Staff Directory


Nur Shakira binti Mohd Nasir

Academic Qualification

  • Doctor of Philosophy in Organisational Communication - Doctor of Philosophy, Universiti Sains Malaysia (USM)

Nur Shakira binti Mohd Nasir (Dr.)

Assistant Professor
IIUM Gombak Campus

ABDULHAMID ABUSULAYMAN KULLIYYAH OF ISLAMIC REVEALED KNOWLEDGE AND HUMAN SCIENCES


shakira@iium.edu.my
5116


Expert Profile


Nur Shakira Mohd Nasir has been an academic staff with International Islamic University Malaysia (IIUM) since 2018. She obtained her bachelor’s degree in Human Sciences, specializing in Organizational Communication from IIUM in 2006, then pursued her M.A. in Organizational Communication at the same university and completed it in 2009. Upon graduation, she joined DRB Hicom, which is one of the nation’s largest and most diverse conglomerates. She was assigned to Human Capital Development Division and responsible for Training and Development. 

Shakira left the corporate world after being awarded a scholarship to pursue her doctorate studies. She then successfully completed her PhD in Organizational Communication from University Science Malaysia (USM) in 2020. Her dissertation focused on the factors that influence change readiness at various stages of change. 

As an academic, she has presented papers locally and internationally. Her research interests are communication management, organization behaviour, graduate skills and employability, health communication, digital literacy, and social media. She has completed several research projects funded by local and international organizations since her return to IIUM in 2018. She has served as Student Advisor for Communication Students’ Association (COSA) for the Department of Communication since 2019. She is also appointed as Coordinator of Undergraduate Internship (UGIT) for the Department of Communication from 2020 to 2023 and Kulliyyah Entrepreneurship Committee (KENT) since 2021. Presently, she is an assistant professor and Academic Advisor in the Department of Communication, Abdulhamid Abusulayman Kulliyyah of Islamic Revealed Knowledge and Human Sciences. 


Area of Specialisation


  • Social Science ~ Social Science ~ Media and Communications ~ Other Media and Communication n.e.c.


Teaching Responsibilities


FINAL YEAR PROJECT I 2023/2024 2022/2023 2021/2022 2020/2021
FINAL YEAR PROJECT II 2023/2024 2022/2023 2021/2022 2020/2021
FIQH AL-'IBADAT(ARABIC) 1997/1998
INTERNSHIP (ELECTRONIC MEDIA) 2020/2021
INTERNSHIP (JOURNALISM) 2020/2021
INTERNSHIP (ORGANIZATIONAL COMMUNICATION) 2020/2021
INTERNSHIP (PUBLIC RELATIONS) 2020/2021
INTERPERSONAL COMMUNICATION 2022/2023 2021/2022
INTRODUCTION TO COMMUNICATION 2021/2022
MEDIATED COMMUNICATION 2020/2021 2019/2020 2018/2019
PRACTICAL TRAINING 2023/2024 2022/2023 2021/2022 2020/2021
STRATEGIC COMMUNICATION 2023/2024 2019/2020 2018/2019
STRATEGIC HUMAN RELATIONS 2023/2024 2020/2021 2019/2020
THINKING TECHNIQUES FOR COMMUNICATORS 2023/2024 2022/2023


Supervision


Embracing Change: A Phenomenological Exploration Of Employee Perceptions And The Role Of Communication In Organizational Transitions.
Ph.D In Progress Co-supervisor
Tik Tok Algorithmic Awareness On Weight-Loss Content And Weight-Loss Behaviour Among Malaysian Muslim Young Adults.
Ph.D In Progress Co-supervisor
The Relationship Between Boundary Permeability, Boundary Ownership, Boundary Linkages And Religiosity On Self-Disclosure In Facebook Among Iium Students.
Master Completed 2023 Main Supervisor
The Impact Of Social Media Usage On Organizations Performance: The Roles Of Public Relations.
Master In Progress Main Supervisor


Research Projects


Completed
2023 - 2024 Promotion of Health Diets in Malaysia
2022 - 2023 Monitoring, Evaluation and Learning (MEL) of the Behavioural Change Communication Strategy ? Salt Reduction
2021 - 2023 Developing a Strategic Communication Intervention Manual to Inform and Correct Misinformation and Misconception about Vaccination using Valid Islamic Evidence
2020 - 2021 Investigating the Level of Digital Literacy among Children of B40 Income Earners: Focusing on Children Living in Pusat Perumahan Rakyat (PPR)
2019 - 2022 FORMULATING AN EFFECTIVE GUIDELINE ON ONLINE RESOURCES PERTAINING TO THE MISUNDERSTANDING OF VACCINATION AND ITS IMPORTANCE
2018 - 2020 DEVELOPING A MODULE FOR PRODUCING MULTIMEDIA CONTENT FOR SCIENTIFIC RESEARCH
On-Going
2023 - Present Public Readiness and Preference Towards Healthy Choices in Food Applications
2023 - Present The Uses, Motivation, and Gratification of Free-to-air channel Among users in the East Coast Region of Peninsular Malaysia
2023 - Present Free-To-Air Channel: Uses, Motivation and Gratifications of Users in the East Coast Region of Peninsular Malaysia
2023 - Present Food Operator/Restaurant's Readiness for the Changing of Choice Environment of the Food Delivery Applications
2021 - Present Enabling Digital Parenting Modules To Help Malaysian Parents Nurture Digitally Resilient Children


Award & Recognition


25 Jul, 2023 Gold Medal - International Exhibition of Research and Innovation (Human Sciences) - Universiti Sultan Azlan Shah (USAS) International
30 May, 2023 Gold Medal - Univerisiti Malaysia Kelantan (UMK) International
10 Jun, 2022 Community & Industrial Partner Award- Bronze - AHAS KIRKHS TAKREEM KCDIO


Publications


Article

2024 Mapping out factors that undermining vaccine uptake in Malaysia: a multiple perspective. IIUM Medical Journal Malaysia, 23 (1) pp. 106-114
2023 The relationship between boundary permeability, boundary ownership, boundary linkages and religiosity on self-disclosure in Facebook among International Islamic University Malaysia’s students. E-Jurnal IPPTAR, () pp. 1-22
2023 The view of maqasid al-shari’ah on vaccination: a systematic literature review. Journal of Islamic, Social, Economics and Development, 8 (54) pp. 61-70
2022 Factors influencing digital problem-solving skills among B40 children living at the Pusat Perumahan Rakyat (PPR). e-Bangi: Journal of Social Sciences and Humanities, 19 (1) pp. 31-46
2022 Factors influencing the digital parenting styles of Malaysian parents. International Journal for Studies on Children, Women, Elderly and Disabled (IJCWED), 17 () pp. 24-31
2022 Kanak-kanak, kemiskinan dan literasi digital: ke arah masa depan digital yang positif. International Journal for Studies on Children, Women, Elderly and Disabled, 14 () pp. 15-22
2022 Maternal digital competencies as a prerequisite for effective digital parenting among Malaysian mothers. International Journal of Social Policy and Society, 2022 (Special Edition) pp. 115-135
2021 A gender analysis of digital literacy among children living at the Pusat Perumahan Rakyat (PPR). eJURNAL IPPTAR, () pp. 1-14
2021 B40 income earners’ digital literacy: a focus on children at Projek Perumahan Rakyat (PPR). Media Matters, 4 () pp. 53-66
2021 Points to ponder: the monkey mind. E-Bulletin (eTijari), 1 (2) pp.
2021 Poverty and digital literacy: a study on children living at the Pusat Perumahan Rakyat (PPR). International Journal for Studies on Children, Women, Elderly and Disabled, 13 () pp. 28-33
2021 Typology of vaccine refusals on Facebook in Malaysia. SEARCH Journal of Media and Communication Research, 13 (3) pp. 55-70
2020 The coverage of vaccination in the Malay newspapers: an exploratory study. Asian Journal of Applied Communication (AJAC), 9 (1) pp. 351-366
2019 Personalised campaigns in party-centred politics: facebook and instagram as arena for political communication. IIUM Journal of Human Sciences, 1 (2) pp. 52-64
Conference or Workshop Item

2022 Factors influencing the digital parenting styles of Malaysian parents. In: 15th Putrajaya International Conference on Children, Women, Elderly and Persons with Disabilities 2022,
2022 Malaysian parents’ perception of their children’s digital media usage: a negotiation of risks and benefits. In: Persidangan Kependudukan Kebangsaan 2022 (PERKKS 2022),
2021 Effects of gender and age on dimensions of media literacy among children. In: Communication Research Webinar (CORENA) 2021,
2021 Factors influencing adoption of online banking among Malaysian youths. In: International Conference on Media and Communication 2021 (MENTION 2021),
2021 Kanak-kanak, kemiskinan dan literasi digital: ke arah masa depan digital yang positif. In: Persidangan Kependudukan Kebangsaan 2021 (PERKKS 2021),
2021 Key graduates’ attributes in navigating a remote and hybrid working environment: interns’ perspective. In: Asian Congress for Media and Communication,
2021 Poverty and digital literacy: a study on children living at the Pusat Perumahan Rakyat (PPR). In: Putrajaya International Conference on Children, Women, Elderly and Disabled People 2021,
2021 Vaccine Refusals among Malaysian Facebook Users: The Self-Presentation. In: 3rd International Conference on Public Health and Well Being 2021,
2020 COVID-19: students’ media use, trust and optimism during the movement control order (MCO). In: Communication Research Webinar (CORENA 2020),
2020 News coverage of vaccination in Malaysia: comparing between Malay and English newspaper. In: WAPOR Asia 3rd Annual Conference,
2020 The coverage of vaccination in the english newspapers: an exploratory study. In: Communication Research Seminar (CORENA 2020),
2020 The framing analysis of vaccination in Malaysia: a comparative study between Berita Harian and Harian Metro. In: International Conference on Communication, Management And Humanities ( ICCOMAH 2020 ),
2020 The impact of uncertainty and information seeking behaviour on students emotions during the COVID-19 crisis in Malaysia. In: International Conference On Communication, Management And Humanities 2020,
2018 Communication effect on employee readiness to change among selected private organization in Malaysia. In: International Seminar on Media and Communication (ISMEC) 2018,
2018 How did the independent news portal (INP) report political news during GE14?. In: GE 14: AN ANALYSIS,
Monograph

2023 Enabling digital parenting modules to help Malaysian parents nurture digitally resilient children. In: Communication and Media Centre (COMET), KIRKHS, IIUM,