Staff Directory
Academic Qualifications
- Doctor of Philosophy (Management) - Doctor of Philosophy, Universiti Kuala Lumpur (UNIKL)
- Master of Science (Management) - Masters Degree, Universiti Utara Malaysia (UUM)
- Diploma in Planting Industry Management - Diploma, Universiti Teknologi MARA (UiTM)
Nik Hziman B. Nik Mat (Dr.)
Assistant Professor
IIUM Gombak Campus
KULLIYYAH OF ECONOMICS AND MANAGEMENT SCIENCES
Other's position:
Deputy Dean, Kulliyyah of Economics and Management Sciences
hziman@iium.edu.my
4720
Expert Profile
Dr. Nik Hziman Nik Mat has a Ph.D. in Management from the University Kuala Lumpur, and a Masters of Science, Management from the Universiti Utara Malaysia. He specialises in the area of Brand Equity of Public Universities, Brand performance, Public University Management and Market Orientation. He attached to the Kulliyyah of Economics and Management Sciences, IIUM as an Asst. Professor. Dr. Nik Hziman teaches and supervises undergraduate and postgraduate students in the area of Marketing, Branding and Management
Teaching Responsibilities
| CONSUMER BEHAVIOR | 2024/2025 2023/2024 2022/2023 2021/2022 |
| CONSUMER BEHAVIOUR | 2024/2025 2023/2024 2022/2023 2021/2022 |
| FAMILY MANAGEMENT | 2024/2025 |
| MARKETING PRINCIPLES | 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 |
| MOSQUE MANAGEMENT 2 | 2023/2024 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 |
| ORGANIZATIONAL BEHAVIOUR | 2020/2021 |
| SERVICES MARKETING | 2024/2025 2023/2024 2022/2023 2021/2022 |
Supervision
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The Effect Of Competitive Intelligence (Ci) On The Organisational Performance Of The Institutions Of Higher Learning In Malaysia: Moderated By Organisational Factors.
Ph.D
Completed
2025
Co-supervisor
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Formulating Budgetary Management Framework For Public-Private Partnership Projects.
Ph.D
Completed
2025
Co-supervisor
|
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Developing An E-Marketing Mix Framework Of Customer Satisfaction For Electronic Information Services Provided By The Jordanian University Libraries.
Ph.D
Completed
2024
Co-supervisor
|
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Challeges Of Adopting Halal Tourism In The Maldives.
Ph.D
In Progress
Main Supervisor
|
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Investigating The Moderating Effect On Trust On The Relationship Between Social Media Marketing And Purchase Intentions Among Tiktok Users.
Ph.D
In Progress
Co-supervisor
|
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Spiritual Leadership,Workplace Spirituality, Learned Optimism On Promise Based Management.
Ph.D
In Progress
Co-supervisor
|
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A Study On Challenges Of Strategic Execution Process In A Dakwah Organization.
Ph.D
In Progress
Co-supervisor
|
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Factor Influencing International Students' Choice Of Malaysia Higher Educations: A Case Study Of Iium.
Master
Completed
2024
Main Supervisor
|
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The Impact Of Ai Driven Digital Marketing On Customer Purchase Intention In Clothes Luxury Brands In Malaysia. Moderating By Attitude.
Master
In Progress
Main Supervisor
|
Research Projects
Completed
| 2023 - 2025 | Framing the Concepts of I'tidal (Moderation) and Qana'ah (Contentment) Towards Promoting Responsible Consumption in Malaysia |
On-Going
| 2024 - Present | Developing a Halal Investment and Earnings Enhancement Model (HIEM) for Small and Medium Enterprises (SMEs) in Malaysia |
| 2022 - Present | Phase 1 of Prototype Development of Student-Centred Crowdfunding Platform for Entrepreneurship Project Activities |
Awards & Recognition
| 25 Mar, 2005 | Excellent Service Award (Horizontal) - IIUM Quality Award | University |
Publications
Articles
| 2025 | Prominent scholars in Islamic economics and allied disciplines: a bibliometric review. Journal of Islamic Accounting and Business Research, 16 (4) pp. 748-759 |
| 2024 | Public private partnership and financial implication to government: a case study from Malaysia. Information Management and Business Review, 16 (3(S)) pp. 372-384 |
| 2024 | The relationship between e-marketing mix framework (4Ps) and customer satisfaction with electronic information services: An empirical analysis of Jordanian university libraries. Information Services & Use, 44 (22) pp. 139-164 |
Conference or Workshop Items
| 2021 | The impact of university reputation on brand awareness/ association in Malaysian Higher Education institutions. In: 3rd International Conference on Contemporary Scholarship and Islam (ICONCSIS 3), |
| 2021 | The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia. In: The 9th International Islamic Economic System Conference 2021, |
Books
| 2021 | Responsible consumption and production: influence of Sejahtera consumerism in post pandemic Covid 19. Sejahtera Consumerism Department of Business Administration Kulliyyah of Economics and Management Sciences IIUM, ISBN: 978-967-26351-0-9 |
| 2021 | Sejahtera consumerism in post pandemic covid-19 era. Meso Publishing, ISBN: 978-967-19814-3-6 |