Staff Directory
Academic Qualifications
- Doctor of Philosophy in Organisational Communication - Doctor of Philosophy, Universiti Sains Malaysia (USM)
Nur Shakira binti Mohd Nasir (Dr.)
Assistant Professor
IIUM Gombak Campus
ABDULHAMID ABUSULAYMAN KULLIYYAH OF ISLAMIC REVEALED KNOWLEDGE AND HUMAN SCIENCES
shakira@iium.edu.my
5116
Expert Profile
Nur Shakira Mohd Nasir has been an academic staff with International Islamic University Malaysia (IIUM) since 2018. She obtained her bachelor’s degree in Human Sciences, specializing in Organizational Communication from IIUM in 2006, then pursued her M.A. in Organizational Communication at the same university and completed it in 2009. Upon graduation, she joined DRB Hicom, which is one of the nation’s largest and most diverse conglomerates. She was assigned to Human Capital Development Division and responsible for Training and Development.
Shakira left the corporate world after being awarded a scholarship to pursue her doctorate studies. She then successfully completed her PhD in Organizational Communication from University Science Malaysia (USM) in 2020. Her dissertation focused on the factors that influence change readiness at various stages of change.
As an academic, she has presented papers locally and internationally. Her research interests are communication management, organization behaviour, graduate skills and employability, health communication, digital literacy, and social media. She has completed several research projects funded by local and international organizations since her return to IIUM in 2018. She has served as Student Advisor for Communication Students’ Association (COSA) for the Department of Communication since 2019. She is also appointed as Coordinator of Undergraduate Internship (UGIT) for the Department of Communication from 2020 to 2023 and Kulliyyah Entrepreneurship Committee (KENT) since 2021. Presently, she is an assistant professor and Academic Advisor in the Department of Communication, Abdulhamid Abusulayman Kulliyyah of Islamic Revealed Knowledge and Human Sciences.
Area of Specialisation
- Social Science ~ Social Science ~ Media and Communications ~ Other Media and Communication n.e.c.
Teaching Responsibilities
| CONTEMPORARY THINKING FOR COMMUNICATORS | 2025/2026 2024/2025 |
| EVENTS AND CAMPAIGNS | 2025/2026 2024/2025 |
| FINAL YEAR PROJECT I | 2025/2026 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 |
| FINAL YEAR PROJECT II | 2025/2026 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 |
| FIQH AL-'IBADAT(ARABIC) | 1997/1998 |
| INTERCULTURAL COMMUNICATION | 2025/2026 |
| INTERNSHIP (ELECTRONIC MEDIA) | 2020/2021 |
| INTERNSHIP (JOURNALISM) | 2020/2021 |
| INTERNSHIP (ORGANIZATIONAL COMMUNICATION) | 2020/2021 |
| INTERNSHIP (PUBLIC RELATIONS) | 2020/2021 |
| INTERPERSONAL COMMUNICATION | 2025/2026 2024/2025 2022/2023 2021/2022 |
| INTRODUCTION TO COMMUNICATION | 2021/2022 |
| MEDIATED COMMUNICATION | 2020/2021 2019/2020 2018/2019 |
| PRACTICAL TRAINING | 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 |
| RESEARCH PAPER I | 2024/2025 |
| STRATEGIC COMMUNICATION | 2023/2024 2019/2020 2018/2019 |
| STRATEGIC HUMAN RELATIONS | 2023/2024 2020/2021 2019/2020 |
| THINKING TECHNIQUES FOR COMMUNICATORS | 2024/2025 2023/2024 2022/2023 |
| USRAH IN ACTION 1 | 2025/2026 |
| USRAH IN ACTION 2 | 2025/2026 |
Supervision
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Media Use and Participatory Democracy: A Mediated Moderation Analysis of Social Media Use, Credibility, and Political Efficacy in Understanding Youth Political Participation in Malaysia. Media Use And Participatory Democracy: A Mediated Moderation Analysis Of Social Media Use, Credibility, And Political Efficacy In Understanding Youth Political Participation In Malaysia.
Ph.D
In Progress
Main Supervisor
|
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Embracing Change: A Phenomenological Exploration Of Employee Perceptions And The Role Of Communication In Organizational Transitions.
Ph.D
In Progress
Co-supervisor
|
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Tik Tok Algorithmic Awareness On Weight-Loss Content And Weight-Loss Behaviour Among Malaysian Muslim Young Adults.
Ph.D
In Progress
Co-supervisor
|
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Family Communication Patterns, Academic Resilience And School Dropout Intention Of Norol Iman Chroy Metry High School (Nichs) Students In Cambodia.
Master
Completed
2025
Main Supervisor
|
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The Relationship Between Boundary Permeability, Boundary Ownership, Boundary Linkages And Religiosity On Self-Disclosure In Facebook Among Iium Students.
Master
Completed
2023
Main Supervisor
|
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Social Media Use and Political Participation Among Potential Young Malay Voters: Exploring the Mediating Role of Political Efficacy. Social Media Use And Political Participation Among Potential Young Malay Voters: Exploring The Mediating Role Of Political Efficacy.
Master
In Progress
Co-supervisor
|
Research Projects
Completed
| 2023 - 2024 | Promotion of Health Diets in Malaysia |
| 2022 - 2023 | Monitoring, Evaluation and Learning (MEL) of the Behavioural Change Communication Strategy ? Salt Reduction |
| 2021 - 2023 | Developing a Strategic Communication Intervention Manual to Inform and Correct Misinformation and Misconception about Vaccination using Valid Islamic Evidence |
| 2020 - 2021 | Investigating the Level of Digital Literacy among Children of B40 Income Earners: Focusing on Children Living in Pusat Perumahan Rakyat (PPR) |
| 2019 - 2022 | FORMULATING AN EFFECTIVE GUIDELINE ON ONLINE RESOURCES PERTAINING TO THE MISUNDERSTANDING OF VACCINATION AND ITS IMPORTANCE |
| 2018 - 2020 | DEVELOPING A MODULE FOR PRODUCING MULTIMEDIA CONTENT FOR SCIENTIFIC RESEARCH |
On-Going
| 2025 - Present | Conceptualising AI-Supported Parenting Practices in Malaysia |
| 2024 - Present | Platform KID: Sokongan Digital untuk Ibu Bapa Malaysia |
| 2024 - Present | Enhancing Visibility: Exploring Digital Media Literacy Among Academic Staff at AHAS KIRKHS, IIUM |
| 2023 - Present | Free-To-Air Channel: Uses, Motivation and Gratifications of Users in the East Coast Region of Peninsular Malaysia |
| 2023 - Present | Food Operator/Restaurant's Readiness for the Changing of Choice Environment of the Food Delivery Applications |
| 2023 - Present | Public Readiness and Preference Towards Healthy Choices in Food Applications |
| 2023 - Present | The Uses, Motivation, and Gratification of Free-to-air channel Among users in the East Coast Region of Peninsular Malaysia |
| 2021 - Present | Enabling Digital Parenting Modules To Help Malaysian Parents Nurture Digitally Resilient Children |
Awards & Recognition
| 25 Jul, 2023 | Gold Medal - International Exhibition of Research and Innovation (Human Sciences) - Universiti Sultan Azlan Shah (USAS) | International |
| 30 May, 2023 | Gold Medal - Univerisiti Malaysia Kelantan (UMK) | International |
| 10 Jun, 2022 | Community & Industrial Partner Award- Bronze - AHAS KIRKHS TAKREEM | KCDIO |
Publications
Articles
Conference or Workshop Items
Monograph
| 2025 | Buku panduan keibubapaan digital untuk membantu ibu bapa Malaysia memupuk daya tahan digital anak-anak. In: Lembaga Penduduk dan Pembangunan Keluarga Negara (LPPKN), |
| 2025 | Memupuk ketahanan digital kanak-kanak melalui pendidikan keibubapaan digital. In: Lembaga Penduduk dan Pembangunan Keluarga Negara (LPPKN), |
| 2025 | Platform Keibubapaan Digital (Platform KID) : market validation report. In: Communication and Media Centre AbdulHamid AbuSulayman Kulliyyah of Islamic Revealed Knowledge and Human Sciences, |
| 2025 | Platform Keibubapaan Digital (Platform KID): beta testing and audience feedback report. In: Communication and Media Centre (COMET), |
| 2023 | Enabling digital parenting modules to help Malaysian parents nurture digitally resilient children. In: Communication and Media Centre (COMET), KIRKHS, IIUM, |