Staff Directory


Syed Arabi Bin Syed Abdullah Idid

Academic Qualification

  • Ph.D in Mass Communication - Doctor of Philosophy, University of Wisconsin
  • Master of Arts in Journalism - Masters Degree, University of Wisconsin
  • Bachelor of Arts in History - Bachelor Degree, Universiti Malaya (UM)

Syed Arabi Bin Syed Abdullah Idid (Prof. Dato' Sri Dr.)

Professor
IIUM Gombak Campus

KULLIYYAH OF ISLAMIC REVEALED KNOWLEDGE AND HUMAN SCIENCES


sarabidid@iium.edu.my
6070


Expert Profile


Dr. Syed Arabi Idid, a Professor in the Department of Communication, Kulliyyah of Islamic Revealed Knowledge and Human Sciences was Dean of the Research Centre in 2001 and was later appointed as Rector of IIUM from 2006 until 2011. He was at University Kebangsaan Malaysia (UKM) for 22 years before joining IIUM in 1999. He was a reporter with BERNAMA from 1968 to 1971.
At UKM, he was the Head of Department of Communication, and later became Deputy Dean of the Faculty of Humanities and Social Sciences. He was an Adjunct Professor at the School of Media and Communication Studies, Faculty of Social Sciences and Humanities, UKM from February 2013 until February 2015.
Prof. Syed Arabi Idid is a member of the Board of Directors and the Asian Media Information and Communication Centre (AMIC), a founding member of the Asian Network for Public Opinion Research (ANPOR), and a member of the World Public Opinion Research Association (WAPOR) and International Communication Association (ICA). He was the President of Commonwealth Association for Education in Journalism and Communication.
He was once the President of the Malaysian Communication Association, and the President of the Institute of Public Relations Malaysia (IPRM). He was also a judge for several years in selecting the best journalists organised by the Malaysian Press Institute (MPI).
Prof. Syed Arabi Idid has conducted several public opinion studies. His interests include conducting public opinion studies, public relations and international communication.


Area of Specialisation


  • Social Science ~ Social Science ~ Media and Communications ~ Political Communications - Election, Polling and Media Use
  • Social Science ~ Social Science ~ Media and Communications ~ Media and Globalisation (Including International Communication) 112 - News Flow, Foreign Correspondents
  • Social Science ~ Social Science ~ Media and Communications ~ Journalism - History, Profile and Functions
  • Social Science ~ Social Science ~ Media and Communications ~ Public Relations and Communication - History, campaigns, crisis and profile


Professional Membership


  • Member of Profesional Body / Association: (Member), International Communication Association
  • Member of Profesional Body / Association: (Member), Association for Education in Journalism and Mass Communication
  • Member of Profesional Body / Association: (Ketua Projek Khas Nasional (Media, Demokrasi dan Sistem Elektoral)), Majlis Profesor Negara
  • Member of Profesional Body / Association: (Member), American Association for Public Opinion Research
  • Member of Profesional Body / Association: (Member), World Association for Public Opinion Research
  • Member of Profesional Body / Association: (Member), National Communication Association
  • 1981: Member of Profesional Body / Association: (Life Member and Fellow), Institute of Public Relations Malaysia (IPRM)
  • 1996 - 2000: Member of Profesional Body / Association: (President), Commonwealth Association for Education in Journalism and Communication
  • 2016: Member of Profesional Body / Association: (Member), Political Studies Association
  • 2017 - 2020: Member of Profesional Body / Association: (Council member ), Persatuan Pendidik Komunikasi Malaysia
  • 2018: Member of Profesional Body / Association: (Founding and Council Member cum country representative ), World Association for Public Opinion Research - Asia (WAPOR-Asia)
  • 2018 - 2020: Member of Profesional Body / Association: (Advisor), Persatuan Pendidik Komunikasi Malaysia


Teaching Responsibilities


ADVANCED COMMUNICATION RESEARCH METHODS 2005/2006
ADVANCED COMMUNICATION THEORY 2004/2005 2001/2002 2016/2017 2021/2022 2012/2013 1999/2000 2011/2012 2019/2020 2017/2018 2015/2016 2002/2003 2020/2021 2000/2001 2013/2014 2005/2006 2018/2019 2003/2004 2014/2015
ADVANCED PUBLIC RELATIONS 2019/2020 2020/2021 2018/2019
COMMUNICATION DESIGN 2017/2018
COMMUNICATION RESEARCH DESIGN 2017/2018 2016/2017
COMMUNICATION THEORY 2012/2013 2014/2015 2013/2014 2011/2012 2015/2016
FINAL YEAR PROJECT I 2020/2021 2019/2020
FINAL YEAR PROJECT II 2020/2021
MANAGING MEDIA & PUBLIC RELATIONS ORGANIZATION 2019/2020 2014/2015
PRINCIPLES OF PUBLIC RELATIONS 1999/2000 2000/2001
PROJECT PAPER I 2014/2015
PUBLIC OPINION & PERSUASION 2002/2003 2004/2005 2001/2002 2003/2004
PUBLIC RELATIONS CAMPAIGN 1998/1999 1997/1998 1999/2000 1994/1995
PUBLIC RELATIONS CAMPAIGN STRATEGIES 2001/2002 2000/2001
PUBLIC RELATIONS: CASE STUDIES 2000/2001 1999/2000
PUBLIC RELATIONS:CASE STUDIES 1993/1994
READINGS IN COMMUNICATION THEORY 2003/2004 2017/2018 2015/2016 2005/2006 2013/2014 2018/2019 2011/2012 2012/2013
READINGS IN PUBLIC RELATIONS 2018/2019 2011/2012 2008/2009 2006/2007 2005/2006 2004/2005 2009/2010 2010/2011 2012/2013 2014/2015 2007/2008
RESEARCH METHODOLOGY 2015/2016 2021/2022 2016/2017 2020/2021
THEORIES, PRINCIPLES AND PRACTICES OF PUBLIC RELATIONS 2012/2013 2014/2015 2015/2016 2011/2012 2013/2014
THEORIES,PRINCIPLES&PRACTICES OF PUBLIC RELAT 2007/2008 2002/2003 2004/2005 2006/2007 2003/2004 2005/2006 2001/2002 2009/2010 2008/2009 2000/2001 2010/2011


Research Projects


Completed
2020 - 2020 Public's Perceptions of Government Programmes and Current Issues
2019 - 2019 Research on Identifying Social and Economic Issues of the Bumiputras
2018 - 2019 Public's Perceptions of Government Programmes and Current Issues in Sarawak
2018 - 2019 Public's Perceptions of Government Programmes and Current Issues
2018 - 2020 Studying Socio Political Economic Issues in Contemporary Malaysia
2018 - 2019 Research On Public Perception Towards Government Policies and Current Issues
2017 - 2018 Projek Khas Nasional (Media, Demokrasi dan Sistem Elektoral)
2017 - 2017 Perception Towards Current Issues and Government Policies: Parliament Setiawangsa
2017 - 2017 Perception Towards Current Issues and Government Policies: Parliament Sepang
2017 - 2019 Public Perceptions Towards Current Issues and Government Policies
2017 - 2019 Public Perception Towards Goverment Policies and Current Issues
2016 - 2016 Perception of the Public Towards Current Issues and Government Policies in Sarawak 2016 (Focus Group)
2016 - 2018 Life Story: Tun Pehin Seri Haji Abdul Taib bin Mahmud
2016 - 2016 Perception of the Public Towards Current Issues and Government Policies
2016 - 2019 Tinjauan dan Persepsi Orang Ramai Terhadap Isu Semasa
2015 - 2017 Identification of Political and Leadership Issues among the Voters
2015 - 2017 Kajian Terhadap Media dan Mobiliti Sosial di Perupok, Kelantan
2015 - 2017 Kajian Terhadap Pekerja Industri
2015 - 2015 The Perception of the Public towards Government Policies 2015
2015 - 2017 Social Mobility and Media in Marang, Terengganu
2015 - 2017 Perception of the Public towards Government Policies in Sarawak October 2015
2015 - 2019 Perception of the Public towards Government Policies in Sarawak 2015
2015 - 2019 Perception of the Public towards Government's Policy
2015 - 2015 Research on Post By-elections 2015
2015 - 2015 Perception of the Public Towards Government Policies in Sarawak 2015
2014 - 2014 Pilihanraya Kecil (PRK) Dun Kajang 2014
2014 - 2018 Peranan Media Dalam Pilihan Raya Umum / Pilihan Raya Kecil
2014 - 2015 Research on Perception of the Public Towards Government Policies
2014 - 2015 Research on Perception of the Public Towards Government Policies in Sarawak
2012 - 2018 Media and Public Opinion Socialization
2012 - 2012 People's Perception and Attitude Toward Government Policy
2012 - 2017 People Perception and Attitude towards Government Linked Agencies
2011 - 2012 Media Orientation, Intermediation and Political Behaviour among Malaysian Voters
2011 - 2012 Cadangan Kajian Impak Transformasi Politeknik Malaysia
2010 - 2011 Pembinaan Negara: Sikap dan Ekspetasi Pelajar Universiti di Malaysia
2010 - 2011 Profile of Public Relations Practitioners
2008 - 2010 Feasibility Study For the Establishment of A Nursing Programme at The International University In Uganda (IUIU)
2008 - 2010 Leadership Development For Higher Education Reform Programme
2008 - 2011 Patterns Of Voters Behavior In The General Election 2008
2006 - 2007 Management Integrity
- KEPEMIMPINAN MASYARAKAT KINI
- KAJIAN POS PILIHANRAYA
- PERSEPSI ORANG RAMAI TERHADAP ISU SEMASA
- TRACKING THE VOTERS
- KAJIAN PERSEPSI TERHADAP PROGRAM PEMBANGUNAN DI KEDAH
- KAJIAN PERSEPSI TERHADAP ISU SEMASA DI KEDAH
- KAJIAN POS PILIHANRAYA 2004
- DIFUSI MAKLUMAT
- 2000 Sanggang by-Election
- 2003 Study on Political Gap in Rural Area : KESEDAR
- 2004 2004 Star Voter Survey - The Star
- 2005 BELIA TAK BERPERSATUAN
On-Going
2021 - Present FGD on Public's Perceptions of Government Programmes and Current Issues
2021 - Present Public's Perceptions of Government Programmes and Current Issues
2020 - Present Public's Perceptions of Goverment Programmes and Current issues
2016 - Present Advisor at KAJIDATA Research Sdn. Bhd.
2015 - Present Kajian Elektoral Malaysia 2015
2015 - Present Tinjauan Orang Ramai Terhadap Isu Semasa
2007 - Present Research on Young Voter (2007-2008)
2004 - Present Electoral Studies Research Unit
- The Role and Functions of the Foreign Correspondents and Foreign Media in a Muslim State - Building a Media System Case in Malaysia
- Pendang and Anak Bukit by Elections' Study


Award & Recognition


21 Jun, 2021 Gold Award for High Citation in Indexed Journal Award - KIRKHS KCDIO
09 Jul, 2020 Top 30 Contributors to IIUM's Research Performance - International Islamic University Malaysia University
01 Jun, 2020 Gold Qudwah Award - Others University
14 Nov, 2019 Fellow - ASEAN Public Relations Network International
13 Jun, 2019 Ibrahim School 100 Years Achievements 1919 a?? 2019 (Journalism and Media Award) - SMK IBRAHIM, SUNGAI PETANI, KEDAH National
28 Sep, 2018 Silver Award in Invention, Innovation & Design Exposition (IIDEX) 2018 - Universiti Teknologi MARA (UiTM) National
12 Jul, 2018 IIUM Quality Research Award - University
23 Feb, 2018 Kulliyyah of Islamic Revealed Knowledge and Human Sciences (KIRKHS) Active Publisher - KCDIO
22 May, 2017 BERNAMA (Malaysian National News Agency) Special Award - BERNAMA (Malaysian National News Agency) National
22 May, 2017 BERNAMA (Malaysian National News Agency) Special Award - BERNAMA (Malaysian National News Agency) National
27 Apr, 2017 University Most Productive Researcher Award (Social Science) - International Islamic University Malaysia University
02 Sep, 2016 Outstanding Researcher Award (University) - International Islamic University Malaysia University
18 Mar, 2016 Quality Award - IIUM University
03 Sep, 2015 Publication Incentive Scheme in the SCOPUS category (Arts, Social Sciences and Humanities) - Ministry of Higher Education National
16 Jan, 2011 Darjah Gemilang Seri Mahkota Kedah - Palace of Kedah State
11 Dec, 2008 Darjah Kebesaran Sultan Ahmad Shah Pahang - Palace of Pahang State


Publications


Article

2021 Happiness, demographic variables, and self-perception as predictors of job satisfaction among factory employees in Malaysia. SEARCH Journal of Media and Communication Research, 13 (2) pp. 21-36
2020 Conducting a longitudinal study on Malaysian public relations: some issues and challenges. Asia Pacific Public Relations Journal, 22 () pp. 1-11
2020 Newspaper advertising for public relations practitioners during the Malaya era 1957-1963. Asia Pacific Public Relations Journal, 22 () pp. 1-8
2020 PR practitioners’ roles in crisis management: Malaysian perspectives. Asia Pacific Public Relations Journal, 22 () pp. 1-14
2020 The early days of public relations in British Malaya: winning the hearts and minds of the Empire. Public Relations Review, 46 (2) pp. 1-6
2020 The mediating effect of employee’s job satisfaction on the relationship between transformational leadership style and employee well-being among Malaysian academics. Human Communication Journal, 3 (1) pp. 18-35
2020 Trust, society and governance: an Islamic perspective on Malaysian institutions. Journal of Islam in Asia, xx (xx) pp. 1
2019 ‘Asabiyyah & ‘Umran in Ibn Khaldun’s thought. Journal of Islamic Law Review, 15 (2) pp. 129-149
2019 Barisan Nasional's GE14 campaign materials: a reversed third-person effect. SEARCH Journal of Media and Communication Research, 11 (2) pp. 1-19
2019 Book review: Ofer Feldman and Sonja Zmerli (Eds.), The psychology of political communicators: How politicians, culture, and the media construct and shape public discourse. Asian Journal for Public Opinion Research, () pp. 199-204
2019 Communication education in Malaysia: early days to recent years. Jurnal Komunikasi: Malaysian Journal of Communication, 35 (1) pp. 303-318
2019 Electoral research activities from International Islamic University Malaysia. PSA News, 30 (1) pp. 14
2019 Framing the first Palestinian general elections by Malaysia’s New Straits Times. Jurnal Komunikasi: Malaysian Journal of Communication, 35 (2) pp. 141-158
2019 Online news and public opinion: how Malaysians respond to news on a state by-election. Human Communication, 2 (2) pp. 42-57
2019 Online self-representation of Malaysian Muslim female students: a Facebook case study. Malaysian Journal of Media Studies, 20 (1) pp. 15-30
2019 Pengundi belia, penggunaan media & politik. Malaysian Journal of Youth Studies, Edisi Khas Yours’18 Agenda Sosial Vol 3 () pp. 29-44
2019 The relationship of individual well-being and working environment with job satisfaction among factory workers in Malaysia. Intellectual Discourse, 27 (1) pp. 221-243
2019 Who sets the agenda? Locating the formation of public opinion during the Rantau by-election. Intellectual Discourse, 27 (2) pp. 373-395
2018 Framing the reaction of President Abbas on the issue of moving the US Embassy from Tel Aviv to Jerusalem. e-BANGI, Journal of Social Sciences and Humanities, 15 (5) pp. 181-192
2018 News consumption through SNS platforms:Extended motivational model. Journal of Communication Media Watch, 9 (1) pp. 18-36
2018 News diffusion of a significant event: how Malaysians and Indonesians learnt of the Indonesia Airasia QZ8501 tragedy. Asian Journal of Applied Communication, 7 (2) pp. 55-70
2018 Perception of issues by factory workers in Malaysia : the role of media. International Journal of Arts and Humaniities, 2 (11) pp. 604-614
2017 Agenda setting: probing the issues during the 13th general election. Malaysian Journal of Communication, 33 (2) pp. 1-12
2017 Electoral studies: Understanding some research problems. e-BANGI, Special Issue 1 (2017) () pp. 1-13
2017 Examining political efficacy among Malaysian voters: The role of traditional and new media. Journal of Asian Pacific Communication, 27 (1) pp. 43-64
2017 Examining political efficacy among Malaysian voters: The role of traditional and new media. Journal of Asian Pacific Communication, 27 (1) pp. 43-64
2017 Pelantikan Hishammuddin tiada kaitan pengukuhan kuasa Najib. Berita Harian, () pp. 11-11
2017 PR practitioners’ use of social media: validation of an online relationship management model applying structural equation modeling. Malaysian Journal of Communication, 33 (1) pp. 212-228
2017 Two studies on news diffusion of the missing Malaysian plane. Forum Komunikasi, 12 (1) pp. 1-22
2016 A test of technology acceptance model in the use of social media among PR practitioners in Nigeria. SEARCH: The Journal of the Southeast Asia Research Centre for Communication and Humanities Journal, 8 (2) pp. 19-33
2016 Polls shows majority proud of Malaysia. The New Sunday Times, () pp. 17
2016 Professional values, ethics, and professionalism of public relations practitioners = Nilai-nilai profesional, etika dan profesionalisma dalam pengamal perhubungan awam. Jurnal Komunikasi: Malaysian Journal of Communication, 32 (1) pp. 287-311
2015 Setting the media agenda: a study of the 2010 Sudanese presidential elections. Intellectual Discourse, 23 (1) pp. 53-74
2014 Daily life satisfaction in Asia: a cross-national survey in twelve societies. Asian Journal for Public Opinion Research, 1 (3) pp. 153-202
2014 The past and coming communication journey in Malaysia. Jurnal Komunikasi: Malaysian Journal of Communication, 30 () pp. 1-16
2012 Social media use for information-sharing activities among youth in Malaysia. Journalism and Mass Communication, 2 (11) pp. 1029-1047
2012 The media and public agenda among the Malay and Chinese communities during the 2008 Malaysian General Elections. Asian Social Science, 8 (5) pp. 107-115
2010 Kajian UIAM: populariti kerajaan Barisan Nasional meningkat. Utusan Malaysia, () pp. 2
2010 Tapak Istac jadi kampus UIAM Kuala Lumpur. Utusan Malaysia, () pp. 10-11
2007 General election 2004 : empirical validation of voting pattern in Malaysia. Intellectual Discourse, 15 (1) pp. 1-14
2004 The needs of the Malaysian youth with reference to a focus group. Muslim Education Quarterly, 21 (3&4) pp. 47-61
Conference or Workshop Item

2021 An insight into research and publication. In: Inspirational Talk: Academia & Research Journey of Prof Dato’ Sri Dr. Syed Arabi Idid,
2021 Factors explaining party support during the COVID-19 pandemic: The leadership role. In: 28th Annual AMIC Virtual Conference (Science Communication: Managing the Now and the Future),
2021 Media, credibility and trust. In: COMM Now 2021 Professional Communication Virtual Programme,
2021 Perceiving party supports and attributes of Perikatan Nasional and Pakatan Harapan. In: The 2nd International Conference on Media & Social Sciences,
2021 Threatened from outside: a response from cultural resilience. In: Cultural Intelligence Towards Promoting Institutional Excellence,
2021 Three crisis cituations. In: The PR Lecture Series - PR Readiness In Facing A Volatile, Uncertain, Complex And Ambiguous Environment,
2020 Ethics and ethical behaviour. In: International Symposium On Creativity, Values & Sustainability,
2020 Factors influencing confidence in the government during Tun Mahathir’s leadership era among industrial workers. In: WAPOR Asia 3rd Annual Conference,
2020 Perception of Yemeni Students in Malaysia on the MCO Movement Controlled Order. In: 2020 ANPOR-APCA Annual Conference,
2020 Scholar’s insight. In: Communication Research Seminar (CORENA 2020),
2019 Conducting a longitudinal study on public relations: some issues and challenges. In: The 3rd Asia Pacific Public Relations Research and Education Network (APPRREN) International Research Symposium,
2019 Fake news, media credibility and trust on institutions. In: Kuala Lumpur International PR Conference (KLIP) 2019,
2019 Institutional confidence in Malaysia. In: GE14 and the Year Since: Analyses and Perspectives 2019,
2019 Kajang by-election: a study of voter behaviour. In: 2019 ANPOR-APCA Annual Conference,
2019 Media and communication: past, present and future. In: International Conference on Media and Communication (MENTION2019),
2019 More than fake news… opinion manipulation. In: Forum on Fake News & Politics in Malaysia,
2019 News online and public opinion: how Malaysians responded to news on a state by-election. In: 27th Asian Media Information and Communication (AMIC) Annual Conference,
2019 Polling: The Malaysian General Election of 2018 and the period after. In: WAPOR Asia 2nd Annual Conference: Digital Democracy,
2019 Public opinion and elections. In: WAPOR Asia Second Annual Conference,
2019 Reliance, media exposure and credibility. In: International Conference on Media and Communication 2019 (MENTION2019),
2019 The impact of leadership style and staff well-being on job satisfaction among academic staff in a Malaysian public university. In: International Conference of Religion, Governance and Sustainable Development (ICRDG 2019),
2019 The Semenyih by-election: survey findings on voters and issues. In: Seminar on Post-GE14 By-Elections: Implications for GE15,
2019 Theory development in studying communication: focusing on news diffusion, agenda setting and third person effect. In: Communication Research Seminar (CORENA 2019),
2019 Three public relations practitioners in British Malaya. In: International Conference on Media and Communication 2019 (MENTION2019),
2019 Trusting the institutions in Malaysia: an Islamic sociological perspective. In: International Conference On Religion, Governance And Sustainable Development (ICRGD2019),
2018 Barisan Nasional in GE 14: miscalculating the political campaign. In: ICA Regional Conference 2018,
2018 Communication education in Malaysia: early days to current issue. In: International Seminar on Media and Communication (ISMEC 2018),
2018 Development of two theories.. third person effect & agenda setting. In: School of Multimedia Technology and Communication (SMMTC) Postgraduate Colloquium 2018,
2018 Malaysian image of two U.S. leaders: Obama and Trump. In: 2018 WAPOR-Asia Conference – New Era of Public Opinion Research in Asia,
2018 National current issues. In: Seminar on GE14: An Analysis,
2018 Syed Hussein Idid: satu sejarah ringkas. In: Siri Syarahan CenPris: Dato Jenaton,
2018 The Malaysian 14th General election: media use and trust among party supporters. In: Forum Media dan Komunikasi Menjelang Pilihan Raya Umum Ke-14,
2018 The relationship between individual well-being, working environment and job satisfaction among factory workers in Malaysia. In: International Seminar on Media and Communication (ISMEC 2018),
2017 Conducting public opinion research in Asia: From the Malaysian experience. In: World Association for Public Opinion Research (WAPOR) Asia Meeting & WAPOR Asia Conference 2017,
2017 Ethical questions and the symmetrical relationship of PR organisations. In: Public Relations Training Programme ‘Public Relations in the Digital Age: Ethical Issues and Professionalism’,
2017 Media use and political efficacy in Malaysia: Comparing their roles in 2012 and 2013. In: The 25th Asian Media Information and Communication (AMIC) Annual Conference,
2017 Perceived influence of opposition political campaign materials on voters. In: International Conference on Communication and Media 2016 (i-COME’16),
2017 Robots or riots. In: Dialog Session TN50x, Hope of Nation: Towards Great Future Media Leader,
2017 Student satisfaction with hostel in international campus: A literature review. In: The 14th International Conference on Innovation and Management (ICIM 2017),
2017 Studying PR: the concept of empowerment. In: 4th Conference on Communication, Culture and Media Studies (CCCMS 2017),
2017 The emergence of government information services in British Malaya: Exploring the antecedent growth of public relations in Malaysia. In: The 8th International History of Public Relations Conference,
2016 Assessing audience effects from journalism-media studies. In: UiTM MASSCOMM Premier Lecture Series,
2016 Differential development of two theories: news diffusion and agenda setting. In: The International Conference on Communication and Media 2016 (i-COME’16),
2016 Factors influencing trust in public institutions among Malaysians. In: Empirical Political Science Research Conference “Democracy in Mutation? Local, National, Global”,
2016 Islamic advertising and advertisements: some concerns. In: International Seminar on Islamic Advertising 2016 (ISIA2016),
2016 Learning a tragic event: how Malaysians and Indonesians learned of the Indonesia AirAsia crash. In: International Society for Teacher Education (ISfTE) 2016 Asia Pacific Regional Conference,
2016 Malaysia overall politics. In: PETRONAS 2016 Lecture Series,
2016 Recruiting the public relations officer during British Colonial Malaysia. In: IUKL International Postgraduate Colloquia (IIPC 2016),
2016 Social mobility: Robert Putnam’s American divided society in a Malaysian family setting. In: ASEAN and Japan’ Symposium: Contemporary Education and Family Life in ASEAN and Japan 2016,
2016 Voters in Sarawak: a preliminary overview . In: Seminar on Sarawak State Essembly Elections 2016: Issues and Perspectives,
2015 Learning a tragic news: a diffusion study of the Malaysian plane shot over Ukraine. In: 2015 Asian Network for Public Opinion Research (ANPOR) Annual Conference,
2015 Media and politics: a study among youth in Malaysia. In: 2015 Asian Network for Public Opinion Research (ANPOR) Annual Conference,
2015 On learning about the missing Malaysian plane: a study on news diffusion . In: The 24th Annual AMIC Conference 2015,
2015 Politik, kepimpinan dan isu-isu semasa: dapatan perbincangan kumpulan fokus di Kelantan, Terengganu dan Pahang. In: Pembentangan Data dan Analisis Awal Kajian Elektorla Malaysia 2015,
2014 Political efficacy among Malaysian voters: the role of traditional and new media. In: 2nd Annual Conference of the Asian Network of Public Opinion Research (ANPOR),
2013 1Malaysia's 'People First, Performance Now': Government public relations in multicultural, multireligious Malaysia. In: Conference on PR and Strategic Communication in Divided Societies,
2013 Analyzing effects of political literature: the third-person effect on party members. In: Asian Network for Public Opinion Research in (ANPOR) Annual Conference 2013,
2012 Pembinaan Negara: sikap dan ekspektasi pelajar universiti di Malaysia. In: Seminar Hasil Penyelidikan Kementerian Pengajian Tinggi: Sains Sosial dan Kemanusiaan,
2012 The Mediating effect of interpersonal influence between mass media nfluence and University Student’s Voting Intention. In: One-Day Seminar on Youth, Media and Politics: ,
2010 Analyzing political campaign effects : a test of the third-person effects theory. In: International Conference on Communication and Media,
2010 Testing the third-person effects theory on political campaign in Malaysia. In: International Communication and Media Conference (ICOME’10),
2010 The role of blogs in an emerging society: a study of a Malaysian by-election. In: 19th Asian Media Information and Communication Centre (AMIC) Annual Conference,
2005 Media credibility and its correlate with popular votes during elections. In: International Conference on Mediamorphosis: Communication Technology and Growth,
Book

2018 Pilihan raya kecil Sungai Limau, Kajang, Balingian dan Pengkalan Kubor. IIUM Press, International Islamic University Malaysia, ISBN: 978-967-418-574-9
2017 Political information-seeking and political efficacy. IIUM Press, International Islamic University Malaysia, ISBN: 978-967-418-623-4
2011 Peranan media massa dalam pilihan raya umum. IIUM Press, ISBN: 978-967-0225-37-1
2009 IIUM at 25: the path travelled and the way forward. IIUM Press, ISBN: 9789675272103
2007 Belia tidak berpersatuan: laporan kajian. IIUM Press, ISBN: 9789834229207
2005 Institute of Public Relations Malaysia: a historical perspective. Research Centre, International Islamic University Malaysia, ISBN: 9832957451
Book Section

2021 Minat politik dan pandangan terhadap masa depan negara, keluarga dan ekonomi dalam kalangan belia: sumbangan media. In: Penerbit UiTM, ISBN: 978-967-363-723-2, pp. 21-44
2019 The International Islamic University Malaysia: moving towards a world class university. In: IIUM Press, International Islamic University Malaysia, ISBN: 978-967-491-044-0 / 978-967-491-035-8, pp. 59-68
2019 The International Islamic University Malaysia: moving towards a world class university. In: IIUM Press, International Islamic University Malaysia, ISBN: 978-967-491-044-0 / 978-967-491-035-8, pp. 59-68
2018 Pengundi dan isu dalam pilihan raya kecil Kajang. In: IIUM Press, International Islamic University Malaysia, ISBN: 978-967-418-574-9, pp. 51-77
2017 1Malaysia: 'People first, performance now'. a critical perspective on the nation building approach in Malaysia's government public relations.. In: Routledge, ISBN: 978-1-138-86013-1, pp. 150-172
2017 1Malaysia: 'People first, performance now'. a critical perspective on the nation building approach in Malaysia's government public relations.. In: Routledge, ISBN: 978-1-138-86013-1, pp. 150-172
2017 1Malaysia: ‘People first performance now' A critical perspective on the nation building approach in Malaysia’s government public relations. In: Routledge, ISBN: 978-1-138-86013-1, pp. 150-172
2016 Factors affecting communication studies in Malaysia. In: University of Malaya Press, ISBN: 978-983-100-844-7, pp. 1-16
2016 Factors affecting communication studies in Malaysia. In: University of Malaya Press, ISBN: 978-983-100-844-7, pp. 1-16
2015 The mediating effect of interpersonal influence between mass media influence and university students' voting intention. In: Penerbit Universiti Malaysia Perlis, ISBN: 978-967-0922-07-2, pp. 162-194
2015 The young Malaysian voter. In: Penerbit Universiti Malaysia Perlis, ISBN: 978-967-0922-07-2, pp. 1-25
2015 The young Malaysian voter. In: Penerbit Universiti Malaysia Perlis, ISBN: 978-967-0922-07-2, pp. 1-25
2014 Attributes of political candidates: perspectives of youth. In: Media and Democracy Research Group, UKM, ISBN: 978-983-2795-27-8, pp. 279-294
2014 Attributes of political candidates: perspectives of youth. In: Media and Democracy Research Group, UKM, ISBN: 978-983-2795-27-8, pp. 279-294
2014 Factors influencing Malaysian youth first identity disclosure. In: Media and Democracy Research Group, UKM, ISBN: 978-983-2795-27-8, pp. 313-332
2014 Media credibility: a longitudinal perspective. In: Media and Democracy Research Group, UKM, ISBN: 978-983-2795-27-8, pp. 61-78
2014 Media credibility: a longitudinal perspective. In: Media and Democracy Research Group, UKM, ISBN: 978-983-2795-27-8, pp. 61-78
2014 Perceptions of employees on management integrity: a comparative study. In: Media and Democracy Research Group, UKM, ISBN: 978-983-2795-27-8, pp. 149-167
2014 Perceptions of employees on management integrity: a comparative study. In: Media and Democracy Research Group, UKM, ISBN: 978-983-2795-27-8, pp. 149-167
2011 Youth and politics. In: Penerbit Universiti Kebangsaan Malaysia, ISBN: 9789679429589, pp. 52-66
2009 Pola pergerakan bekas-bekas murid sekolah menengah kebangsaan agama 1978-2004. In: IIUM Press, ISBN: 9789833855780, pp. 325-331
2009 The IIUM: towards a research-intensive university. In: IIUM Press, ISBN: 9789675272103, pp. 77-91
2008 Development of the Islamic legal system. In: Thomson Learning, ISBN: 978-981-4232-90-6, pp. 231-239
2008 Development of the Islamic legal system. In: Thomson Learning, ISBN: 978-981-4232-90-6, pp. 231-239
2006 Analysing media effects: The third-person effect on party members. In: Penerbit Universiti Sains Malaysia, ISBN: 983-3391-83-4, pp. 76-105