Staff Directory

Academic Qualification
- DOCTOR OF PHILOSOPHY IN COMMUNICATION STUDIES - Doctor of Philosophy, Kent State University
- Master of Science (Communication Technology) - Masters Degree, Universiti Putra Malaysia (UPM)
- Bachelor of Human Sciences (Communication) - Bachelor Degree, International Islamic University Malaysia
Tengku Siti Aisha Binti Tengku Azzman (Dr.)
Assistant Professor
IIUM Gombak Campus
KULLIYYAH OF ISLAMIC REVEALED KNOWLEDGE AND HUMAN SCIENCES
taisha@iium.edu.my
6073
Expert Profile
Tengku Siti Aisha Tengku Mohd Azzman Shariffadeen has been an academic staff with IIUM since 2004. She obtained her bachelors degree in Human Sciences, specializing in Communication from IIUM in 2002. After a brief stint of working as a research officer with two different private research companies, she returned to IIUM as an assistant lecturer, and continued her post-graduate studies and obtained a Masters of Science in Communication Technology from UPM in 2007. She then successfully completed her PhD in Communication Studies in Kent State University, Ohio in 2014. The focus of her dissertation was on the use of social media in maintaining close friendships.
As an academic, she has presented a few papers locally and internationally. Since returning to IIUM in 2014, she has been a researcher under the Electoral Studies Research Unit of IIUM, and this research unit has carried out several studies in political communication, election, and media use. She has also carried out several studies examining the interpersonal use of social media among young adults. She has served as the Academic Advisor for the Department of Communication since 2014.
Presently, she is an assistant professor in the Department of Communication, Kulliyyah of Islamic Revealed Knowledge and Human Sciences.
As an academic, she has presented a few papers locally and internationally. Since returning to IIUM in 2014, she has been a researcher under the Electoral Studies Research Unit of IIUM, and this research unit has carried out several studies in political communication, election, and media use. She has also carried out several studies examining the interpersonal use of social media among young adults. She has served as the Academic Advisor for the Department of Communication since 2014.
Presently, she is an assistant professor in the Department of Communication, Kulliyyah of Islamic Revealed Knowledge and Human Sciences.
Area of Specialisation
- Advancement Of Knowledge ~ Humanities And Quality Of Life ~ SOCIAL SCIENCES ~Social Sciences - Communication
- Social Science ~ Social Science ~ Media and Communications ~ Interpersonal Communications - Relational communication (e.g. close friendship and relationship maintenance), the dark side of communication (e.g. jealousy), and use of social media in interpersonal relationships
- Social Science ~ Social Science ~ Media and Communications ~ Other Media and Communication n.e.c. - Use of new communication technology in interpersonal relationships and society, such as adaptation of emerging social media and/or new technology in Malaysia, and issues concerning the use of new technology and/or social media in Malaysia, user behavior of new technology and/or social media in Malaysia
- Humanities ~ Humanities ~ Arts and Culture ~ Cultural Theory - Intercultural communication, issues such as cross-cultural differences in interpersonal communication, intercultural adaptation, culture shock, and use of social media in intercultural context
Professional Membership
- 2019 - 2020: Member of Profesional Body / Association: (Member), Malaysian Association of Communication Educators
Teaching Responsibilities
ADVANCED COMMUNICATION THEORY | 2020/2021 |
COMPUTER MEDIATED COMMUNICATION | 2008/2009 |
FINAL YEAR PROJECT I | 2021/2022 2020/2021 2019/2020 |
FINAL YEAR PROJECT II | 2021/2022 2020/2021 2019/2020 |
INTERCULTURAL COMMUNICATION | 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2015/2016 2014/2015 2008/2009 |
INTERPERSONAL COMMUNICATION | 2008/2009 2007/2008 |
INTRODUCTION TO MASS COMMUNICATION | 2015/2016 2014/2015 2007/2008 2006/2007 |
INTRODUCTION TO ORGANIZATIONAL COMMUNICATION | 2006/2007 |
INTRODUCTORY STATISTICS FOR COMMUNICATION RESEARCH | 2017/2018 2016/2017 2015/2016 |
MEDIATED COMMUNICATION | 2019/2020 |
NEW COMMUNICATION TECHNOLOGY | 2018/2019 |
PROJECT PAPER I | 2014/2015 |
PSYCHOLOGY OF COMMUNICATION | 2014/2015 2008/2009 2007/2008 2006/2007 |
STATISTICS FOR COMMUNICATION | 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 |
Research Projects
Completed
2019 - 2019 | Perception of Issues and Media Usage among Factory Workers in Malaysia |
2017 - 2019 | Public Perceptions Towards Current Issues and Government Policies |
2016 - 2018 | Media Usage, Life and Job Satisfaction: A Study among Factory Workers in Malaysia |
2016 - 2019 | V-Logging and Citizenship: The Malaysian Experience |
2016 - 2019 | Examining the Relationship between Parasocial Interaction, Religiosity and Motivation to use Twitter among Followers of Islamic Reality Shows in Malaysia |
2015 - 2017 | Identification of Political and Leadership Issues among the Voters |
2015 - 2017 | Media Usage and Political Behavior: A Study among Youth in Malaysia (2015 Malaysian Election Research) |
2015 - 2017 | Kajian Terhadap Media dan Mobiliti Sosial di Perupok, Kelantan |
2015 - 2017 | Kajian Terhadap Pekerja Industri |
2015 - 2017 | Social Mobility and Media in Marang, Terengganu |
On-Going
2021 - Present | Understanding Communication: An Islamic Approach |
2020 - Present | Developing a framework on health information management among the Malaysian public during the COVID-19 pandemic |
2015 - Present | Kajian Elektoral Malaysia 2015 |
2004 - Present | Electoral Studies Research Unit |
Award & Recognition
01 Jun, 2020 | Academic Award (Silver) - KIRKHS | KCDIO |
Publications
Article
Conference or Workshop Item
Book
2017 | The intention to cyberbully and cyberbullying behaviour among undergraduate students. IIUM Press, International Islamic University Malaysia, ISBN: 978-967-418-634-0 |
Book Section
2018 | Maintaining family resilience among flood victims through new media usage. In: USIM Press, Universiti Sains Islam Malaysia, ISBN: 978-967-440-564-9, pp. 110-120 |