Staff Directory
Academic Qualifications
- Ph.D in New Media technologies and Cultural Impact - Doctor of Philosophy, University of Sheffield
- Master in Communication - Masters Degree, Western Michigan University
- Bachelor in Public Relations - Bachelor Degree, International Islamic University Malaysia
- Matriculation - Certificate, International Islamic University Malaysia
Norbaiduri Bt Ruslan (Dr.)
Assistant Professor
IIUM Gombak Campus
ABDULHAMID ABUSULAYMAN KULLIYYAH OF ISLAMIC REVEALED KNOWLEDGE AND HUMAN SCIENCES
norbaiduri@iium.edu.my
5119
Teaching Responsibilities
| ADVANCED INTEGRATED MARKETING COMMUNICATION STRATEGIES | 2024/2025 |
| ADVANCED INTERCULTURAL COMMUNICATION | 2024/2025 2023/2024 |
| AUDIENCE STUDIES | 2024/2025 |
| COMMUNICATION DESIGN | 2023/2024 |
| FINAL YEAR PROJECT I | 2024/2025 2023/2024 |
| FINAL YEAR PROJECT II | 2024/2025 2023/2024 |
| MEDIA AUDIENCES | 2025/2026 2024/2025 |
| QUANTITATIVE RESEARCH METHODS IN COMMUNICATION | 2025/2026 2024/2025 2023/2024 |
| RESEARCH METHODOLOGY | 2025/2026 2024/2025 2023/2024 |
| RESEARCH PAPER I | 2024/2025 |
Supervision
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The Effects Of Knowledge-Sharing Motive As Mediating Variable Of Communication Technological Change On Academic Staff Members' Well-Being At The Workplace.
Ph.D
Completed
2022
Co-supervisor
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Social Media Use And Ghanaian Family Values: A Study In Northern Region Of Ghana.
Ph.D
Completed
2021
Co-supervisor
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Political Bloggers And Democracy In Malaysia, 1998 - 2016.
Ph.D
Completed
2018
Co-supervisor
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The Role Of Intention And Personality Traits In Adopting Smartwatch Usage Among Generation Z In The Klang Valley.
Ph.D
In Progress
Member Supervisory Committee
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Tik Tok Algorithmic Awareness On Weight-Loss Content And Weight-Loss Behaviour Among Malaysian Muslim Young Adults.
Ph.D
In Progress
Main Supervisor
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Purchasing Behaviour and Attitude Towards Boycott Campaign: The Mediating Role of Religious Affiliation. Purchasing Behaviour And Attitude Towards Boycott Campaign: The Mediating Role Of Religious Affiliation.
Ph.D
In Progress
Main Supervisor
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The Effects Of Integrated Marketing Communication (Imc), Hedonic And Utilitarian Purchase Value On Healthy Food Purchase Behaviour And Attitude Among Malaysian Youth: The Mediating Role Of Self-Control.
Ph.D
In Progress
Main Supervisor
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Media Use and Participatory Democracy : A Mediated Moderation Analysis of Social Media Use, Credibility, And Political Efficacy in Understanding Youth Political Participation in Malaysia. Media Use And Participatory Democracy : A Mediated Moderation Analysis Of Social Media Use, Credibility, And Political Efficacy In Understanding Youth Political Participation In Malaysia.
Ph.D
In Progress
Co-supervisor
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Content Analysis Of The News Coverage Of Women And Children During Israeli-Palestinian Conflict Of May 2021: A Comparative Study Of Al Jazeera And Bbc.
Master
Completed
2023
Main Supervisor
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. Mediating Effect Of Religiosity On Factors Influencing Purchasing Behaviour Of Halal-Certified Products Among Iium Students.
Master
Completed
2021
Main Supervisor
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Mediating Effect Of Malay Values On Media Exposure To Ideal Body Images And Modest Dressing Behaviour Amoung Female University Students
.
Master
Completed
2018
Main Supervisor
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The Application Of Face-Saving Strategies During Online Self-Disclosure Between Malaysian And Egyptian University Students.
Master
Completed
2018
Main Supervisor
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The Dissemination Of Palestinian News On Facebook: A Case Study Of Palestinian Journalists.
Master
Completed
2017
Co-supervisor
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Audience Reception Study Of Korean Drama Among Malay Women.
Master
Completed
2015
Main Supervisor
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Online Games Among Adolescents: A Study Of Time Displacement On Family, Academic And Religious Obligations
.
Master
Completed
2015
Main Supervisor
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No Title.
Master
Completed
2014
Main Supervisor
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A Comparison Of Animated And Human Character Public Service Announcements: The Case Of Dengue Campaign.
Master
Completed
2011
Main Supervisor
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Content Analysis Of 2010 Iraqi Parliamentary Election: A Comparative Study Between Cnn And Al-Jazeera.
Master
Completed
2011
Main Supervisor
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Human Sciences Students' Acceptance Of Iium: Atest Of The Technology Acceptance Model.
Master
Completed
2011
Co-supervisor
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Research Projects
Completed
| 2023 - 2024 | Promotion of Health Diets in Malaysia |
| 2023 - 2024 | Media Engagement Plan to Support the Implementation of the Mandatory Front Pack Labelling. |
| 2021 - 2023 | Ruang Sejahtera Makerspace @ PPR Gombak Setia |
| 2021 - 2022 | Integrated and Sustainable Agriculture Farming (InSAF) @PPR Gombak Setia |
| 2019 - 2023 | PROFILING AND DEVELOPING AN ISLAMIC INTEGRATED SCHOOL AND TAHFIZ SCIENCE PERFORMANCE INDEX IN RELATION TO SUSTAINABLE DEVELOPMENT GOALS |
| 2018 - 2018 | Pembangunan Modul e-Pembelajaran Akademi Audit Negara |
| 2017 - 2017 | Kajian Kebolehlaksanaan Penyampaian Perkhidmatan Alternatif (ASD) Dalam Perkhidmatan Penjagaan Warga Emas dan Pemulihan Penagihan Dadah |
| 2011 - 2016 | Assessment of Intercultural Communication In multi-Cultural Schools : A Case study On Selected National Secondary Schools In Gombak |
| 2007 - 2010 | Assessment of Intercultural Communication in Vision Schools (Sekolah Wawasan): An Impact Study on National Integration in Malaysia |
On-Going
| 2023 - Present | Food Operator/Restaurant's Readiness for the Changing of Choice Environment of the Food Delivery Applications |
| 2022 - Present | Kajian Penggubalan Dasar Dan Pelan Perkhidmatan Kaunseling Negara |
| 2016 - Present | Social Media Culture and Changing Values Among Malays: Exploring Culture Specific Behaviors on Face Saving and Self-Disclosure on Social Media |
| 2016 - Present | Profiling the Effects of Urban Poverty on the Academic Achievement of Students from different Ethnic Groups in Major Malaysian Cities |
| 2011 - Present | The Usage of Social Networking Games (SNGsI in Social Networking Sites (SNSs) Among University Students: A Study of Internet Gaming Addiction, Uses and Gratifications and Religous Implications |
| 2010 - Present | Leading a Virtual Life on Farmville: An Effect Study on Internet Gaming |
Awards & Recognition
| 12 Jul, 2018 | IIUM Quality Research Award - International Islamic University Malaysia | University |
Publications
Articles
| 2024 | Development and validation of a tahfiz school performance index. Intellectual Discourse, 32 (2) pp. 585-606 |
| 2021 | The influence of urban poverty on students’ academic optimism: does government assistance play a role?. IIUM Journal of Educational Studies, 9 (4) pp. 37-57 |
| 2020 | Intercultural communication experiences among students and teachers: implication to in-service teacher professional development. Journal for Multicultural Education, 14 (3-4) pp. 223-238 |
| 2016 | Malay women readings of Korean drama. Journal of Education and Social Sciences, 4 () pp. 343-365 |
| 2012 | Intercultural communication in the Malaysian vision schools: implications for the management and leadership in a multicultural primary school. Management In Education, () pp. |
Conference or Workshop Items
| 2022 | Academic tahfiz schools in Malaysia: challenges, insights, and the road ahead. In: Al Farabi 11th International Conference on Social Sciences, |
| 2022 | Academic tahfiz schools in Malaysia: challenges, insights, and the road forward. In: 11th International Conference on Social Sciences, |
| 2021 | The influence of knowledge sharing motives on the well-being of academic staff. In: International Conference on Media and Communication 2021 (MENTION 2021), |
| 2009 | National integration in vision school: towards '1 Malaysia'?. In: International Conference Development 2009, |
Books
| 2024 | Ruang sejahtera PPR Gombak Setia, Kuala Lumpur: cultivating topophilia through placemaking and community-oriented public space design. Kulliyyah of Architecture and Environmental Design (KAED), IIUM, ISBN: |
| 2017 | Online games among adolescents a study of time displacement on family, academic and religious obligations. IIUM Press, International Islamic University Malaysia, ISBN: 978-967-418-585-5 |
Book Sections
| 2023 | Ruang Sejahtera, ruang komuniti. In: Penerbit Universiti Malaya, ISBN: 978-967-488-263-1, pp. 87-109 |
| 2012 | Influence of American family life telivision programs on the Muslim audience in Malaysia. In: IIUM Press, ISBN: 9789674182366, pp. 123-162 |
| 2009 | Learning from stories of intercultural encounters. In: IIUM Press, ISBN: 9789675272196, pp. 143-164 |
| 2009 | Learning from stories of intercultural encounters. In: IIUM Press, ISBN: 9789675272196, pp. 143-164 |