Staff Directory
Academic Qualifications
- Doctor of Philosophy in Business Management - Doctor of Philosophy, UNIVERSITI TEKNOLOGI MARA
- MASTER IN BUSINESS ADMINISTRATION - Masters Degree, UNIVERSITI TEKNOLOGI MARA
- BACHELOR BUSINESS ADMINISTRATION (HONS.) MARKETING - Bachelor Degree, UNIVERSITI TEKNOLOGI MARA
- DIPLOMA IN ACCOUNTANCY - Diploma, UNIVERSITI TEKNOLOGI MARA
Amirah Binti Ahmad Suki (Dr.)
Assistant Professor
IIUM Gombak Campus
KULLIYYAH OF ECONOMICS AND MANAGEMENT SCIENCES
amirahahmadsuki@iium.edu.my
4728
Area of Specialisation
- Economics, Business And Management ~ Economics, Business And Management ~ Management ~ International Business Management
Teaching Responsibilities
| BANK MARKETING | 2024/2025 2023/2024 2021/2022 2020/2021 |
| BRAND MANAGEMENT | 2024/2025 |
| BUSINESS COMMUNICATION | 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 |
| CONSUMER BEHAVIOUR | 2020/2021 |
| DIGITAL MARKETING | 2022/2023 2021/2022 |
| INTEGRATED MARKETING COMMUNICATION | 2024/2025 2023/2024 2022/2023 2021/2022 |
| MARKETING MANAGEMENT | 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 |
| SERVICES MARKETING | 2024/2025 2022/2023 |
Supervision
|
Antecedents Of Online Purchase For Personal Luxury Goods: The Mediatingrole Of Trust.
Ph.D
Completed
2024
Supervisor Supervisory Committee
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Factors Influencing The Use Of Halal Cosmetics In Pakistan: Investigating The Mediating Role Of Trust.
Ph.D
Completed
2023
Co-supervisor
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The Development Of Digital Marketing Modules For Youth And B40 - Entrepreneurs In Klang Valley, Malaysia.
Ph.D
In Progress
Member Supervisory Committee
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The Factors Affecting Cybersecurity Risk In Malaysia'S Fintech Industry : The Moderation Impact On Customer Awareness.
Ph.D
In Progress
Main Supervisor
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The Impact Of Service Quality On Customer Satisfaction In Life Insurance The Moderating Role Of Trust.
Ph.D
In Progress
Co-supervisor
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Factors Influencing Consumers' Purchase Intention Towards Halal Buffet Restaurants In Bangkok, Thailand.
Master
Completed
2024
Main Supervisor
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Factors Influencing Customers' Online Purchase Intention Towards Gift Business In Malaysia.
Master
Completed
2024
Main Supervisor
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The Factors Influencing Malaysian Women'S Behavioural Intention Towards Instagram Fashion Influencers In Malaysia.
Master
Completed
2024
Main Supervisor
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Factors Influencing Dentists' Purchase Intention: A Study Of Dental Equipment Companies In Libya.
Master
Completed
2023
Main Supervisor
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Factors Influencing The Customers' Online Purchase Intention Towards Remittance Services In Somalia: Post Covid-19 Pandemic.
Master
Completed
2023
Main Supervisor
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Factors Influencing Purchase Intention Towards Paid Online Digital Marketing Course Among Smes In Indonesia.
Master
Completed
2023
Main Supervisor
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Factors Influencing Online Purchase Intention Of Fashion Products In Instagram Among Millennials In Saudi Arabia.
Master
Completed
2023
Co-supervisor
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Factors Affecting Malaysian Customer'S Satisfaction: A Case Of Lazada Mobile Shopping Application.
Master
Completed
2022
Co-supervisor
|
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Factors Influencing Customer Satisfaction In E-Commerce Platform: A Study Of Shopee
Malaysia.
Master
Completed
2021
Main Supervisor
|
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Factors Influencing Consumers Repurchase Intention Among Telecommunication Brands In Somalia: The Mediating Role Of Brand Loyalty.
Master
Completed
2021
Co-supervisor
|
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Factor Influencing Purchase Intention Of Gold Jewelry Among Millennials And Generation Z.
Master
In Progress
Main Supervisor
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Factors Influencing Customer’S Intention To Subscribe To Ott (Over-The-Top) Video Streaming Services.
Master
In Progress
Main Supervisor
|
Research Projects
Completed
| 2022 - 2023 | Quadruple Helix Network to Empower Youth & Single Mother for Sejahtera Community |
| 2020 - 2024 | Customer Experience Towards COVID-19 Preventive Measures of Malaysian Retailers |
On-Going
| 2025 - Present | Developing Digital Entrepreneurship Modules: Insights from the MyJANA 2023 Training Program for Asnaf Entrepreneurs |
| 2025 - Present | EMPOWERING COMMUNITY WITH DIGITAL ENTREPRENUERSHIP KNOWLEDGE TO ENHANCE BUSINESS PRODUCTIVITY FOR A BETTER FAMILY ECONOMIC STABILITY AMONG ASNAF IN KAMPUNG KEMENSAH, MUKIM HULU KELANG, AMPANG, SELANGOR |
| 2024 - Present | Customer Attitudinal Intention to Use of Artificial Intelligence (AI) Enable Robotic-waiter Services in Restaurant Business |
| 2023 - Present | Determinants of Consumer Trust and Purchase Intention Towards Personal Luxury Goods Online |
Publications
Articles
Conference or Workshop Items
| 2024 | The effect of e-WOM on tourists’ experience at Malaysian island beach resorts. In: INCOMAR 2023 The 9th International Conference on Marketing and Retailing, |
Books
| 2021 | Responsible consumption and production: influence of Sejahtera consumerism in post pandemic Covid 19. Sejahtera Consumerism Department of Business Administration Kulliyyah of Economics and Management Sciences IIUM, ISBN: 978-967-26351-0-9 |
| 2021 | Sejahtera consumerism in post pandemic covid-19 era. Meso Publishing, ISBN: 978-967-19814-3-6 |