Staff Directory

Academic Qualification
- Doctor of Philosophy - Doctor of Philosophy, Universiti Kebangsaan Malaysia (UKM)
- Master in Business Administration - Masters Degree, Universiti Kebangsaan Malaysia (UKM)
- Bachelor of Economics - Bachelor Degree, International Islamic University Malaysia
Suharni Bt. Maulan (Dr.)
Assistant Professor
IIUM Gombak Campus
KULLIYYAH OF ECONOMICS AND MANAGEMENT SCIENCES
Other's position:
Head, Graduate School of Management
suharni@iium.edu.my
4730
Expert Profile
Suharni binti Maulan obtained her Bachelor's degree in Economics from the International Islamic University Malaysia (IIUM). For her excellent achievement in her study, she was the recipient of the PNB Award (best student for Economics, Kulliyyah of Economics and Management Sciences, IIUM) and bronze award by Bank Negara Malaysia.
Pursuing her interest in teaching, she joined a MARA college and taught subjects related to economics and management for various courses including twinning programmes with the Australian Consortium for Higher Education in Malaysia (ACHEM), University Technology Mara (UiTM) and Matriculation Programme, Ministry of Education, Malaysia.
She joined IIUM in 2004, a year after completing her MBA in UKM. Later, she pursued her Ph.D in marketing at UKM Graduate School of Business, specializing in brand equity creation for Islamic banking institutions. Presently, she is an Assistant Professor in the Department of Business Administration, Kulliyyah of Economics and Management Sciences. She is keen to research further on incorporating the Tawhidic paradigm in the marketing and branding areas.
Pursuing her interest in teaching, she joined a MARA college and taught subjects related to economics and management for various courses including twinning programmes with the Australian Consortium for Higher Education in Malaysia (ACHEM), University Technology Mara (UiTM) and Matriculation Programme, Ministry of Education, Malaysia.
She joined IIUM in 2004, a year after completing her MBA in UKM. Later, she pursued her Ph.D in marketing at UKM Graduate School of Business, specializing in brand equity creation for Islamic banking institutions. Presently, she is an Assistant Professor in the Department of Business Administration, Kulliyyah of Economics and Management Sciences. She is keen to research further on incorporating the Tawhidic paradigm in the marketing and branding areas.
Area of Specialisation
- Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Brands Management
- Economics, Business And Management ~ Economics, Business And Management ~ Management ~ Marketing
Research Projects
Completed
2022 - 2023 | Exploration and Identification of MCMC Brand Health amongst the Industry and Public Sector |
2022 - 2023 | YSM Agropreneurs Incubator Project |
2021 - 2022 | CAPACITY BUILDING THROUGH FINANCIAL LITERACY AND SKILLS TRANSFER PROGRAMME AMONG YOUNG ENTREPRENEURS & SINGLE MOTHERS IN RCE GREATER GOMBAK |
2020 - 2022 | Understanding Consumers' Motivation Towards Patronizing Wasiyyah Services |
2017 - 2020 | Empirical Evidence of SMEs Using Islamic Financing - A Comparative Study for Malaysia and Indonesia |
2016 - 2016 | Kajian Pemasaran Produk Penjara |
2015 - 2020 | Identifying Priorities in Service Quality-Loyalty Relationship for Islamic Banks: An Importance-Performance Matrix Analysis (IPMA) Approach |
On-Going
2023 - Present | Kajian Penggunaan Standard Dan Pematuhan Di Dalam Organisasi Di Malaysia |
2022 - Present | Developing Social Commerce Service Quality (SCSQ) Hierarchical Model for Malaysian Modest Fashion Retailers |
2020 - Present | Customer Experience Towards COVID-19 Preventive Measures of Malaysian Retailers |
Publications
Article
Conference or Workshop Item
2021 | Factors affecting attitudes towards using ride-sharing apps. In: The 18th Kuala Lumpur International Communication, Education, Language and Social Science Conference 2021 : Physical and Online Conference (KLiCELS18), |
2018 | Measuring the corporate brand image of Islamic banking institutions. In: 2nd Asia International Multidisciplinary Conference (AIMC 2018), |
2018 | Perceived spiritual brand attributes of Islamic banking institutions in Malaysia. In: The 8th International Conference on Postgraduate Education 2018, |
2016 | Determining the intention to patronage Islamic brand restaurant: The moderating role of religiosity. In: Terengganu International Business and Economics Conference 2016 (TIBEC V), |
2016 | The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants. In: Regional Islamic Entrepreneurship and Business Conference (RIEBC 2016), |
2016 | The relationship marketing strategy to establish waqf in higher education institutions: Turkey experiences. In: International Symposium on Waqf and Higher Education (ISWHE 2016), |
2015 | Halal brand awareness influence on consumers’ loyalty towards Islamic banking system . In: Kuala Lumpur International Business and Social Science Research Conference (KLIBSRC) 2015, |
2010 | The development of MHE brand equity from international students’ perspective. In: International Conference on Marketing (ICMAR 2010), |
Book
2021 | Economics and management sciences: reflections on humanizing education. Kulliyyah of Economics and Management Sciences IIUM, ISBN: 978-967-26219-1-1 |
2021 | Humanizing education reflection on concepts, attributes, roles and sustainability with selected attributes of true believers in the qur’an and sunnah. Meso Publishing, ISBN: 978-967-19814-6-7 |
2021 | Humanizing education reflection on incentives, personality, expectations, organizing and journey with selected attributes of true believers in the qur’an and sunnah. Meso Publishing, ISBN: 978-967-19814-5-0 |
2021 | Reflections on humanizing education for Economics and Management Sciences. Kulliyyah of Economics and Management Sciences IIUM, ISBN: 978-967-2621-92-8 |
Book Section
2021 | Humanizing education through Consumerism Advocacy and Vegetable Garden Project. In: Meso Publishing, ISBN: 978-967-19814-5-0, pp. 68-74 |
2021 | Humanizing education with tazkiyah al-nafs – the roots of humanized education. In: Kuliyyah of Economics and Management Sciences, International Islamic University Malaysia, ISBN: 978-967-26219-1-1, pp. 10-15 |
2021 | Reflection of Sabr in Teaching Principles and Practice of Management. In: Meso Publishing, ISBN: 978-967-19814-6-7, pp. 37-44 |
2021 | Reflection on Edu-Action of the Prophetic Attributes with Ta’awun Approach. In: Meso Publishing, ISBN: 978-967-19814-5-0, pp. 27-32 |
2020 | Profile of MSMEs in East Java: challenges and prospects. In: UMY Press, ISBN: 9786239168285, pp. 18-38 |
2020 | Profiling of entrepreneurs and SMEs: issues & challenges. In: UMY Press, ISBN: 9786239168285, pp. 1-16 |
Monograph
2020 | SMEs and their accessibility to Islamic financing in Malaysia. In: , |