Staff Directory
Academic Qualification
- Doctor of Philosophy in Organisational Communication - Doctor of Philosophy, Universiti Sains Malaysia (USM)
Nur Shakira binti Mohd Nasir (Dr.)
Assistant Professor
IIUM Gombak Campus
ABDULHAMID ABUSULAYMAN KULLIYYAH OF ISLAMIC REVEALED KNOWLEDGE AND HUMAN SCIENCES
shakira@iium.edu.my
5116
Expert Profile
Nur Shakira Mohd Nasir has been an academic staff with International Islamic University Malaysia (IIUM) since 2018. She obtained her bachelor’s degree in Human Sciences, specializing in Organizational Communication from IIUM in 2006, then pursued her M.A. in Organizational Communication at the same university and completed it in 2009. Upon graduation, she joined DRB Hicom, which is one of the nation’s largest and most diverse conglomerates. She was assigned to Human Capital Development Division and responsible for Training and Development.
Shakira left the corporate world after being awarded a scholarship to pursue her doctorate studies. She then successfully completed her PhD in Organizational Communication from University Science Malaysia (USM) in 2020. Her dissertation focused on the factors that influence change readiness at various stages of change.
As an academic, she has presented papers locally and internationally. Her research interests are communication management, organization behaviour, graduate skills and employability, health communication, digital literacy, and social media. She has completed several research projects funded by local and international organizations since her return to IIUM in 2018. She has served as Student Advisor for Communication Students’ Association (COSA) for the Department of Communication since 2019. She is also appointed as Coordinator of Undergraduate Internship (UGIT) for the Department of Communication from 2020 to 2023 and Kulliyyah Entrepreneurship Committee (KENT) since 2021. Presently, she is an assistant professor and Academic Advisor in the Department of Communication, Abdulhamid Abusulayman Kulliyyah of Islamic Revealed Knowledge and Human Sciences.
Area of Specialisation
- Social Science ~ Social Science ~ Media and Communications ~ Other Media and Communication n.e.c.
Teaching Responsibilities
EVENTS AND CAMPAIGNS | 2024/2025 |
FINAL YEAR PROJECT I | 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 |
FINAL YEAR PROJECT II | 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 |
FIQH AL-'IBADAT(ARABIC) | 1997/1998 |
INTERNSHIP (ELECTRONIC MEDIA) | 2020/2021 |
INTERNSHIP (JOURNALISM) | 2020/2021 |
INTERNSHIP (ORGANIZATIONAL COMMUNICATION) | 2020/2021 |
INTERNSHIP (PUBLIC RELATIONS) | 2020/2021 |
INTERPERSONAL COMMUNICATION | 2022/2023 2021/2022 |
INTRODUCTION TO COMMUNICATION | 2021/2022 |
MEDIATED COMMUNICATION | 2020/2021 2019/2020 2018/2019 |
PRACTICAL TRAINING | 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 |
STRATEGIC COMMUNICATION | 2023/2024 2019/2020 2018/2019 |
STRATEGIC HUMAN RELATIONS | 2023/2024 2020/2021 2019/2020 |
THINKING TECHNIQUES FOR COMMUNICATORS | 2024/2025 2023/2024 2022/2023 |
Supervision
Embracing Change: A Phenomenological Exploration Of Employee Perceptions And The Role Of Communication In Organizational Transitions.
Ph.D
In Progress
Co-supervisor
|
Tik Tok Algorithmic Awareness On Weight-Loss Content And Weight-Loss Behaviour Among Malaysian Muslim Young Adults.
Ph.D
In Progress
Co-supervisor
|
The Relationship Between Boundary Permeability, Boundary Ownership, Boundary Linkages And Religiosity On Self-Disclosure In Facebook Among Iium Students.
Master
Completed
2023
Main Supervisor
|
The Impact Of Social Media Usage On Organizations Performance: The Roles Of Public Relations.
Master
In Progress
Main Supervisor
|
Understanding the Role of Family Communication Patterns in Influencing School Dropout Among Muslim Girls in Tbong Khmum District, Cambodia. Understanding The Role Of Family Communication Patterns In Influencing School Dropout Among Muslim Girls In Tbong Khmum District, Cambodia.
Master
In Progress
Co-supervisor
|
Research Projects
Completed
2023 - 2024 | Promotion of Health Diets in Malaysia |
2022 - 2023 | Monitoring, Evaluation and Learning (MEL) of the Behavioural Change Communication Strategy ? Salt Reduction |
2021 - 2023 | Developing a Strategic Communication Intervention Manual to Inform and Correct Misinformation and Misconception about Vaccination using Valid Islamic Evidence |
2020 - 2021 | Investigating the Level of Digital Literacy among Children of B40 Income Earners: Focusing on Children Living in Pusat Perumahan Rakyat (PPR) |
2019 - 2022 | FORMULATING AN EFFECTIVE GUIDELINE ON ONLINE RESOURCES PERTAINING TO THE MISUNDERSTANDING OF VACCINATION AND ITS IMPORTANCE |
2018 - 2020 | DEVELOPING A MODULE FOR PRODUCING MULTIMEDIA CONTENT FOR SCIENTIFIC RESEARCH |
On-Going
2023 - Present | Public Readiness and Preference Towards Healthy Choices in Food Applications |
2023 - Present | The Uses, Motivation, and Gratification of Free-to-air channel Among users in the East Coast Region of Peninsular Malaysia |
2023 - Present | Free-To-Air Channel: Uses, Motivation and Gratifications of Users in the East Coast Region of Peninsular Malaysia |
2023 - Present | Food Operator/Restaurant's Readiness for the Changing of Choice Environment of the Food Delivery Applications |
2021 - Present | Enabling Digital Parenting Modules To Help Malaysian Parents Nurture Digitally Resilient Children |
Award & Recognition
25 Jul, 2023 | Gold Medal - International Exhibition of Research and Innovation (Human Sciences) - Universiti Sultan Azlan Shah (USAS) | International |
30 May, 2023 | Gold Medal - Univerisiti Malaysia Kelantan (UMK) | International |
10 Jun, 2022 | Community & Industrial Partner Award- Bronze - AHAS KIRKHS TAKREEM | KCDIO |
Publications
Article
Conference or Workshop Item
Monograph
2023 | Enabling digital parenting modules to help Malaysian parents nurture digitally resilient children. In: Communication and Media Centre (COMET), KIRKHS, IIUM, |