CONFERENCE THEME TRACK

In line with the theme of this conference , relevant papers on the topics below are encouraged, but not limited to :

• Advertising / marketing communications issues
• Branding
• Business relationships and networks
• Consumer behaviour studies
• Conceptual models and theories
• Corporate responsibility, ethics and social responsibility
• Distribution channels
• Electronic marketing
• Innovation and new product development
• International and cross-cultural marketing
• Marketing research and research methodologies
• Marketing strategies for halal certified products and services
• Personal selling and sales management
• Pricing issues and strategies
• Retailing
• Supply chain management
• Services marketing
• Strategic marketing and market orientation
• Tourism marketing