Staff Directory

Rafidah Bt. Sahar

Academic Qualification

  • PhD - Doctor of Philosophy, University of Manchester
  • M.A - Masters Degree, Universiti Malaya
  • Education in TESOL - Bachelor Degree, Warwick University

Rafidah Bt. Sahar (Dr.)

Assistant Professor
IIUM Pagoh Campus


Other's position:

Head, Kulliyyah of Languages and Management

Expert Profile

Rafidah holds a Bachelor degree in Teaching of English to Speakers of Other Languages (University of Warwick, United Kingdom), a Master's in English Literature (University of Malaya), and Certificate in Translation (Institut Terjemahan Buku Malaysia).
She completed her Doctoral degree in Education at the University of Manchester, United Kingdom in 2018

Area of Specialisation

  • Humanities ~ Humanities ~ Linguistics and Literature ~ Feminism (Including Feminism and Power, Sexuality, Empowerment, Class, Disability, Human Rights, Global Feminist, Ethnicity, Power Relations, Neutral Language) - English Literature (19th Century English Feminist writers)
  • Humanities ~ Humanities ~ Linguistics and Literature ~ Intercultural Communication - Small Culture Paradigm

Research Projects

2022 - 2023 Developing Effective Business Communication Module for SME Entrepreneurs under the MAIPs' Skim Agihan Program Peningkatan Ekonomi Asnaf in Perlis
2022 - 2023 Development of language skills module for employment to enhance economic efficiency among B40 Single Mothers and women under domestic violence in Perlis.
2021 - 2023 Enhancing Asnaf Business Centre Sustainability via Marketing Strategy : A case in Perlis
2010 - 2011 Reducing Comprehension Apprehension in classroom using Information Gap and Group Work Assessments?
2023 - Present Analysis of Language for Intercultural Learning in CEFR-aligned English Textbooks for Pre-sessional English Program: Implications for ELT Material Development
2022 - Present Development of Youth Volunteer Tutoring Modules to Assist Islamic School Students in Perlis in Improving Language and Literacy Skills
2013 - Present Exploring Rhetorical Strategy of Online News Articles Written by Malaysian Authors
2013 - Present The Roles of Self-Efficacy and Motivation : Reading Assessment among Learners in English Language Classes.

Award & Recognition

23 Aug, 2023 Productivity Champion (Talent Category) - Others National
13 Jun, 2023 Gold award for 'IPT Aku Datang' Symposium University in Action - International Islamic University Malaysia University
13 Jun, 2023 Most Impactful Award for IPT Aku Datang- University in 3rd University in Action Symposium - International Islamic University Malaysia University
13 Jun, 2023 Most Impactful Project Award for Project IPT Aku datang in 3rd University in Action Symposium - International Islamic University Malaysia University
19 Jan, 2023 Bronze award for Project IPT Aku Datang 2nd University in Action Symposium - Others University
27 Jul, 2022 Best Teacher Award (University) - International Islamic University Malaysia University
24 Jul, 2022 Best Teaching Innovation for Project Based Learning - Kulliyyah of Languages and Management KCDIO



2023 An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia. Journal of InternatIonal Consumer Marketing, () pp.
2023 Assessing the feasibility of a Web-Based Interactive Writing Assessment (WISSE): an evaluation of media and linguistic aspects. JEELS: Journal of English Education and Linguistics Studies, 10 (1) pp. 177-197
2023 Exploring the attitudes of Malaysian undergraduate students towards good citizenship: a quantitative study. JASS Journal of Arts & Social Sciences, 6 (2) pp. 11-18
2023 University social responsibilities for English Language education in Malaysian Higher Education: community-based service learning. Journal of Arts & Social Sciences, 6, (2) pp. 19-25
2022 The relationship between the features of Neural Machine Translation (NMT) and university students’ lexical growth. International young scholars journal of languages, 5 (1) pp. 13-25
2021 Language use and gender representation in Harry Potter and The Deathly Hallow. International Young Scholars: Journal of Language, 4 (2) pp. 52-67
2020 Exploring Intercultural Interaction: the use of semiotic resources in meaning-making process.. The GLOCAL Proceedings Asia 2020, () pp. 332-337
Conference or Workshop Item

2022 Engaging with Intercultural Communicative Competence Discourse in Foreign Language Classroom: Opportunities, Challenges and Way Forward. In: The 2nd International Conference on Advances in Humanities, Education, and Language (ICEL),
2022 Inbound tourism in Malaysia: unlocking the potential traveling experience of European and Oceanian tourists. In: ,
2021 Genre analysis and tourism promotional texts: a literature review. In: 4th International Conference of Languages, Education and Tourism 2021,
2020 Conceptualising doctoral supervision in Malaysia as small cultures: PhD graduates’ perspectives. In: Conference on Asian Linguistic Anthropology (CALA 2020),
2020 Exploring intercultural interaction: the use of semiotic resources in meaning-making process.. In: The CALA 2020 - The Conference on Asian Linguistic Anthropology,
2019 Intercultural competency and student travel. In: 3rd International Language and Tourism Conference 2019 (ILTC 2019),
2018 Doing second language learning in the wild. In: 10th Malaysia International Conference on Languages, Literatures and Cultures,
2018 Exploring Muslim consumers' confidence and awareness towards halal labeled manufactured food products in Sabah. In: 14th International Borneo Research Council Conference (BRC 2018).,
2018 Exploring Muslim consumers’ confidence and awareness towards Halal labelled manufactured food products in Sabah. In: 14th International Borneo Research Council Conference (IBRCC14),
2018 Investigating cultures of PhD supervision: a holliday’ian small culture approach. In: 10th Malaysia International Conference on Languages, Literature & Culture (MICOLLAC) 2018,
2017 Exploring cultures of doctoral supervision: Narrative perspectives from the International Islamic University Malaysia. In: Postgraduate Summer Research Showcase 2017,
2010 Creating an intimate community in classroom: reducing students’ level of communication apprehension through group work learning strategies. In: The Fourth CLS International Conference CLaSIC 2010 Individual Characteristics and Subjective Variables in Language Learning,

2023 Modul permohonan geran perniagaan usahawan mikro. Kulliyyah of Langauges and Management (KLM), ISBN:
2023 Wanita bekerjaya wanita inspirasi: modul pembelajaran bahasa dan kemahiran asas dalam persediaan kerjaya. Kulliyah of Languages and Management, ISBN:
Book Section

2021 Political media framing strategies of 'Keling'. In: Kulliyyah of Languages & Management (KLM) International Islamic University Malaysia, ISBN: 978-967-46701-7-7, pp. 85-101
2011 Minimising students' communication apprehension: the application of groupwork learning strategy in English classrooms. In: IIUM Press, ISBN: 978-967-418-028-7, pp. 1-21