Staff Directory
Academic Qualification
- Doctor of Philosophy in Organisational Communication - Doctor of Philosophy, Universiti Sains Malaysia (USM)
Nur Shakira binti Mohd Nasir (Dr.)
Assistant Professor
IIUM Gombak Campus
ABDULHAMID ABUSULAYMAN KULLIYYAH OF ISLAMIC REVEALED KNOWLEDGE AND HUMAN SCIENCES
shakira@iium.edu.my
5116
Expert Profile
Nur Shakira Mohd Nasir has been an academic staff with International Islamic University Malaysia (IIUM) since 2018. She obtained her bachelor’s degree in Human Sciences, specializing in Organizational Communication from IIUM in 2006, then pursued her M.A. in Organizational Communication at the same university and completed it in 2009. Upon graduation, she joined DRB Hicom, which is one of the nation’s largest and most diverse conglomerates as Human Capital Development Executive.
Shakira left the corporate world after being awarded a scholarship to pursue her doctorate studies. She then successfully completed her PhD in Organizational Communication from University Science Malaysia (USM) in 2020. Her dissertation focused on the factors that influence change readiness at various stages of change.
As an academic, she has presented papers locally and internationally. Her research interests are communication management, organization behaviour, graduate skills and employability, health communication, digital literacy, and social media. She has completed several research projects funded by local and international organizations since her return to IIUM in 2018. She has served as Student Advisor for Communication Students’ Association (COSA) for the Department of Communication since 2019. She is also appointed as Coordinator of Undergraduate Internship (UGIT) for the Department of Communication since 2020 and Kulliyyah Entrepreneurship Committee (KENT) since 2021. Presently, she is an assistant professor in the Department of Communication, Abdulhamid Abusulayman Kulliyyah of Islamic Revealed Knowledge and Human Sciences.
Area of Specialisation
- Social Science ~ Social Science ~ Media and Communications ~ Other Media and Communication n.e.c.
Teaching Responsibilities
| FINAL YEAR PROJECT I | 2022/2023 2021/2022 2020/2021 |
| FINAL YEAR PROJECT II | 2022/2023 2021/2022 2020/2021 |
| FIQH AL-'IBADAT(ARABIC) | 1997/1998 |
| INTERNSHIP (ELECTRONIC MEDIA) | 2020/2021 |
| INTERNSHIP (JOURNALISM) | 2020/2021 |
| INTERNSHIP (ORGANIZATIONAL COMMUNICATION) | 2020/2021 |
| INTERNSHIP (PUBLIC RELATIONS) | 2020/2021 |
| INTERPERSONAL COMMUNICATION | 2023/2024 2022/2023 2021/2022 |
| INTRODUCTION TO COMMUNICATION | 2021/2022 |
| MEDIATED COMMUNICATION | 2020/2021 2019/2020 2018/2019 |
| PRACTICAL TRAINING | 2023/2024 2022/2023 2021/2022 2020/2021 |
| STRATEGIC COMMUNICATION | 2019/2020 2018/2019 |
| STRATEGIC HUMAN RELATIONS | 2020/2021 2019/2020 |
| THINKING TECHNIQUES FOR COMMUNICATORS | 2023/2024 2022/2023 |
Research Projects
Completed
| 2022 - 2023 | Monitoring, Evaluation and Learning (MEL) of the Behavioural Change Communication Strategy ? Salt Reduction |
| 2020 - 2021 | Investigating the Level of Digital Literacy among Children of B40 Income Earners: Focusing on Children Living in Pusat Perumahan Rakyat (PPR) |
| 2019 - 2022 | FORMULATING AN EFFECTIVE GUIDELINE ON ONLINE RESOURCES PERTAINING TO THE MISUNDERSTANDING OF VACCINATION AND ITS IMPORTANCE |
| 2018 - 2020 | DEVELOPING A MODULE FOR PRODUCING MULTIMEDIA CONTENT FOR SCIENTIFIC RESEARCH |
On-Going
| 2023 - Present | Food Operator/Restaurant's Readiness for the Changing of Choice Environment of the Food Delivery Applications |
| 2023 - Present | Promotion of Health Diets in Malaysia |
| 2023 - Present | Public Readiness and Preference Towards Healthy Choices in Food Applications |
| 2021 - Present | Enabling Digital Parenting Modules To Help Malaysian Parents Nurture Digitally Resilient Children |
| 2021 - Present | Developing a Strategic Communication Intervention Manual to Inform and Correct Misinformation and Misconception about Vaccination using Valid Islamic Evidence |