Staff Directory


Suharni Bt. Maulan

Academic Qualification

  • Doctor of Philosophy - Doctor of Philosophy, Universiti Kebangsaan Malaysia (UKM)
  • Master in Business Administration - Masters Degree, Universiti Kebangsaan Malaysia (UKM)
  • Bachelor of Economics - Bachelor Degree, International Islamic University Malaysia

Suharni Bt. Maulan (Dr.)

Assistant Professor
IIUM Gombak Campus

KULLIYYAH OF ECONOMICS AND MANAGEMENT SCIENCES

Other's position:

Head, Graduate School of Management


suharni@iium.edu.my
4730


Expert Profile


Suharni binti Maulan obtained her Bachelor's degree in Economics from the International Islamic University Malaysia (IIUM). For her excellent achievement in her study, she was the recipient of the PNB Award (best student for Economics, Kulliyyah of Economics and Management Sciences, IIUM) and bronze award by Bank Negara Malaysia.
Pursuing her interest in teaching, she joined a MARA college and taught subjects related to economics and management for various courses including twinning programmes with the Australian Consortium for Higher Education in Malaysia (ACHEM), University Technology Mara (UiTM) and Matriculation Programme, Ministry of Education, Malaysia.
She joined IIUM in 2004, a year after completing her MBA in UKM. Later, she pursued her Ph.D in marketing at UKM Graduate School of Business, specializing in brand equity creation for Islamic banking institutions. Presently, she is an Assistant Professor in the Department of Business Administration, Kulliyyah of Economics and Management Sciences. She is keen to research further on incorporating the Tawhidic paradigm in the marketing and branding areas.


Area of Specialisation


  • Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Brands Management
  • Economics, Business And Management ~ Economics, Business And Management ~ Management ~ Marketing


Teaching Responsibilities


ADVANCED MARKETING 2020/2021
BANK MARKETING 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017
CHANNEL MANAGEMENT 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2014/2015
CONSUMER BEHAVIOUR 2013/2014
INTERNATIONAL BUSINESS STRATEGY 2013/2014
INTERNATIONAL MARKETING 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2015/2016 2014/2015
INTRODUCTION TO MARKETING(NON-ENM) 2008/2009 2007/2008 2006/2007 2005/2006 2004/2005
MANAGERIAL ECONOMICS 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2015/2016 2013/2014
MARKETING MANAGEMENT 2020/2021 2019/2020 2016/2017
MARKETING PRINCIPLES 2014/2015 2013/2014 2008/2009 2007/2008 2006/2007 2005/2006 2004/2005
PRINCIPLES AND PRACTICE OF MANAGEMENT 2004/2005
SERVICES MARKETING 2013/2014


Research Projects


Completed
2017 - 2020 Empirical Evidence of SMEs Using Islamic Financing - A Comparative Study for Malaysia and Indonesia
2016 - 2016 Kajian Pemasaran Produk Penjara
2015 - 2020 Identifying Priorities in Service Quality-Loyalty Relationship for Islamic Banks: An Importance-Performance Matrix Analysis (IPMA) Approach
On-Going
2020 - Present Customer Experience Towards COVID-19 Preventive Measures of Malaysian Retailers
2020 - Present Understanding Consumers' Motivation Towards Patronizing Wasiyyah Services
- CAPACITY BUILDING THROUGH FINANCIAL LITERACY AND SKILLS TRANSFER PROGRAMME AMONG YOUNG ENTREPRENEURS & SINGLE MOTHERS IN RCE GREATER GOMBAK


Publications


Article

2021 A conceptual framework for customer experience towards COVID-19 preventive measures of Malaysian retailers. International Journal of Academic Research in Business and Social Sciences, 11 (6) pp. 1279-1292
2021 Configuring the effect of multidimensional retail service quality and perceived value on customer loyalty towards retailers in Malaysia: Mediated by customer satisfaction and trust. International Journal of Services and Operations Management, () pp.
2020 Corporate brand image of Islamic bank in Malaysia: antecedents and consequence. International Journal of Management Studies, 27 (1) pp. 49-72
2020 Perceived quality association as determinant to re-patronise Shariah-compliant brand restaurants. Journal of Islamic Marketing, () pp. 1-14
2020 Service quality of Islamic banks: a cultural perspective. International Journal of Islamic Banking and Finance Research,, 4 (2) pp. 11-21
2020 The effect of multidimensional perceived value on customer loyalty towards retailers: the mediating role of customer satisfaction. Journal of Talent Development & Excellence, 12 (3s) pp. 1763-1777
2019 Determining intention to buy air e-tickets in Malaysia. Management Science Letters, 9 (6) pp. 933-944
2019 Does the retail hypermarket satisfy customers? market assessment in Malaysia. Journal of International Business and Management, 2 (3) pp. 1-12
2019 Persepsi masyarakat terhadap produk buatan penjara. Malaysia Correctional Journal, 3 () pp. 38-56
2019 Risk reduction in online flight reservation: the role of information search. Journal of Reviews on Global Economics, 8 () pp. 886-899
2018 International students’ satisfaction towards internet banking at International Islamic University Malaysia: a qualitative study. Journal of International Business and Management, 1 (1) pp. 1-14
2018 Measuring the corporate brand image of Islamic banking institutions. The Journal of Social Sciences Research, Special Issue (2) pp. 14-21
2017 An approach to Islamic consumerism and its implications on marketing mix. Intellectual Discourse, 25 (1) pp. 137-154
2017 Service quality, value, satisfaction and future intention in medical tourism. Journal of Tourism, Hospitality, and Culinary Arts, 9 (3) pp. 42-53
2017 The effect of consumer perceptions towards intention to buy air tickets online in Malaysia. Journal of Global Business and Social Entrepreneurship, 3 (5) pp. 86-96
2016 Consumers’ loyalty toward Islamic banking system: does halal brand awareness matter?. International Journal of Economics, Management and Accounting, 24 (2) pp. 209-226
2016 Measuring halal brand association (HalBA) for Islamic banks. Journal of Islamic Marketing, 7 (3) pp. 331-354
2006 Revisiting the relationship between organizational commitment and professional commitment: a case study of academicians in a private educational institution. Malaysian Management Journal, 10 (1&2) pp. 1-17
Conference or Workshop Item

2021 Factors affecting attitudes towards using ride-sharing apps. In: The 18th Kuala Lumpur International Communication, Education, Language and Social Science Conference 2021 : Physical and Online Conference (KLiCELS18),
2018 Measuring the corporate brand image of Islamic banking institutions. In: 2nd Asia International Multidisciplinary Conference (AIMC 2018),
2018 Perceived spiritual brand attributes of Islamic banking institutions in Malaysia. In: The 8th International Conference on Postgraduate Education 2018,
2016 Determining the intention to patronage Islamic brand restaurant: The moderating role of religiosity. In: Terengganu International Business and Economics Conference 2016 (TIBEC V),
2016 The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants. In: Regional Islamic Entrepreneurship and Business Conference (RIEBC 2016),
2016 The relationship marketing strategy to establish waqf in higher education institutions: Turkey experiences. In: International Symposium on Waqf and Higher Education (ISWHE 2016),
2015 Halal brand awareness influence on consumers’ loyalty towards Islamic banking system . In: Kuala Lumpur International Business and Social Science Research Conference (KLIBSRC) 2015,
2010 The development of MHE brand equity from international students’ perspective. In: International Conference on Marketing (ICMAR 2010),
Book

2021 Economics and management sciences: reflections on humanizing education. Kulliyyah of Economics and Management Sciences IIUM, ISBN: 978-967-26219-1-1
2021 Humanizing education reflection on concepts, attributes, roles and sustainability with selected attributes of true believers in the qur’an and sunnah. Meso Publishing, ISBN: 978-967-19814-6-7
2021 Humanizing education reflection on incentives, personality, expectations, organizing and journey with selected attributes of true believers in the qur’an and sunnah. Meso Publishing, ISBN: 978-967-19814-5-0
2021 Reflections on humanizing education for Economics and Management Sciences. Kulliyyah of Economics and Management Sciences IIUM, ISBN: 978-967-2621-92-8
Book Section

2021 Humanizing education through Consumerism Advocacy and Vegetable Garden Project. In: Meso Publishing, ISBN: 978-967-19814-5-0, pp. 68-74
2021 Humanizing education with tazkiyah al-nafs – the roots of humanized education. In: Kuliyyah of Economics and Management Sciences, International Islamic University Malaysia, ISBN: 978-967-26219-1-1, pp. 10-15
2021 Reflection of Sabr in Teaching Principles and Practice of Management. In: Meso Publishing, ISBN: 978-967-19814-6-7, pp. 37-44
2021 Reflection on Edu-Action of the Prophetic Attributes with Ta’awun Approach. In: Meso Publishing, ISBN: 978-967-19814-5-0, pp. 27-32
2020 Profile of MSMEs in East Java: challenges and prospects. In: UMY Press, ISBN: 9786239168285, pp. 18-38
2020 Profiling of entrepreneurs and SMEs: issues & challenges. In: UMY Press, ISBN: 9786239168285, pp. 1-16
Monograph

2020 SMEs and their accessibility to Islamic financing in Malaysia. In: ,