HOTS) into Literature-Based ESL Lessons. In: IIUM Press, ISBN: 978-967-491-319-9, pp. 21-51
2024 Integrating Higher Order Thinking Skills (HOTS) into Literature-Based ESL Lessons. In: IIUM Press, ISBN: 978-967-491-319-9, pp. 21-51
2020 A structural move analysis of everyday make-up routine Vlogs. In: Universiti Putra Malaysia Press 2020, ISBN: 9789672395836, pp. 113-142
Monograph

2023 Persepsi dan perkaitan makanan tempatan dan tradisional perlis dalam kalangan peniaga makanan untuk tujuan pemasaran destinasi makanan. In: Kulliyyah of Languages and Management, IIUM,