Staff Directory


Samshul Amry Bin Abdul Latif

Academic Qualification

  • Doctor of Philosophy in International Business - Doctor of Philosophy, Universiti Utara Malaysia (UUM)
  • Master of Science (International Business) - Masters Degree, Universiti Utara Malaysia (UUM)
  • Bachelor of Commerce - Bachelor Degree, University of Otago

Samshul Amry Bin Abdul Latif (Dr.)

Assistant Professor
IIUM Pagoh Campus

KULLIYYAH OF LANGUAGES AND MANAGEMENT

Other's position:

Deputy Dean, Kulliyyah of Languages and Management


iium_samshul@iium.edu.my
2708


Expert Profile




PERSONAL DETAILS



Date of Birth
: 27
th February
1978

Health :
Excellent

Status :
Married with three children

 



EDUCATION

























2016   



UNIVERSITI
UTARA MALAYSIA, KEDAH, MALAYSIA


Ph.D (International Business)


Thesis Title
: The Effects of Consumer Racism, Ethnic Based Ethnocentrism and Ethnic Based
Animosity Malaysian Malays’ Product Judgment and Willingness To Buy Malaysian
Chinese Products


 


Supervisors
     :           1)
Assoc. Prof. Dr. Asmat Nizam bin Abdul Talib


 
          2) Dr. Marlin Marissa
Malek binti Abdul Malek


 



2010
- 2012



UNIVERSITI
UTARA MALAYSIA, KEDAH, MALAYSIA


Master
of Science (International Business)


Thesis              :           Consumer
Boycotts in Malaysia


Supervisor       :           Assoc.
Prof. Dr. Asmat Nizam bin Abdul Talib


 



1996
- 1999



UNIVERSITY
OF OTAGO, NEW ZEALAND


Bachelor
of Commerce (Marketing Management)


 



1995



OTAGO
BOYS HIGH SCHOOL, NEW ZEALAND


Bursary / University Entrance
Examination


 



1991
- 1995



SEK.
MEN. (L) BUKIT BINTANG, PETALING JAYA


Penilaian
Menengah Rendah


 


 

 

                         

 

 

 

 

 

 



 



PROFESSIONAL EXPERIENCE



·        
UNIVERSITI
UTARA MALAYSIA, SINTOK

SCHOOL OF INTERNATIONAL STUDIES                                                                           

2012 – 2016

 

Research Assistant

Responsible to perform in-depth
researching of areas concerning consumer behavior and international markets
behaviors. Other responsibilities include review of literatures, processing and
analyzing research data, and assisting in the preparation of research reports
and articles.

 

 

·        
KN
AGRI
   KUALA NERANG                                                                                  

2008 – 2012

A newly set-up company focusing in
agriculture.
The Company focused in producing
short term cash crops such as corn, roselle and chilies which the Company
supplies to localized domestic market. Jackfruit, soursop and coconut trees are
also planted as long term crops.

 

Resident Farm Manager

Responsible to manage and overlook
the Company’s overall farm operations.

 

 

·        
MARKMORE
SDN. BHD.
                                                                               

JANUARY – JULY 2008

A privately-owned company focusing
on various portfolios namely, Mining, Oil & Gas, Power generation and
Biofuel industries internationally.

 

Vice President, Investments

Responsible to manage and overlook
the Company’s overall Mining operations in Yemen and Mozambique totaling to
approximately 90,000 hectares. Additional portfolio includes negotiation with
Company business associates on setting up of an Independent Power Plant in
Yemen.

 

 

 

 

 

 

 

 

 

 

 

·        
PERBADANAN
NASIONAL BERHAD
                                                                         

2006 - 2008

A Government Linked Company / Agency
under the Ministry of Entrepreneur and Cooperative Development (MeCD) solely
responsible for the development of franchise industry in Malaysia. PNS is also
involved in oversea investments.

 

Executive, Special Programme

Responsible to assist the Manager as
well as being accountable for the overall unit operations and performance of
Program Francais Siswazah (PFS) and Program Francais Wanita (PFW) both focused
on establishing franchise entrepreneurs.

 

 

·        
ALBANY
ULTRA VIOLET SDN. BHD.

2001 - 2006                                                                   

A company mainly
involved in sales and marketing of Ultra Violet lights for indoor air pollution
control. As a secondary business, the company is also involved in advisory and
consulting of oil palm plantation and numerous other agriculture activities.

 

                                                                                               

2004 - 2006

Manager

Reported to the Managing Director,
accountable for overall company’s operations and performance. Directly
supervised a staff of six.

 

2002 - 2004

Senior Operations Executive

Responsible to assist
the Manager as well as directly handling the secondary business and operations
of the company.

 

2001 - 2002

Sales and Marketing Executive

Planned and executed all sales and
marketing strategies.

 

 

 

 

 

 

 

 

              

           

·        
DHAL
DYNAMIC SDN. BHD.

1999 – 2001

A Multi-Level Marketing company
involved in the sales and marketing of health supplementary products such as
Spirulina, Ganoderma, Roselle and others in Malaysia, Indonesia, Singapore and
Brunei.

 

Business Development Executive

Directly reported to the Managing Director, and
was responsible for developing new markets locally as well as internationally.

 

 

 

 



EXTRA – CURICULAR
ACTIVITIES - EXPERIENCES IN KARATE



 

2016

 

·        
Currently an Instructor for UNIMAP
Karate-Do (students’ co-curriculum)

·        
Karate-Do
Referee – November 2016 Festival of Martial Arts, UNIMAP

·        
Japan
Karate Association (JKA) October 2016 Seminar and Training, Singapore

·        
Japan
Karate Association (JKA) April 2016 Seminar and Training, Singapore

 

Championships

·        
Insaniah
University College 2
nd Open Karate Do Championship

Silver
Medal - Individual Kumite 80kg above

 

·        
Goju-Ken
Karate-Do Kedah Open Championship, Gurun

Silver
Medal - Kata Team Category

Silver
Medal - Kata Individual Veteran Category

Bronze
Medal - Kumite Veteran Category

 

·        
Kejohanan
Karate-Do Terbuka Universiti Malaysia Perlis, Kampus Pauh Putra

Silver
Medal - Kumite Category 80kg above

4th
Bronze Medal - Kata Open Category

 

 

 

 

 

 

2015               

·        
Kejohanan
Karate Do Wajadiri Terbuka Kali ke 4, Penang

Participant
Kumite Category 80kg above

4th
Bronze Medal -
 Kata Open Category

 

 

 

2014

·        
Kedah
Karate Open Championship, Kulim

Silver
Medal – Kata Open Category

 

·        
Kejohanan
Karate Do Terbuka Daerah Kuala Muda Kali ke-6, Sg. Petani

Participant
Kumite Category 80kg above

 

·        
Kejohanan
Karate Do Wajadiri Terbuka Kali ke 4, Penang

Participant
Kumite Category 80kg above

 

·        
Japan
Karate Association (JKA) April 2014 Seminar and Training, Singapore

 



 



AFFILIATION AND CO-CURICULAR
INVOLVEMENTS



 

Tertiary Level

(Present)

·        
Member – Japan Karate Association (Sintok
Branch)

·        
Member – Karate-Do Shitoshinkai (Kedah)

·        
Member – Malaysian Social Science Association,
Malaysia (
1453)

 

(Previous)

·        
General
Committee Member
- Otago
Malaysian Students Association, University of Otago, New Zealand

·        
General
Committee Member
-
Otago International Students Association, University of Otago, New Zealand

·        
Member
- Otago Islamic
Students Association, University of Otago, New Zealand

 

 

 

 

 

 

Secondary Level

·        
Member
-
Music Club, Otago
Boys High School, Dunedin, New Zealand

·        
Platoon
Leader
- Police
Cadet, SM(L)Bukit Bintang, Malaysia

·        
Member
- Music Club, SM(L)Bukit
Bintang, Malaysia

·        
Member
- Islamic
Association SM(L)Bukit Bintang, Malaysia

·        
School
Prefect -
 SM(L)Bukit Bintang, Malaysia

 

 

 

 



RESEARCH INTERESTS



·        
International Business and Marketing issues pertaining to
consumer behavior, cross-cultural, ethnic related, social psychology and
behavioral.

·        
Islamic Marketing focusing on issues concerning Islamic
products and services.

 

 



PUBLICATIONS



 

·        
Abdul-Latif, S.A. & Abdul-Talib, A.N. (2017),
Consumer Racism: A Scale Modification, Asia Pacific Journal of Marketing and
Logistics, 29 (3) (In Press)

 

·        
Abdul-Talib, A.N., Abd-Latif, S.A., & Abd-Razak,
I.S., (2016),
A study on the
boycott motivations of Malaysian Non-Muslims
, Journal of Islamic
Marketing 7 (3)

 

·        
Abdul-Latif, S.A. & Abdul-Talib, A.N. (2015),
Boycott and
racism: a loaf of bread is just a loaf of bread
, Emerald Emerging
Markets Case Studies 5 (6), 1-19

[this article won 4th place in
Emerald-UUM Case Writing Competition]

 

·        
Abdul-Talib, A.N., & Abdul-Latif, S.A.
(2015),
Antecedents to Willingness to Boycott among Malaysian Muslims,
Emerging Research on Islamic Marketing and Tourism, IGI Global

 

·        
Abdul-Talib, A.N., Abdul-Latif, S.A., &
Zakaria, N, (2011)
Gloria Jean's
Coffee in Malaysia
, Emerging Markets Case Studies Collection, 1
(Strategy), 1-7

 

 

 

 

 



CONFERENCE
PAPERS AND PRESENTATIONS



 

·        
Abdul-Latif, S.A. & Abdul-Talib, A.N. (2015),
An examination of
the effects of consumer racism and consumer ethnocentrism on willingness to buy
products associated with ethnic Chinese
”, Australia New Zealand
International Business Academy (ANZIBA) Conference 2015, Melbourne.

 

·        
Abdul-Latif, S.A. & Abdul-Talib, A.N. (2014),
The effects of
consumer racism and consumer animosity on willingness to buy ethnic minority
chinese-made products in Malaysia
”, The 9th International Malaysian
Studies Conference (MSC)

 

·        
Abdul-Talib, A.N. & Abdul-Latif, S.A., (2012) “Will
you boycott? : A study of Malaysian Non-Muslims’ Willingness to Boycott”.
Presented at the 4
th International Conference for International
Studies (ICIS), Kuala Lumpur, 4-5 December 2012.

 

·        
Abdul-Talib, A.N. & Abdul-Latif, S.A., (2012) “The
Willingness to Boycott among Malaysian Muslims”. Presented at 3rd Global
Islamic Marketing Conference in
Cairo,
December 2012. (Presented by AP Dr. Asmat Nizam)

 

 

 



WORK
IN PROGRESS/OTHERS



 

 

·        
There are several articles currently in writing
including a teaching case study concerning the recent consumer boycott
targeting several US brands/companies and a meta-analysis article.

 

·        
Reviewed journal articles for :

o  
Asia Pacific Journal of Marketing and Logistics (1)

o  
Journal of Islamic Marketing (JIMA) (2)

o  
The CASE Journal (3)

o  
Emerging Markets Case Studies Collection (1)

 

All journals above are under Emerald Publishing
Limited.

 

 

 



COURSES
/ CONFERENCES



 







































































































2015



Australia New Zealand International Business Academy (ANZIBA)
Conference 2015,



University of Melbourne, Melbourne, Australia



2014



The 9th International Malaysian
Studies Conference (MSC9)



Universiti
Malaysia Terengganu (UMT), Kuala Terengganu, Malaysia



2012



4th International Conference of International Studies


 



Impiana Hotel KLCC Kuala Lumpur


 



 



13th International
Academic Conference on Islamicjerusalem Studies



Universiti Utara Malaysia, Sintok


 



 



Forum : is
Nuclear Energy an option for Malaysia



Institute
of Diplomacy and Foreign Relations, Ministry of Foreign Affairs, Malaysia


 


 



 



Advanced
Training in Partial Least Squares (SmartPLS)



Universiti Utara Malaysia, Sintok


 



 



Cordoba
Initiative: Its Mission in Healing US-Muslim World Relations


 



Institute
of Diplomacy and Foreign Relations, Ministry of Foreign Affairs, Malaysia


 



2011



Business
and Management Discourse: Financial Liberalisation by Prof. Lord John
Eatwell


 



Universiti Utara Malaysia, Sintok



 



Workshop
and Training : Structural Equation Modelling in Research using AMOS and
LISTREL


 


 



Universiti Utara Malaysia, Sintok


 



2010



Workshop
on Roselle-based F&B processing



Department
of Agriculture, Penang


 



2009



Beekeeping
Training Workshop:
Apis mellifera
& Apis Cerana



National
Apiary Center, Parit Botak, Johor


 


 


 



2008



London
Alternative Investment Market (AIMs) Seminar



Petronas
Twin Tower, Kuala Lumpur


 



 



Workshop on
Exploration Mining & Processing Fundamentals


 



Grand
Copthorne Hotel, Singapore



2006



Advanced
Franchise Seminar



Perbadanan
Nasional Berhad, Putra World Trade Centre, Kuala Lumpur



 



Enhancing your Professional Image
and Impression


Making
Practices and Courtesy Techniques


 



MAS
Training Centre, Kelana Jaya



2005



National Training on Preparation
and Cultivation of Agarwood


 



SEAMEO
BIOTROP, Bogor, Indonesia



2003



Fresh Water Prawn Fries and
Hatchery Management Course



Ministry
of Agriculture, Pulau Sayak, Kedah
 


 



 



Fresh Water Prawn Training and
Management Course



Ministry
of Agriculture, Lenggong, Perak


 



2001



ROC Corporate Directors Training
Programme



Ministry
of Domestic Trade and Consumer Affairs, K.Lumpur



2000



Entrepreneur Management Course



Institut
Usahawan Bumiputera


                                                                                                 

                                               



OTHER SKILLS AND ACTIVITIES



 

·         
Advanced
knowledge in Microsoft Office Applications – Word, Excel, Access and Powerpoint.

·         
Very
interested in social and business researches.

·         
Able
to operate information platforms such as Bloomberg and statistical software including
WarpPLS, SmartPLS, AMOS and SPSS.

·         
Enjoys
writing, reading, gardening, and various outdoor activities.

·         
Appreciates
various music genres and plays musical instruments including guitar, violin and
drums.

           

 



REFERENCES



 

·        
Mazlan
Ibrahim

Head
of Equity Department

Perbadanan
Nasional Berhad

Tower
7, Avenue 7, Bangsar South City No 8 Jalan Kerinchi

59200 Kuala
Lumpur

Tel
                  :           +603 – 2082 7809

Handphone
     :           +6019-388
1368
         

 

 

·        
Zafrul
Azman Mohamed Azraai

Head
of Property Management and Maintenance Department

Perbadanan
Nasional Berhad

Tower
7, Avenue 7, Bangsar South City No 8 Jalan Kerinchi

59200 Kuala
Lumpur

 

Tel                   :
          +603 - 2082 7788

Email               :           zafrul@pns.com.my

 

 

·        
Associate
Professor
Dr. Asmat Nizam
bin Abdul Talib

Senior Lecturer / PhD. Supervisor

International Business Department

School of International Studies

College of Law, Government and International
Studies

Universiti Utara Malaysia

Tel                   :
          +604-928 6647

Fax                   :
          +604-928 6602

Email               :           asmat@uum.edu.my

 

 


  • Dr. Marlin Marissa Malek bt Abdul
    Malek

Senior Lecturer / PhD. Supervisor

Othman Yeop Abdullah Graduate School of
Business

Universiti Utara Malaysia

Tel                   :
          +604 928 7157

Fax                   :
          +604 928 7142



























































































































































































































































































































































































































































































































































Email               :
          marissa@uum.edu.my



Area of Specialisation


  • Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Consumer Behaviour 131 - Consumer Boycott
  • Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Consumer Behaviour 131 - Consumer Ethnocentrism, Consumer Animosity and Consumer Racism


Teaching Responsibilities


FINAL YEAR PROJECT 2018/2019 2017/2018 2020/2021 2016/2017 2019/2020 2021/2022
HUMAN RESOURCE MANAGEMENT IN SERVICE ORGANISATION 2020/2021 2021/2022
INTERNSHIP 1 2019/2020 2017/2018 2018/2019 2016/2017
INTERNSHIP 2 2017/2018 2019/2020 2020/2021 2018/2019 2016/2017
INTRODUCTION TO HUMAN RESOURCE MANAGEMENT 2019/2020 2020/2021 2017/2018 2018/2019
INTRODUCTION TO TOURISM AND HOSPITALITY 2021/2022
INTRODUCTION TO TOURISM AND HOSPITALITY MARKETING 2018/2019 2017/2018 2019/2020 2020/2021
LEADERSHIP AND MANAGEMENT 2017/2018
PRINCIPLES AND PRACTICE OF MANAGEMENT 2018/2019 2019/2020 2020/2021 2017/2018
RESEARCH METHOD IN TOURISM AND HOSPITALITY 2017/2018
SERVICE MARKETING IN TOURISM AND HOSPITALITY 2020/2021 2021/2022


Research Projects


Completed
2020 - 2021 The Effectiveness of Incentives at Sectoral-Tourism
On-Going
2021 - Present Nutritional Content of Malay Heritage Food
2019 - Present River-Based Tourism in Muar: The potentials and threats
2017 - Present Financial security of single mothers in Malaysia
2017 - Present Consumer ethnocentrism and consumer animosity: testing of reconceptualized measurement scales in Malaysia
- A STUDY ON THE USABILITY AND USER PREFERENCES OF MOBILE APPS IN PROMOTING AND MARKETING ARTS, CULTURAL AND HERITAGE COMMUNITY-BASED TOURISM PRODUCTS IN PERLIS
- The examination of perception and association of authentic local food in Perlis among tourists and the people of Perlis for the purpose of food destination marketing
- Assessing Potential Development of Islamic Tourism in Perlis


Award & Recognition


15 May, 2017 Emerald Literati Network - Awards for Excellence 2017 - Emerald Publishing International


Publications


Article

2021 Readiness and Participation of Local Community for River Based Tourism Development in Sabak Awor Muar, Johor. Promoting Creative Tourism: Current Issues in Tourism Research:, () pp. 48-55
2021 The tourists’ spatial behaviour and tourist movement pattern in Muar Johor. PLANNING MALAYSIA: Journal of the Malaysian Institute of Planners, 9 (2) pp. 275-286
2020 An examination of ethnic-based consumer ethnocentrism and consumer animosity. Journal of Islamic Marketing, () pp. 1-26
2019 Measuring tourist satisfaction and motivation: an investigation on visitors to Kuala Lumpur. Cross Current International Journal of Economics, Management and Media Studies, 1 (3) pp. 72-76
2017 Consumer racism: a scale modification. Asia Pacific Journal of Marketing and Logistics, 29 (3) pp. 616-633
2016 A study on the boycott motivations of Malaysian non-Muslims. Journal of Islamic Marketing, 7 (3) pp. 264-287
2015 Boycott and racism: a loaf of bread is just a loaf of bread. Emerald Emerging Markets Case Studies, 5 (6) pp. 1-3
2011 Gloria Jean's coffee in Malaysia. Emerging Markets Case Studies, 1 (1) pp. 1-7
Conference or Workshop Item

2020 Readiness and participation of local community for river-based tourism development in Sabak Awor, Muar, Johor. In: 4th International Seminar On Tourism 2020,
2019 Motivation of first-time, repeat, and serial backpackers: a Malaysian perspective. In: International Language and Tourism Conference 2019,
2019 The use of social media for trip planning process: study of domestic tourists to Pahang. In: International Language and Tourism Conference 2019,
2018 The effects of hotel image, brand image and employee performance on customer satisfaction of Muslim youths towards Muslim-friendly hotels. In: International Conference on Halal Tourism, Products and Services “Supporting the Achievement of Sustainable Development Goals” IHCTPS 2018,
2015 An examination of the effects of consumer racism and consumer ethnocentrism on willingness to buy products associated with ethnic Chinese. In: Australia New Zealand International Business Academy (ANZIBA) Conference 2015,
Book

2017 Malays consumer racism ethnocentrism and animosity. IIUM Press, International Islamic University Malaysia, ISBN: 978-967-418-527-5
2017 Malays' consumer racism, ethnocentrism and animosity. IIUM Press, International Islamic University Malaysia, ISBN: 978-967-418-527-5
Book Section

2021 The effects of trust on parasocial interaction of Malaysian facebook (FB) travel community. In: IGI Global, ISBN: , pp. 76-90
2021 The effects of trust on parasocial interaction of Malaysian facebook (FB) travel community. In: IGI Global, ISBN: , pp. 76-90
2020 Muslim youths’ satisfaction toward Muslim-friendly hotels: examining the effects of hotel image, brand image and employee performance. In: Springer Nature, ISBN: 978-981-15-4453-8, pp. 141-158
2015 Antecedents to willingness to boycott among Malaysian Muslims. In: IGI Global, ISBN: 9781466662728, pp. 70-106