الباحثين
Samshul Amry Bin Abdul Latif
Assistant Professor
- KULLIYYAH OF LANGUAGES AND MANAGEMENT
- IIUM Pagoh Campus
- iium_samshul@iium.edu.my
Staff Details
- Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Consumer Behaviour 131
- Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Consumer Behaviour 131
| FINAL YEAR PROJECT | 2016/2017 2017/2018 2018/2019 2019/2020 2020/2021 2021/2022 2022/2023 |
| HUMAN RESOURCE MANAGEMENT IN SERVICE ORGANISATION | 2020/2021 2021/2022 2022/2023 |
| INTERNATIONAL HOSPITALITY AND TOURISM MANAGEMENT | 2022/2023 |
| INTERNSHIP 1 | 2016/2017 2017/2018 2018/2019 2019/2020 2020/2021 2021/2022 |
| INTERNSHIP 2 | 2016/2017 2017/2018 2018/2019 2019/2020 2020/2021 2021/2022 2022/2023 |
| INTRODUCTION TO ENTREPRENEURSHIP | 2021/2022 |
| INTRODUCTION TO HUMAN RESOURCE MANAGEMENT | 2017/2018 2018/2019 2019/2020 2020/2021 2021/2022 |
| INTRODUCTION TO TOURISM AND HOSPITALITY | 2021/2022 |
| INTRODUCTION TO TOURISM AND HOSPITALITY MARKETING | 2017/2018 2018/2019 2019/2020 2020/2021 |
| LEADERSHIP AND MANAGEMENT | 2017/2018 2022/2023 |
| PENGENALAN KEPADA KEUSAHAWANAN | 2021/2022 |
| PRINCIPLES AND PRACTICE OF MANAGEMENT | 2017/2018 2018/2019 2019/2020 2020/2021 |
| PROFESSIONAL BUSINESS ETIQUETTE AND CUSTOMER SERVICE | 2022/2023 |
| RESEARCH METHOD IN TOURISM AND HOSPITALITY | 2017/2018 |
| SERVICE MARKETING IN TOURISM AND HOSPITALITY | 2020/2021 2021/2022 2022/2023 |
| TOURISM INTERNSHIP | 2022/2023 |
In Progress |
|
|---|---|
| 2022 - Present | The effect of marketplace animosity and ethnocentrism on local brands' performance indicators in multi-ethnic Malaysian retail landscape |
| 2021 - Present | Nutritional Content of Malay Heritage Food |
| 2021 - Present | A STUDY ON THE USABILITY AND USER PREFERENCES OF MOBILE APPS IN PROMOTING AND MARKETING ARTS, CULTURAL AND HERITAGE COMMUNITY-BASED TOURISM PRODUCTS IN PERLIS |
| 2021 - Present | The examination of perception and association of authentic local food in Perlis among tourists and the people of Perlis for the purpose of food destination marketing |
| 2021 - Present | Assessing Potential Development of Islamic Tourism in Perlis |
| 2019 - Present | River-Based Tourism in Muar: The potentials and threats |
| 2019 - Present | River-Based Tourism in Muar: The potentials and threats |
| Unknown - Present | The examination of perception and association of authentic local food in Perlis among tourists and the people of Perlis for the purpose of food destination marketing |
| Unknown - Present | A STUDY ON THE USABILITY AND USER PREFERENCES OF MOBILE APPS IN PROMOTING AND MARKETING ARTS, CULTURAL AND HERITAGE COMMUNITY-BASED TOURISM PRODUCTS IN PERLIS |
| Unknown - Present | Assessing Potential Development of Islamic Tourism in Perlis |
Completed |
|
| 2020 - 2021 | The Effectiveness of Incentives at Sectoral-Tourism |
| 2017 - 2021 | Consumer ethnocentrism and consumer animosity: testing of reconceptualized measurement scales in Malaysia |
| 2017 - 2021 | Financial security of single mothers in Malaysia |
Article |
|
|---|---|
| 2021 | Readiness and Participation of Local Community for River Based Tourism Development in Sabak Awor Muar, Johor. Promoting Creative Tourism: Current Issues in Tourism Research: pp.48-55 |
| 2021 | The tourists’ spatial behaviour and tourist movement pattern in Muar Johor. PLANNING MALAYSIA: Journal of the Malaysian Institute of Planners , 9 (2) pp.275-286 |
| 2020 | An examination of ethnic-based consumer ethnocentrism and consumer animosity. Journal of Islamic Marketing pp.1-26 |
| 2019 | Measuring tourist satisfaction and motivation: an investigation on visitors to Kuala Lumpur. Cross Current International Journal of Economics, Management and Media Studies , 1 (3) pp.72-76 |
| 2017 | Consumer racism: a scale modification. Asia Pacific Journal of Marketing and Logistics , 29 (3) pp.616-633 |
| 2016 | A study on the boycott motivations of Malaysian non-Muslims. Journal of Islamic Marketing , 7 (3) pp.264-287 |
| 2015 | Boycott and racism: a loaf of bread is just a loaf of bread. Emerald Emerging Markets Case Studies , 5 (6) pp.1-3 |
| 2011 | Gloria Jean's coffee in Malaysia. Emerging Markets Case Studies , 1 (1) pp.1-7 |
Conference or Workshop Item |
|
| 2021 | THE EFFECTS OF INFORMATION, INTERACTION AND DESIGN QUALITIES OF TRAVEL AND TOUR WEBSITES ON MALAYSIAN TOURISTS’ USAGE SATISFACTION. In: International Conference of Languages, Education and Tourism (ICLET) 2021 |
| 2020 | Readiness and participation of local community for river-based tourism development in Sabak Awor, Muar, Johor. In: 4th International Seminar On Tourism 2020 |
| 2019 | Motivation of first-time, repeat, and serial backpackers: a Malaysian perspective. In: International Language and Tourism Conference 2019 |
| 2019 | The use of social media for trip planning process: study of domestic tourists to Pahang. In: International Language and Tourism Conference 2019 |
| 2018 | The effects of hotel image, brand image and employee performance on customer satisfaction of Muslim youths towards Muslim-friendly hotels. In: International Conference on Halal Tourism, Products and Services “Supporting the Achievement of Sustainable Development Goals” IHCTPS 2018 |
| 2015 | An examination of the effects of consumer racism and consumer ethnocentrism on willingness to buy products associated with ethnic Chinese. In: Australia New Zealand International Business Academy (ANZIBA) Conference 2015 |
Book |
|
| 2017 | Malays consumer racism ethnocentrism and animosity. IIUM Press, International Islamic University Malaysia . ISBN 978-967-418-527-5 |
| 2017 | Malays' consumer racism, ethnocentrism and animosity. IIUM Press, International Islamic University Malaysia . ISBN 978-967-418-527-5 |
Book Section |
|
| 2022 | Travel motivations and travel careers of Malaysian backpackers. In: Multidisciplinary Perspectives on Cross-Border Trade and Business IGI Global . ISBN 9781799890713 , pp.290-307 |
| 2021 | The effects of trust on parasocial interaction of Malaysian facebook (FB) travel community. In: Handbook of Research on Technology Applications for Effective Customer Engagement IGI Global , pp.76-90 |
| 2021 | The effects of trust on parasocial interaction of Malaysian facebook (FB) travel community. In: Handbook of Research on Technology Applications for Effective Customer Engagement IGI Global , pp.76-90 |
| 2020 | Muslim youths’ satisfaction toward muslim-friendly hotels: examining the effects of hotel image, brand image and employee performance. In: Transcending Cultural Frontiers Springer Nature . ISBN 978-981-15-4453-8 , pp.141-158 |
| 2015 | Antecedents to willingness to boycott among Malaysian Muslims. In: Emerging Research on Islamic Marketing and Tourism in the Global Economy IGI Global . ISBN 9781466662728 , pp.70-106 |
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