Staff Directory


Nur Shuhadah binti Mohd

Academic Qualifications

  • Ph.D in Urban and Regional Planning - Doctor of Philosophy, Universiti Teknologi Malaysia (UTM)
  • Master of Science (Tourism Planning) - Masters Degree, Universiti Teknologi Malaysia (UTM)
  • Bachelor of Urban and Regional Planning (Honours) - Bachelor Degree, International Islamic University Malaysia

Nur Shuhadah binti Mohd (Dr.)

Assistant Professor
IIUM Pagoh Campus

KULLIYYAH OF SUSTAINABLE TOURISM AND CONTEMPORARY LANGUAGES

Other's position:

Head, Kulliyyah of Sustainable Tourism and Contemporary Languages


shuhadah@iium.edu.my
1135


Area of Specialisation


  • Economics, Business And Management ~ Economics, Business And Management ~ Economics/Applied Economics ~ Urban and Regional Economics


Professional Membership


  • 2015 : Member of Profesional Body / Association: (Graduate member), Malaysia Institute of Planner


Teaching Responsibilities


ADVENTURE TOURISM 2023/2024 2022/2023 2021/2022
FACILITIES MANAGEMENT IN TOURISM AND HOSPITALITY INDUSTRY 2022/2023
FAMILY MANAGEMENT 2024/2025 2023/2024 2022/2023 2021/2022
FINAL YEAR PROJECT 2024/2025 2023/2024 2022/2023 2021/2022
HOTEL AND RESORT DEVELOPMENT AND DESIGN 2022/2023
INTERNSHIP 1 2021/2022
INTERNSHIP 2 2022/2023 2021/2022
INTRODUCTION TO TOURISM AND HOSPITALITY 2021/2022
INTRODUCTION TO TOURISM AND HOSPITALITY INDUSTRY 2016/2017 2015/2016
INTRODUCTION TO TOURISM PLANNING 2025/2026 2024/2025 2023/2024 2022/2023 2021/2022
IT IN TOURISM PLANNING AND DEVELOPMENT 2022/2023 2021/2022
LEISURE , PARK AND RECREATION PROGRAMME DESIGN 2023/2024 2022/2023
LEISURE, PARK AND RECREATION PROGRAMME DESIGN 2021/2022
MUSLIM FRIENDLY HOSPITALITY AND TOURISM 2025/2026 2024/2025 2023/2024 2022/2023
SUSTAINABLE TOURISM DEVELOPMENT 2025/2026 2024/2025 2023/2024
TOURISM DESTINATION ACTION PLAN (WORKSHOP 2) 2025/2026 2024/2025 2022/2023
TOURISM DESTINATION MASTER PLAN (WORKSHOP 3) 2023/2024 2022/2023
TOURISM INTERNSHIP 2024/2025 2023/2024 2022/2023
TOURISM PRODUCT PLANNING AND DEVELOPMENT (WORKSHOP 1) 2024/2025 2023/2024 2021/2022
TOURISM WORKSHOP 2 2016/2017 2015/2016
USRAH IN ACTION 1 2024/2025 2023/2024 2022/2023
USRAH IN ACTION 2 2025/2026 2024/2025 2023/2024


Supervision


The Influence Of Mobile Services Consumption On Muslim Tourist Psychological Experience From The Perspective Of Faith-Based Need.
Master In Progress Main Supervisor
Satisfaction Of Non Muslim Tourist Toward Islamic Attributes Of Muslim Friendly Tourism (Mft) In Brunei.
Master In Progress Main Supervisor
Assessing The Preparedness And Readiness For Medical Edutourism Services From The Perspective Of Service Quality And Service Offering At Iium Kuantan And Sultan Ahmad Shah Medical Centre @ Sasmec.
Master In Progress Main Supervisor
Potential For Muslim Friendly International Sports Tourism In Malaysia: A Case Study Of Fifa World Cup 2022 In Qatar.
Master In Progress Co-supervisor


Research Projects


Completed
2024 - 2025 Perkhidmatan Pengurusan Acara Perniagaan (Business Event Management) Bersama Pihak WEX Malaysia Sdn Bhd Dalam Segmen Persidangan INTAC2024: Kajian Persepsi Peserta Terhadap Acara INTAC2024
2024 - 2025 Perkhidmatan pengurusan acara perniagaan (business event management) bersama pihak Wex Malaysia Sdn Bhd dalam segmen persidangan INTAC:Kajian persepsi pempamer terhadap acara INTAC2024
2024 - 2024 INHART Laboratories Service (Sample Analysis and Workshop) - Jan 2024 - Nov. 2024
2024 - 2024 The influence of Islamic tourism experience on the religious understanding and practices of high school students.
On-Going
2025 - Present Pembangun Modul Bagi Program Latihan Kompetensi Muslim-Friendly Tourism and Hospitality Assurance and Regocnition (MFAR)
2025 - Present Developing a Sustainable Model for Medical Edutourism at SASMEC, IIUM
2023 - Present A Psychological Experience Framework for Faith-Based Mobile Services Consumption in Enhancing Muslim Tourism Experience
2022 - Present Preparing Asnaf Entrepreneurs at Perkampungan Nelayan Kuala Perlis on the Use of Social Media Platform e-Marketing
- Muslim Friendly Tourism and Shariah Compliance in Food and Services


Awards & Recognition


19 Nov, 2024 Tempat Kedua; Pertandingan Projek Lambaian Bayu Fasa 2: Pelan Induk Rekreasi dan Pelancongan Dari Muara Sungai Terengganu hingga Pulau Rusa - Majlis Bandaraya Kuala Terengganu National
08 Aug, 2024 Best Poster Award - Kolej Komuniti Selayang National
11 Jul, 2024 Best Teaching Award - Kulliyyah of Sustainable Tourism and Contemporary Languages KCDIO
13 Jun, 2024 Most Comprehensive Profiling - International Islamic University Malaysia University
13 Jun, 2024 Most Promising Project - International Islamic University Malaysia University
13 Jun, 2024 Silver Award - International Islamic University Malaysia University
31 Jan, 2024 Bronze Medal - Others National
18 Jan, 2024 Most Collaborative Award - International Islamic University Malaysia University
18 Jan, 2024 Most Impactful Award - International Islamic University Malaysia University
18 Jan, 2024 Most Sustainable Award - International Islamic University Malaysia University
18 Jan, 2024 Silver Award - International Islamic University Malaysia University
28 Sep, 2023 Silver Medal - Others National
14 Nov, 2022 Bronze Medal - Universiti Teknologi MARA (UiTM) National
28 Mar, 2018 Gold Medal - Others National


Publications


Articles

2021 Consumer food waste intention in Klang Valley: a review and analysis. International Journal of Academic Research in Business and Social Sciences, 11 (16) pp. 118-129
2019 Millennial tourist emotional experience in technological engagement at destination. International Journal of Built Environment & Sustainability, 6 (1-2 (Special Issue)) pp. 129-135
2015 Mobile Augmented Reality: A Tool for Effective Tourism Interpretation in Enhancing Tourist Experience at Urban Tourism Destination. International Journal of Built Environment & Sustainability, 2 (3) pp. 237-244
Conference or Workshop Items

2025 Meeting faith-based needs in tourism: the role of mobile applications for Muslim travelers. In: 9th International Congress Of Eurasian Social Sciences,
2024 Determining Technology Readiness in Adopting Social Media Marketing Among Asnaf Entrepreneurs in Rural Destination Kuala Perlis. In: INTERNATIONAL CONFERENCE ON LANGUAGE, EDUCATION AND TOURISM 2023,
2024 Technological-Organisational-Environmental Factor Of Adopting Social Media Marketing Among Asnaf Entrepreneurs At Kuala Perlis Rural Tourism Destination. In: International Conference of Languages, Education and Tourism 2023,
2022 Conceptual Research of Sustainability Model for Islamic Spiritual Tourism. In: International Seminar on Halal Tourism and Hospitality,
2021 Effect of vırtual realıty authentıc experıence on centennıals behavıoral ıntentıon ın Mosque Tourısm. In: 5 INTERNATIONAL SYMPOSIUM OF EDUCATION AND VALUES,
2021 Tourism interpretation: an overview of its influence and research trend. In: 4th International Conference of Languages, Education and Tourism 2021,
2021 Tourists responses to the use of mobile augmented reality for travel. In: The Global Tourism Conference,
2020 Experience co-creation of city visitors from the perspective of technological engagement. In: 1st International Conference on Planning towards Sustainability, ICoPS 2019,
2019 Tourist technological engagement through mobile services at destination. In: International Graduate Conference of Built Environment & Surveying,
2018 Virtual connectivity in mediating millennials destination emotional experience. In: International Graduate Conference of Engineering, Science and Humanities,
Book Sections

2024 Charting New Horizons in Family Tourism Entrepreneurship and Sustainability: Women in Business Succession. In: Springer Nature Switzerland AG, ISBN: 978-3-031-54382-1, pp. 145-157
2024 The influence of perceived information quality on travel satisfaction in Kuala Lumpur: a perspective of generational difference. In: Springer Nature Switzerland AG, ISBN: 978-3-031-51996-3, pp. 387-400
2024 Unveiling revisit intentions: exploring factors impacting Singaporean tourists in halal food restaurants. In: Springer Nature Singapore Pte Ltd., ISBN: 978-981-97-3842-7, pp. 87-105
2023 Does the smartphone determine Muslim travel experience. In: Revon Media Sdn. Bhd., ISBN: 978-629-97445-2-8, pp. 184-187
2022 Iskandar.my: framework of mobile augmented reality travel app. In: Springer Nature, ISBN: 978-981-19-6618-7, pp. 113-127
2022 Muslim-Friendly Hotel in Malaysia: Examining Muslim Tourists' Satisfaction. In: KLM Press, ISBN: ISBN 978-967-2771-06-7, pp. 45-57
2022 Tourists Experience on Islamic Architecture and its Influence on Destination Loyalty. In: Kulliyyah of Languages and Managements, ISBN: , pp. 74-94
2022 Tourists Experience on Islamic Architecture and its Influence on Destination Loyalty. In: Kulliyyah of Languages and Managements, ISBN: , pp. 74-94
2022 Tourists Experience on Islamic Architecture and its Influence on Destination Loyalty. In: Kulliyyah of Languages and Managements, ISBN: , pp. 74-94