Dr. Syed Arabi Idid, a Professor in the Department of Communication, Kulliyyah of Islamic Revealed Knowledge and Human Sciences was Dean of the Research Centre in 2001 and was later appointed as Rector of IIUM from 2006 until 2011. He was at University Kebangsaan Malaysia (UKM) for 22 years before joining IIUM in 1999. He was a reporter with BERNAMA from 1968 to 1971.
At UKM, he was the Head of Department of Communication, and later became Deputy Dean of the Faculty of Humanities and Social Sciences. He was an Adjunct Professor at the School of Media and Communication Studies, Faculty of Social Sciences and Humanities, UKM from February 2013 until February 2015.
Prof. Syed Arabi Idid is a member of the Board of Directors and the Asian Media Information and Communication Centre (AMIC), a founding member of the Asian Network for Public Opinion Research (ANPOR), and a member of the World Public Opinion Research Association (WAPOR) and International Communication Association (ICA). He was the President of Commonwealth Association for Education in Journalism and Communication.
He was once the President of the Malaysian Communication Association, and the President of the Institute of Public Relations Malaysia (IPRM). He was also a judge for several years in selecting the best journalists organised by the Malaysian Press Institute (MPI).
Prof. Syed Arabi Idid has conducted several public opinion studies. His interests include conducting public opinion studies, public relations and international communication.

• Social Science ~ Social Science ~ Media and Communications ~ Political Communications - Election, Polling and Media Use
• Social Science ~ Social Science ~ Media and Communications ~ Journalism - History, Profile and Functions
• Social Science ~ Social Science ~ Media and Communications ~ Public Relations and Communication - History, campaigns, crisis and profile
• Social Science ~ Social Science ~ Media and Communications ~ Media and Globalisation (Including International Communication) 112 - News Flow, Foreign Correspondents

• Member of Profesional Body / Association: (Member), International Communication Association
• Member of Profesional Body / Association: (Member), Association for Education in Journalism and Mass Communication
• Member of Profesional Body / Association: (Ketua Projek Khas Nasional (Media, Demokrasi dan Sistem Elektoral)), Majlis Profesor Negara
• Member of Profesional Body / Association: (Member), American Association for Public Opinion Research
• Member of Profesional Body / Association: (Member), World Association for Public Opinion Research
• Member of Profesional Body / Association: (Member), National Communication Association
• 1981: Member of Profesional Body / Association: (Life Member and Fellow), Institute of Public Relations Malaysia (IPRM)
• 1996 - 2000: Member of Profesional Body / Association: (President), Commonwealth Association for Education in Journalism and Communication
• 2016: Member of Profesional Body / Association: (Member), Political Studies Association
• 2017 - 2020: Member of Profesional Body / Association: (Council member ), Persatuan Pendidik Komunikasi Malaysia
• 2018: Member of Profesional Body / Association: (Founding and Council Member cum country representative ), World Association for Public Opinion Research - Asia (WAPOR-Asia)
• 2018: Member of Profesional Body / Association: (Life member), Persatuan Pendidik Komunikasi Malaysia
• 2018 - 2020: Member of Profesional Body / Association: (Advisor), Persatuan Pendidik Komunikasi Malaysia

ADVANCED COMMUNICATION RESEARCH METHODS	2005/2006
ADVANCED COMMUNICATION THEORY	2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2015/2016 2014/2015 2013/2014 2012/2013 2011/2012 2005/2006 2004/2005 2003/2004 2002/2003 2001/2002 2000/2001 1999/2000
ADVANCED PUBLIC RELATIONS	2022/2023 2021/2022 2020/2021 2019/2020 2018/2019
COMMUNICATION DESIGN	2017/2018
COMMUNICATION RESEARCH DESIGN	2017/2018 2016/2017
COMMUNICATION THEORY	2015/2016 2014/2015 2013/2014 2012/2013 2011/2012
FINAL YEAR PROJECT I	2022/2023 2021/2022 2020/2021 2019/2020
FINAL YEAR PROJECT II	2022/2023 2021/2022 2020/2021
MANAGING MEDIA & PUBLIC RELATIONS ORGANIZATION	2019/2020 2014/2015
PRINCIPLES OF PUBLIC RELATIONS	2000/2001 1999/2000
PROJECT PAPER I	2014/2015
PUBLIC OPINION & PERSUASION	2004/2005 2003/2004 2002/2003 2001/2002
PUBLIC RELATIONS CAMPAIGN	1999/2000 1998/1999 1997/1998 1994/1995
PUBLIC RELATIONS CAMPAIGN STRATEGIES	2001/2002 2000/2001
PUBLIC RELATIONS: CASE STUDIES	2000/2001 1999/2000
PUBLIC RELATIONS:CASE STUDIES	1993/1994
READINGS IN COMMUNICATION THEORY	2018/2019 2017/2018 2015/2016 2013/2014 2012/2013 2011/2012 2005/2006 2003/2004
READINGS IN PUBLIC RELATIONS	2018/2019 2014/2015 2012/2013 2011/2012 2010/2011 2009/2010 2008/2009 2007/2008 2006/2007 2005/2006 2004/2005
RESEARCH METHODOLOGY	2022/2023 2021/2022 2020/2021 2016/2017 2015/2016
THEORIES, PRINCIPLES AND PRACTICES OF PUBLIC RELATIONS	2015/2016 2014/2015 2013/2014 2012/2013 2011/2012
THEORIES,PRINCIPLES&PRACTICES OF PUBLIC RELAT	2010/2011 2009/2010 2008/2009 2007/2008 2006/2007 2005/2006 2004/2005 2003/2004 2002/2003 2001/2002 2000/2001

Completed

2022 - 2022	Publics Current Perceptions of Government Programmes and Issues
2022 - 2022	Public's Perceptions of Government Programmes and Current Issues
2021 - 2022	Public's Perceptions of Government Programmes and Current Issues
2021 - 2022	FGD on Public's Perceptions of Government Programmes and Current Issues
2020 - 2022	Public's Perceptions of Goverment Programmes and Current issues
2020 - 2020	Public's Perceptions of Government Programmes and Current Issues
2019 - 2019	Research on Identifying Social and Economic Issues of the Bumiputras
2018 - 2019	Research On Public Perception Towards Government Policies and Current Issues
2018 - 2020	Studying Socio Political Economic Issues in Contemporary Malaysia
2018 - 2019	Public's Perceptions of Government Programmes and Current Issues
2018 - 2019	Public's Perceptions of Government Programmes and Current Issues in Sarawak
2017 - 2018	Projek Khas Nasional (Media, Demokrasi dan Sistem Elektoral)
2017 - 2017	Perception Towards Current Issues and Government Policies: Parliament Setiawangsa
2017 - 2017	Perception Towards Current Issues and Government Policies: Parliament Sepang
2017 - 2019	Public Perception Towards Goverment Policies and Current Issues
2017 - 2019	Public Perceptions Towards Current Issues and Government Policies
2016 - 2019	Tinjauan dan Persepsi Orang Ramai Terhadap Isu Semasa
2016 - 2016	Perception of the Public Towards Current Issues and Government Policies
2016 - 2018	Life Story: Tun Pehin Seri Haji Abdul Taib bin Mahmud
2016 - 2016	Perception of the Public Towards Current Issues and Government Policies in Sarawak 2016 (Focus Group)
2015 - 2015	Research on Post By-elections 2015
2015 - 2015	Perception of the Public Towards Government Policies in Sarawak 2015
2015 - 2017	Perception of the Public towards Government Policies in Sarawak October 2015
2015 - 2019	Perception of the Public towards Government Policies in Sarawak 2015
2015 - 2019	Perception of the Public towards Government's Policy
2015 - 2017	Identification of Political and Leadership Issues among the Voters
2015 - 2017	Kajian Terhadap Media dan Mobiliti Sosial di Perupok, Kelantan
2015 - 2017	Social Mobility and Media in Marang, Terengganu
2015 - 2015	The Perception of the Public towards Government Policies 2015
2015 - 2017	Kajian Terhadap Pekerja Industri
2014 - 2018	Peranan Media Dalam Pilihan Raya Umum / Pilihan Raya Kecil
2014 - 2015	Research on Perception of the Public Towards Government Policies
2014 - 2015	Research on Perception of the Public Towards Government Policies in Sarawak
2014 - 2014	Pilihanraya Kecil (PRK) Dun Kajang 2014
2012 - 2012	People's Perception and Attitude Toward Government Policy
2012 - 2018	Media and Public Opinion Socialization
2012 - 2017	People Perception and Attitude towards Government Linked Agencies
2011 - 2012	Media Orientation, Intermediation and Political Behaviour among Malaysian Voters
2011 - 2012	Cadangan Kajian Impak Transformasi Politeknik Malaysia
2010 - 2011	Pembinaan Negara: Sikap dan Ekspetasi Pelajar Universiti di Malaysia
2010 - 2011	Profile of Public Relations Practitioners
2008 - 2010	Leadership Development For Higher Education Reform Programme
2008 - 2011	Patterns Of Voters Behavior In The General Election 2008
2008 - 2010	Feasibility Study For the Establishment of A Nursing Programme at The International University In Uganda (IUIU)
2006 - 2007	Management Integrity
-	PERSEPSI ORANG RAMAI TERHADAP ISU SEMASA
-	KEPEMIMPINAN MASYARAKAT KINI
-	TRACKING THE VOTERS
-	KAJIAN PERSEPSI TERHADAP ISU SEMASA DI KEDAH
-	KAJIAN PERSEPSI TERHADAP PROGRAM PEMBANGUNAN DI KEDAH
-	KAJIAN POS PILIHANRAYA
-	KAJIAN POS PILIHANRAYA 2004
-	DIFUSI MAKLUMAT
- 2005	BELIA TAK BERPERSATUAN
- 2000	Sanggang by-Election
- 2003	Study on Political Gap in Rural Area : KESEDAR
- 2004	2004 Star Voter Survey - The Star

On-Going

2023 - Present	National Survey on Post 15th General Election (GE15)
2022 - Present	The Impact of COVID-19 Pandemic on Students' Mental Health and Psychological Well-Being in Malaysia
2022 - Present	Project on National Survey of Research and Development (R&D) 2021
2022 - Present	KL: A Civilizing City
2022 - Present	Public's Current Perceptions of Government Programmes and Issues
2022 - Present	Public's Perceptions of Government Programmes and Current Issues 2022
2022 - Present	Project on National Survey of Research and Development (R&D) 2021-2022: An Analysis
2016 - Present	Advisor at KAJIDATA Research Sdn. Bhd.
2015 - Present	Tinjauan Orang Ramai Terhadap Isu Semasa
2015 - Present	Kajian Elektoral Malaysia 2015
2007 - Present	Research on Young Voter (2007-2008)
2004 - Present	Electoral Studies Research Unit
-	The Role and Functions of the Foreign Correspondents and Foreign Media in a Muslim State - Building a Media System Case in Malaysia
-	Pendang and Anak Bukit by Elections' Study

16 Dec, 2022	Anugerah Tokoh Rafflesia Emas - Others	National
10 Jun, 2022	Silver Award for Active Researcher ? Top 10 Contributors to IIUM Research Performance -	KCDIO
17 Nov, 2021	WAPOR Asia-Pacific Lifetime Achievement Award 2021 - World Association for Public Opinion Research (WAPOR) Asia-Pacific	International
21 Jun, 2021	Gold Award for High Citation in Indexed Journal Award - KIRKHS	KCDIO
09 Jul, 2020	Top 30 Contributors to IIUM's Research Performance - International Islamic University Malaysia	University
01 Jun, 2020	Gold Qudwah Award - Others	University
14 Nov, 2019	Fellow - ASEAN Public Relations Network	International
13 Jun, 2019	Ibrahim School 100 Years Achievements 1919 a?? 2019 (Journalism and Media Award) - SMK IBRAHIM, SUNGAI PETANI, KEDAH	National
28 Sep, 2018	Silver Award in Invention, Innovation & Design Exposition (IIDEX) 2018 - Universiti Teknologi MARA (UiTM)	National
12 Jul, 2018	IIUM Quality Research Award -	University
23 Feb, 2018	Kulliyyah of Islamic Revealed Knowledge and Human Sciences (KIRKHS) Active Publisher -	KCDIO
22 May, 2017	BERNAMA (Malaysian National News Agency) Special Award - BERNAMA (Malaysian National News Agency)	National
22 May, 2017	BERNAMA (Malaysian National News Agency) Special Award - BERNAMA (Malaysian National News Agency)	National
27 Apr, 2017	University Most Productive Researcher Award (Social Science) - International Islamic University Malaysia	University
02 Sep, 2016	Outstanding Researcher Award (University) - International Islamic University Malaysia	University
18 Mar, 2016	Quality Award - IIUM	University
03 Sep, 2015	Publication Incentive Scheme in the SCOPUS category (Arts, Social Sciences and Humanities) - Ministry of Higher Education	National
16 Jan, 2011	Darjah Gemilang Seri Mahkota Kedah - Palace of Kedah	State
11 Dec, 2008	Darjah Kebesaran Sultan Ahmad Shah Pahang - Palace of Pahang	State

Article

2023	Tan Sri Mubin Sheppard - A Malayan PR legend. New Straits Times, 14 Mar 2023 () pp.
2022	Framing COVID-19 and the movement control order: between social responsibility and editorial ideology. Malaysian Journal of Social Sciences and Humanities, 7 (4) pp. 1-15
2022	Unravelling the roles of social media usage, individual well-being, and working environment on happiness at the workplace. Intellectual Discourse, () pp. 395-417
2021	Factors influencing confidence in the government during Tun Dr Mahathir’s leadership era among industrial workers. Jurnal Komunikasi: Malaysia Journal of Communication, 37 (4) pp. 142-160
2021	Happiness, demographic variables, and self-perception as predictors of job satisfaction among factory employees in Malaysia. SEARCH Journal of Media and Communication Research, 13 (2) pp. 21-36
2021	The significance of Muhyiddin's resignation. The Star Online, 18 August 2021 () pp.
2020	Conducting a longitudinal study on Malaysian public relations: some issues and challenges. Asia Pacific Public Relations Journal, 22 () pp. 1-11
2020	Newspaper advertising for public relations practitioners during the Malaya era 1957-1963. Asia Pacific Public Relations Journal, 22 () pp. 1-8
2020	PR practitioners’ roles in crisis management: Malaysian perspectives. Asia Pacific Public Relations Journal, 22 () pp. 1-14
2020	The early days of public relations in British Malaya: winning the hearts and minds of the Empire. Public Relations Review, 46 (2) pp. 1-6
2020	The mediating effect of employee’s job satisfaction on the relationship between transformational leadership style and employee well-being among Malaysian academics. Human Communication Journal, 3 (1) pp. 18-35
2020	Trust, society and governance: an Islamic perspective on Malaysian institutions. Journal of Islam in Asia, xx (xx) pp. 1
2019	‘Asabiyyah & ‘Umran in Ibn Khaldun’s thought. Journal of Islamic Law Review, 15 (2) pp. 129-149
2019	Barisan Nasional's GE14 campaign materials: a reversed third-person effect. SEARCH Journal of Media and Communication Research, 11 (2) pp. 1-19
2019	Book review: Ofer Feldman and Sonja Zmerli (Eds.), The psychology of political communicators: How politicians, culture, and the media construct and shape public discourse. Asian Journal for Public Opinion Research, () pp. 199-204
2019	Communication education in Malaysia: early days to recent years. Jurnal Komunikasi: Malaysian Journal of Communication, 35 (1) pp. 303-318
2019	Electoral research activities from International Islamic University Malaysia. PSA News, 30 (1) pp. 14
2019	Framing the first Palestinian general elections by Malaysia’s New Straits Times. Jurnal Komunikasi: Malaysian Journal of Communication, 35 (2) pp. 141-158
2019	Online news and public opinion: how Malaysians respond to news on a state by-election. Human Communication, 2 (2) pp. 42-57
2019	Online self-representation of Malaysian Muslim female students: a Facebook case study. Malaysian Journal of Media Studies, 20 (1) pp. 15-30
2019	Pengundi belia, penggunaan media & politik. Malaysian Journal of Youth Studies, Edisi Khas Yours’18 Agenda Sosial Vol 3 () pp. 29-44
2019	The relationship of individual well-being and working environment with job satisfaction among factory workers in Malaysia. Intellectual Discourse, 27 (1) pp. 221-243
2019	Who sets the agenda? Locating the formation of public opinion during the Rantau by-election. Intellectual Discourse, 27 (2) pp. 373-395
2018	Framing the reaction of President Abbas on the issue of moving the US Embassy from Tel Aviv to Jerusalem. e-BANGI, Journal of Social Sciences and Humanities, 15 (5) pp. 181-192
2018	News consumption through SNS platforms:Extended motivational model. Journal of Communication Media Watch, 9 (1) pp. 18-36
2018	News diffusion of a significant event: how Malaysians and Indonesians learnt of the Indonesia Airasia QZ8501 tragedy. Asian Journal of Applied Communication, 7 (2) pp. 55-70
2018	Perception of issues by factory workers in Malaysia : the role of media. International Journal of Arts and Humaniities, 2 (11) pp. 604-614
2017	Agenda setting: probing the issues during the 13th general election. Malaysian Journal of Communication, 33 (2) pp. 1-12
2017	Electoral studies: Understanding some research problems. e-BANGI, Special Issue 1 (2017) () pp. 1-13
2017	Examining political efficacy among Malaysian voters: The role of traditional and new media. Journal of Asian Pacific Communication, 27 (1) pp. 43-64
2017	Examining political efficacy among Malaysian voters: The role of traditional and new media. Journal of Asian Pacific Communication, 27 (1) pp. 43-64
2017	Pelantikan Hishammuddin tiada kaitan pengukuhan kuasa Najib. Berita Harian, () pp. 11-11
2017	PR practitioners’ use of social media: validation of an online relationship management model applying structural equation modeling. Malaysian Journal of Communication, 33 (1) pp. 212-228
2017	Two studies on news diffusion of the missing Malaysian plane. Forum Komunikasi, 12 (1) pp. 1-22
2016	A test of technology acceptance model in the use of social media among PR practitioners in Nigeria. SEARCH: The Journal of the Southeast Asia Research Centre for Communication and Humanities Journal, 8 (2) pp. 19-33
2016	Polls shows majority proud of Malaysia. The New Sunday Times, () pp. 17
2016	Professional values, ethics, and professionalism of public relations practitioners = Nilai-nilai profesional, etika dan profesionalisma dalam pengamal perhubungan awam. Jurnal Komunikasi: Malaysian Journal of Communication, 32 (1) pp. 287-311
2015	Setting the media agenda: a study of the 2010 Sudanese presidential elections. Intellectual Discourse, 23 (1) pp. 53-74
2014	Daily life satisfaction in Asia: a cross-national survey in twelve societies. Asian Journal for Public Opinion Research, 1 (3) pp. 153-202
2014	The past and coming communication journey in Malaysia. Jurnal Komunikasi: Malaysian Journal of Communication, 30 () pp. 1-16
2012	Social media use for information-sharing activities among youth in Malaysia. Journalism and Mass Communication, 2 (11) pp. 1029-1047
2012	The media and public agenda among the Malay and Chinese communities during the 2008 Malaysian General Elections. Asian Social Science, 8 (5) pp. 107-115
2010	Kajian UIAM: populariti kerajaan Barisan Nasional meningkat. Utusan Malaysia, () pp. 2
2010	Tapak Istac jadi kampus UIAM Kuala Lumpur. Utusan Malaysia, () pp. 10-11
2007	General election 2004 : empirical validation of voting pattern in Malaysia. Intellectual Discourse, 15 (1) pp. 1-14
2004	The needs of the Malaysian youth with reference to a focus group. Muslim Education Quarterly, 21 (3&4) pp. 47-61

Conference or Workshop Item

2023	Effective communication through cultural intelligence. In: International Webinar on Cultural Intelligence Towards Promoting Institutional Excellence,
2022	4Ps and public relations. In: PR Awareness Week 2022,
2022	Malaysians’ perception of optimism, trust in institutions & satisfaction towards leaders: face-to-face versus online survey methods. In: The 7th International SEARCH Conference,
2022	Managing Research. In: Webinar - Managing Research,
2022	Media and public opinion in Malaysia. In: The Power of Media in Exaggerating or Downgrading Crisis,
2022	Media use and political participation among Malaysia’s aging citizens: optimism and challenges. In: Persidangan Kependudukan Kebangsaan 2022 (PERKKS 2022),
2022	The prestige of occupations in communication. In: 4th Communication Research Seminar 2022 (CORENA22),
2021	An insight into research and publication. In: Inspirational Talk: Academia & Research Journey of Prof Dato’ Sri Dr. Syed Arabi Idid,
2021	Are you happy at work? Unraveling the roles of social media usage, individual wellbeing and working environment. In: 2021 ANPOR-APCA Annual Conference Program,
2021	Building societal resilience during the pandemic. In: Communication International Conference (CIC) 2021,
2021	Factors explaining party support during the COVID-19 pandemic: The leadership role. In: 28th Annual AMIC Virtual Conference (Science Communication: Managing the Now and the Future),
2021	Framing COVID-19 and the Movement Control Order: between social responsibility and editorial ideology. In: Communication Research Seminar (CORENA) 2021,
2021	Knowing the leadership traits of a Malaysian leader. In: 2021 ANPOR-APCA Annual Conference,
2021	Leadership and personality attributes of Tan Sri Muhyiddin Yassin. In: 17th Biennial International Conference on Media and Communication (MENTION2021) “Media and Communication in the New Norm: Challenges & Global Issues”,
2021	Leadership traits in time of crisis: a study on the Malaysian Prime Minister facing the Pandemic. In: WAPOR 74th Annual Conference,
2021	Media & information seeking behaviour among Malaysians during the pandemic: findings from three studies 2020-2021. In: EUPRERA XXII Annual Congress,
2021	Media, credibility and trust. In: COMM Now 2021 Professional Communication Virtual Programme,
2021	Perceiving party supports and attributes of Perikatan Nasional and Pakatan Harapan. In: The 2nd International Conference on Media & Social Sciences,
2021	Slanted framing of news stories of Palestinian Presidents by New Straits Times. In: 17th Biennial International Conference on Media and Communication (MENTION2021),
2021	Social media use and credibility with the Malaysian democratic system. In: 2021 ANPOR-APCA Annual Conference,
2021	The Malaysian image of three U.S leaders: Biden, Trump and Obama. In: WAPOR Asia 4th Annual Conference,
2021	The Malaysian media dependency during COVID-19 crisis. In: WAPOR Asia 4th Annual Conference,
2021	Threatened from outside: a response from cultural resilience. In: Cultural Intelligence Towards Promoting Institutional Excellence,
2021	Three crisis cituations. In: The PR Lecture Series - PR Readiness In Facing A Volatile, Uncertain, Complex And Ambiguous Environment,
2020	Ethics and ethical behaviour. In: International Symposium On Creativity, Values & Sustainability,
2020	Factors influencing confidence in the government during Tun Mahathir’s leadership era among industrial workers. In: WAPOR Asia 3rd Annual Conference,
2020	Perception of Yemeni Students in Malaysia on the MCO Movement Controlled Order. In: 2020 ANPOR-APCA Annual Conference,
2020	Scholar’s insight. In: Communication Research Seminar (CORENA 2020),
2019	Conducting a longitudinal study on public relations: some issues and challenges. In: The 3rd Asia Pacific Public Relations Research and Education Network (APPRREN) International Research Symposium,
2019	Fake news, media credibility and trust on institutions. In: Kuala Lumpur International PR Conference (KLIP) 2019,
2019	Institutional confidence in Malaysia. In: GE14 and the Year Since: Analyses and Perspectives 2019,
2019	Kajang by-election: a study of voter behaviour. In: 2019 ANPOR-APCA Annual Conference,
2019	Media and communication: past, present and future. In: International Conference on Media and Communication (MENTION2019),
2019	More than fake news… opinion manipulation. In: Forum on Fake News & Politics in Malaysia,
2019	News online and public opinion: how Malaysians responded to news on a state by-election. In: 27th Asian Media Information and Communication (AMIC) Annual Conference,
2019	Polling: The Malaysian General Election of 2018 and the period after. In: WAPOR Asia 2nd Annual Conference: Digital Democracy,
2019	Public opinion and elections. In: WAPOR Asia Second Annual Conference,
2019	Reliance, media exposure and credibility. In: International Conference on Media and Communication 2019 (MENTION2019),
2019	Reliance, media exposure and credibility. In: International Conference on Media and Communication 2019 (MENTION2019),
2019	The impact of leadership style and staff well-being on job satisfaction among academic staff in a Malaysian public university. In: International Conference of Religion, Governance and Sustainable Development (ICRDG 2019),
2019	The Semenyih by-election: survey findings on voters and issues. In: Seminar on Post-GE14 By-Elections: Implications for GE15,
2019	Theory development in studying communication: focusing on news diffusion, agenda setting and third person effect. In: Communication Research Seminar (CORENA 2019),
2019	Three public relations practitioners in British Malaya. In: International Conference on Media and Communication 2019 (MENTION2019),
2019	Trusting the institutions in Malaysia: an Islamic sociological perspective. In: International Conference On Religion, Governance And Sustainable Development (ICRGD2019),
2018	Barisan Nasional in GE 14: miscalculating the political campaign. In: ICA Regional Conference 2018,
2018	Communication education in Malaysia: early days to current issue. In: International Seminar on Media and Communication (ISMEC 2018),
2018	Development of two theories.. third person effect & agenda setting. In: School of Multimedia Technology and Communication (SMMTC) Postgraduate Colloquium 2018,
2018	Malaysian image of two U.S. leaders: Obama and Trump. In: 2018 WAPOR-Asia Conference – New Era of Public Opinion Research in Asia,
2018	National current issues. In: Seminar on GE14: An Analysis,
2018	Syed Hussein Idid: satu sejarah ringkas. In: Siri Syarahan CenPris: Dato Jenaton,
2018	The Malaysian 14th General election: media use and trust among party supporters. In: Forum Media dan Komunikasi Menjelang Pilihan Raya Umum Ke-14,
2018	The relationship between individual well-being, working environment and job satisfaction among factory workers in Malaysia. In: International Seminar on Media and Communication (ISMEC 2018),
2017	Conducting public opinion research in Asia: From the Malaysian experience. In: World Association for Public Opinion Research (WAPOR) Asia Meeting & WAPOR Asia Conference 2017,
2017	Ethical questions and the symmetrical relationship of PR organisations. In: Public Relations Training Programme ‘Public Relations in the Digital Age: Ethical Issues and Professionalism’,
2017	Media use and political efficacy in Malaysia: Comparing their roles in 2012 and 2013. In: The 25th Asian Media Information and Communication (AMIC) Annual Conference,
2017	Perceived influence of opposition political campaign materials on voters. In: International Conference on Communication and Media 2016 (i-COME’16),
2017	Robots or riots. In: Dialog Session TN50x, Hope of Nation: Towards Great Future Media Leader,
2017	Student satisfaction with hostel in international campus: A literature review. In: The 14th International Conference on Innovation and Management (ICIM 2017),
2017	Studying PR: the concept of empowerment. In: 4th Conference on Communication, Culture and Media Studies (CCCMS 2017),
2017	The emergence of government information services in British Malaya: Exploring the antecedent growth of public relations in Malaysia. In: The 8th International History of Public Relations Conference,
2016	Assessing audience effects from journalism-media studies. In: UiTM MASSCOMM Premier Lecture Series,
2016	Differential development of two theories: news diffusion and agenda setting. In: The International Conference on Communication and Media 2016 (i-COME’16),
2016	Factors influencing trust in public institutions among Malaysians. In: Empirical Political Science Research Conference “Democracy in Mutation? Local, National, Global”,
2016	Islamic advertising and advertisements: some concerns. In: International Seminar on Islamic Advertising 2016 (ISIA2016),
2016	Learning a tragic event: how Malaysians and Indonesians learned of the Indonesia AirAsia crash. In: International Society for Teacher Education (ISfTE) 2016 Asia Pacific Regional Conference,
2016	Malaysia overall politics. In: PETRONAS 2016 Lecture Series,
2016	Recruiting the public relations officer during British Colonial Malaysia. In: IUKL International Postgraduate Colloquia (IIPC 2016),
2016	Social mobility: Robert Putnam’s American divided society in a Malaysian family setting. In: ASEAN and Japan’ Symposium: Contemporary Education and Family Life in ASEAN and Japan 2016,
2016	Voters in Sarawak: a preliminary overview . In: Seminar on Sarawak State Essembly Elections 2016: Issues and Perspectives,
2015	Learning a tragic news: a diffusion study of the Malaysian plane shot over Ukraine. In: 2015 Asian Network for Public Opinion Research (ANPOR) Annual Conference,
2015	Media and politics: a study among youth in Malaysia. In: 2015 Asian Network for Public Opinion Research (ANPOR) Annual Conference,
2015	On learning about the missing Malaysian plane: a study on news diffusion . In: The 24th Annual AMIC Conference 2015,
2015	Politik, kepimpinan dan isu-isu semasa: dapatan perbincangan kumpulan fokus di Kelantan, Terengganu dan Pahang. In: Pembentangan Data dan Analisis Awal Kajian Elektorla Malaysia 2015,
2014	Political efficacy among Malaysian voters: the role of traditional and new media. In: 2nd Annual Conference of the Asian Network of Public Opinion Research (ANPOR),
2013	1Malaysia's 'People First, Performance Now': Government public relations in multicultural, multireligious Malaysia. In: Conference on PR and Strategic Communication in Divided Societies,
2013	Analyzing effects of political literature: the third-person effect on party members. In: Asian Network for Public Opinion Research in (ANPOR) Annual Conference 2013,
2012	Pembinaan Negara: sikap dan ekspektasi pelajar universiti di Malaysia. In: Seminar Hasil Penyelidikan Kementerian Pengajian Tinggi: Sains Sosial dan Kemanusiaan,
2012	The Mediating effect of interpersonal influence between mass media nfluence and University Student’s Voting Intention. In: One-Day Seminar on Youth, Media and Politics: ,
2010	Analyzing political campaign effects : a test of the third-person effects theory. In: International Conference on Communication and Media,
2010	Testing the third-person effects theory on political campaign in Malaysia. In: International Communication and Media Conference (ICOME’10),
2010	The role of blogs in an emerging society: a study of a Malaysian by-election. In: 19th Asian Media Information and Communication Centre (AMIC) Annual Conference,
2005	Media credibility and its correlate with popular votes during elections. In: International Conference on Mediamorphosis: Communication Technology and Growth,

Book

2018	Pilihan raya kecil Sungai Limau, Kajang, Balingian dan Pengkalan Kubor. IIUM Press, International Islamic University Malaysia, ISBN: 978-967-418-574-9
2017	Political information-seeking and political efficacy. IIUM Press, International Islamic University Malaysia, ISBN: 978-967-418-623-4
2011	Peranan media massa dalam pilihan raya umum. IIUM Press, ISBN: 978-967-0225-37-1
2009	IIUM at 25: the path travelled and the way forward. IIUM Press, ISBN: 9789675272103
2007	Belia tidak berpersatuan: laporan kajian. IIUM Press, ISBN: 9789834229207
2005	Institute of Public Relations Malaysia: a historical perspective. Research Centre, International Islamic University Malaysia, ISBN: 9832957451

Book Section

2023	A murabbi and eminent institutional leader. In: KIRKHS and IIIT East and Southeast Asia Office, IIUM, ISBN: 978-967-19812-7-6, pp. 24-33
2021	General Elections in Malaysia: voting out a 61 year old ruling party in 2018. In: UiTM Press, ISBN: , pp. 1-26
2021	General Elections in Malaysia: voting out a 61 year old ruling party in 2018. In: UiTM Press, ISBN: , pp. 1-26
2021	Minat politik dan pandangan terhadap masa depan negara, keluarga dan ekonomi dalam kalangan belia: sumbangan media. In: Penerbit UiTM, ISBN: 978-967-363-723-2, pp. 21-44
2019	The International Islamic University Malaysia: moving towards a world class university. In: IIUM Press, International Islamic University Malaysia, ISBN: 978-967-491-044-0 / 978-967-491-035-8, pp. 59-68
2019	The International Islamic University Malaysia: moving towards a world class university. In: IIUM Press, International Islamic University Malaysia, ISBN: 978-967-491-044-0 / 978-967-491-035-8, pp. 59-68
2018	Pengundi dan isu dalam pilihan raya kecil Kajang. In: IIUM Press, International Islamic University Malaysia, ISBN: 978-967-418-574-9, pp. 51-77
2017	1Malaysia: 'People first, performance now'. a critical perspective on the nation building approach in Malaysia's government public relations.. In: Routledge, ISBN: 978-1-138-86013-1, pp. 150-172
2017	1Malaysia: 'People first, performance now'. a critical perspective on the nation building approach in Malaysia's government public relations.. In: Routledge, ISBN: 978-1-138-86013-1, pp. 150-172
2017	1Malaysia: ‘People first performance now' A critical perspective on the nation building approach in Malaysia’s government public relations. In: Routledge, ISBN: 978-1-138-86013-1, pp. 150-172
2016	Factors affecting communication studies in Malaysia. In: University of Malaya Press, ISBN: 978-983-100-844-7, pp. 1-16
2016	Factors affecting communication studies in Malaysia. In: University of Malaya Press, ISBN: 978-983-100-844-7, pp. 1-16
2015	The mediating effect of interpersonal influence between mass media influence and university students' voting intention. In: Penerbit Universiti Malaysia Perlis, ISBN: 978-967-0922-07-2, pp. 162-194
2015	The young Malaysian voter. In: Penerbit Universiti Malaysia Perlis, ISBN: 978-967-0922-07-2, pp. 1-25
2015	The young Malaysian voter. In: Penerbit Universiti Malaysia Perlis, ISBN: 978-967-0922-07-2, pp. 1-25
2014	Attributes of political candidates: perspectives of youth. In: Media and Democracy Research Group, UKM, ISBN: 978-983-2795-27-8, pp. 279-294
2014	Attributes of political candidates: perspectives of youth. In: Media and Democracy Research Group, UKM, ISBN: 978-983-2795-27-8, pp. 279-294
2014	Factors influencing Malaysian youth first identity disclosure. In: Media and Democracy Research Group, UKM, ISBN: 978-983-2795-27-8, pp. 313-332
2014	Media credibility: a longitudinal perspective. In: Media and Democracy Research Group, UKM, ISBN: 978-983-2795-27-8, pp. 61-78
2014	Media credibility: a longitudinal perspective. In: Media and Democracy Research Group, UKM, ISBN: 978-983-2795-27-8, pp. 61-78
2014	Perceptions of employees on management integrity: a comparative study. In: Media and Democracy Research Group, UKM, ISBN: 978-983-2795-27-8, pp. 149-167
2014	Perceptions of employees on management integrity: a comparative study. In: Media and Democracy Research Group, UKM, ISBN: 978-983-2795-27-8, pp. 149-167
2011	Youth and politics. In: Penerbit Universiti Kebangsaan Malaysia, ISBN: 9789679429589, pp. 52-66
2009	Pola pergerakan bekas-bekas murid sekolah menengah kebangsaan agama 1978-2004. In: IIUM Press, ISBN: 9789833855780, pp. 325-331
2009	The IIUM: towards a research-intensive university. In: IIUM Press, ISBN: 9789675272103, pp. 77-91
2008	Development of the Islamic legal system. In: Thomson Learning, ISBN: 978-981-4232-90-6, pp. 231-239
2008	Development of the Islamic legal system. In: Thomson Learning, ISBN: 978-981-4232-90-6, pp. 231-239
2006	Analysing media effects: The third-person effect on party members. In: Penerbit Universiti Sains Malaysia, ISBN: 983-3391-83-4, pp. 76-105

Monograph

2022	Public relations profile: report on Malaysian Practitioners 2018. In: Department of Communication, AbdulHamid AbuSulayman Kulliyyah of Islamic Revealed Knowledge and Human Sciences, International Islamic University Malaysia,
2016	News diffusion studies: Malaysian cases in a global context. In: School of Media and Communication Studies (MENTION), and Media and Democracy Research Group, Politics and Security Research Niche, UKM,
2005	Kajian pola pergerakan bekas-bekas murid SMKA (2005). In: Centre for Teaching and Learning, IIUM,