Staff Directory

Noorihsan Bin Mohamad

Academic Qualification

  • Economics - Doctor of Philosophy, University of Melbourne
  • Master of Economics - Masters Degree, Universiti Malaya (UM)
  • Bachelor of Economics (Hons.) - Bachelor Degree, International Islamic University Malaysia

Noorihsan Bin Mohamad (Assoc. Prof. Dr.)

Associate Professor
IIUM Gombak Campus


Expert Profile

Noorihsan Mohamad is an Associate Professor at the Department of Economics, Kulliyyah of Economics & Management Sciences, International Islamic University Malaysia. He studied economics at the University of Malaya and received his PhD in Economics from the University of Melbourne, Australia. Noorihsan has taught a variety of courses, including the graduate level Industrial Organisation and Business Economics for MBA programme at IIUM. He has been a regular guest instructor for the Asia Business Leader (ABL) project at the Graduate School of Management, Kyoto University since 2014.

Noorihsan specialises in industrial economics and his research interest covers a wide range of applied areas and sectoral studies, including productivity & efficiency, tourism industry and the telecommunications sector. His consultancy projects have focussed on impact study for urban planning, frontier firms analysis and public policy initiatives. Noorihsan has consulted for companies and public sector institutions including the Ministry of Health (Kingdom of Saudi Arabia), Malaysia Productivity Corporation, PLANMalaysia and the Ministry of Domestic Trade and Consumer Affairs on issues related to planning and strategic masterplan.

At the university level, he served as the Deputy Director of the Graduate School of Management (2017-2018), Deputy Director Office of Corporate Strategy (2015) and as the Head of MBA Programme at the Graduate School of Management from 2013 to 2015. In 2006, he was awarded the prestigious Endeavour Award by the Australian Government.

Professional Membership

  • 2006: Member of Profesional Body / Association, International Development Economics Associates (IDEAs)
  • 2011: Member of Profesional Body / Association, World Economics Association (WEA)
  • 2011: Member of Profesional Body / Association, Management Science Operation Research Society of Malaysia (MSORSM)
  • 2017: Member of Profesional Body / Association, American Economic Association (AEA)

Teaching Responsibilities

ADVANCED ECONOMICS & ISSUES 2018/2019 2015/2016
BUSINESS ECONOMICS 2019/2020 2018/2019 2016/2017 2015/2016 2014/2015 2013/2014 2012/2013 2011/2012 2010/2011
ECONOMETRICS I 2013/2014 2010/2011 2009/2010
ECONOMICS FOR MANAGERS 2015/2016 2013/2014 2012/2013 2011/2012 2010/2011
INDUSTRIAL ORGANIZATION 2022/2023 2021/2022 2019/2020 2018/2019 2017/2018 2016/2017 2015/2016 2014/2015 2013/2014 2012/2013 2011/2012
INTERMEDIATE MACROECONOMICS II 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 2016/2017 2015/2016 2014/2015 2005/2006
MICROECONOMIC THEORY 2013/2014 2012/2013
PRACTICAL TRAINING(BECS) 2021/2022 2020/2021
PRINCIPLES OF MACROECONOMICS 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2015/2016 2014/2015 2013/2014 2012/2013 2011/2012 2010/2011 2005/2006 2004/2005 2003/2004 2002/2003


Impacts Of Inbound Tourism Expenditure On Malaysia'S Economy: A Tourism Computable General Equilibrium Model For Malaysia.
Ph.D Completed 2023 Co-supervisor
Assessing Demand, Efficiency And Impact Of Tourism Industry In Malaysia.
Ph.D Completed 2020 Main Supervisor
Essays On Foreign Direct Investment In Uganda.
Ph.D Completed 2016 Co-supervisor
Economic Evaluation Of Air Quality Improvement In Klang Valley : Designing, Validating And Appliying Of Contigent Valiation And Choice Modelling Methods.
Ph.D Completed 2015 Co-supervisor
An Empirical Study On The Relationship Between Prosumption And Online Diy Content Among Online Platform Users. .
Ph.D In Progress Main Supervisor
The Determinants And Its Impact On Afghan Women Entrepreneurship In Kandahar, Afghanistan.
Ph.D In Progress Main Supervisor
The Likelihood Of Stem Teachers In Malaysia Adopting Quantum Technology Education (Qte).
Ph.D In Progress Co-supervisor
Food Waste Minimization From Demand Side Perspective Using Behavioural Economics Tools.
Ph.D In Progress Co-supervisor
Man-Forest Relation And Social Dilemma.
Master Completed 2016 Main Supervisor
Student'S Decision Making And Satisfaction In Class Selection And Enrollment.
Master Completed 2014 Main Supervisor

Research Projects

2021 - Productivity Frontier Firms? Best Practices for Benchmarking of the Chemical and Chemical Products, Tourism, ICT, Professional Services and Retail and F&B Priority Subsectors
2021 - 2021 Productivity of Selected BSKL-Listed Companies; An Enterprise-level Analysis
2021 - 2019 Pelan Pengurusan Pembangunan Persisir Pantai Pekan Kuah-Klebang, Langkawi
2021 - 2020 Pelan Induk Perancangan Fizikal Pelancongan Negeri Perlis
2019 - 2020 Kajian Peluang Pekerjaan Orang Kurang Upaya (OKU) di Malaysia
2016 - 2020 Student's Decision Making in Class Selection and Enrolment
2013 - 2017 Islamic Microfinance as a Tool for Enterprise Creation, Expansion and Poverty Alleviation : A Study of using Different Models
2013 - 2022 Socio Economic Impact of Shari'ah Compliant Hospitality and Services on Malaysia and Muslim Communities
2013 - 2016 Application of Extended Technology Acceptance Model (TAM) on Malaysian Consumer Towards E-Commerce Transaction of Small Business
2013 - 2014 Degree Competition in Malaysia Banking Sector: The Nature of Competition and Consumer Awareness
2011 - 2011 Telecommunications Reform And Governance : Revisiting The Unfinished Business
2023 - Present Kajian Penggunaan Standard Dan Pematuhan Di Dalam Organisasi Di Malaysia
2023 - Present Assessing Food Waste Minimization Behaviour of the Households Using Behavioural Economics' Tools and Maqasid Al-Shariah Perspectives - A Case of Klang Valley, Malaysia
2023 - Present Risiko Rasuah Dalam Menentukan Penggunaan Guna Tanah Dalam Penyediaan Rancangan Tempatan (RT)
2021 - Present The Impact of Quantum Communication on Societal Needs in Malaysia (Project 3)
2012 - Present Food Outlet Grading System (FOGS)and Students' Food Consumption Behavior
- Telecommunications Reform and Governance: Revisiting the Unfinished Business

Award & Recognition

02 Dec, 2017 Best Paper Award - 4th International Conference on Rural Development and Entrepreneurship (ICORE2017) International
30 Sep, 2015 Department Best Indexed Journal Articles - IIUM Research, Invention and Innovation Exhibition 2015 (IRIIE2015) University
20 Feb, 2013 Bronze Medal - IIUM Research, Invention and Innovation Exhibition 2013 (IRIIE2013) University
22 Feb, 2012 Gold Medal - IIUM Research, Invention and Innovation Exhibition 2012 (IRIIE2012) University
15 Aug, 2006 Endeavour Award for Malaysia - Australian Government International



2024 The impact of INGOs and governmental assistance on women entrepreneurs' financial performance. Journal of Enterprise and Development (JED), 6 (2) pp. 400-413
2019 Students’ decision making in class selection and enrolment. International Journal of Educational Management, 33 (4) pp. 587-603
2018 Malaysia's tourism demand: A gravity model approach=Permintaan pelancongan di Malaysia: Pendekatan model graviti. Journal of Business and Social Development, 6 (1) pp. 39-50
2018 Malaysia’s tourism demand: A gravity model approach= Permintaan pelancongan di malaysia: pendekatan model graviti. Journal of Business and Social Development, 6 (1) pp. 39-50
2015 Does inward FDI crowd-out domestic investment? evidence from Uganda. Procedia Social and Behavioral Sciences, 172 () pp. 419-426
2015 How comfortable are Malaysian users in utilizing webpages of small businesses?. Athens Journal of Business and Economics, 1 (3) pp. 235-248
2014 E-commerce transactions among consumers in the webpage of small business in Malaysia: a validity measurement model. Asia Pacific Journal of Business and Management, 2 (5) pp. 37-51
2014 Telecommunications reform and efficiency performance: do good institutions matter?. Telecommunications Policy, 38 (1) pp. 49-65
2012 A framework to estimate the willingness to pay of household for airquality improvement: a case study in Klang Valley, Malaysia . OIDA International Journal of Sustainable Development, 4 (9) pp. 11-16
2004 Productivity Growth in the Malaysian Mobile Telecommunications Industry (2004). IIUM Journal of Economics and Management Sciences, 12 (2) pp. 165-191
2001 Back to basics. Malaysian Business, () pp.
Conference or Workshop Item

2023 Teaching principles of macroeconomics with Islamic inputs: the experience of IIUM. In: Workshop on Teaching Macroeconomics from Islamic Perspective,
2023 The global landscape of the Creative Economy: trends, policies and initiatives. In: International Guest Lecture:,
2022 Global landscape of quantum policy and initiative. In: Roundtable Discussion: Cybersecurity in the Quantum Era,
2021 Managing contents in iTa’LeEM for social science domain. In: E-Learning Clinic 3.0: Rejuvenate Learning Via iTa’leem (Series No. 4),
2020 Estimating productivity and identifying the frontier. In: Productivity Frontier Analysis - Tourism Sector,
2020 Estimating productivity and identifying the frontier for electrical and electronics productivity Nexus. In: E&E Productivity Nexus (EEPN),
2019 4IR : the inevitable impacts & challenges. In: Universitas Slamet Riyadi International Conference Defining Innovative Action on Economics 4.0,
2019 The ABEST21 quality improvement seminar: a brief guide to the kaizen report. In: The ABEST21 Quality Improvement Seminar,
2018 Efficiency evaluation: the case of tourism industry in Malaysia. In: International Business and Economic Conference Kedah (IBecK2018),
2017 Evolution of rural communities through homestay programs: A case study of Banghuris Homestay. In: 4th International Conference On Rural Development And Entrepreneurship (ICORE2017),
2017 Malaysia’s tourism demand: gravity model approach. In: Global Tourism Conference (GTC) 2017,
2016 Developing trust towards Islamic nonbank financial institutions: the roles of education and innovation. In: National Seminar on Islamic Economics,
2015 How comfortable are Malaysian users in utilizing webpages of small businesses?. In: Athens Institute for Education and Research Conference,
2015 Islamic microfinance: the role of charity and social capital in alleviating poverty and asset building. In: International Conference on Human Sustainability 2015 (INSAN2015),
2015 Refocusing the fundamental principles in teaching Islamic Macroeconomics. In: 4th Workshop On Islamic Economics Curriculum: Teaching of Macroeconomics from the Islamic Perspectives From The Southeast Asian Universities,
2015 Strategic innovation from inspiration to impact. In: GLOBAL BUSINESS LEADER IN ASIAN COUNTRIES,
2014 Does inward FDI crowd-out domestic investment? evidence from Uganda . In: Global Conference on Business and Social Science,
2013 Inspiring creativity through innovative strategies: the case of Apple Inc.. In: International Research, Invention and Innovation Exhibition 2013 (IRIIE2013),
2011 Application of choice experimental design to estimate the willingness to pay of household for reducing air pollution from transport sector in Klang Valley, Malaysia . In: International Conference on Sustainable Development (OIDA 2011),
2004 Regulatory reforms and productivity performance of the Malaysian mobile telecommunications industry. In: 4th International Symposium of Data Envelopment Analysis (DEA),
2004 Technological change and technical efficiency in the Malaysian mobile telecommunications industry. In: The Ninth International Convention of the East Asian Economic Association,
Book Section

2008 The effects of exchange rate changes on palm oil export of Malaysia. In: Universiti Putra Malaysia Press, ISBN: 9789675026980, pp. 133-144

2020 Estimating productivity and identifying the frontier. In: ,
2020 Kebolehpasaran graduan dan kesesuaian kurikulum program ekonomi di universiti tempatan. In: Ministry of Higher Education,
2020 Pelan induk perancangan fizikal pelancongan negeri Perlis. In: ,
2019 Pelan pengurusan pembangunan persisir pantai Pekan Kuah-Kelibang Langkawi Kedah. In: ,