Staff Directory


Rafidah Bt. Sahar

Academic Qualifications

  • PhD - Doctor of Philosophy, University of Manchester
  • M.A - Masters Degree, Universiti Malaya
  • Education in TESOL - Bachelor Degree, Warwick University

Rafidah Bt. Sahar (Dr.)

Assistant Professor
IIUM Pagoh Campus

KULLIYYAH OF SUSTAINABLE TOURISM AND CONTEMPORARY LANGUAGES

srafidah@iium.edu.my
2782


Expert Profile


Rafidah holds a Bachelor degree in Teaching of English to Speakers of Other Languages (University of Warwick, United Kingdom), a Master's in English Literature (University of Malaya), and Certificate in Translation (Institut Terjemahan Buku Malaysia).
She completed her Doctoral degree in Education at the University of Manchester, United Kingdom in 2018


Area of Specialisation


  • Humanities ~ Humanities ~ Linguistics and Literature ~ Intercultural Communication - Small Culture Paradigm
  • Humanities ~ Humanities ~ Linguistics and Literature ~ Feminism (Including Feminism and Power, Sexuality, Empowerment, Class, Disability, Human Rights, Global Feminist, Ethnicity, Power Relations, Neutral Language) - English Literature (19th Century English Feminist writers)


Teaching Responsibilities


BASIC SOCIAL STUDIES 2012/2013
CRITICAL THINKING 2012/2013
ENGLISH FOR ACADEMIC WRITING 2024/2025 2018/2019
English Language 4 2011/2012 2010/2011
ENGLISH LANGUAGE 5 2012/2013 2010/2011
ENGLISH LANGUAGE 6 2012/2013 2011/2012 2010/2011
ENGLISH LANGUAGE III 2008/2009
ENGLISH LANGUAGE IV 2011/2012 2010/2011
ENGLISH LANGUAGE V 2010/2011 2009/2010 2008/2009
ENGLISH LANGUAGE VI 2011/2012 2009/2010
FAMILY MANAGEMENT 2023/2024 2022/2023 2021/2022
FAMILY MANAGEMENT & PARENTING 2020/2021 2019/2020 2018/2019 2017/2018
FINAL YEAR PROJECT 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019
GRAMMAR & WRITING 2009/2010
INTERNSHIP 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018
INTERPERSONAL COMMUNICATION 2020/2021 2017/2018
INTRODUCTION TO COMMUNICATION 2012/2013
INTRODUCTION TO INTERNATIONAL COMMUNICATION 2021/2022 2020/2021 2018/2019
INTRODUCTION TO WORLD LITERATURE 2019/2020 2018/2019
ISSUES IN ESP 2019/2020
LANGUAGE AND SOCIETY 2025/2026 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021
LANGUAGE FOR INTERCULTURAL COMMUNICATION 2025/2026 2024/2025 2023/2024 2022/2023
LEADERSHIP AND MANAGEMENT 2022/2023
LISTENING & SPEAKING 2009/2010
READING 2009/2010 2008/2009
RESEARCH METHODOLOGY 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019
SUSTAINABLE DEVELOPMENT: ISSUES, PRINCIPLES AND PRACTICES 2024/2025
SYNTAX 2019/2020
USRAH IN ACTION 1 2024/2025 2023/2024 2022/2023
USRAH IN ACTION 2 2024/2025 2023/2024 2022/2023


Supervision


A Multimodal Genre Analysis Of Malaysia Regional E-Travel Guidebooks.
Ph.D Completed 2024 Co-supervisor
Assessing The Place Of English Language In The Development Of Tourism Industry In Zanzibar.
Ph.D In Progress Main Supervisor
A Lingustic Analysis Of Doctor-Patient Interaction In Clinical Consultations: A Case Of Malaysian Experience.
Ph.D In Progress Co-supervisor
An Investigation Of The Relationship Between Reading Strategies And English Reading Comprehension Performance Among Iium Engineering Students.
Master Completed 2021 Main Supervisor
A Needs Analysis Of English For Advertising At Kolej Poly-Tech Mara Batu Pahat.
Master In Progress Main Supervisor


Research Projects


Completed
2024 - 2025 PROBLEM BASED LEARNING IN INTENSIVE ENGLISH ENHANCEMENT PROGRAM: IMPLICATIONS ON THE DEVELOPMENT OF EFL STUDENTS? LANGUAGE SKILLS FOR PERGURUAN DINNIYYAH PUTERI, SUMATERA
2023 - 2024 Analysis of Language for Intercultural Learning in CEFR-aligned English Textbooks for Pre-sessional English Program: Implications for ELT Material Development
2022 - 2023 Development of Youth Volunteer Tutoring Modules to Assist Islamic School Students in Perlis in Improving Language and Literacy Skills
2022 - 2023 Development of language skills module for employment to enhance economic efficiency among B40 Single Mothers and women under domestic violence in Perlis.
2022 - 2023 Developing Effective Business Communication Module for SME Entrepreneurs under the MAIPs' Skim Agihan Program Peningkatan Ekonomi Asnaf in Perlis
2022 - 2023 INVESTIGATING COMMUNICATIVE & CREATIVE APPROACHES, CONTENT, STRATEGIES AND RISKS FOR #SAYANGIMALAYSIA TOURISM CAMPAIGN
2021 - 2023 Enhancing Asnaf Business Centre Sustainability via Marketing Strategy : A case in Perlis
2018 - 2023 INVESTIGATING UNDERGRADUATE MALAYSIAN STUDENTS' ATTITUDES TOWARDS IDENTITY AND CITIZENSHIP
2010 - 2011 Reducing Comprehension Apprehension in classroom using Information Gap and Group Work Assessments?
On-Going
2024 - Present English for da'wah at SMA Negeri Johor
2024 - Present Development of a Module to Improve English Writing for the Workplace for Administrative Staff at Kolej Universiti Islam Perlis (KUIPs)
2013 - Present Exploring Rhetorical Strategy of Online News Articles Written by Malaysian Authors
2013 - Present The Roles of Self-Efficacy and Motivation : Reading Assessment among Learners in English Language Classes.


Awards & Recognition


25 May, 2025 SILVER AWARD FOR USRAH IN ACTION - SEJAHTERA CENTRE FOR SUSTAINABILITY AND HUMANITY University
23 May, 2025 MOST COLLABORATIVE PROJECT AWARD 7th UNIVERSITY IN ACTION SYMPOSIUM - SEJAHTERA CENTRE FOR SUSTAINABILITY AND HUMANITY University
23 May, 2025 SILVER AWARD FOR 7th UNIVERSITY IN ACTION SYMPOSIUM - SEJAHTERA CENTRE FOR SUSTAINABILITY AND HUMANITY University
11 Jul, 2024 High Impact Responsible Research award - Kulliyyah of Sustainable Tourism and Contemporary Languages (TAKRIM 2024) KCDIO
13 Jun, 2024 SILVER AWARD FOR DREAMBUILDERS: YOUR FUTURE YOUR WAY! in 5th University in Action Sympsium - International Islamic University Malaysia University
13 Jun, 2024 MOST INNOVATIVE PROJECT - 5TH UNIVERSITY IN ACTION SYMPOSIUM - INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA University
23 Aug, 2023 Productivity Champion (Talent Category) - Others National
13 Jun, 2023 Gold award for 'IPT Aku Datang' Symposium University in Action - International Islamic University Malaysia University
13 Jun, 2023 Most Impactful Award for IPT Aku Datang- University in 3rd University in Action Symposium - International Islamic University Malaysia University
13 Jun, 2023 Most Impactful Project Award for Project IPT Aku datang in 3rd University in Action Symposium - International Islamic University Malaysia University
19 Jan, 2023 Bronze award for Project IPT Aku Datang 2nd University in Action Symposium - Others University
27 Jul, 2022 Best Teacher Award (University) - International Islamic University Malaysia University
24 Jul, 2022 Best Teaching Innovation for Project Based Learning - Kulliyyah of Languages and Management KCDIO
01 Dec, 2021 Award for 15 Years of Service - IIUM University


Publications


Articles

2024 An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia. Journal of InternatIonal Consumer Marketing, 36 (3) pp. 224-241
2024 Utilizing wordwall.net on the improvement of students’ vocabulary mastery: an ICT-based lesson. JOLLT Journal of Languages and Language Teaching, 12 (2) pp. 952-962
2023 Analysis of Cultural Contents in CEFR- Aligned English Proficiency Textbook: Implications for material development for intercultural learning. The International Young Scholars Journal of Languages, 6 () pp. 44-55
2023 Assessing the feasibility of a Web-Based Interactive Writing Assessment (WISSE): an evaluation of media and linguistic aspects. JEELS: Journal of English Education and Linguistics Studies, 10 (1) pp. 177-197
2023 Exploring the attitudes of Malaysian undergraduate students towards good citizenship: a quantitative study. JASS Journal of Arts & Social Sciences, 6 (2) pp. 11-18
2023 University social responsibilities for English Language education in Malaysian Higher Education: community-based service learning. Journal of Arts & Social Sciences, 6, (2) pp. 19-25
2022 The relationship between the features of Neural Machine Translation (NMT) and university students’ lexical growth. International young scholars journal of languages, 5 (1) pp. 13-25
2021 Language use and gender representation in Harry Potter and The Deathly Hallow. International Young Scholars: Journal of Language, 4 (2) pp. 52-67
2020 Exploring Intercultural Interaction: the use of semiotic resources in meaning-making process.. The GLOCAL Proceedings Asia 2020, () pp. 332-337
Conference or Workshop Items

2024 Factors Affecting EFL Intentional Teaching. In: INTERNATIONAL CONFERENCE ON ADVANCES IN EDUCATION, HUMANITIES AND LANGUAGE (ICEL),
2023 "Journey to Self-Actualization”: Al-Ghazali's Lens on Women's Metamorphosis in The Forty Rules of Love Novel. In: 5th ICLET 2023 The International Conference of Languages, Education and Tourism,
2023 A Systematic Review of Intercultural Communication Competence Development in CEFR- Aligned English Proficiency Textbooks. In: 5th ICLET 2023 The International Conference of Languages, Education and Tourism,
2022 Engaging with Intercultural Communicative Competence Discourse in Foreign Language Classroom: Opportunities, Challenges and Way Forward. In: The 2nd International Conference on Advances in Humanities, Education, and Language (ICEL),
2022 Inbound tourism in Malaysia: unlocking the potential traveling experience of European and Oceanian tourists. In: ,
2021 Genre analysis and tourism promotional texts: a literature review. In: 4th International Conference of Languages, Education and Tourism 2021,
2020 Conceptualising doctoral supervision in Malaysia as small cultures: PhD graduates’ perspectives. In: Conference on Asian Linguistic Anthropology (CALA 2020),
2020 Exploring intercultural interaction: the use of semiotic resources in meaning-making process.. In: The CALA 2020 - The Conference on Asian Linguistic Anthropology,
2019 Intercultural competency and student travel. In: 3rd International Language and Tourism Conference 2019 (ILTC 2019),
2018 Doing second language learning in the wild. In: 10th Malaysia International Conference on Languages, Literatures and Cultures,
2018 Exploring Muslim consumers' confidence and awareness towards halal labeled manufactured food products in Sabah. In: 14th International Borneo Research Council Conference (BRC 2018).,
2018 Exploring Muslim consumers’ confidence and awareness towards Halal labelled manufactured food products in Sabah. In: 14th International Borneo Research Council Conference (IBRCC14),
2018 Investigating cultures of PhD supervision: a holliday’ian small culture approach. In: 10th Malaysia International Conference on Languages, Literature & Culture (MICOLLAC) 2018,
2017 Exploring cultures of doctoral supervision: Narrative perspectives from the International Islamic University Malaysia. In: Postgraduate Summer Research Showcase 2017,
2010 Creating an intimate community in classroom: reducing students’ level of communication apprehension through group work learning strategies. In: The Fourth CLS International Conference CLaSIC 2010 Individual Characteristics and Subjective Variables in Language Learning,
Books

2024 MODUL BIMBINGAN TUTOR SUKARELAWAN BELIA BAHASA & LITERASI. KSTCL PRESS, ISBN:
2023 Modul permohonan geran perniagaan usahawan mikro. Kulliyyah of Langauges and Management (KLM), ISBN:
2023 Wanita bekerjaya wanita inspirasi: modul pembelajaran bahasa dan kemahiran asas dalam persediaan kerjaya. Kulliyah of Languages and Management, ISBN:
Book Sections

2024 The Tapestry of Postgraduate Supervision Cultures in Malaysia: Narrative Insights. In: IIUM Press International Islamic University Malaysia P.O. Box 10, 50728 Kuala Lumpur, ISBN: 978-967-491-412-7, pp. 21-44
2023 "Paying it forward": building a collective community for the community. In: Sejahtera Centre for Sustainability and Humanity, ISBN: 978-967-19408-3-9, pp.
2021 Political media framing strategies of 'Keling'. In: Kulliyyah of Languages & Management (KLM) International Islamic University Malaysia, ISBN: 978-967-46701-7-7, pp. 85-101
2011 Minimising students' communication apprehension: the application of groupwork learning strategy in English classrooms. In: IIUM Press, ISBN: 978-967-418-028-7, pp. 1-21