Staff Directory


Harmi Taazim Bin Mohamad

Academic Qualification

  • PhD in Mass Communication - Doctor of Philosophy, Universiti Teknologi MARA (UiTM)
  • Master of Arts in Media Production (Television) - Masters Degree, University of Central England, Birmingham
  • B.H.Sc in English Language and Literature - Bachelor Degree, International Islamic University Malaysia

Harmi Taazim Bin Mohamad (Dr.)

Assistant Professor
IIUM Gombak Campus

KULLIYYAH OF ISLAMIC REVEALED KNOWLEDGE AND HUMAN SCIENCES

Other's position:

Director, Office of Communication, Advocacy and Promotion for Change


harmi_taazim@iium.edu.my
NA


Expert Profile


Harmi Taazim Mohamad graduated from International Islamic University Malaysia in 1995 in B.Hsc English Language and Literature.  Soon after he joined one of the conglomerate company in Kuala Lumpur as a Public Relations Executive.  He began his long career in Sports Broadcasting as a Sport Boardcast Journalist with TV3 in 1996.  Within a year he was promoted to be TV3's sports newsreader in Buletin Utama.  A year later he became the host and commentator for sports programme.  With TV3, Harmi had the opporttunity to host some major sports programme such as FIFA World Cup 1998, EURO 2000, FIA Formula One Grand Prix and World Motorcycle Grand Prix (motogp) to name a a few.  He also produced sports programmes for TV3.

Harmi was a Recipient of British Chevening Award where he went on to complete his master degree at University of Birmingham City, UK, in 2001 in the field of Media Production Specialised in television production.

He left TV3 in 2003 and became Marketing and Content Director at one of the local productions and event house, catering clients from all over the world.  Harmi joined RTM as a freelancer in the same year and with RTM Sports, he hosted and commentated Olympic Games (Athens 2004, London 2012 and Rio 2016), numerous editions of Commonwealth Games, Asian Games as well as SEA Games.  He also continues being the host for FIA Formula One Grand Prix and World Motorcycle Grand Prix (motogp) and this time for RTM Sports.

In 2015, Harmi joined FOX Sports Asia as freelance commentator doing commentary for FIA Formula One Grand Prix and World Motorcycle Grand Prix (motogp), German Football League (Bundesliga).  He is still the voice of motor racing programmes in Malaysia as he is the commentator for PETRONAS Malaysian Cub Prix and the track commentator for Sepang International Circuit.

Harmi joined IIUM as a lecturer in 2009 and completed his PhD at UiTM Shah Alam in 2016 in the field of Mass Communication.  He is currently the Director of Office for Communication, Advocacy and Promotion for IIUM and an Assistant Professor at the Communication Department, Kulliyyah of Revealed Knowledge and Human Sciences (KIRKHS)


Area of Specialisation


  • Social Science ~ Social Science ~ Media and Communications ~ Broadcasting - Producer, Content, Scriptwriting
  • Social Science ~ Social Science ~ Media and Communications ~ Other Media and Communication n.e.c. - Master of Arts in Media Production (Television)


Teaching Responsibilities


CRISIS AND CHANGE 2020/2021
EDITING 2018/2019 2017/2018 2019/2020 2016/2017
FINAL YEAR PROJECT I 2019/2020 2020/2021
FINAL YEAR PROJECT II 2020/2021 2019/2020
INTERNSHIP (ELECTRONIC MEDIA) 2018/2019 2015/2016
INTERNSHIP (JOURNALISM) 2018/2019 2015/2016
INTERNSHIP (ORGANIZATIONAL COMMUNICATION) 2015/2016
INTERNSHIP (PUBLIC RELATIONS) 2015/2016
INTRODUCTION TO COMMUNICATION 2021/2022
INTRODUCTION TO MASS COMMUNICATION 2015/2016
MEDIA PRESENTING AND ANNOUNCING 2019/2020 2020/2021
PRACTICAL TRAINING 2020/2021
PRACTICUM 2015/2016
PROFESSIONAL SPEECH COMMUNICATION 2021/2022
RADIO PRODUCTION 2017/2018 2016/2017 2015/2016
RESEARCH PAPER II 2020/2021 2019/2020
SCRIPTWRITING FOR RADIO AND TELEVISION 2016/2017 2018/2019 2017/2018
VIDEO PRODUCTION I 2016/2017 2017/2018 2015/2016
WRITING FOR BROADCAST NEWS 2016/2017 2018/2019 2015/2016 2019/2020 2017/2018


Research Projects


Completed
2015 - 2019 Novel Islamic Framework for Television Advertising of Halal Products in Muslim Countries
On-Going
2016 - Present Content Analysis of Commercialization Items in Malaysian Television Morning Talk-Shows: Deception, Informative and Public Interest