Staff Directory
Academic Qualification
- PhD in Mass Communication - Doctor of Philosophy, Universiti Teknologi MARA (UiTM)
- Master of Arts in Media Production (Television) - Masters Degree, University of Central England, Birmingham
- B.H.Sc in English Language and Literature - Bachelor Degree, International Islamic University Malaysia
Harmi Taazim Bin Mohamad (Dr.)
Assistant Professor
IIUM Gombak Campus
ABDULHAMID ABUSULAYMAN KULLIYYAH OF ISLAMIC REVEALED KNOWLEDGE AND HUMAN SCIENCES
Other's position:
Director, Office of Communication, Advocacy and Promotion for Change
harmi_taazim@iium.edu.my
NA
Expert Profile
Harmi Taazim Mohamad graduated from International Islamic University Malaysia in 1995 in B.Hsc English Language and Literature. Soon after he joined one of the conglomerate company in Kuala Lumpur as a Public Relations Executive. He began his long career in Sports Broadcasting as a Sport Boardcast Journalist with TV3 in 1996. Within a year he was promoted to be TV3's sports newsreader in Buletin Utama. A year later he became the host and commentator for sports programme. With TV3, Harmi had the opporttunity to host some major sports programme such as FIFA World Cup 1998, EURO 2000, FIA Formula One Grand Prix and World Motorcycle Grand Prix (motogp) to name a a few. He also produced sports programmes for TV3.
Harmi was a Recipient of British Chevening Award where he went on to complete his master degree at University of Birmingham City, UK, in 2001 in the field of Media Production Specialised in television production.
He left TV3 in 2003 and became Marketing and Content Director at one of the local productions and event house, catering clients from all over the world. Harmi joined RTM as a freelancer in the same year and with RTM Sports, he hosted and commentated Olympic Games (Athens 2004, London 2012 and Rio 2016), numerous editions of Commonwealth Games, Asian Games as well as SEA Games. He also continues being the host for FIA Formula One Grand Prix and World Motorcycle Grand Prix (motogp) and this time for RTM Sports.
In 2015, Harmi joined FOX Sports Asia as freelance commentator doing commentary for FIA Formula One Grand Prix and World Motorcycle Grand Prix (motogp), German Football League (Bundesliga). He is still the voice of motor racing programmes in Malaysia as he is the commentator for PETRONAS Malaysian Cub Prix and the track commentator for Sepang International Circuit.
Harmi joined IIUM as a lecturer in 2009 and completed his PhD at UiTM Shah Alam in 2016 in the field of Mass Communication. He is currently the Director of Office for Communication, Advocacy and Promotion for IIUM and an Assistant Professor at the Communication Department, Kulliyyah of Revealed Knowledge and Human Sciences (KIRKHS)
Area of Specialisation
- Social Science ~ Social Science ~ Media and Communications ~ Other Media and Communication n.e.c. - Master of Arts in Media Production (Television)
- Social Science ~ Social Science ~ Media and Communications ~ Broadcasting - Producer, Content, Scriptwriting
Teaching Responsibilities
| CRISIS AND CHANGE | 2020/2021 |
| EDITING | 2019/2020 2018/2019 2017/2018 2016/2017 |
| FINAL YEAR PROJECT I | 2022/2023 2021/2022 2020/2021 2019/2020 |
| FINAL YEAR PROJECT II | 2022/2023 2021/2022 2020/2021 2019/2020 |
| FUNDAMENTALS OF JOURNALISM | 2023/2024 |
| INTERNSHIP (ELECTRONIC MEDIA) | 2018/2019 2015/2016 |
| INTERNSHIP (JOURNALISM) | 2018/2019 2015/2016 |
| INTERNSHIP (ORGANIZATIONAL COMMUNICATION) | 2015/2016 |
| INTERNSHIP (PUBLIC RELATIONS) | 2015/2016 |
| INTRODUCTION TO COMMUNICATION | 2023/2024 2021/2022 |
| INTRODUCTION TO MASS COMMUNICATION | 2015/2016 |
| JOURNALISM FORM AND GENRE | 2022/2023 |
| MEDIA PRESENTING AND ANNOUNCING | 2021/2022 2020/2021 2019/2020 |
| PRACTICAL TRAINING | 2022/2023 2021/2022 2020/2021 |
| PRACTICUM | 2015/2016 |
| PROFESSIONAL SPEECH COMMUNICATION | 2023/2024 2022/2023 2021/2022 |
| RADIO PRODUCTION | 2017/2018 2016/2017 2015/2016 |
| RESEARCH PAPER II | 2020/2021 2019/2020 |
| SCRIPTWRITING FOR RADIO AND TELEVISION | 2018/2019 2017/2018 2016/2017 |
| VIDEO PRODUCTION I | 2017/2018 2016/2017 2015/2016 |
| WRITING FOR BROADCAST NEWS | 2019/2020 2018/2019 2017/2018 2016/2017 2015/2016 |
Research Projects
Completed
| 2015 - 2019 | Novel Islamic Framework for Television Advertising of Halal Products in Muslim Countries |
On-Going
| 2023 - Present | Public Readiness and Preference Towards Healthy Choices in Food Applications |
| 2016 - Present | Content Analysis of Commercialization Items in Malaysian Television Morning Talk-Shows: Deception, Informative and Public Interest |