Researchers

Researchers

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z


Aida Binti Mokhtar
Associate Professor

  • KULLIYYAH OF ISLAMIC REVEALED KNOWLEDGE AND HUMAN SCIENCES
  • IIUM Gombak Campus
  • aidam@iium.edu.my

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Staff Details

  • Social Science ~ Social Science ~ Media and Communications ~ Advertising (Including Globalisation)
ADVANCED COMMUNICATION THEORY 2021/2022
ADVANCED INTEGRATED MARKETING COMMUNICATION 2017/2018 2019/2020
ADVERTISING : PRINCIPLES AND PRACTICE 1993/1994 1994/1995 1996/1997 1999/2000
ADVERTISING : PRINCIPLES AND PRACTICES 2000/2001
ADVERTISING: PRINCIPLES AND PRACTICES 2000/2001 2001/2002 2002/2003 2003/2004 2004/2005 2011/2012 2012/2013 2013/2014 2014/2015 2015/2016 2016/2017 2017/2018 2018/2019
CORPORATE WRITING 2020/2021
FINAL YEAR PROJECT I 2019/2020 2020/2021
FINAL YEAR PROJECT II 2019/2020 2020/2021
INTEGRATED MARKETING COMMUNICATION 2018/2019 2019/2020 2020/2021 2021/2022
INTER-CULTURAL COMMUNICATION 2002/2003
INTERCULTURAL COMMUNICATION 2012/2013
INTRODUCTION TO COMMUNICATION 2018/2019
INTRODUCTION TO MASS COMMUNICATION 2003/2004 2004/2005 2011/2012 2013/2014 2014/2015 2015/2016 2016/2017
MARKETING COMMUNICATION 2013/2014 2014/2015 2016/2017
PROFESSIONAL SPEECH COMMUNICATION 1999/2000 2000/2001 2001/2002 2002/2003 2003/2004 2004/2005 2011/2012 2012/2013 2013/2014 2014/2015 2015/2016 2016/2017 2017/2018 2019/2020 2020/2021 2021/2022
REPORTING & WRITING FOR MASS MEDIA I 1999/2000
RESEARCH PAPER II 2015/2016
WRITTEN COMMUNICATION FOR ORGANIZATION 2011/2012 2012/2013 2013/2014 2014/2015 2015/2016 2016/2017 2017/2018 2018/2019
In Progress
2021 - Present ADVERTISING AND MAQASID SHARIAH: THE APPLICATION OF MAQASID SHARIAH PRINCIPLES IN ADVERTISING PRODUCTION
2021 - Present Empowering the community through sustainable health: An applied theory of Maqasid al-Shari?ah
2021 - Present ADVERTISING AND MAQASID SHARIAH: THE APPLICATION OF MAQASID SHARIAH PRINCIPLES IN ADVERTISING PRODUCTION
2021 - Present Empowering the community through sustainable health: An applied theory of Maqasid al-Shari?ah
2020 - Present Advertising: The Malaysian Perspective
2020 - Present Advertising: The Malaysian Perspective
2019 - Present Examining the news framing effect of ideological narratives on radicalisation.
2019 - Present Examining the news framing effect of ideological narratives on radicalisation.
Completed
2017 - 2019 Public Perceptions Towards Current Issues and Government Policies
2017 - 2019 Public Perceptions Towards Current Issues and Government Policies
2015 - 2019 Novel Islamic Framework for Television Advertising of Halal Products in Muslim Countries
2015 - 2019 Novel Islamic Framework for Television Advertising of Halal Products in Muslim Countries
2014 - 2017 Advertising in Islam from an Academic Viewpoint
2014 - 2017 Advertising in Islam from an Academic Viewpoint
2011 - 2013 Television Advertising and Self-Censorship in Malaysia
2011 - 2013 Television Advertising and Self-Censorship in Malaysia
Article
2021 Social media and Islamic ethics: an insight to instagram use by Muslim university students in Malaysia. Intellectual Discourse , 29 (1) pp.175-206
2020 The identification of cultural symbols in Maybank advertisements by malay university students. Asia Journal of Applied Communication , 9 (1) pp.307-326
2019 Islamic and Western ethics in advertising. IIUM Journal of Human Sciences , 1 (2) pp.1-9
2019 The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics Framework. Forum Komunikasi , 14 (1) pp.1-22
2019 Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion. Intellectual Discourse , 27 (Special Issue 2) pp.855-888
2019 Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy. International Journal for Studies on Children, Women, Elderly And Disabled , 6 pp.86-94
2018 Uses and gratifications perspective on media use by refugees from Myanmar and Pakistan in Malaysia. Al-Shajarah , Special Issue (Special Issue : Migration and Refugee Studies) pp.51-105
2018 The television advertising framework in Malaysia and the salience of ideals for Malay Muslims and Malaysians: a framing perspective for nation building. Malaysian Journal of Communication , 34 (3) pp.150-176
2017 Political communication through a qualitative lens. e-Bangi , 1 (Special Issue 1 (October, 2017) -Methodology In Electoral And Media Studies: Issues And Challenges) pp.34-48
2017 Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia. Forum Komunikasi , 12 (1) pp.71-103
2016 A framework for Islamic advertising: using Lavidge and Steiner's hierarchy of effects model. Intellectual Discourse , 24 (2) pp.273-294

Conference or Workshop Item

2021 BRANDS AND DISABILITY INCLUSION: AN INSIGHT TO THE NEW NORMAL. In: Putrajaya International Conference On Children, Women, Elderly And Persons with Disabilities
2021 Islamic IMC & the new norm. In: INHART Halal & Toyyib Webinar Series 3/2021
2020 Muslim thoughts on Islamic advertising: the OIC perspective. In: WAPOR (World Association for Public Opinion Research ) Asia 3rd Annual Conference
2019 Islamic and Western ethics in communication. In: Communication Research Seminar 2019 (CORENA2019)
2019 The imbuement of cultural elements in television advertisements: an Islamic perspective. In: Muslims in Creative Media Industries (MiCMI 2019)
2019 Advertising and promotion: an Islamic perspective. In: INHART Seminar Series: Advertising and Promotion: An Islamic Perspective
2019 Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy. In: 7th Putrajaya International Conference on Children, Women, Elderly and Persons with Disabilities 2019 (PiCCWED7)
2018 Integrated marketing communication: an insight into its evolution. In: ICA Regional Conference 2018:“Media Transformation: Shifting Paradigms & Global Challenges”
2018 Social media, Islam and ethics: a study of instagram use by students of a public university in Malaysia. In: International Conference On “Religion, Culture And Governance In The Contemporary World” (ICRCG2018)
2018 Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs. In: The 5th Putrajaya International Conference On Children, Women, Elderly And People With Disabilities 2018
2018 Fairclough's critical discourse analysis of television advertising production in selected OIC countries. In: The IAFOR International Conference on the City The IAFOR International Conference on Global Studies
2018 Fairclough's Critical Discourse Analysis (CDA) of television advertising production in selected OIC countries. In: IAFOR International Conference on Global Studies (GLOBAL2018),
2017 An examination of television advertising production in selected OIC countries using a hierarchy of influences model. In: 8th Global Islamic Marketing Conference 2017
2017 A comparative case study of refugees from Myanmar and Pakistan and their media use in Malaysia: a uses and gratifications perspective. In: International Conference on Forced Migration and Refugee Studies: Issues and Shifting Paradigms (ICMR 2017)
2017 Television advertising regulations in Malaysia and the salience of ideals: the agenda-setting stance for nation building. In: MediAsia2017
2017 Social media, youths and ethics. In: OIC Cultural Week: Global Cultural Program and Value Based leadership Training: Youth Cultural Empowerment Program
2017 A uses and gratifications perspective on media use by refugees from Myanmar and Pakistan in Malaysia. In: International Conference on Forced Migration and Refugee Studies: Issues and Shifting Paradigms (ICMR 2017)
2017 Muslim culture and marketing communication. In: Marketing Culture and Marketing Communication
2017 The Islamic embrace of advertising: a study of TV advertising frameworks of selected OIC countries using the hierarchy of influences model. In: 8th Global Islamic Marketing Conference 2017
2016 Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience. In: International Seminar on Islamic Advertising 2016 (ISIA2016)
2015 The lavidge and steiner hierarchy of effects model for advertising: a framework of Islamic advertising. In: 6th Global Islamic Marketing Conference
2015 The facets model of effects and Islam in integrated marketing communication: the case of Gubugklakah in Indonesia. In: 2nd International Corporate and Marketing Communication in Asia Conference (ICMCAC)
2015 Islam and advertising: the ideal stakeholder perspective. In: 1st International Conference on Innovative Communication and Sustainable Development in ASEAN
2014 Islamic Advertising: the Academic Viewpoint. In: International Seminar on Islamic Advertising 2014
2014 Islamic advertising: celebrating perfect moral vision. In: i-COME’14
2013 A semiotic analysis of print advertisements in the Malaysian General Elections 2013 Campaign. In: International GE 13 Seminar
2012 A multiple stakeholder perspective of the television advertising production process in Malaysia. In: International Conference on Communication and Media 2012 (i-COME12)
2012 A semiotic analysis of ‘individualism’ and ‘collectivism’: the Global Bersih 3.0 website. In: Seminar on Youth, Media and Politics: New Identity 2012
2011 Narratives of Malaysian identity: the Petronas television commercials of Yasmin Ahmad. In: Film and Media 2011: First Annual London Film and Media Conference
2011 The role of communication in Nation Building: television advertising and acceptance in Malaysia. In: International Conference on Media and Communication Mention 2011: Communication and Transformation-progress and Paradox
2011 The ‘Moral Panics’ behind television advertising regulation in Malaysia. In: Seminar on New Media and Islamic Issues: Challenges and Opportunities
2010 The ‘moral panics’ behind television advertising regulations in Malaysia. In: Moral Panics in the Contemporary World Conference 2010

Book

2015 Youths media and politics: a new identity. UNIMAP . ISBN 978-967-0922-07-2

Book Section

2019 Embracing with love. In: Tales of mothers 2: of love and courage Seri Kembangan, Selangor . ISBN 978-983-2423-70-6 , pp.177-191
2017 A string of phenomena : meta-ethnographic synthesis of qualitative studies and reviews of the advertising campaign of the 13th General Election in Malaysia. In: Routledge Handbook of Political Advertising Routledge . ISBN 9781138908307 , pp.165-178
2015 The young Malaysian voter. In: Youths, Media and Politics: A New Identity Penerbit Universiti Malaysia Perlis . ISBN 978-967-0922-07-2 , pp.1-25
2015 The young Malaysian voter. In: Youths, Media and Politics: A New Identity Penerbit Universiti Malaysia Perlis . ISBN 978-967-0922-07-2 , pp.1-25
2015 A semiotic analysis of ‘Individualism’ and ‘Collectivism’: The Global Bersih 3.0 Website. In: Youths, Media, Politics: A New Identity UNIMAP . ISBN 978-967-0922-07-2 , pp.29-41
2011 The 'moral panics' behind television advertising regulation in Malaysia. In: Paradigm shift on thought: Muslim women’s perspectives IIUM Press . ISBN 9789674181796 , pp.167-178
2011 The 'moral panics' behind television advertising regulations in Malaysia. In: Paradigm Shift on Thought: Muslim Women's Perspective IIUM Press . ISBN 9789674181796 , pp.167-178