CONFERENCE THEME TRACK

In line with the theme of this conference , relevant papers on the topics below are encouraged, but not limited to :

  • Advertising / marketing communications issues
  • Branding
  • Business relationships and networks
  • Consumer behaviour studies
  • Conceptual models and theories
  • Corporate responsibility, ethics and social responsibility
  • Distribution channels
  • Electronic marketing
  • Innovation and new product development
  • International and cross-cultural marketing
  • Marketing research and research methodologies
  • Marketing strategies for halal certified products and services
  • Personal selling and sales management
  • Pricing issues and strategies
  • Retailing
  • Supply chain management
  • Services marketing
  • Strategic marketing and market orientation
  • Tourism marketing

For Authors


Important Dates

Abstract Deadline
31 March 2010

Full paper submission
30 April 2010

Corrected Papers
15 May 2010

Registration Deadline
31 May 2010

Conference dates:
23-24 June 2010


Links

Goverment of  Malaysia Official Portal

 
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