Staff Directory
Academic Qualification
- Ph.D in Business Economics - Doctor of Philosophy, Universiti Putra Malaysia (UPM)
Fatin Husna Binti Suib (Dr.)
Assistant Professor
IIUM Gombak Campus
KULLIYYAH OF ECONOMICS AND MANAGEMENT SCIENCES
Other's position:
Coordinator, Kulliyyah of Economics and Management Sciences
fatinhusnasuib@iium.edu.my
4668
Expert Profile
- Entrepreneurship and Marketing Lecturer at Kulliyyah of Economics and Management Sciences, IIUM.
- Researcher for Marketing and Consumer Behavior area. (Policy Development)
Area of Specialisation
- Economics, Business And Management ~ Economics, Business And Management ~ Management ~ Marketing - Service Quality
Teaching Responsibilities
| BUSINESS COMMUNICATION | 2021/2022 2018/2019 |
| CONSUMER BEHAVIOUR | 2020/2021 2019/2020 2017/2018 |
| ENTREPRENEURSHIP | 2021/2022 2020/2021 2019/2020 2018/2019 |
| HALAL ENTREPRENEURSHIP AND INNOVATION | 2021/2022 |
| INTRODUCTION TO ENTREPRENEURSHIP | 2018/2019 |
| MARKETING MANAGEMENT | 2020/2021 |
| MARKETING PRINCIPLES | 2018/2019 |
| ORGANIZATIONAL BEHAVIOUR | 2018/2019 |
| PRINCIPLES AND PRACTICE OF MANAGEMENT | 2018/2019 |
| SERVICES MARKETING | 2021/2022 2019/2020 |
Research Projects
Completed
| 2021 - | Productivity Frontier Firms? Best Practices for Benchmarking of the Chemical and Chemical Products, Tourism, ICT, Professional Services and Retail and F&B Priority Subsectors |
On-Going
| 2020 - Present | Customer Experience Towards COVID-19 Preventive Measures of Malaysian Retailers |
| 2019 - Present | Vaccine Hesitancy Among Parents in Muslim Countries |
Publications
Article
| 2021 | A conceptual framework for customer experience towards COVID-19 preventive measures of Malaysian retailers. International Journal of Academic Research in Business and Social Sciences, 11 (6) pp. 1279-1292 |
| 2021 | Customer perception on service quality towards tourism customer satisfaction in Malaysian marine tourism sector. GeoJournal of Tourism and Geosites, 37 (3) pp. 792-799 |
| 2021 | Post-impact of spending behaviour: a phenomenological study on millennials in Malaysia. International Journal of Accounting, Finance and Business (IJAFB), 6 (32) pp. 209-228 |
| 2021 | Students’ learning need and perceived value in selection of educational institutions mediated by satisfaction from edu-tourism context in Malaysia. International Journal of Innovative Research and Publications, 1 (1) pp. 12-25 |
| 2021 | The resilience of foreign remittances in the time of pandemic: Bangladesh perspective. International Journal of Innovative Research and Publications, 1 (2) pp. 29-36 |
Conference or Workshop Item
| 2021 | Marketing issues from Islamic perspective: a case study of Sweet T beauty care. In: 8th International Conference on Management and Muamalah 2021 (ICoMM 2021), |
| 2021 | Vaccine hesitancy: contemporary movement and Malaysian response. In: The 3rd International Conference on Economics, Entrepreneurship and Management (ICEEM 2021), |