Researchers

Researchers

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z


Fatin Husna Binti Suib
Assistant Professor

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Staff Details

Area of Specialisation

  • Economics, Business And Management ~ Economics, Business And Management ~ Management ~ Marketing

Teaching Responsibilities

BUSINESS COMMUNICATION 2018/2019 2021/2022
CONSUMER BEHAVIOUR 2017/2018 2019/2020 2020/2021
DIGITAL MARKETING 2022/2023
ENTREPRENEURSHIP 2018/2019 2019/2020 2020/2021 2021/2022 2022/2023
HALAL ENTREPRENEURSHIP AND INNOVATION 2021/2022
INTRODUCTION TO ENTREPRENEURSHIP 2018/2019 2022/2023
MARKETING MANAGEMENT 2020/2021
MARKETING PRINCIPLES 2018/2019
ORGANIZATIONAL BEHAVIOUR 2018/2019
PRINCIPLES AND PRACTICE OF MANAGEMENT 2018/2019
SERVICES AND HOSPITALITY MARKETING 2022/2023
SERVICES MARKETING 2019/2020 2021/2022

Research Projects

Completed
2021 - -1 Productivity Frontier Firms? Best Practices for Benchmarking of the Chemical and Chemical Products, Tourism, ICT, Professional Services and Retail and F&B Priority Subsectors
2021 - -1 Productivity Frontier Firms? Best Practices for Benchmarking of the Chemical and Chemical Products, Tourism, ICT, Professional Services and Retail and F&B Priority Subsectors
2021 - 2021 Productivity Frontier Firms? Best Practices for Benchmarking of the Chemical and Chemical Products, Tourism, ICT, Professional Services and Retail and F&B Priority Subsectors
In Progress
2020 - Present Customer Experience Towards COVID-19 Preventive Measures of Malaysian Retailers
2020 - Present Customer Experience Towards COVID-19 Preventive Measures of Malaysian Retailers

Publications

Article
2021 A conceptual framework for customer experience towards COVID-19 preventive measures of Malaysian retailers. International Journal of Academic Research in Business and Social Sciences , 11 (6) pp.1279-1292
2021 Post-impact of spending behaviour: a phenomenological study on millennials in Malaysia. International Journal of Accounting, Finance and Business (IJAFB) , 6 (32) pp.209-228
2021 Customer perception on service quality towards tourism customer satisfaction in Malaysian marine tourism sector. GeoJournal of Tourism and Geosites , 37 (3) pp.792-799
2021 The resilience of foreign remittances in the time of pandemic: Bangladesh perspective. International Journal of Innovative Research and Publications , 1 (2) pp.29-36
2021 Students’ learning need and perceived value in selection of educational institutions mediated by satisfaction from edu-tourism context in Malaysia. International Journal of Innovative Research and Publications , 1 (1) pp.12-25

Conference or Workshop Item
2021 Marketing issues from Islamic perspective: a case study of Sweet T beauty care. In: 8th International Conference on Management and Muamalah 2021 (ICoMM 2021)
2021 Vaccine hesitancy: contemporary movement and Malaysian response. In: The 3rd International Conference on Economics, Entrepreneurship and Management (ICEEM 2021)

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