Staff Directory


Betania Kartika Muflih

Academic Qualification

  • Qu'ran Sunnah - Doctor of Philosophy, Universiti Malaya (UM)
  • Usul-ud-Din - Masters Degree, International Islamic University Islamabad
  • Usul-ud-Din - Bachelor Degree, International Islamic University Islamabad

Betania Kartika Muflih (Assoc. Prof. Dr.)

Associate Professor
IIUM Gombak Campus

INTERNATIONAL INSTITUTE FOR HALAL RESEARCH AND TRAINING


betania@iium.edu.my
NA


Expert Profile


BETANIA KARTIKA is currently an Assistant Professor and the Head of Halal Awareness, Information and Outreach at the International Institute for Halal Research and Training (INHART). She had previously served the Institute as a Deputy Director of Academic and Training (2015 and 2016), and Head of Academic and Student Affairs (2017 and 2018). She had started teaching professionally in 1994, at the National University of Modern Languages (NUML) and Federal Institute of Modern Languages (FIML) Islamabad Pakistan. Prior to teaching in NUML and FIML, she was a private tutor of Qur'anic and Islamic Studies for the family of the former President of Islamic Republic of Pakistan, HE Farooq Ahmad Khan Leghari (1993-1994). In 2000-2006 she was a Principal of the Indonesian Muslim Foundation Saturday Islamic School which was affiliated with the General Consulate of Republic of Indonesia in Los Angeles. She was a volunteer for the Curriculum Unit at the Bureau of Islamic and Arabic Education (BIAE) at New Horizon School located in Los Angeles and Orange Counties, Southern California , U.S.A. (2004-2006). Betania held the roles of Head of QISA (Qur'an, Islamic Studies and Arabic), as well as the Vice Principal Academic and Principal of International Islamic School Malaysia Primary (IISMP), between the years of 2007-2014. She was a co-author for Islamic Studies Textbooks used by IISMP from 2013-2017. Since joining INHART in 1994, Betania has taught "Fiqh for Halal Industry" for Postgraduate students,  and "Ethics and Toyyiban Concepts in Halal Industry" for the student of KHIRKS. Since 2017 she has been appointed as the external assessor for Diploma in Halal Industry Management by International Islamic College (IIC). Betania obtained her BA (Hons) in Usuluddin (1993) and Master of Arts in Tafsir Hadith (1997) from the International Islamic University Islamabad, and he PhD in Qur'an Sunna (2013) from the University Malaya. Currently she is an active researcher and her research interests are in the field of Thematic Exegesis and Science of Hadith related to the Fundamentals of halal and haram,   halal laws, halal consumerism and ecosystem, contaminated halal animals (Al-Jallalah) and currently she is working on the Projects of Muslim Friendly Oriental Medicines, Aquaculture Farming and Geopark Tourism. She Received the grants from the Ministry of Higher Education Malaysia to do the research and publish the articles. Betania was awarded a Distinguished Scientist in Animal Feed by Venus International Foundation in 2018. She is a member of Editorial Board for Journal of 'Halal Industry and Services' and 'International Journal of Halal Research'. She has presented papers on Halal issues in forums, conferences, seminars and symposiums, spoken as a keynote speaker, conducted halal awareness programs, engaged with communities in halal Outreach, nationally and globally. She appeared on broadcast  media such as national Malaysian television channels and radio; to talk about the output of her research on "Al Jallalah and halal animal feed". Betania is a member of IIUM flagship focusing on Socialization and Community Engagement as well as a member of Shariah Board for TIHCA (Taiwan-INHART Halal Certification Authority). She is a certified halal trainer (Halal Professional Board)by JAKIM and a certified professional trainer by Pembangunan Sumber Manusia Berhad (PSMB) also known as Human Resources Development Fund (HRDF). She has conducted several Halal training organized by INHART in Malaysia and various other countries. Betania's interest in Oriental Medication practices, led her to become a certified therapist for Prophetic Cupping by Persatuan Perubatan Islam Hijamah Malaysia (PERHIJAM) in 2016, and certified master trainer and therapist of Korean hand Therapy (Koryo Sooji Chim) by the Institute of Korean Hand Therapy, Seoul Korea in 1992.


Area of Specialisation


  • Humanities ~ Humanities ~ Religious Studies ~ Quranic and Hadith Studies - Qu'ran Sunnah


Teaching Responsibilities


CONTEMPORARY ISLAMIC RULINGS ON HALAL ISSUES 2023/2024 2022/2023 2021/2022 2020/2021
ETHICS AND TOYYIBAN CONCEPT IN HALAL PRODUCTS AND SERVICES 2020/2021 2019/2020
FIQH 1 FOR HALAL INDUSTRY PRODUCT AND SERVICES 2020/2021
FIQH 1 FOR HALAL INDUSTRY PRODUCTS AND SERVICES 2020/2021 2019/2020
FIQH 2 FOR HALAL INDUSTRY PRODUCTS AND SERVICES 2019/2020 2018/2019 2017/2018 2016/2017 2015/2016 2014/2015
FUNDAMENTALS AND APPLICATION OF FIQH IN HALAL INDUSTRY 2023/2024 2022/2023 2021/2022 2020/2021
ISLAMIC LAW OF CONSUMERISM 2023/2024
ISLAMIZATION OF ENGINEERING STUDIES 2016/2017
RESEARCH METHODOLOGY (QUALITATIVE) 2023/2024
SEMINAR 2016/2017 2015/2016 2014/2015
VALUES,TECHNOLOGY AND SOCIETY 2016/2017


Supervision


Halal Tourism Management Strategy in "Sharia Beach" Banyuwangi, Indonesia.
Halal Tourism Management Strategy In "Sharia Beach" Banyuwangi, Indonesia.
Ph.D Completed 2023 Main Supervisor
Normative Theory Of Islamic Consumer Behavior (Icb): In The Light Of Quran And Hadith.
Ph.D Completed 2023 Main Supervisor
A Study On The Purchase And Consumption Behaviour Of Prophetic Food Amongst Muslims In Malaysia.
Ph.D Completed 2023 Co-supervisor
Muslim Tourist Attitudes Of Unani Medical Services In Tamil Nadu, South India.
Ph.D Completed 2022 Main Supervisor
Halal Certification Awareness Among Food And Beverages Entrepreneurs In Majalengka West Java Indonesia.
Ph.D Completed 2022 Main Supervisor
The Evaluation Of Implementing Al-Islam And Kemuhammadiyahan Course For Non-Muslim Students At University Of Muhammadiyah Kupang, Indonesia .
Ph.D Completed 2022 Co-supervisor
The Impact Of Halal Branding On Consumers Purchasing Behavioral Intention In Bosnia And Herzegovina.
Ph.D Completed 2022 Co-supervisor
The Impact Of Halal Certification On Purchase Intention Of Muslim Consumers In Malaysia : A Study Of Imported Products From Mena Countries.
Ph.D Completed 2019 Co-supervisor
Antecedents Of Attitude Towards Halal Cosmetic Among Muslim Online Entrepreneurs In Malaysia: An Extension Of Theory Planned Behavior (Tpb) Model.
Ph.D Completed 2018 Co-supervisor
Leveraging Roles Of Islamic Scholars In Strengthening Halal Assurance Systems In The United Arab Emirates (Uae).
Ph.D In Progress Main Supervisor
Halal Industry Education Ecosystem & Graduate Employability : Case Study Of Malaysia.
Ph.D In Progress Co-supervisor
A Study On The Integrity Of Halal Food Supply Chain In The Context Of Halal Poultry Industries In Malaysia.
Ph.D In Progress Co-supervisor
Homeschooling Strategies Used By Religiously Oriented Parents In Jakarta: A Case Study.
Ph.D In Progress Co-supervisor
Do Government Supports And Strategic Effectiveness During The Covid-19 Pandemic Contribute To The Bangladeshi Halal Sme’S Performance And Continuity?.
Ph.D In Progress Co-supervisor
Freshwater Fish Aquaculture Framework Towards Incorporating Green And Shari'Ah Compliant Elements.
Master Completed 2023 Main Supervisor
The Application Of Safety Measures In Muslim-Friendly Homestays.
Master Completed 2023 Co-supervisor
المضافات الغذائية: دراسة فقهية تحليلية.
Food Additives: An Analytical Islamic Jurisprudence Study.
Master Completed 2023 Co-supervisor
Factors Influencing Muslims' Purchase Intention Of Halal-Certified Over-The-Counter (Otc) Medicines In Bekasi, Indonesia.
Master Completed 2022 Main Supervisor
Factors Affecting Consumers' Intention Towards Purchasing Halal Food In Linxia, China.
Master Completed 2022 Main Supervisor
A Case Study Of The Awareness Of Halal Products And Services In The Republic Of The Gambia.
Master Completed 2022 Main Supervisor
Muslim Friendly Railway Services: A Study On Malaysian Electric Train Services (Ets).
Master Completed 2022 Co-supervisor
Muslim Friendly Medical Services: Understanding Of Hijamah Practitioners In Klang Valley On Malaysian Traditional And Complementary Medicine Guidelines .
Master Completed 2021 Main Supervisor
Factors Affecting Consumers' Intention Towards Purchasing Halal Food In Delhi.
Master Completed 2021 Main Supervisor
A Study On Muslim-Friendly Airline Inflight Services (Mfais) In Malaysia.
Master Completed 2021 Co-supervisor
Intention To Use Halal-Certified Bakery Ingredients Among Online Muslim Entrepreneurs: Application Of Extended Theory Of Planned Behaviour (Tpb) Model.
Master Completed 2021 Co-supervisor
A Critical Analysis Of Halal Marketing In Malaysia'S Multi-Level Marketing (Mlm) Industry.
Master Completed 2020 Main Supervisor
Misleading Name In Food Labelling And Its Effect On Muslim Consumers' Understanding In Taman Dahlia, Johor Bahru .
Master Completed 2020 Co-supervisor
Elements Of Muslim-Friendly Entertainment In Hotel .
Master Completed 2019 Co-supervisor
دراسة تاريخية وميدانية لتطور صناعة الأغذية الحلال بمدينة شيآن في جمهورية الصين الشعبية.
A Historical And Field Study Of The Development Of Halal Food Industry In Xi'An, People'S Republic Of China.
Master Completed 2018 Main Supervisor
A Study On Status Of Al-Jalalah On Catfish "Clarias Gariepinus" And Its Impact To Malaysia Aquaculture Industry.
Master Completed 2018 Main Supervisor
A Study Of Safety And Hygiene Towards Processing On Implementation Of Halal Containers In South Korea .
Master Completed 2018 Co-supervisor
The Influence Of Country Of Origin And Marketing Mix On Overall Halal Brand Equity.
Master Completed 2017 Main Supervisor
A Study Of Four Generally Recognized As Safe (G.R.A.S) Substances Found In Packaged Foods From A Fiqh And Maqaasid Perspective.
Master Completed 2017 Main Supervisor
A Study Of Four Generally Recognized As Safe (G.R.A.S) Substances Found In Packaged Foods From A Fiqh And Maqaasid Perspective.
Master Completed 2017 Main Supervisor
Development Of Audit Checklist For Muslim-Friendly Hotel’S Room.
Master Completed 2017 Co-supervisor
Potential For Muslim Friendly International Sports Tourism In Malaysia: A Case Study Of Fifa World Cup 2022 In Qatar.
Master In Progress Main Supervisor
Sustaining Ecotourism In Malaysia Through The Practises Of Islamic Legal Maxims..
Master In Progress Main Supervisor
The Development Of Halal Tourism Based On Local Wisdom In Sumanep, Indonesia: Opportunities And Challenges.
Master In Progress Main Supervisor
The Impact Of Akhlaq Of Local Muslim Towards Halal Tourism.
Master In Progress Main Supervisor
Factors Affecting The Halal Food Implementation In The Nigerian Food Industry: Perspective Of Halal Auditors.
Master In Progress Main Supervisor
The Importance Of Micro-Entrepreneurs Of Felcra Berhad Towards Application Of Malaysian Halal Certification: Challenges And Opportunities.
Master In Progress Co-supervisor


Research Projects


Completed
2023 - 2024 Sample Analysis by INHART Laboratory
2022 - 2021 Halal & Toyyib Awareness International Camp 2021
2020 - 2021 Ethics and Toyyiban Concept in Halal Products and Services
2020 - 2020 Certified Halal Executive Training
2019 - 2019 Certified Halal Executive Training
2019 - 2019 KIHCA Halal Audit
2019 - 2019 Program Persediaan Industri dan Perkhidmatan Halal
2019 - 2020 Certified Halal Executive Training
2018 - 2023 Insight Analysis of Current Aquaculture Farming Practice Towards Incorporating Green and Shariah Compliant Elements
2016 - 2019 Production and Quality Parameters of Halal Local Ingredients and Natural Products
2015 - 2018 Charaterization of Alcohol Content and the Impact of Its Physicochemical Properties In Various Types of Halal Vinegar Products
2015 - 2019 The Comprehensive Study on Al-Jallalah Animals and Its Impact on Malaysian Aquaculture Industry
On-Going
2019 - Present Geo-tourism Destination (GTD) Framework Based on Sustainable Development Goals and Maqasid Shariah
2019 - Present Geo-tourism Destination (GTD) Framework Based on Sustainable Development Goals and Maqasid Shariah


Award & Recognition


11 Aug, 2018 DISTINGUISHED SCIENTIST AWARD 2018 - Venus International Foundation International


Publications


Article

2023 Needs analysis of halal matchmaking for Muslim marriage in Japan. Journal of Halal Science and Technology, 2 (1) pp. 1-10
2023 Roles of Islamic shariah scholars in the halal assurance system. Journal of Halal Science and Technology, 2 (1) pp. 40-47
2023 The determinants influencing behavioral intention in consuming Halal food among Muslim students of University Wijaya Kusuma Surabaya. Amorti: Jurnal Studi Islam Interdisipliner, 2 (4) pp. 217-220
2022 Analyzing the impact of productive zakat utilization on the mustahiq Economic Independence in Malaysia and Indonesia. Analyzing The Impact of Productive Zakat Utilization on The Mustahiq Economic Independence in Malaysia and Indonesia, 7 (1) pp. 75-96
2022 Challenges faced by IIUM postgraduate students in conducting the Qur'an memorization and working for living during their study period. International Journal of Asean Education, 3 (1) pp. 21-32
2022 Enhancing collaboration for future halal studies graduate employability. Halalsphere, 2 (1) pp. 98-105
2022 Overview of halal freshwater aquaculture system: Malaysian perspectives. Water Conservation & Management (WCM), 6 (1) pp. 01-05
2022 The effect of extraction method on the extract yield in the carotenoid pigment encapsulation for halal natural pigment. Indonesian Journal of Halal Research, 4 (2) pp. 97-106
2022 The importance of halāl food awareness; a case study in Linxia, China. NUQTAH Journal of Theological Studies, 2 (1) pp. 86-106
2022 The intention to use Halal-certified bakery ingredients among online Muslims entrepreneurs. Halalsphere, 2 (1) pp.
2021 5R-based character strengthening model to support halal aquaculture industry practitioners through good water quality management and safe machinery operation. Water Conservation & Management (WCM), 5 (2) pp. 77-81
2021 An overview of the Halal industry in the Gambia with Islamic perspective: challenges and opportunities. Journal of Religious and Social Studies, 1 (2) pp. 17-28
2021 Conceptual paper on Halal and Haram: systems level approach. Reviews Of Management Sciences, 3 (1) pp. 10-22
2021 Halal industry: challenges and emerging opportunities in the economy of India. Journal of Halal Industry & Services, 4 (1) pp. 1-9
2021 Muslim friendly traditional and complementary medicine guidelines: a study on wet cupping treatment and practices in Malaysia. Journal of Religious and Social Studies, 1 (1) pp. 85-100
2021 Quranic multiple intelligences and its implementation in educational institutions. International Journal of Asian Education, 2 (3) pp. 439-454
2020 A critical analysis of halal marketing in Malaysia’s Multi-Level Marketing (MLM) industry. Journal of Halal Industry and Services, 3 (1) pp. 1-13
2020 A systematic review on tourism stakeholders’ roles practices towards sustainable tourism using khalifah perspectives. Journal of Islamic, Social, Economics and Development (JISED), 5 (34) pp. 29-43
2020 Consumers purchase intention of halal brand products in Bosnia and Herzegovina: extension version of theory planned behaviour. International Journal of Islamic Marketing and Branding, 5 (4) pp. 300-325
2020 Determinants affecting purchase intention of halal products: an article review. Journal of Halal Product and Research (JHPR), 3 (2) pp. 63-79
2020 Fiqh approach in halal logistic operation. TEST Engineering and Management, 83 (March-April) pp. 18027 -18033
2020 Influencing Factors for Malaysian Muslim Women Consumers in Purchasing of Non-Certified Halal International Brand Makeup Products in Mid Valley Megamall Kuala Lumpur. Journal of Halal Industry & Services, 3 (1) pp. 1-13
2020 Influencing factors for Malaysian Muslim women consumers in purchasing of non-certified halal international brand makeup products in Mid Valley Megamall Kuala Lumpur. Journal of Halal Industry and Services, 3 (1) pp. 1-13
2020 Muslim-friendly railway services: concept and challenges of Malaysian Electric Train Service (ETS). Journal of Halal Industry and Services, 3 (1) pp. 1-13
2020 Nature’s sustainable aqua gift: Pearl in Unani medicine. Journal of Halal Industry & Services, 3 (Special Issue) pp. 1-5
2020 Role of halalan thoyyiban consumption. @Halal, () pp. 8-8
2020 The importance of preserving the freshness of fish to fulfil the tayyiban based on the analysis of scientific and Islamic jurisprudence principles. Food Research, 4 (Supplement 1 (Special Issue: Global Halal Sphere Conference 2019)) pp. 274-280
2020 Unani medical tourism in India: scope, influential factors, development strategies. Journal of Halal Industry & Services, 3 (Special Issue) pp. 1-5
2020 Underlying the dimension of knowledge factors in purchasing Halal product among Muslim consumers. Malaysian Journal of Social Sciences and Humanities (MJSSH), 5 (4) pp. 34-40
2019 Fourier Transform Infrared Spectroscopy (FTIR) coupled with multivariate calibration and discriminant analysis for authentication of extra virgin olive oil from rambutan seed fat. Food Research, 3 (6) pp. 727-733
2019 Muslim-friendly hospital services framework. Halal Journal, 3 () pp.
2019 The role of Halal certification on purchase intention towards food products from MENA countries: a SEM study. Journal of Islamic Monetary Economics and Finance, 5 (1) pp. 63-88
2019 The use of FTIR and Raman spectroscopy in combination with chemometrics for analysis of biomolecules in biomedical fluids: a review. Biomedical Spectroscopy and Imaging, 8 (3-4) pp. 55-71
2018 A research framework of the halal certification role in purchase intention of Muslim consumers of the food products from Muslim majority countries in the Middle East and North Africa. International Journal of Modern Trends in Business Research, 1 (2) pp. 15-28
2018 Exploring the elements of Muslim-friendly airline services. Journal of Halal Industry & Services, 1 (1) pp. 1-11
2017 Study on physiochemical properties and the halalness of commercially marketed vinegar in Malaysia. International Food Research Journal (IFRJ), 24 (Suppl.) pp. S428-S435
2017 The concept and component of contaminated animals (Al-Jallalah Animals). International Food Research Journal (IFRJ), 24 (Suppl.) pp. S436-S440
2017 The standard elements for muslim-friendly accommodation premises. Journal Of Contemporary Islamic Studies, 3 (2) pp. 121-134
Conference or Workshop Item

2023 Muslim-friendly medical services: traditional and complementary medicine guidelines of Hijamah practices in Malaysia. In: International Conference on the Quality of Halal Industry in Islam, Medical, and Scientific Perspectives,
2021 Development of framework for Malaysian halal industry education ecosystem. In: 1st International Research Conference on Shariah Compliant Industries (IRCSCI - SCIGED2021) KPBKL,
2021 Intention to use halal-certified bakery ingredients among online muslim entrepreneurs: application of extended theory of Planned Behaviour (TPB) model. In: Virtual International Halal Science Conference 2021: "Enhancing and Strengthening Halal Industry through Science",
2019 The implementation of Asean GAqP in overcoming Al-Jallalah related issues; with the focus on shariah-compliant and sustainability elements. In: International Symposium on Research in Innovation and Sustainability (Isoris) 2019,
2019 The Importance of implementing good aquaculture practices based on the analysis of scientific and Islamic jurisprudence principles. In: Global Halal Sphere Conference 2019,
2019 The importance of implementing good aquaculture practices based on the analysis of Qur’anic verses. In: International Symposium on Research in Innovation and Sustainability (Isoris) 2019,
2019 The theoantropocentric based model of demand and supply. In: International Symposium on Research in Innovation and Sustainability (Isoris) 2019,
2018 The importance of the halal certification based on Imam Nursi’s concept of frugality. In: International Conference on Halal Innovation in Products and Services 2018 (i-CHIPS 2018),
2017 Moderation (wasatiyyah) in Islam and its manifestations from the Quran and Sunnah: Imam Bediuzzaman Said Nursi’s perspective. In: International Conference on Bediuzzaman Said Nursi's Thought on Wasatiyyah and An Examplary Society,
2015 The importance of halal consumption in forming a civilized Muslim . In: International Conference on Empowering Islamic Civilization in the 21st Century (ICIC 2015),
2015 The importance of halal consumption in forming a civilized Muslim. In: – International Conference on Empowering Islamic Civilization in the 21st Century,
Book

2018 Halal 101 terminologies. HH Academic, ISBN: 978-967-16545-0-7
Book Section

2023 Halal digital entrepreneurship and disruptive technologies from the lenses of Maqasid al-Shari’ah. In: Springer, ISBN: 978-981-99-6426-0, pp. 179-197
2018 Technical review on vinegar fermentation process and physiochemical properties of vinegar product based on Shariah and scientific perspectives. In: Springer Nature, ISBN: 978-981-10-7256-7, pp. 491-499