Researchers

Researchers

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Amirah Binti Ahmad Suki
Assistant Professor

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Staff Details

Area of Specialisation

  • Economics, Business And Management ~ Economics, Business And Management ~ Management ~ International Business Management

Teaching Responsibilities

BANK MARKETING 2020/2021 2021/2022 2023/2024
BUSINESS COMMUNICATION 2020/2021 2021/2022 2022/2023 2023/2024
CONSUMER BEHAVIOUR 2020/2021
DIGITAL MARKETING 2021/2022 2022/2023
INTEGRATED MARKETING COMMUNICATION 2021/2022 2022/2023 2023/2024
MARKETING MANAGEMENT 2020/2021 2021/2022 2022/2023
SERVICES MARKETING 2022/2023

Research Projects

In Progress
2020 - Present Customer Experience Towards COVID-19 Preventive Measures of Malaysian Retailers
2020 - Present Customer Experience Towards COVID-19 Preventive Measures of Malaysian Retailers

Publications

Article
2021 A conceptual framework for customer experience towards COVID-19 preventive measures of Malaysian retailers. International Journal of Academic Research in Business and Social Sciences , 11 (6) pp.1279-1292

Conference or Workshop Item

Book
2021 Responsible consumption and production: influence of Sejahtera consumerism in post Pandemic Covid 19. Sejahtera Consumerism Department of Business Administration Kulliyyah of Economics and Management Sciences IIUM . ISBN 978-967-26351-0-9
2021 Sejahtera consumerism in post pandemic covid-19 era. Meso Publishing . ISBN 978-967-19814-3-6

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