Staff Directory


Fatin Husna Binti Suib

Academic Qualification

  • Ph.D in Business Economics - Doctor of Philosophy, Universiti Putra Malaysia (UPM)

Fatin Husna Binti Suib (Dr.)

Assistant Professor
IIUM Gombak Campus

KULLIYYAH OF ECONOMICS AND MANAGEMENT SCIENCES

Other's position:

Coordinator, Kulliyyah of Economics and Management Sciences

fatinhusnasuib@iium.edu.my
4668


Expert Profile


  • Entrepreneurship and Marketing Lecturer at Kulliyyah of Economics and Management Sciences, IIUM. 
  • Qualitative Researcher for Marketing and Consumer Behavior area. (Policy Development)
  • Detail CV and Social Media Platforms: CLICK HERE


Area of Specialisation


  • Economics, Business And Management ~ Economics, Business And Management ~ Management ~ Marketing - Service Quality


Teaching Responsibilities


BUSINESS COMMUNICATION 2021/2022 2018/2019
CONSUMER BEHAVIOUR 2020/2021 2019/2020 2017/2018
DIGITAL MARKETING 2022/2023
ENTREPRENEURSHIP 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019
HALAL ENTREPRENEURSHIP AND INNOVATION 2021/2022
INTRODUCTION TO ENTREPRENEURSHIP 2022/2023 2018/2019
MARKETING MANAGEMENT 2020/2021
MARKETING PRINCIPLES 2018/2019
ORGANIZATIONAL BEHAVIOUR 2018/2019
PRINCIPLES AND PRACTICE OF MANAGEMENT 2018/2019
SERVICES AND HOSPITALITY MARKETING 2022/2023
SERVICES MARKETING 2021/2022 2019/2020


Research Projects


Completed
2022 - 2023 Quadruple Helix Network to Empower Youth & Single Mother for Sejahtera Community
2021 - Productivity Frontier Firms? Best Practices for Benchmarking of the Chemical and Chemical Products, Tourism, ICT, Professional Services and Retail and F&B Priority Subsectors
On-Going
2020 - Present Customer Experience Towards COVID-19 Preventive Measures of Malaysian Retailers
2019 - Present Vaccine Hesitancy Among Parents in Muslim Countries


Publications


Article

2022 Evaluating dimensions of destination image for selection of ecotourism destination in Bangladesh. International Journal of Innovative Research and Publications, 2 (6) pp. 12-28
2022 Shoppe in Malaysia: the influence of product quality. IIUM Journal of Case Studies in Management, 13 (2) pp. 12-18
2022 The consequence of destination image on travel motivation: evidence from Bangladesh ecotourism. American Journal of Economics and Business Innovation (AJEBI), 1 (3) pp. 8-13
2021 A conceptual framework for customer experience towards COVID-19 preventive measures of Malaysian retailers. International Journal of Academic Research in Business and Social Sciences, 11 (6) pp. 1279-1292
2021 Customer perception on service quality towards tourism customer satisfaction in Malaysian marine tourism sector. GeoJournal of Tourism and Geosites, 37 (3) pp. 792-799
2021 Post-impact of spending behaviour: a phenomenological study on millennials in Malaysia. International Journal of Accounting, Finance and Business (IJAFB), 6 (32) pp. 209-228
2021 Students’ learning need and perceived value in selection of educational institutions mediated by satisfaction from edu-tourism context in Malaysia. International Journal of Innovative Research and Publications, 1 (1) pp. 12-25
2021 The resilience of foreign remittances in the time of pandemic: Bangladesh perspective. International Journal of Innovative Research and Publications, 1 (2) pp. 29-36
2021 Vaccine hesitancy and implications on childhood immunisation in Malaysia. International Journal of Health Governance, 27 (1) pp. 76-86
Conference or Workshop Item

2021 Marketing issues from Islamic perspective: a case study of Sweet T beauty care. In: 8th International Conference on Management and Muamalah 2021 (ICoMM 2021),
2021 Vaccine hesitancy: contemporary movement and Malaysian response. In: The 3rd International Conference on Economics, Entrepreneurship and Management (ICEEM 2021),