Staff Details

A. K. M. Ahasanul Haque

A. K. M. Ahasanul Haque
Designation: Professor
KULLIYYAH OF ECONOMICS AND MANAGEMENT SCIENCES
IIUM Gombak Campus
Extension: 4719
Email address: ahasanul@iium.edu.my

Academic Qualification

  • Marketing - Bachelor Degree , Rajshashi University
  • Marketing - Masters Degree , Rajshashi University
  • Marketing - Doctor of Philosophy , Universiti Putra Malaysia (UPM)

Area of Specialisation

  • Economics, Business And Management ~ Economics, Business And Management ~ International Business ~ Other International Business n.e.c.
  • Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Consumer Behaviour 131

Teaching Responsibilities

BANK MARKETING 2014/2015
CONSUMER BEHAVIOUR 2016/2017
E-MARKETING 2011/2012
ICT FOR ISLAMIC FINANCIAL INSTITUTIONS 2013/2014 2012/2013
INTEGRATED MARKETING COMMUNICATION 2016/2017 2015/2016 2014/2015
INTERNATIONAL BUSINESS 2009/2010 2008/2009
INTERNATIONAL MARKETING 2016/2017 2015/2016 2013/2014 2012/2013 2011/2012 2010/2011 2009/2010 2008/2009 2006/2007
INTERNATIONAL MARKETING 2012/2013 2011/2012
INTERNET MARKETING 2011/2012 2010/2011 2009/2010 2008/2009 2007/2008 2005/2006
INTRODUCTION TO MANAGEMENT FOR NON-ENM 2005/2006
INTRODUCTION TO MARKETING (NON-ENM) 2009/2010 2008/2009 2007/2008 2006/2007 2005/2006
INTRODUCTION TO MARKETING(NON-ENM) 2009/2010 2008/2009 2007/2008 2006/2007 2005/2006
ISLAMIC MARKETING 2016/2017 2015/2016
MARKETING MANAGEMENT 2013/2014 2012/2013
MARKETING MANAGEMENT AND STRATEGY 2008/2009
MARKETING PRINCIPLES 2015/2016 2014/2015 2010/2011 2007/2008 2006/2007
MARKETING RESEARCH 2016/2017 2015/2016 2014/2015 2013/2014 2011/2012 2010/2011 2008/2009
MARKETING RESEARCH 2013/2014
PRINCIPLES AND PRACTICE OF MANAGEMENT 2007/2008 2005/2006
PROMOTION MANAGEMENT 2014/2015
SERVICES MARKETING 2014/2015
STRATEGIC MARKETING 2016/2017 2015/2016

Research Projects

Completed

2012 - 2013
Islamic Tourism:A study on Malaysian travel and tour businesses
2012 - 2015
Factors Influencing Selection of Higher Learning Institutes: an Empirical Investigation on Higher Learning's Institutions in Malaysia
2011 - 2012
An Investigation On The Factors Influencing Students Choosing Sales As Their Career
2011 - 2013
The Perception of Young Muslim Users Toward Facebook As Social Network Service : A Study Of Malaysian Users Perspective
2011 - 2014
The Effect of Green Marketing Campaigns on Malaysian Consumers' Behaviour towards Environmental Protection
2011 - 2013
Assessing Export Performance of Malaysian Furniture Industries Products: Measure of Competitiveness
2010 - 2012
Advertisement Effectiveness and Choice of Fast Food Restaurant: An Exploratory Study of Malay Muslim Consumers
2010 - 2011
An empirical study of religiosity and ethnocentrism to Purchase foreign goods across Malay Muslim Consumers
2009 - 2011
Factors Influencing Choice Of Telecommunication service Providers and its Implication to Malaysian Customers
2008 - 2010
An Investigation of Advertising Practices Banking under shari'ah Observation
2007 - 2010
E-Commerce: The Study of the Perception of Malaysian Consumers towards Internet Banking System.

In Progress

2016 - Present
Internet and Persons with Disabilities: Implication towards Digital Inclusion Policy
2015 - Present
Towards Devising A Fundamental Theory of Islamic Advertising
2015 - Present
Novel Islamic Framework for Television Advertising of Halal Products in Muslim Countries
2014 - Present
Market Assessment and Technology Commercialization of Bio-Chip Product for Food Security Detection
2013 - Present
Islamic Tourism in Malaysia: The Involvement of Travel and Tour Business as a Stakeholder in Strategizing Travel Packages

Publications

Article

2016
Factors affecting job satisfaction of female employees of private commercial banks in Bangladesh: an empirical investigation. Human Resource Management Research , 6 (3). pp.65-72.
2016
The influence of personality traits towards quality pledge. Procedia Economics and Finance , 37 pp.73-79.
2016
The mediating influence of service failure explanation on customer repurchase intention through customers satisfaction. International Journal of Quality and Service Sciences , 8 (4). pp.516 -535.
2016
Connection between TQM and HRM in the Malaysian private SMEs. Middle-East Journal of Scientific Research , 24 (10). pp.3256-3262.
2016
The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty:some insights from Malaysia. Procedia Economics and Finance , 37 pp.432-438.
2016
Developing web-based partner relationship management: An exploratory study of the application of web-based solutions by ICT companies in Malaysia, Ireland and the United Kingdom. Malaysian Management Review , 51 (1). pp.67-87.
2015
Key success factors of online food ordering services: an empirical study. Malaysian Management Review , 50 (2). pp.19-36.
2015
Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia. Journal of Islamic Marketing , 6 (1). pp.133-147.
2015
Purchase intention of foreign products: a study on Bangladeshi consumer perspective. Sage Open Journal (April ). pp.1-12.
2015
The effect of country of origin image, ethnocentrism, and religiosity on purchase intentions: an empirical investigation on Bangladeshi consumers. Indian Journal of Marketing , 45 (10). pp.23-35.
2015
Multiple halal logos and Malays’ beliefs: a case of mixed signals. International Food Research Journal , 22 (4). pp.1727-1735.
2015
Using facebook as an alternative learning tool in Malaysian Higher Learning Institutions: a structural equation modeling approach. International Scholarly and Scientific Research & Innovation , 9 (5). pp.1568-1575.
2014
Exploring the brand image of an Islamic higher educational institution: a qualitative approach. Middle East Journal of Business , 9 (2). pp.35-40.
2014
Moderating effect of income on the service environment and customers’ behavioral intention. Procedia Social and Behavioral Sciences
2014
Total quality management practices in the Islamic banking industry : comparison between Bangladesh and Malaysian Islamic bank. International Journal of Ethics in Social Sciences , 2 (1). pp.5-18.
2014
Factors affecting customer loyalty through satisfaction towards retail marketing strategy: an exploratory investigation on Malaysian hypermarkets. Australian Journal of Basic and Applied Sciences , 8 (7). pp.304-322.
2014
Export performance Malaysian furniture industry: rethinking competitiveness. Middle East Journal of Business , 9 (1). pp.33-40.
2014
Antecedents of the use of online banking by students in Malaysia: extended TAM validated through SEM. International Business Management , 8 (5). pp.277-284.
2014
Training program effectiveness of service initiators: measuring perception of female employees of bank using logistic approach. Asian Research Journal of Business Management , 2 (1). pp.98-108.
2014
Gaining of competitive advantage of Malaysian telecommunication products: measure of competitiveness. International Review of Business Research Papers , 10 (2). pp.27-45.
2014
Factors affecting the attractiveness of medical tourism destination: an empirical study on India. Iranian Journal Public Health , 43 (7). pp.867-876.
2013
The roles of cues for assessing consumers perceived quality at the destination level. Journal of Basic and Applied Scientific Research , 3 (1). pp.1133-1141.
2013
Effectiveness of facebook towards online brand awareness?: a study on Malaysian facebook users perspective. Australian Journal of Basic and Applied Sciences , 7 (2). pp.197-203.
2013
Exploring critical factors of tourist satisfaction: a study on Islamic tourists destinations in Malaysia. Actual Problems of Economics , 146 (8). pp.486-896.
2013
Internet technology, CRM and customer loyalty: customer retention and satisfaction perspective. Middle-East Journal of Scientific Research , 14 (1). pp.79-92.
2013
Customers’ perception towards buying Chinese products: an empirical investigation in Malaysia. World Applied Sciences Journal , 22 (2). pp.152-160.
2013
The usage of social network as a marketing tool: Malaysian Muslim consumers’ perspective. International Journal of Academic Research in Economics and Management Sciences , 2 (1). pp.93-102.
2013
Customer’s perception towards buying Chinese products: an empirical investigation in Malaysia. World Applied Sciences Journal , 2 (2). pp.152-160.
2013
Online brand awareness: determining the relative importance of Facebook and other strategies among the Malaysian consumers. Information Management And Business Review , 5 (4). pp.168-174.
2013
What makes tourists satisfied? an empirical study on Malaysian Islamic tourist destination. Middle East Journal of Scientific Research (MEJSR) , 14 (12). pp.1631-1637.
2013
Export performance of Malaysian furniture industry: rethinking competitiveness. Middle East Journal of Business , 9 (1). pp.33-40.
2013
Teachers’ perception towards total quality management practices in Malaysian Higher Learning Institutions. Creative Education , 4 (9B). pp.35-40.
2013
The impact of online customer experience (OCE) on service quality in Malaysia. World Applied Sciences Journal , 21 (11). pp.1621-1631.
2013
Malaysian users’ perception towards facebook as a social networking site. International Journal of Academic Research in Business and Social Sciences , 3 (1). pp.119-129.
2012
Service quality and influencing factor on consumer purchase intention of online ticketing: an empirical study in Iran. Business Management Dynamics , 1 (7). pp.22-30.
2012
Women involvement in dry fish value chain approaches towards sustainable livelihood. Australian Journal of Business and Management Research , 1 (12). pp.42-58.
2012
Relationship recovery: an integrated conceptual framework. Research Journal of Social Science and Management , 1 (12). pp.60-75.
2012
Critical factors for developing brand equity: an empirical investigation in Malaysia. IOSR Journal of Business and Management , 1 (4). pp.13-20.
2012
Critical ivestigation on adoption of e-business towards Malaysian organizational perspective. Journal of Basic and Applied Scientific Research , 2 (10). pp.10440-10449.
2012
Exploring the relationship between religiosity, ethnocentrism and corporate image: young Muslim consumers perspective. Journal of Business and Policy Research , 7 (1). pp.60-71.
2012
The effect of different media ads on consumer’s purchase intension: a pragmatic exploration on the Bangladeshi fast food industry. International Journal of Management and Business Affairs , 2 (3). pp.1-14.
2012
Service quality and consumer purchasing intention toward online ticketing: an empirical study in Iran. International Proceedings of Economic Development and Research , 38 pp.150-154.
2012
The impact of customer perceived service quality on customer satisfaction for private health centre in Malaysia: a structural equation modeling approach. Information Management And Business Review , 4 (5). pp.257-267.
2012
Voluntary sustainability disclosure, revenue, and shareholders wealth- a perspective from Singaporean companies. Business Management Dynamics , 1 (9). pp.6-12.
2012
Issues of consumerism in Bangladesh: present status and challenges. International Journal of Scientific and Research Publications , 2 (3). pp.1-7.
2012
Tactics, strategies and outcomes of relationship retailing in Bangladesh. Business and Social Science Review (BSSR) , 1 (11). pp.18-34.
2012
Measuring students’ perception towards university selection: an empirical investigation on Malaysian postgraduate students. International Journal of Research In Commerce, Economics & Management , 2 (9). pp.13-20.
2012
An analysis of the labour market and its policy of Bangladesh. International Journal of Management Research and Review , 2 (7). pp.1104-1131.
2012
Environmental and social performance disclosure and shareholders’ wealth- a perspective from Malaysian companies . Australian Journal of Business and Management Research , 1 (12). pp.33-41.
2011
Critical factors influencing advertising practices by Islamic banks: a study on Bangladeshi consumers. Commerce and Management Explorer , 1 (1). pp.37-44.
2011
Purchasing behavior for pirated products: a structural equation modeling approach on Bangladeshi consumers. Journal of Management Research , 11 (1). pp.48-58.
2011
An exploratory study on Malaysian consumer’s purchase intention: brand, quality and price perspective. Indian Journal of Commerce and Management Studies , 2 (5). pp.1-11.
2011
Factors influencing purchase of foreign goods by Malay Muslim consumers: a structural equation modelling approach on religiosity and ethnocentrism perspectives. The Social Sciences , 6 (6). pp.420-428.
2011
An exploratory study on the effect of morality, encouragement of good deeds and truthfulness appeal towards advertising practices by the restaurants in Dhaka City. International Journal of Contemporary Business Studies , 2 (6). pp.6-17.
2011
Exploring critical factors choice of piracy products: an empirical investigation on Malaysian customers’. European Journal of Economics, Finance and Administrative Sciences (30). pp.84-94.
2011
Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers. International Management Review , 7 (1). pp.50-57.
2011
Organizational polities on employee performance: an exploratory study on ready made garments employees in Bangladesh . Business strategy series , 12 (3). pp.146-155.
2011
Consumer attitudes toward foreign and Bangladeshi products: a focus group study on Bangladeshi consumers. Kegees Journal of Social Science , 3 (1). pp.4-12.
2011
Application of ethics in small enterprise: an impiricial study on Dhaka city in Bangladesh. Prabandhan , 4 (3). pp.1-11.
2011
Organizational politics on employee performance: an exploratory study on readymade garments employees in Bangladesh. Business Strategy Series , 12 (3). pp.146-155.
2011
Religiosity, ethnocentrism end corporate image towards the perception of young muslim consumers: structural equation modelling approach. European Journal of Social Sciences , 23 (1). pp.98-108.
2011
Factors influencing employee performance in the organization: an exploratory study of private organization in Bangladesh . International Journal of Contemporary Business Studies , 2 (2). pp.25-39.
2011
Assessing the impact of advertisement towards Malay consumers: an empirical study of fast food restaurants in Malaysia. Business Management Dynamics , 1 (2). pp.39-53.
2011
Customer satisfaction mobile phone services: an empirical study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh. International Business Management , 5 (3). pp.140-150.
2010
Factors influencing consumer ethical decision making of purchasing pirated software: structural equation modelling on Malaysian consumer . Journal of International Business Ethics , 3 (1). pp.30-40.
2010
Service quality and customer behavioural intention: a study on Malaysian telecommunication industry. Kegess Journal of Social Sciences , 2 (1). pp.37-49.
2010
Exploring critical factors influencing tourists’ perception in selection of destination: structural equation modelling approach on Bangladeshi market. Pratibimba Journal , 10 (2). pp.7-17.
2010
Factors determinants the choice of mobile service providers: structural equation modeling approach on Bangladeshi consumers. Business and Economics Research Journal , 1 (3). pp.17-34.
2010
Shariah observation advertising practices of Bank Muamalat in Malaysia. Journal of Islamic Marketing , 1 (1). pp.70-77.
2010
Factor influencing Malay Muslim consumers's to purchase foreign goods: a structural equation modelling approach religiosity and enthnocentrism perspectives . Journal of International Business Ethics , 3 (1). pp.30-40.
2010
An empirical study towards consumer perception in selecting mobile telecom service providers in Malaysia. Journal of Management & Science , 8 pp.4-22.
2010
Is Bangladeshi RMG sector fit in the global apparel business? analyses the supply chain management. South East Asian Journal of Management , 4 (1). pp.53-72.
2010
Exploring influencing factors for the selection of mobile phone service providers: A structural equational modeling (SEM) approach on Malaysian consumers. African Journal of Business Management , 4 (13). pp.2885-2898.
2010
Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’. JM International Journal of Management Research (JMIJMR) , 1 (1). pp.88-99.
2010
Critical factors for diffusion of web technologies for supply chain management functions: Malaysian perspective. European Journal of Social Sciences , 12 (3). pp.490-505.
2010
Islamic banking in Malaysia: a study of attitudinal differences of Malaysian customers. European Journal of Economics, Finance and Administrative Sciences , 18 pp.7-18.
2009
Factor influences selection of Islamic banking: a study on Malaysian customer preferences. American Journal of Applied Sciences , 6 (5). pp.922-928.
2009
Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia . Journal of Management Research , 9 (3). pp.248-259.
2009
Electronic transaction of internet banking and its perception of Malaysian online customers. African Journal of Business Management , 3 pp.248-259.
2009
Issues of E-banking transaction: An empirical investigation on Malaysian customers perception. Journal of Applied Sciences , 9 (10). pp.1870-1879.
2009
Prospects of 3G service: a study on Malaysian customer perspectives. Pratibimba - The Journal of IMIS , 9 (1). pp.7-34.
2009
Factors influencing buying behavior of piracy products and its impact to Malaysian market. International Review of Business Research Papers , 5 (2). pp.383-401.
2009
Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia . Advances in Management , 2 (5). pp.43-49.
2009
Dynamic model for price of wheat in Bangladesh. European Journal of Social Sciences , 10 (2). pp.254-263.
2009
Factors determinate customer shopping behaviour through Internet: the Malaysian case. Australian Journal of Basic and Applied Sciences , 3 (4). pp.3452-3463.
2009
Lead time management in the garment sector of Bangladesh: an avenues for survival and growth . European Journal of Scientific Research , 33 (4). pp.617-629.

Book

2013
Customers' perception towards cellular mobile telephone operators. ORIC Publication , Arkansas, 72211, USA . ISBN 978-0-9895590-0-3.

Book Section

2012
Factors influencing consumer buying behaviour on electrical items: the Malaysian perspective. In: Reading on marketing theories: a practical approach on case studies . IIUM Press , Kuala Lumpur , pp.11-26. ISBN 9789674182069.
2012
Case studies. In: Reading on marketing theories: a practical approach on case studies . IIUM Press , Kuala Lumpur , pp.127-160. ISBN 9789674182069.
2012
Shopping on the Internet: the influence of brand name on consumer's purchase decision. In: Reading on marketing theories: a practical approach on case studies . IIUM Press , Kuala Lumpur , pp.87-95. ISBN 9789674182069.
2012
Strategy for consumer brand preferences. In: Reading on marketing theories: a practical approach on case studies . IIUM Press , Kuala Lumpur , pp.1-10. ISBN 9789674182069.
2012
Malaysian customer's perception on e-ticketing for flight reservation . In: Reading on marketing theories: a practical approach on case studies . IIUM Press , Kuala Lumpur , pp.121-126. ISBN 9789674182069.
2011
Advertising practices of Islamic banks in Malaysia: an empirical assessment under Islamic observation. In: Readings in marketing : an Islamic perspective . IIUM Press , Kuala Lumpur , pp.277-308. ISBN 9789670225456.
2011
Corporate image of Islamic banks in Malaysia : an institutional theory approach. In: Readings in Marketing: An Islamic Perspective . IIUM Press , Kuala Lumpur , pp.175-206. ISBN 978-96-7022-545-6.

Conference or Workshop Item

2016
Customer-based brand equity model for the Shariah-compliant tourism: A conceptual study from the international Muslim tourist perspective. In: 2nd Asia International Conference 2016 , Kuala Lumpur
2016
Factors Influencing Customer Satisfaction towards E-shopping in Malaysia. In: The 27th International Business Information Management Association Conference , Milan, Italy
2016
Towards devising a fundamental theory of Islamic advertising. In: International Malaysia Halal Conference 2016 (IMHALAL 2016) , Kuala Lumpur
2016
The impact of branding on SME performance. In: International Malaysia Halal Conference 2016 (IMhalal 2016) , Kuala Lumpur
2016
A collection of Islamic advertising principles. In: 8th International Management and Accounting Conference (IMAC8) Leveraging Governance Towards Sustainability , Langkawi Island, Malaysia
2016
Empirical components of firm export market performance in Uganda: structural equation modelling (SEM) approach. In: 35th International Business Research Conference , American University in the Emirates, Dubai, UAE
2015
The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: some insights from Malaysia. In: 5th International Conference on Marketing and Retailing , Penang
2015
Perception of muslim consumers towards tax deduction through Zakat in malaysia: an empirical investigation on muslims in Malaysia . In: Conference on Shari'ah Oriented Public Policy in Islamic Economic System , Banda Aceh
2015
The influence of personality traits towards quality pledge . In: 5th International Conference on Marketing and Retailing , Penang
2014
Exploring the role of religious motivation towards tourist satisfaction: a proposed Islamic tourism model from a Malaysian perspective. In: The 2nd International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality 2014 (SERVE 2014) , Jakarta, Indonesia
2014
A conceptual model to find the effectiveness of Islamic advertising. In: 2nd International Conference on Management from an Islamic Perspective (ICMIP-2 2014) , Kulliyyah of Economics and Management Sciences, IIUM
2014
Factors influencing the online book purchase behaviour: a conceptual map on Malaysian Muslim students. In: 2nd International Conference on Management from an Islamic Perspectives (ICMIP-2 2014) , Gombak, Kuala Lumpur
2014
Dimensions of ideal leadership: Prophet Muhammad (P) as the greatest leader. In: 2nd International Conference on Management from an Islamic Perspective (ICMIP-2 2014) , International Islamic University Malaysia, Gombak
2014
Understanding the effects of green marketing management on muslim consumers in Malaysia from and Islamic perspective. In: ICMIP 2 (International Conference Management from Islamic Perspective) , Gombak, Kuala Lumpur
2013
Export performance of Malaysian Telecommunication products: market prospect and challenges. In: Third Asia pacific Business Research Conference , Kuala Lumpur, Malaysia
2013
Factors influencing of tourist loyalty: a study on tourist destinations in Malaysia. In: Third Asia-Pacific Business Research Conference , Hotel Istana Kuala Lumpur
2012
The Application of Internet Technology, Imperatives in Enhancing Customer Relations: An Empirical Study in Iran. In: International Conference on Economics, Business and Innovation , Singapore
2012
Factors Influencing in Selection of MBA Programs: An Empirical Investigation in Malaysian Higher Learning’s Institutions. In: The 10th International Conference of the Academy of HRD (Asia Chapter) , Kuala Lumpur
2012
Service quality and consumer purchasing intention toward online ticketing: an empirical study in Iran. In: International Conference on Economics, Business Innovation (ICEBI 2012) , Singapore
2011
Study on consumer perception towards online ticketing in Malaysia . In: International Research Conference and Colloquium , Kuala Lumpur, Malaysia
2010
A study on advertising practices of Islamic banks in Malaysia: an empirical assessment under Islamic observation. In: International Conference on Marketing: Global Issues and Challenges , Kuala Lumpur
2010
Exploring critical factors for choice of mobile service providers and its effectiveness on Malaysian consumers. In: 4th Asian Business Research Conference , Dhaka, Bangladesh
2010
Corporate image of Islamic banks in Malaysia: an institutional theory approach. In: International Conference on Marketing: Global Issues and Challenges , Kuala Lumpur
Exploring customer service experience equity on the customers’ behavioral intention in tourism industry . In: The 2nd International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality 2014 (SERVE 2014) , Jakarta, Indonesia