Suharni binti Maulan obtained her Bachelor's degree in Economics from the International Islamic University Malaysia (IIUM). For her excellent achievement in her study, she was the recipient of the PNB Award (best student for Economics, Kulliyyah of Economics and Management Sciences, IIUM) and bronze award by Bank Negara Malaysia.
Pursuing her interest in teaching, she joined a MARA college and taught subjects related to economics and management for various courses including twinning programmes with the Australian Consortium for Higher Education in Malaysia (ACHEM), University Technology Mara (UiTM) and Matriculation Programme, Ministry of Education, Malaysia.
She joined IIUM in 2004, a year after completing her MBA in UKM. Later, she pursued her Ph.D in marketing at UKM Graduate School of Business, specializing in brand equity creation for Islamic banking institutions. Presently, she is an Assistant Professor in the Department of Business Administration, Kulliyyah of Economics and Management Sciences. She is keen to research further on incorporating the Tawhidic paradigm in the marketing and branding areas.

• Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Brands Management
• Economics, Business And Management ~ Economics, Business And Management ~ Management ~ Marketing

Completed

2022 - 2023	Exploration and Identification of MCMC Brand Health amongst the Industry and Public Sector
2022 - 2023	YSM Agropreneurs Incubator Project
2021 - 2022	CAPACITY BUILDING THROUGH FINANCIAL LITERACY AND SKILLS TRANSFER PROGRAMME AMONG YOUNG ENTREPRENEURS & SINGLE MOTHERS IN RCE GREATER GOMBAK
2020 - 2022	Understanding Consumers' Motivation Towards Patronizing Wasiyyah Services
2017 - 2020	Empirical Evidence of SMEs Using Islamic Financing - A Comparative Study for Malaysia and Indonesia
2016 - 2016	Kajian Pemasaran Produk Penjara
2015 - 2020	Identifying Priorities in Service Quality-Loyalty Relationship for Islamic Banks: An Importance-Performance Matrix Analysis (IPMA) Approach

On-Going

2023 - Present	Kajian Penggunaan Standard Dan Pematuhan Di Dalam Organisasi Di Malaysia
2022 - Present	Developing Social Commerce Service Quality (SCSQ) Hierarchical Model for Malaysian Modest Fashion Retailers
2020 - Present	Customer Experience Towards COVID-19 Preventive Measures of Malaysian Retailers

Article

2024	The antecedents of social commerce service quality dimensions: a systematic review. Journal of Islamic Management Studies, 7 (1) pp. 36-69
2023	The effect of price fairness on negative consumption emotion of airline passengers. International Journal of Innovative Research and Publications, 3 (7) pp. 1-14
2023	The effect of price fairness on negative consumption emotion of airline passengers. International Journal of Innovative Research and Publications (IJIRP), 3 (7) pp. 1-14
2022	Consumers’ motivation towards satisfaction in patronising wasiyyah (will) services. Malaysian Journal of Consumer and Family Economics, 28 () pp. 335-354
2022	The influence of direct-to-physician promotion towards physicians’ prescription in behaviour in Malaysia. International Journal of Pharmaceutical and Healthcare Marketing, 16 (1) pp. 101-122
2021	A conceptual framework for customer experience towards COVID-19 preventive measures of Malaysian retailers. International Journal of Academic Research in Business and Social Sciences, 11 (6) pp. 1279-1292
2021	Configuring the effect of multidimensional retail service quality and perceived value on customer loyalty towards retailers in Malaysia: Mediated by customer satisfaction and trust. International Journal of Services and Operations Management, () pp.
2021	Factors affecting attitudes towards using Ride-Sharing Apps. International Journal of Business, Economics and Law, 25 (2) pp. 60-70
2021	The influence of moral judgment on physicians' prescription behaviour. Malaysian Journal of Public Health Medicine, 21 (3) pp. 96-105
2020	Corporate brand image of Islamic bank in Malaysia: antecedents and consequence. International Journal of Management Studies, 27 (1) pp. 49-72
2020	Identifying service quality priority of Islamic banks in Malaysia. Identifying Service Quality Priority of Islamic Banks in Malaysia, 9 (2) pp. 101-108
2020	Perceived quality association as determinant to re-patronise Shariah-compliant brand restaurants. Journal of Islamic Marketing, () pp. 1-14
2020	Service quality of Islamic banks: a cultural perspective. International Journal of Islamic Banking and Finance Research,, 4 (2) pp. 11-21
2020	The effect of multidimensional perceived value on customer loyalty towards retailers: the mediating role of customer satisfaction. Journal of Talent Development & Excellence, 12 (3s) pp. 1763-1777
2019	Determining intention to buy air e-tickets in Malaysia. Management Science Letters, 9 (6) pp. 933-944
2019	Does the retail hypermarket satisfy customers? market assessment in Malaysia. Journal of International Business and Management, 2 (3) pp. 1-12
2019	Persepsi masyarakat terhadap produk buatan penjara. Malaysia Correctional Journal, 3 () pp. 38-56
2019	Risk reduction in online flight reservation: the role of information search. Journal of Reviews on Global Economics, 8 () pp. 886-899
2018	International students’ satisfaction towards internet banking at International Islamic University Malaysia: a qualitative study. Journal of International Business and Management, 1 (1) pp. 1-14
2018	Measuring the corporate brand image of Islamic banking institutions. The Journal of Social Sciences Research, Special Issue (2) pp. 14-21
2017	An approach to Islamic consumerism and its implications on marketing mix. Intellectual Discourse, 25 (1) pp. 137-154
2017	Service quality, value, satisfaction and future intention in medical tourism. Journal of Tourism, Hospitality, and Culinary Arts, 9 (3) pp. 42-53
2017	The effect of consumer perceptions towards intention to buy air tickets online in Malaysia. Journal of Global Business and Social Entrepreneurship, 3 (5) pp. 86-96
2016	Consumers’ loyalty toward Islamic banking system: does halal brand awareness matter?. International Journal of Economics, Management and Accounting, 24 (2) pp. 209-226
2016	Measuring halal brand association (HalBA) for Islamic banks. Journal of Islamic Marketing, 7 (3) pp. 331-354
2006	Revisiting the relationship between organizational commitment and professional commitment: a case study of academicians in a private educational institution. Malaysian Management Journal, 10 (1&2) pp. 1-17

Conference or Workshop Item

2021	Factors affecting attitudes towards using ride-sharing apps. In: The 18th Kuala Lumpur International Communication, Education, Language and Social Science Conference 2021 : Physical and Online Conference (KLiCELS18),
2018	Measuring the corporate brand image of Islamic banking institutions. In: 2nd Asia International Multidisciplinary Conference (AIMC 2018),
2018	Perceived spiritual brand attributes of Islamic banking institutions in Malaysia. In: The 8th International Conference on Postgraduate Education 2018,
2016	Determining the intention to patronage Islamic brand restaurant: The moderating role of religiosity. In: Terengganu International Business and Economics Conference 2016 (TIBEC V),
2016	The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants. In: Regional Islamic Entrepreneurship and Business Conference (RIEBC 2016),
2016	The relationship marketing strategy to establish waqf in higher education institutions: Turkey experiences. In: International Symposium on Waqf and Higher Education (ISWHE 2016),
2015	Halal brand awareness influence on consumers’ loyalty towards Islamic banking system . In: Kuala Lumpur International Business and Social Science Research Conference (KLIBSRC) 2015,
2010	The development of MHE brand equity from international students’ perspective. In: International Conference on Marketing (ICMAR 2010),

Book

2021	Economics and management sciences: reflections on humanizing education. Kulliyyah of Economics and Management Sciences IIUM, ISBN: 978-967-26219-1-1
2021	Humanizing education reflection on concepts, attributes, roles and sustainability with selected attributes of true believers in the qur’an and sunnah. Meso Publishing, ISBN: 978-967-19814-6-7
2021	Humanizing education reflection on incentives, personality, expectations, organizing and journey with selected attributes of true believers in the qur’an and sunnah. Meso Publishing, ISBN: 978-967-19814-5-0
2021	Reflections on humanizing education for Economics and Management Sciences. Kulliyyah of Economics and Management Sciences IIUM, ISBN: 978-967-2621-92-8

Book Section

2021	Humanizing education through Consumerism Advocacy and Vegetable Garden Project. In: Meso Publishing, ISBN: 978-967-19814-5-0, pp. 68-74
2021	Humanizing education with tazkiyah al-nafs – the roots of humanized education. In: Kuliyyah of Economics and Management Sciences, International Islamic University Malaysia, ISBN: 978-967-26219-1-1, pp. 10-15
2021	Reflection of Sabr in Teaching Principles and Practice of Management. In: Meso Publishing, ISBN: 978-967-19814-6-7, pp. 37-44
2021	Reflection on Edu-Action of the Prophetic Attributes with Ta’awun Approach. In: Meso Publishing, ISBN: 978-967-19814-5-0, pp. 27-32
2020	Profile of MSMEs in East Java: challenges and prospects. In: UMY Press, ISBN: 9786239168285, pp. 18-38
2020	Profiling of entrepreneurs and SMEs: issues & challenges. In: UMY Press, ISBN: 9786239168285, pp. 1-16

Monograph

2020	SMEs and their accessibility to Islamic financing in Malaysia. In: ,