Staff Directory


Fatin Husna Binti Suib

Academic Qualification

  • Ph.D in Business Economics - Doctor of Philosophy, Universiti Putra Malaysia (UPM)

Fatin Husna Binti Suib (Dr.)

Assistant Professor
IIUM Gombak Campus

KULLIYYAH OF ECONOMICS AND MANAGEMENT SCIENCES


fatinhusnasuib@iium.edu.my
4668


Expert Profile


  • Entrepreneurship and Marketing Lecturer at Kulliyyah of Economics and Management Sciences, IIUM. 
  • Qualitative Researcher for Marketing and Consumer Behavior area. (Policy Development)
  • Detail CV and Social Media Platforms: CLICK HERE


Area of Specialisation


  • Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Consumer Behaviour 131 - Consumer Behavior
  • Economics, Business And Management ~ Economics, Business And Management ~ Management ~ Marketing - Service Quality


Teaching Responsibilities


BUSINESS COMMUNICATION 2021/2022 2018/2019
CONSUMER BEHAVIOUR 2020/2021 2019/2020 2017/2018
DIGITAL MARKETING 2023/2024 2022/2023
ENTREPRENEURSHIP 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019
HALAL ENTREPRENEURSHIP AND INNOVATION 2021/2022
INTRODUCTION TO ENTREPRENEURSHIP 2022/2023 2018/2019
MARKETING MANAGEMENT 2020/2021
MARKETING PRINCIPLES 2018/2019
ORGANIZATIONAL BEHAVIOUR 2018/2019
PRINCIPLES AND PRACTICE OF MANAGEMENT 2018/2019
SERVICES AND HOSPITALITY MARKETING 2023/2024 2022/2023
SERVICES MARKETING 2021/2022 2019/2020


Supervision


Investigating Spending Behaviour Pattern Among Working Millennials In Malaysia: A Case Study.
Ph.D In Progress Supervisor Supervisory Committee
The Development Of Digital Marketing Modules For Youth And B40 - Entrepreneurs In Klang Valley, Malaysia.
Ph.D In Progress Supervisor Supervisory Committee
The Influence Of Facebook'S Data Privacy And Ads Customisation Towards Iium'S Students Purchase Intention.
Master Completed 2020 Main Supervisor
Factors Influencing Consumers Repurchase Intention Among Telecommunication Brands In Somalia: The Mediating Role Of Brand Loyalty.
Master Completed 2021 Main Supervisor
The Relationship Between Logistic Service Quality And Customer Satisfaction In Klang Valley'S Food Delivery Services: Mediating Role Of Perceived Value.
Master Completed 2021 Main Supervisor
Factors Affecting Malaysian Customer'S Satisfaction: A Case Of Lazada Mobile Shopping Application.
Master Completed 2022 Main Supervisor
Factors Influencing Online Purchase Intention Of Fashion Products In Instagram Among Millennials In Saudi Arabia.
Master Completed 2023 Main Supervisor
Factors Affecting Customers' Satisfactions Toward On-Premise Wedding Catering Services In Klang Valley.
Master Completed 2020 Co-supervisor
Factors Influencing Entrepreneurship Intention Among Disabled Students: A Study Of Public University.
Master Completed 2021 Co-supervisor
Factors That Influence Malaysian Customers' Intention To Repurchase Through Online Group Buying (Ogb).
Master Completed 2022 Co-supervisor
The Impact Of Service Quality And Destination Image Toward Tourists Revisit Intention: An Empirical Study On Cox'S Bazar Marine Tourism In Bangladesh.
Master Completed 2023 Co-supervisor
An Exploratory Study Of Malaysian Consumer Preference Towards Corporate Social Responsibility (Csr) Brand.
Master In Progress Main Supervisor
Factors Influencing Customer Satisfaction In Malaysia'S Social Media Livestreaming Service.
Master In Progress Main Supervisor
Factors Influencing Muslim Tourists' Satisfaction With Halal Tourism In Malaysia.
Master In Progress Main Supervisor


Research Projects


Completed
2022 - 2023 Quadruple Helix Network to Empower Youth & Single Mother for Sejahtera Community
2021 - Productivity Frontier Firms? Best Practices for Benchmarking of the Chemical and Chemical Products, Tourism, ICT, Professional Services and Retail and F&B Priority Subsectors
On-Going
2023 - Present Digital Entrepreneurship Programme for the Improvement of the Quality of Life among Asnaf in Tourism Activities in Perlis
2020 - Present Customer Experience Towards COVID-19 Preventive Measures of Malaysian Retailers
2019 - Present Vaccine Hesitancy Among Parents in Muslim Countries


Publications


Article

2023 Enhancing social sustainability via branding strategies among personal care and cosmetics customers: the moderating role of brand visibility. Information Management and Business Review, 15 (4) pp. 306-315
2023 The confronts of edutourism in the post-COVID-19 pandemic era: a Malaysian perspective. Intellectual Discourse, 31 (2) pp. 525-550
2023 What factors influence tourists’ decision to visit ecotourism destinations in Bangladesh?. GeoJournal of Tourism and Geosites, 47 (2) pp. 584-595
2022 Evaluating dimensions of destination image for selection of ecotourism destination in Bangladesh. International Journal of Innovative Research and Publications, 2 (6) pp. 12-28
2022 Shoppe in Malaysia: the influence of product quality. IIUM Journal of Case Studies in Management, 13 (2) pp. 12-18
2022 The consequence of destination image on travel motivation: evidence from Bangladesh ecotourism. American Journal of Economics and Business Innovation (AJEBI), 1 (3) pp. 8-13
2021 A conceptual framework for customer experience towards COVID-19 preventive measures of Malaysian retailers. International Journal of Academic Research in Business and Social Sciences, 11 (6) pp. 1279-1292
2021 Customer perception on service quality towards tourism customer satisfaction in Malaysian marine tourism sector. GeoJournal of Tourism and Geosites, 37 (3) pp. 792-799
2021 Post-impact of spending behaviour: a phenomenological study on millennials in Malaysia. International Journal of Accounting, Finance and Business (IJAFB), 6 (32) pp. 209-228
2021 Students’ learning need and perceived value in selection of educational institutions mediated by satisfaction from edu-tourism context in Malaysia. International Journal of Innovative Research and Publications, 1 (1) pp. 12-25
2021 The resilience of foreign remittances in the time of pandemic: Bangladesh perspective. International Journal of Innovative Research and Publications, 1 (2) pp. 29-36
2021 Vaccine hesitancy and implications on childhood immunisation in Malaysia. International Journal of Health Governance, 27 (1) pp. 76-86
Conference or Workshop Item

2021 Marketing issues from Islamic perspective: a case study of Sweet T beauty care. In: 8th International Conference on Management and Muamalah 2021 (ICoMM 2021),
2021 Vaccine hesitancy: contemporary movement and Malaysian response. In: The 3rd International Conference on Economics, Entrepreneurship and Management (ICEEM 2021),