Staff Directory
Academic Qualifications
- Doctor of Philosophy - Doctor of Philosophy, Universiti Kebangsaan Malaysia (UKM)
- Master in Business Administration - Masters Degree, Universiti Kebangsaan Malaysia (UKM)
- Bachelor of Economics - Bachelor Degree, International Islamic University Malaysia
Suharni Bt. Maulan (Assoc. Prof. Dr.)
Associate Professor
IIUM Gombak Campus
KULLIYYAH OF ECONOMICS AND MANAGEMENT SCIENCES
Additional Assignments:
Head of Program, Graduate School of Management
suharni@iium.edu.my
4730
Expert Profile
Suharni binti Maulan obtained her Bachelor's degree in Economics from the International Islamic University Malaysia (IIUM). For her excellent achievement in her study, she was the recipient of the PNB Award (best student for Economics, Kulliyyah of Economics and Management Sciences, IIUM) and bronze award by Bank Negara Malaysia.
Pursuing her interest in teaching, she joined a MARA college and taught subjects related to economics and management for various courses including twinning programmes with the Australian Consortium for Higher Education in Malaysia (ACHEM), University Technology Mara (UiTM) and Matriculation Programme, Ministry of Education, Malaysia.
She joined IIUM in 2004, a year after completing her MBA in UKM. Later, she pursued her Ph.D in marketing at UKM Graduate School of Business, specializing in brand equity creation for Islamic banking institutions. Presently, she is an Assistant Professor in the Department of Business Administration, Kulliyyah of Economics and Management Sciences. She is keen to research further on incorporating the Tawhidic paradigm in the marketing and branding areas.
Pursuing her interest in teaching, she joined a MARA college and taught subjects related to economics and management for various courses including twinning programmes with the Australian Consortium for Higher Education in Malaysia (ACHEM), University Technology Mara (UiTM) and Matriculation Programme, Ministry of Education, Malaysia.
She joined IIUM in 2004, a year after completing her MBA in UKM. Later, she pursued her Ph.D in marketing at UKM Graduate School of Business, specializing in brand equity creation for Islamic banking institutions. Presently, she is an Assistant Professor in the Department of Business Administration, Kulliyyah of Economics and Management Sciences. She is keen to research further on incorporating the Tawhidic paradigm in the marketing and branding areas.
Area of Specialisation
- Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Brands Management
- Economics, Business And Management ~ Economics, Business And Management ~ Management ~ Marketing
Teaching Responsibilities
| ADVANCED MARKETING | 2022/2023 2020/2021 |
| BANK MARKETING | 2024/2025 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 |
| BRAND MANAGEMENT | 2023/2024 |
| CHANNEL MANAGEMENT | 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2014/2015 |
| COMPREHENSIVE EXAMINATION | 2024/2025 |
| CONSUMER BEHAVIOUR | 2013/2014 |
| ENTREPRENEURIAL MARKETING | 2026/2027 |
| INTERNATIONAL BUSINESS STRATEGY | 2013/2014 |
| INTERNATIONAL MARKETING | 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2015/2016 2014/2015 |
| INTRODUCTION TO MARKETING(NON-ENM) | 2008/2009 2007/2008 2006/2007 2005/2006 2004/2005 |
| MANAGERIAL ECONOMICS | 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2015/2016 2013/2014 |
| MARKETING MANAGEMENT | 2020/2021 2019/2020 2016/2017 |
| MARKETING PRINCIPLES | 2025/2026 2024/2025 2023/2024 2022/2023 2014/2015 2013/2014 2008/2009 2007/2008 2006/2007 2005/2006 2004/2005 |
| PRINCIPLES AND PRACTICE OF MANAGEMENT | 2004/2005 |
| RESEARCH METHODOLOGY | 2025/2026 2024/2025 2023/2024 |
| RESEARCH METHODS | 2025/2026 2024/2025 2023/2024 |
| RETAIL MANAGEMENT | 2025/2026 |
| SERVICES MARKETING | 2013/2014 |
| STRATEGIC MARKETING | 2021/2022 |
| USRAH IN ACTION 1 | 2021/2022 |
| USRAH IN ACTION 2 | 2022/2023 |
Supervision
|
Determinants Of Social Commerce Adoption Among Apparel And Footwear Sme Retailers In Malaysia.
Ph.D
Completed
2026
Supervisor Supervisory Committee
|
|
Intention To Donate To Muslim Ngos Using Crowdfunding Platforms: The Impact Of Digital Advertising Content.
Ph.D
Completed
2025
Co-supervisor
|
|
Prioritising Social Commerce Service Quality Dimensions For Malaysian Modest Fashion Industry.
Ph.D
Completed
2024
Co-supervisor
|
|
Factors Influencing Customer Loyalty Towards Airlines In Malaysia: A Study Conducted During Covid-19 Pandemic.
Ph.D
Completed
2023
Supervisor Supervisory Committee
|
|
Self-Service Technology And Persuasive System Design On Customer Loyalty Of Ride-Sharing Apps Users In Bangladesh: The Mediating Role Of Customer Satisfaction.
Ph.D
Completed
2023
Co-supervisor
|
|
The Influences Of Promotional Tools And Moral Judgement On Physician'S Prescription Behaviour Of Malaysian Practitioners.
Ph.D
Completed
2022
Main Supervisor
|
|
Antecedents And Consequences Of Consumer Motivation In Patronizing Wasiyyah Services In Malaysia
.
Ph.D
Completed
2021
Supervisor Supervisory Committee
|
|
Perceived Value, Retail Service Quality, Mediating Trust And Customer Satisfaction On Customer Loyalty Towards Hypermarkets In Klang Valley, Malaysia.
Ph.D
Completed
2020
Co-supervisor
|
|
The Antecedents Of Corporate Brand Image And Its Consequence To Customer Loyalty Of Islamic Bank In Malaysia.
Ph.D
Completed
2020
Co-supervisor
|
|
Determining The Intention To Re-Patronise Shariah- Compliant Brand Restaurants.
Ph.D
Completed
2018
Co-supervisor
|
|
Inhibitors And Drivers Of Intention To Purchase Airline E-Tickets In Malaysia.
Ph.D
Completed
2018
Co-supervisor
|
|
The Effect Of E-Service Quality And Perceived Risk On Customer Loyalty Among Bangladeshi Online Banking Customers.
Ph.D
Completed
2017
Co-supervisor
|
|
The Acceptance Of Environmental Friendly Menstrual Products (Efmp) Among Malaysian.
Ph.D
In Progress
Main Supervisor
|
|
The Effects Of Social And Environmental Accountability Practices On Zanzibar Export Performance.
Ph.D
In Progress
Main Supervisor
|
|
Factors Influencing Consumers’ Purchase Intention Of Genetically Modified Organism (Gmo) Foods In Malaysia.
Ph.D
In Progress
Co-supervisor
|
|
Factors Influencing Customer Loyalty In The Telecommunication Industry In Afghanistan: The Mediating Role Of Customers Satisfaction.
Ph.D
In Progress
Co-supervisor
|
|
Developing A Bussiness Incubation Model For Refugee Women Entrepreneurs In Malaysia.
Ph.D
In Progress
Co-supervisor
|
|
Improving The Quality Of Doctor And Hospital Services In The Effort To Realize Medical Tourism.
Ph.D
In Progress
Co-supervisor
|
|
Factors Influencing Export Performance Of Clothing Smes In China.
Master
Completed
2024
Main Supervisor
|
|
The Influence Of Service Marketing Mix Towards Parental Choice Of Swimming Schools In Klang Valley.
Master
Completed
2023
Main Supervisor
|
|
The Influence Of Tiktok Merchants' Live Streaming On Chinese Customers' Purchase Intention.
Master
Completed
2023
Main Supervisor
|
|
Factors That Influence Malaysian Customers' Intention To Repurchase Through Online Group
Buying (Ogb).
Master
Completed
2022
Main Supervisor
|
|
The Dimensions Of Fashion Apparel Brand Equity In Bangladesh
.
Master
Completed
2021
Main Supervisor
|
|
The Influence Of Brand Association Dimensions On Consumer Loyalty Towards Health And Wellness Products In Malaysia.
Master
Completed
2021
Main Supervisor
|
|
Factors Influencing Brand Loyalty Of Malaysian Gen Y Towards Fashion Clothing Brands.
Master
Completed
2021
Main Supervisor
|
|
The Impact Of Loyalty Program Elements On Customer Retention For Malaysian Retailers.
Master
Completed
2021
Main Supervisor
|
|
The Influence Of Instafamous' Characteristics On Brand Image.
Master
Completed
2020
Main Supervisor
|
|
Influence Of E-Service Quality On Customer Satisfaction Towards Online Food Delivery Services.
Master
Completed
2019
Main Supervisor
|
|
Factors Affecting Pre-Loved Items Purchase Intention Among Malaysian Youth Consumers
.
Master
Completed
2019
Co-supervisor
|
|
The Effect Of Brand Equity On Malaysian Youth'S Intention To Purchase Local Automobiles
.
Master
Completed
2018
Main Supervisor
|
|
Factors Influencing Muslim Consumers' Intention To Revisit Mamak Restaurants In Malaysia.
Master
Completed
2018
Co-supervisor
|
|
An Examination Of The Relationships Amongst Service Quality Dimensions, Customer Satisfaction And Loyalty Towards Islamic Banks In Malaysia.
Master
Completed
2017
Main Supervisor
|
|
A Relationship Marketing Theory On Factors Influencing Intention To Contribute To Waqf In Higher Education Institutions: Evidence From Iium.
Master
Completed
2017
Main Supervisor
|
|
Influence Of Store Brand Equity Dimension On The Malaysian Customers' Intention To Repurchase Store-Brand Products.
Master
Completed
2017
Main Supervisor
|
|
The Role Of Attitude Towards Sme Foods Advertisements On Intention To Purchase Malaysian Sme Food Products
..
Master
Completed
2017
Co-supervisor
|
|
The Influence Of Service Quality And Consumption Emotions On Customer Retention In Airline Industry.
Master
Completed
2016
Main Supervisor
|
|
The Charactristics Of Muslim Celebrity Endorsers And Its Influence On Consumers' Purchase Intention.
Master
Completed
2016
Co-supervisor
|
|
The Antecedents Of Purchase Intention Of Halal Cosmetic : A Study Of Female Living In Malaysia.
Master
Completed
2016
Co-supervisor
|
|
The Effect Of Brand Experience On Customer Loyalty Among Coffee Shops In Malaysia.
Master
In Progress
Main Supervisor
|
Research Projects
Completed
| 2023 - 2025 | Kajian Penggunaan Standard Dan Pematuhan Di Dalam Organisasi Di Malaysia |
| 2022 - 2023 | YSM Agropreneurs Incubator Project |
| 2022 - 2023 | Exploration and Identification of MCMC Brand Health amongst the Industry and Public Sector |
| 2021 - 2022 | CAPACITY BUILDING THROUGH FINANCIAL LITERACY AND SKILLS TRANSFER PROGRAMME AMONG YOUNG ENTREPRENEURS & SINGLE MOTHERS IN RCE GREATER GOMBAK |
| 2020 - 2024 | Customer Experience Towards COVID-19 Preventive Measures of Malaysian Retailers |
| 2020 - 2022 | Understanding Consumers' Motivation Towards Patronizing Wasiyyah Services |
| 2017 - 2020 | Empirical Evidence of SMEs Using Islamic Financing - A Comparative Study for Malaysia and Indonesia |
| 2016 - 2016 | Kajian Pemasaran Produk Penjara |
| 2015 - 2020 | Identifying Priorities in Service Quality-Loyalty Relationship for Islamic Banks: An Importance-Performance Matrix Analysis (IPMA) Approach |
On-Going
| 2025 - Present | Training of Trainer: Workshop on Adab, Self Governance, and Leadership |
| 2022 - Present | Developing Social Commerce Service Quality (SCSQ) Hierarchical Model for Malaysian Modest Fashion Retailers |