Muhammad Tahir Jan has a PhD in Business Administration (Marketing). Prior to that, he did his MBA after being graduated Cum Laude in Bachelor's degree and being declared as best student of the year. During his PhD he was offered Rector's Scholarship due to his research capabilities, high CGPA, and active participation in university related endeavours.
He has a vast experience in teaching marketing related subjects and presentation skills to the students of different calibre, including; training executives of different organisations. Dr. Tahir prefers to publish in the area of consumer behaviour and has published in various accredited journals. His research has also been presented in conferences both locally and internationally. Due to his research capabilities, he was given "Best Researcher Award" for the year 2014 and "Best Indexed Journal Article Award" for the year 2015, at the Department of Business Administration, Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia.
Dr. Tahir has well-developed communication and presentation skills along with the ability to handle large number of students. The aforementioned qualities secured him "Best Teacher of the Year" award many times. Here at IIUM, he has successfully achieved above 90% in students' rating in each and every semester from the day he joined.
Presently, Dr. Muhammad Tahir Jan is an Assistant Professor of Marketing and a Research Coordinator at the Department of Business Administration, Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia.

• Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Market Research - Customer Relationship Management, Consumer Behavior, Services Marketing, Advertising, Sales Management. E-Marketing, SPSS, AMOS, Structural Equation Modeling.

ADVANCED MARKETING	2019/2020 2015/2016
BANK MARKETING	2012/2013
BUSINESS COMMUNICATION	2012/2013
CONSUMER BEHAVIOUR	2014/2015 2013/2014
CUSTOMER RELATIONSHIP MANAGEMENT	2014/2015 2013/2014 2012/2013
DIGITAL MARKETING	2022/2023
E-MARKETING	2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2015/2016 2014/2015 2013/2014
INTERNATIONAL BUSINESS	2012/2013
INTERNATIONAL MARKETING	2017/2018 2014/2015
INTERNET MARKETING	2021/2022 2020/2021
MARKETING MANAGEMENT	2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2015/2016 2014/2015 2013/2014 2012/2013
MARKETING PRINCIPLES	2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2015/2016 2014/2015 2013/2014
MARKETING RESEARCH	2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2014/2015
ORGANISATIONAL BEHAVIOUR AND LEADERSHIP	2013/2014 2011/2012
PROJECT PAPER WRITING	2015/2016
RETAIL MANAGEMENT	2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2015/2016 2014/2015 2013/2014
SALES MANAGEMENT	2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2015/2016 2014/2015 2013/2014 2012/2013
SERVICES MARKETING	2013/2014 2012/2013

Completed

2021 - 2021	To Enhance Competitiveness of The Nation Through Co-Creation Strategy
2018 - 2020	The Impact of Islamic Banks' Brand Personality on Customer Satisfaction: An Empirical Study of Islamic Banks in Malaysia
2015 - 2016	Marketing of Higher Education (Higher Education in South Africa : A SEM Approach)
2014 - 2017	Hijab a New Symbol of Fashion Line or a Pride of Muslim Women: An Empirical Study of Malaysian Muslim Women
2013 - 2015	Determining the Factors Influencing the Adoption of Social Networking Sites: Malaysian Muslim Users Perspective

On-Going

2022 - Present	Developing Social Commerce Service Quality (SCSQ) Hierarchical Model for Malaysian Modest Fashion Retailers
2020 - Present	Factors Influencing the Purchase Intention of Circular Economy Products: Malaysia vs Pakistan
2019 - Present	Service Quality in Online Banking: South Africa vs Indonesia vs Malaysia
2019 - Present	Investigating People's Intention to Purchase Solar Home Systems in Villages of Pakistan

02 Oct, 2015	Best Indexed Journal Article Award - IIUM	KCDIO
03 Oct, 2014	Best Researcher Award - IIUM	KCDIO

Article

2021	Conceptual paper on Halal and Haram: systems level approach. Reviews Of Management Sciences, 3 (1) pp. 10-22
2021	Islamic banks’ brand personality and customer satisfaction: an empirical investigation through SEM. Journal of Islamic Accounting and Business Research, () pp. 1-21
2021	The impact of wasatiyyah/moderation on students’ financial decisions. Malaysian Journal of Consumer and Family Economics (MAJCAFE), 26 (1) pp. 230-250
2020	A cross-cultural adaptation and psychometric validation of SISRI-24 among Malaysian teachers. International Journal of Human Potentials Management, 2 (1) pp. 1-22
2020	Impact of surface acting and deep acting techniques on teachers’ organizational commitment. PSU Research Review, () pp.
2020	Is your purchase intention influenced by irrational factors? an investigation of fashion industry. Journal of Marketing and Consumer Behaviour in Emerging Markets, 2 (11) pp. 16-32
2019	Applying technology acceptance model to investigate the use of smartphone advertising in Malaysia. Journal of Economics and Behavioral Studies, 11 (1) pp. 202-210
2019	Elements of advertisement and their impact on buying behaviour: A study of skincare products in Malaysia. Management Science Letters, 9 (10) pp. 1519-1528
2019	Measuring perceptions of Muslim consumers toward income tax rebate over zakat on income in Malaysia. Journal of Islamic Marketing, 11 (2) pp. 368-392
2019	The influence of universities’ management on academic factors and students’ satisfaction: an empirical study through structural equation modelling. Journal of Contemporary Management, 16 (2) pp. 94-110
2019	The mediation of customer satisfaction in the relationship between customer perceived value and loyalty in the banking sector of Pakistan using 2-stage structure equation modelling approach. Dilemas Contemporaneos-Educacion Politica Y Valores, 6 (SI) pp. 1-17
2019	The role of Halal certification on purchase intention towards food products from MENA countries: a SEM study. Journal of Islamic Monetary Economics and Finance, 5 (1) pp. 63-88
2018	A research framework of the halal certification role in purchase intention of Muslim consumers of the food products from Muslim majority countries in the Middle East and North Africa. International Journal of Modern Trends in Business Research, 1 (2) pp. 15-28
2018	A research framework of the halal certification role in purchase intention of Muslim consumers on the food products from Muslim majority countries in the Middle East and North Africa. International Journal of Modern Trends in Business Research, 1 (2) pp. 15-28
2018	Brand personality from an Islamic perspective: a conceptual analysis of Aaker’s model. Al-Shajarah, 23 (2) pp. 364-393
2018	Factors influencing the use of M-commerce: an extended technology acceptance model perspective. International Journal of Economics, Management and Accounting, 26 (1) pp. 157-83
2018	The use of shopping apps among smartphone users in China: A structural equation modelling approach. International Journal of Small and Medium Enterprises and Business Sustainability, 3 (1) pp. 1-23
2018	Will Islamic marketing survive in today’s world?. Journal of New Business Ideas & Trends, 16 (2) pp. 9-17
2018	Will it survive? challenges faced by Islamic banking and finance in today’s world. Journal of Islamic Finance, 7 (1) pp. 58-67
2017	Beliefs about Islamic advertising: an exploratory study in Malaysia. Journal of Islamic Marketing, 8 (3) pp. 409-429
2017	Factors influencing sales people’s performance: a study of mobile service providers in Bangladesh. Academy of Marketing Studies Journal, 21 (2) pp. 1-20
2017	The importance of loyalty card days: A study on Malaysian customers. Actual Problems of Economics, 8 (194) pp. 30-38
2017	Why do you adopt social networking sites? Investigating the driving factors through structural equation modelling. Interactive Technology and Smart Education, 14 (4) pp. 266-278
2016	A structural equation modelling approach to investigating the impact of academic, ICT and management related factors on customer satisfaction in higher education. Actual Problems of Economics, 176 (2) pp. 358-369
2016	Advertising online by educational institutions and students’ reaction: a study of Malaysian Universities. Journal of Marketing for Higher Education, 26 (2) pp. 168-180
2016	Developing web-based partner relationship management: An exploratory study of the application of web-based solutions by ICT companies in Malaysia, Ireland and the United Kingdom. Malaysian Management Review, 51 (1) pp. 67-87
2016	Muslim consumers’ online purchase intention towards Islamic fashion products: A clothing market case. Amity Journal of Marketing, 1 (2) pp. 72-81
2016	Pre-flight expectations in the air transportation industry of South Africa: A confirmatory factor analytical approach. Actual Problems of Economics, 186 (12) pp. 370-377
2016	The impact of service quality on customer satisfaction and customer loyalty: an empirical study on Islamic banks in Bahrain. Al-Shajarah, () pp. 261-281
2016	What drives social networking users to use mobile commerce?. American Journal of Social Sciences, 1 (1) pp. B6-B16
2015	An extension of Aaker’s brand personality model from Islamic perspective: a conceptual study. Journal of Islamic Marketing, 6 (3) pp. 388-405
2015	Antecedents of customer satisfaction in the higher education institutions of South Africa. Problems and Perspectives in Management, 13 (3) pp. 91-99
2015	Applying the factor analytical approach towards aaker’s brand personality model from an Islamic perspective. Malaysian Management Review, 50 (1) pp. 49-63
2015	Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective. Journal of Economics, Business and Management , 3 (2) pp. 267-270
2015	Fashion: Malaysian Muslim women perspective. European Scientific Journal, () pp. 438-454
2015	The impact of big five personality traits on salespeople’s performance: exploring the moderating role of culture. Kuwait Chapter of Arabian Journal of Business and Management Review, 4 (5) pp. 11-26
2015	The impact of salesperson’s training on organizational outcomes. Journal of Scientific Research and Development, 2 (8) pp. 48-57
2014	Antecedents of the use of online banking by students in Malaysia: extended TAM validated through SEM. International Business Management, 8 (5) pp. 277-284
2014	Islamic corporate social responsibility (ICSR): validating a higher-order measurement model. Malaysian Management Review, 49 (1) pp. 21-34
2014	The extent of factors influencing automobile salesperson’s career tenure in Malaysia. Asian Journal of Business Research, 4 (1) pp. 43-63
2014	The impact of technology CSFs on customer satisfaction and the role of trust: an empirical study of the banks in Malaysia. International Journal of Bank Marketing, 32 (5) pp. 429-447
2013	Factors influencing students' decisions in choosing private institutions of higher education in Malaysia: a structural equation modelling approach. Asian Academy of Management Journal, 18 (1) pp. 75-90
2013	The Impact of Customer Satisfaction on Word-of-Mouth: Conventional Banks of Malaysia Investigated. International Journal of Information Technology & Computer Science, 10 (3) pp. 14-23
2012	A structural equation modelling approach to validate the dimensions of SERVPERF in airline industry of Malaysia. International Journal of Engineering And Management Sciences, 3 (2) pp. 134-141
2011	A roadmap for CRM success: in light of the technology CSFS. JM International Journal of Marketing Management (JMIJMM), 1 (3) pp. 181-192
2011	Can consumption make you happy? Exploring student's quality of life from marketing perspective. International Journal of Business, Management and Social Sciences, 1 (1) pp. 1-8
2011	Effects of job stress on job performance and job satisfaction. Interdisciplinary Journal Of Contemporary Research In Business, 3 (7) pp. 453-465
2011	The inevitable role of human in CRM success: digging deep the human CSFs . JM International Journal of Services Marketing, 1 (2) pp. 111-120
2010	Online banking acceptance in Malaysia: a students' behaviour perspective. Malaysian Management Review, 45 (2) pp. 1-14
2010	Web based marketing: Islamic versus conventional banks of Pakistan. Indian Journal of Marketing, XL (10) pp. 30-37

Conference or Workshop Item

2020	A consumer perspective of the circular economy: an empirical investigation through structural equation modelling. In: 12th International Conference on Islamic Economics and Finance,
2020	A consumer perspective of the circular economy: an empirical investigation through structural equation modelling. In: 12th International Conference on Islamic Economics and Finance,
2020	An empirical comparative study of the circular economy from a consumer perspectıve: Malaysia vs Turkey. In: 12th Conference on Islamic Economics and Finance,
2019	Financial literacy, moderation and financial spending among youth. In: 1st International Conference on Financial Markets (ICFM 2019),
2018	Developing a comprehensive model of Islamic brand personality: a conceptual study. In: 4th Asia International Conference 2018,
2018	Islamic brand personality and customer satisfaction: a conceptual study. In: 4th ASIA International Conference (AIC2018),
2017	Exploring the concept of pride from the perspective of Muslim women. In: The 5th International Accounting and Business Conference,
2017	The impact of service quality on parental satisfaction: evidence from private schools in Selangor. In: The 5th International Accounting and Business Conference,
2015	Are higher education institutions delivering customer satisfaction?. In: 29th Australian and New Zealand Academy of Management (ANZAM) Conference 2015,
2015	Fashion: Malaysian Muslim women perspective. In: 3rd Global Academic Meeting (GAM 2015),
2014	An extension of Aaker’s brand personality model from an Islamic perspective: a conceptual study. In: 2nd International Conference on Management from Islamic Perspective (ICMIP-2 2014),
2014	Factors influencing the adoption of social networking sites by Malaysian users: an empirical study using structural equation modelling. In: Technology, Science, Social Sciences and Humanities International Conference (TeSSHI 2014),
2013	Effect of credit cards on customers' spending behavior: a comparative analysis of Islamic and conventional credit cards. In: 3rd International Conference on Management (3rd ICM 2013),
2013	Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective. In: 4th International Conference on Economics, Business and Management,
2013	The impact of customer satisfaction on word-of-mouth: conventional banks of Malaysia investigated. In: 2nd International Conference on Human Computing, Education & Information Management Systems,
2012	Antecedents of the use of online banking by students in Malaysia: extended TAM validated through SEM. In: First Asian Business Research Conference,
2012	Salesperson's tenure: a comparative study from three consumer sector industries . In: 19th International Conference on Retailing and Services Science,

Book Section

2021	Humanising education and the sustainable development in Islam: will it blend?. In: Kulliyyah of Economics and Management Sciences, IIUM, ISBN: 978-967-26219-1-1, pp. 83-86
2021	Humanising education and the sustainable development in Islam: will it blend?. In: Kulliyyah of Economics and Management Sciences, IIUM, ISBN: 978-967-26219-1-1, pp. 83-86

Monograph

2013	Perceptions and influences on the choice of private institutions of higher learning for further education. In: ,