Staff Directory


Nik Hziman B. Nik Mat

Academic Qualification

  • Doctor of Philosophy (Management) - Doctor of Philosophy, Universiti Kuala Lumpur (UNIKL)
  • Master of Science (Management) - Masters Degree, Universiti Utara Malaysia (UUM)
  • Diploma in Planting Industry Management - Diploma, Universiti Teknologi MARA (UiTM)

Nik Hziman B. Nik Mat (Dr.)

Assistant Professor
IIUM Gombak Campus

KULLIYYAH OF ECONOMICS AND MANAGEMENT SCIENCES

Other's position:

Deputy Dean, Kulliyyah of Economics and Management Sciences


hziman@iium.edu.my
4720


Expert Profile


Dr. Nik Hziman Nik Mat has a Ph.D. in Management from the University Kuala Lumpur, and a Masters of Science, Management  from the Universiti Utara Malaysia. He specialises in the area of  Brand Equity of Public Universities, Brand performance, Public University Management  and Market Orientation. He attached to the Kulliyyah of Economics and Management Sciences, IIUM as an Asst. Professor. Dr. Nik Hziman teaches and supervises undergraduate and postgraduate students in the area of Marketing, Branding and Management


Teaching Responsibilities


CONSUMER BEHAVIOR 2023/2024 2022/2023 2021/2022
CONSUMER BEHAVIOUR 2023/2024 2022/2023 2021/2022
MARKETING PRINCIPLES 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020
MOSQUE MANAGEMENT 2 2023/2024 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017
ORGANIZATIONAL BEHAVIOUR 2020/2021
SERVICES MARKETING 2023/2024 2022/2023 2021/2022


Supervision


Challeges Of Adopting Halal Tourism In The Maldives.
Ph.D In Progress Main Supervisor
Public Private Partnership And It'S Financial Implication To Malaysian Govermnet.
Ph.D In Progress Co-supervisor
Developing An E-Marketing Mix Framework Of Customer Satisfaction For Electronic Information Services Provided By The Jordanian University Libraries.
Ph.D In Progress Co-supervisor
Spiritual Leadership,Workplace Spirituality, Learned Optimism On Promise Based Management.
Ph.D In Progress Co-supervisor
Competitive Intelligence (Ci) On The Organisational Performance Of The Institutions Of Higher Learning In Malaysia: Moderated By Organisational Factors .
Ph.D In Progress Co-supervisor
A Study On Challenges Of Strategic Execution Process In A Dakwah Organization.
Ph.D In Progress Co-supervisor
Factor Influencing International Students' Choice Of Malaysia Higher Educations: A Case Study Of Iium.
Master Completed 2024 Main Supervisor


Research Projects


Completed
No data
On-Going
2023 - Present Framing the Concepts of I'tidal (Moderation) and Qana'ah (Contentment) Towards Promoting Responsible Consumption in Malaysia
2022 - Present Phase 1 of Prototype Development of Student-Centred Crowdfunding Platform for Entrepreneurship Project Activities


Award & Recognition


25 Mar, 2005 Excellent Service Award (Horizontal) - IIUM Quality Award University


Publications


Conference or Workshop Item

2021 The impact of university reputation on brand awareness/ association in Malaysian Higher Education institutions. In: 3rd International Conference on Contemporary Scholarship and Islam (ICONCSIS 3),
2021 The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia. In: The 9th International Islamic Economic System Conference 2021,
Book

2021 Responsible consumption and production: influence of Sejahtera consumerism in post pandemic Covid 19. Sejahtera Consumerism Department of Business Administration Kulliyyah of Economics and Management Sciences IIUM, ISBN: 978-967-26351-0-9
2021 Sejahtera consumerism in post pandemic covid-19 era. Meso Publishing, ISBN: 978-967-19814-3-6