Staff Directory


Tengku Siti Aisha Binti Tengku Azzman

Academic Qualification

  • DOCTOR OF PHILOSOPHY IN COMMUNICATION STUDIES - Doctor of Philosophy, Kent State University
  • Master of Science (Communication Technology) - Masters Degree, Universiti Putra Malaysia (UPM)
  • Bachelor of Human Sciences (Communication) - Bachelor Degree, International Islamic University Malaysia

Tengku Siti Aisha Binti Tengku Azzman (Assoc. Prof. Dr.)

Associate Professor
IIUM Gombak Campus

ABDULHAMID ABUSULAYMAN KULLIYYAH OF ISLAMIC REVEALED KNOWLEDGE AND HUMAN SCIENCES

Other's position:

Head, AbdulHamid AbuSulayman Kulliyyah of Islamic Revealed Knowledge and Human Sciences


taisha@iium.edu.my
6073


Expert Profile


Tengku Siti Aisha Tengku Mohd Azzman Shariffadeen has been an academic staff with IIUM since 2004. She obtained her bachelors degree in Human Sciences, specialising in Communication from IIUM in 2002. After a brief stint of working as a research officer with private research companies, she returned to IIUM as an assistant lecturer, and continued her post-graduate studies. She obtained a Masters of Science in Communication Technology from UPM in 2007. She then successfully completed her PhD in Communication Studies in Kent State University, Ohio in 2014. The focus of her dissertation was on the use of social media in maintaining close friendships.
As an academic, she has presented a few papers locally and internationally. She is a member of the electoral research unit in IIUM, and a life-time member of the Malaysian Association of Communication Educators (MACE). Upon completion of her PhD, her research area has focused mainly on the use of new media and communication technology among young adults. She has served as the Academic Advisor for the Department of Communication since 2014, and the Academic Quality Assurance Liaison (HS division) for AHAS KIRKHS from 2020-2023.
Presently, she is an associate professor in the Department of Communication, AbdulHamid Abu Sulayman Kulliyyah of Islamic Revealed Knowledge and Human Sciences (AHAS KIRKHS).


Professional Membership


  • 2019 - 2020: Member of Profesional Body / Association: (Member), Malaysian Association of Communication Educators
  • 2021 - 2021: Member of Profesional Body / Association: (Member), Others
  • 2022 - 2022: Member of Profesional Body / Association: (Member), Malaysian Association of Communication Educators


Research Projects


Completed
2020 - 2022 Developing a framework on health information management among the Malaysian public during the COVID-19 pandemic
2019 - 2019 Perception of Issues and Media Usage among Factory Workers in Malaysia
2017 - 2019 Public Perceptions Towards Current Issues and Government Policies
2016 - 2019 V-Logging and Citizenship: The Malaysian Experience
2016 - 2018 Media Usage, Life and Job Satisfaction: A Study among Factory Workers in Malaysia
2016 - 2019 Examining the Relationship between Parasocial Interaction, Religiosity and Motivation to use Twitter among Followers of Islamic Reality Shows in Malaysia
2015 - 2017 Media Usage and Political Behavior: A Study among Youth in Malaysia (2015 Malaysian Election Research)
2015 - 2017 Identification of Political and Leadership Issues among the Voters
2015 - 2017 Kajian Terhadap Media dan Mobiliti Sosial di Perupok, Kelantan
2015 - 2017 Social Mobility and Media in Marang, Terengganu
2015 - 2017 Kajian Terhadap Pekerja Industri
On-Going
2023 - Present Media Engagement Plan to Support the Implementation of the Mandatory Front Pack Labelling.
2023 - Present Food Operator/Restaurant's Readiness for the Changing of Choice Environment of the Food Delivery Applications.
2023 - Present Promotion of Health Diets in Malaysia
2021 - Present Understanding Communication: An Islamic Approach
2015 - Present Kajian Elektoral Malaysia 2015
2004 - Present Electoral Studies Research Unit


Award & Recognition


10 Jun, 2022 Best Educator Award (Silver) - AHAS KIRKHS KCDIO


Publications


Article

2023 Generasi muda perlu berani tepis gejala buli siber. Berita Harian, () pp.
2023 Understanding academic misconduct behaviors among university students during the COVID-19 remote teaching and learning phase. Jurnal Pengajian Media Malaysia, 25 (2) pp. 87-104
2022 Countering Islamophobia through webcomics on Instagram. IIUM Journal of Religion and Civilisational Studies, 5 (2) pp. 220-242
2022 Impact of perception, attitude, and behavior on cyber resilience towards online fraud threats among IIUM students. Journal of Communication Education, 2 (2) pp. 46-59
2022 Politic through da’wah on facebook: exploring da’wah strategy in women’s political communication. Profetik: Jurnal Komunikasi, 15 (2) pp. 136-153
2022 Unravelling the roles of social media usage, individual well-being, and working environment on happiness at the workplace. Intellectual Discourse, () pp. 395-417
2022 Using the theory of motivated information management to understand direct information seeking on COVID-19 from close contacts. IIUM Medical Journal Malaysia, 21 (3) pp. 138-145
2021 Customers' perception of Air Asia's facebook marketing activities: A case study of the aviation industry in Malaysia. Asian Journal of Applied Communication, 11 (2) pp. 1-15
2021 Examining factors that influence IIUM students’ involvement in da’wah activities via social media. IIUM Journal of Human Science, 3 (2) pp. 27-42
2021 Factors influencing confidence in the government during Tun Dr Mahathir’s leadership era among industrial workers. Jurnal Komunikasi: Malaysia Journal of Communication, 37 (4) pp. 142-160
2021 Happiness, demographic variables, and self-perception as predictors of job satisfaction among factory employees in Malaysia. SEARCH Journal of Media and Communication Research, 13 (2) pp. 21-36
2021 Social adaptation among international students in Malaysia: the uncertainty reduction perspective. Asian Journal of Applied Communication, 11 (1) pp. 1-16
2021 Usage of blackboard and academic performance of university students: a partial least square approach. Journal of Arts & Social Sciences, 4 (2) pp. 44-56
2020 Malaysian female users’ purchase intentions of celebrity-endorsed products on Instagram: A parasocial interaction perspective. Search Journal of Media and Communication Research, 12 (1) pp. 93-109
2020 The mediating effect of employee’s job satisfaction on the relationship between transformational leadership style and employee well-being among Malaysian academics. Human Communication Journal, 3 (1) pp. 18-35
2019 Celebrity-fan engagement on Instagram and its influence on the perception of hijab culture among Muslim women in Malaysia. Jurnal Komunikasi: Malaysian Journal of Communication, 35 (1) pp. 286-302
2019 Factors predicting the trend of using iTa'leem among lecturers in International Islamic University Malaysia (IIUM). Asian Journal of Applied Communication, Special Issue (1) pp. 255-267
2019 The relationship of individual well-being and working environment with job satisfaction among factory workers in Malaysia. Intellectual Discourse, 27 (1) pp. 221-243
2018 Examining intercultural differences in close friendship maintenance on Facebook: a relational dialectics perspective. Jurnal Komunikasi, 34 (3) pp. 131-149
2018 Religiosity and its impact on Twitter use and viewing of Islamic reality television shows among university students in Malaysia. Journal of Islam in Asia, 15 (3 Special Issue) pp. 356-382
2018 Situational social support groups for information sharing in times of disaster: a case of 2014 floods in Malaysia. Human Communication: A Journal of the Pacific and Asian Communication Association, 1 (1) pp. 1-15
2018 The Islamization of the Malaysian media: a complex interaction of religion, class and commercialization. Intellectual Discourse, 26 (2) pp. 635-658
2018 Usage of mobile phones among flood victims in Malaysia. Malaysian Journal of Media Studies, 20 (2) pp. 1-12
2018 Vlogging and the Malaysian citizenship experience. International Journal of Arts Humanities and Social Sciences, 3 (1) pp. 21-28
2017 Following Islamic reality show personalities on twitter: a uses and gratification approach to understanding parasocial interaction and social media use. Intellectual Discourse, 25 (Special Issue) pp. 637-659
2017 Mixed method in political communication research: the study of media usage & voting behavior as a case analysis. E-Bangi: Journal of Social Sciences and Humanities, Special Issue (1) pp. 24-33
2017 Predicting the intention to cyberbully and cyberbullying behaviour among the undergraduate students at the International Islamic University Malaysia. International Journal of Education, Psychology and Counseling, 2 (5) pp. 257-270
2017 The mediating effect of job satisfaction on leadership styles and organisational commitment among employees from three tourism villages in Indonesia. Asian Journal of Applied Communication, 7 (2) pp. 31-46
2015 Exploring the use of social media during the 2014 flood in Malaysia. Procedia Social and Behavioral Sciences, 211 () pp. 931-937
Conference or Workshop Item

2023 Antecedent factors that affect purchase intentions of Korean consumer products: a focus on K-drama binge-watchers in Malaysia. In: Communication Research Seminar 2023,
2023 Impact of perception, attitude, and behavior on cyber resilience towards online fraud threats among IIUM students. In: MENTION 2021,
2023 The persuasiveness of celebrity Muslim preachers on social media: the ELM perspective. In: MENTION 2023,
2022 “Do we really have to talk about that?”: avoiding covid-19 topics with close contacts. In: 28th AMIC Annual Conference,
2022 Netflix binge-watching, parasocial interaction, and loneliness among Malaysian university students during the COVID-19 pandemic. In: 4th Communication Research Seminar 2022 (CORENA22),
2021 Are you happy at work? Unraveling the roles of social media usage, individual wellbeing and working environment. In: 2021 ANPOR-APCA Annual Conference Program,
2021 Countering Islamophobia through Webcomics on Instagram. In: ANPOR-APCA Annual Conference,
2021 Do we really have to talk about that? Avoiding COVID-19 topics with close contacts.. In: 28th AMIC Annual Virtual Conference (Science Communication: Managing the Now and the Future),
2021 Factors explaining party support during the COVID-19 pandemic: The leadership role. In: 28th Annual AMIC Virtual Conference (Science Communication: Managing the Now and the Future),
2021 Impact of perception, attitude and behavior on cyber resilience towards online fraud threats onto IIUM students. In: International Conference on Media and Communication 2021 (MENTION 2021),
2021 Perceiving party supports and attributes of Perikatan Nasional and Pakatan Harapan. In: The 2nd International Conference on Media & Social Sciences,
2021 The mediating effect of behavior on cyber resilience towards online fraud threats among IIUM students. In: Communication Research Seminar 2021 (CORENA21),
2021 Understanding academic misconduct among IIUM students during RTL phase: the role of social presence & religiosity. In: 3rd Communication Research Seminar 2021 (CORENA21),
2021 Understanding the role of family communication in managing challenges of working from home among female academics during COVID-19 Pandemic. In: Communication Research Seminar (CORENA 2021),
2020 Do differences make a difference? Understanding the dynamics of diversity in university community engagement workgroups. In: Communication Research Webinar (CORENA) 2020,
2020 Factors influencing confidence in the government during Tun Mahathir’s leadership era among industrial workers. In: WAPOR Asia 3rd Annual Conference,
2020 Managing social media health information seeking on COVID-19: The perspective of staff and students from a Malaysian public university. In: WAPOR Asia 3rd Annual Conference:,
2020 Managing social media INFORMATION during the Covid-19 pandemic: The TMIM perspective. In: Communication Research Seminar (CORENA 2020),
2019 Predictors of voting behavior & support towards Malaysian leaders: A study among factory workers in Malaysia. In: Communication Research Seminar (CORENA) 2019,
2019 The impact of leadership style and staff well-being on job satisfaction among academic staff in a Malaysian public university. In: International Conference of Religion, Governance and Sustainable Development (ICRDG 2019),
2018 Celebrity fan-engagement on Instagram and how it influences perceptions on hijab culture among young Muslim women in Malaysia. In: International Seminar on Media and Communication (ISMEC 2018),
2018 The relationship between individual well-being, working environment and job satisfaction among factory workers in Malaysia. In: International Seminar on Media and Communication (ISMEC 2018),
2017 Examining intercultural differences in close friendship maintenance on Facebook: a relational dialectics perspective. In: International Conference on Islam, Media and Communication 2017 (ICIMaC),
2016 Usage of mobile phones among victims during the 2014 flood in Malaysia. In: The 9th Malaysia International Conference on Languages, Literatures and Cultures (MICOLLAC 2016),
2015 Exploring the use of social media for information sharing during the 2014 flood in Malaysia. In: 2nd Global Conference on Business and Social Sciences (GCBSS 2015),
2015 Media and politics: a study among youth in Malaysia. In: 2015 Asian Network for Public Opinion Research (ANPOR) Annual Conference,
2015 Politik, kepimpinan dan isu-isu semasa: dapatan perbincangan kumpulan fokus di Kelantan, Terengganu dan Pahang. In: Pembentangan Data dan Analisis Awal Kajian Elektorla Malaysia 2015,
Book

2017 The intention to cyberbully and cyberbullying behaviour among undergraduate students. IIUM Press, International Islamic University Malaysia, ISBN: 978-967-418-634-0
Book Section

2022 The mediating effect of behaviour on cyber resilience towards online fraud threats among IIUM students. In: Communication and Media Center (COMET), IIUM, ISBN: 9789671987704, pp. 112-125
2018 Maintaining family resilience among flood victims through new media usage. In: USIM Press, Universiti Sains Islam Malaysia, ISBN: 978-967-440-564-9, pp. 110-120
Monograph

2019 Examining the relationship between parasocial interaction, religiosity, and social media use among followers of Islamic reality shows in Malaysia (ID: RIGS16-188-0352). In: ,
2019 RIGS16-248-0412: V-logging and citizenship: the Malaysian experience. In: ,