Staff Directory


Anis Najiha Bt. Ahmad

Academic Qualification

  • PhD in Halal Products Management - Doctor of Philosophy, Universiti Putra Malaysia (UPM)
  • MSc. - Masters Degree, Universiti Sains Malaysia (USM)
  • Bachelor of Technology (Food) - Bachelor Degree, Universiti Sains Malaysia (USM)

Anis Najiha Bt. Ahmad (Dr.)

Assistant Professor
IIUM Gombak Campus

INTERNATIONAL INSTITUTE FOR HALAL RESEARCH AND TRAINING


anisnajiha@iium.edu.my
5666


Expert Profile


Anis Najiha Ahmad is currently an Assistant Professor at the International Institute of Halal Research and Training (INHART), IIUM. She graduated from Universiti Sains Malaysia with a B.Sc. in Food Technology (Hons) in 2008 and an M.Sc. in Food Technology in 2012. Her master's thesis, "Development of chromatography methods for the determination of ethanol halal limits in selected foods and drinks," focused on the development of routine methods for ethanol quantification and the determination of alcohol limits in halal certification. During her doctoral studies, she decided to go the opposite direction, from hard-analytical detection to a soft management approach—addressing challenges to ensure the halal and wholesome state of food production. Her PhD thesis focuses on the development of an instrument that assesses the enablers that lead to the effectiveness of halal food management systems in SMEs. Her current work focuses on a broad range of topics in the fields of halal food quality and safety management, halal consumer behaviour, whistle-blowing, and core competencies in the halal industry. She has published multiple journal articles, several book chapters and presented her research outputs at various conferences. She is actively involved as an editorial member and has served as a reviewer for various peer reviewed journals. She is one of the certified Professional Junior Trainers for Atlas.ti, one of the well-known computer-assisted qualitative data analysis software (CAQDAS). 


Area of Specialisation


  • Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Halal Food Marketing - halal
  • Agricultural ~ Agricultural Science And Technology ~ Food Sciences and Nutrition ~ Food Analysis - food technology


Teaching Responsibilities


FINAL YEAR PROJECT I 2023/2024 2022/2023
FINAL YEAR PROJECT II 2022/2023
HALAL INDUSTRY ECOSYSTEM 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020
HALAL LOGISTICS AND SERVICES 2023/2024 2022/2023
INDUSTRIAL TRAINING 2022/2023
RESEARCH METHODOLOGY 2020/2021 2019/2020
RESEARCH METHODOLOGY (QUALITATIVE) 2020/2021 2019/2020
RESEARCH METHODOLOGY (QUANTITATIVE) 2020/2021
Research Methodology for Halal Studies 2023/2024 2022/2023 2021/2022 2020/2021


Supervision


Investigating Factors Influencing Intention To Purchase Halal Food Products Among Iranian Muslim Consumers In Malaysia.
Ph.D In Progress Main Supervisor
Developing And Validating Halal Compliance Rating As A Performance Appraisal Tool For Halal-Certified Smes In Malaysia.
Ph.D In Progress Main Supervisor
Halalan-Toyyiban Concept As Religious-Based Intervention Tool To Improve Nutritional Knowledge And Dietary Practices Among Iium Youth.
Ph.D In Progress Main Supervisor
Halal Acceptance And The Intention To Purchase Halal Foods Among Muslim Consumers In Australia.
Ph.D In Progress Co-supervisor
A New Model Of Islamic Lean Six Sigma In Enchancing Efficiency In Global Halal Supply Chain.
Ph.D In Progress Co-supervisor
Food Safety, Cleanliness And Halal Evaluation Of Home-Based Mass Food Preparation And Distribution For The Prevention Of Foodborne Diseases..
Ph.D In Progress Co-supervisor
Determinant Of Whistleblowing Intention Among Employees In Malaysian Halal Certified Food Manufacturing Companies.
Master Completed 2023 Main Supervisor
Limiting Factors For Efficient Cold Chain Management In Halal Food Industry.
Master Completed 2023 Co-supervisor
The Framework Of Islamic Value-Based Productivity In Malaysia.
Master Completed 2023 Co-supervisor
The Revealing Agarwood-Based Prescription(S) For Anti-Proliferation Activity Documented In Malay Medical Manuscripts.
Master Completed 2023 Co-supervisor
Identifying The Enablers And Barriers For Implementation Of Halal Meat Supply Chain At Jombang Indonesia.
Master Completed 2022 Main Supervisor
Awareness Of Halalan Toyyiban, Halal Assurance System (Has) Practice, Export Readiness And Food Smes' Business Performance In East Coast Regison, Malaysia.
Master Completed 2022 Main Supervisor
Factors Influencing Malaysian Muslim Travellers To Patronize Halal Certified Restaurant And Muslim Friendly Restaurant In South Korea.
Master Completed 2022 Co-supervisor
Factors Influencing Muslims' Purchase Intention Of Halal-Certified Over-The-Counter (Otc) Medicines In Bekasi, Indonesia.
Master Completed 2022 Co-supervisor
Intention To Use Halal-Certified Bakery Ingredients Among Online Muslim Entrepreneurs: Application Of Extended Theory Of Planned Behaviour (Tpb) Model.
Master Completed 2021 Main Supervisor
Muslim Friendly Medical Services: Understanding Of Hijamah Practitioners In Klang Valley On Malaysian Traditional And Complementary Medicine Guidelines .
Master Completed 2021 Co-supervisor
Measuring The Service Quality Of Polytechnic Malaysia In Providing Halal Executive Program.
Master In Progress Main Supervisor
Exploring Whistle-Blowing Intentions Among Employees In Halal Certified Food Companies: A Qualitative Study.
Master In Progress Main Supervisor
Consumer Perception And Purchase Intention On Halal Products With Blockchain Technology For Traceability And Transparency.
Master In Progress Main Supervisor
Determinants Of Halal Executive Competency In Halal Food Manufacturing Companies.
Master In Progress Main Supervisor
Whistleblowing Intentions Among Employees In The Malaysian Halal Food Companies: An Application Of The Ethical Climate Theory.
Master In Progress Main Supervisor
Framing Core Competencies Model For Halal Executive In Food Manufacturing Companies.
Master In Progress Main Supervisor
Assessing The Consumers Perception Of Unsafe Nutraceutical Products In Malaysia..
Master In Progress Co-supervisor
Non – Muslim Purchase Intention Of Halal Fashion Products In Malaysia.
Master In Progress Co-supervisor
Perspectives Of Lower Secondary School Islamic Education Teachers In Klang Valley On Halal Topic.
Master In Progress Co-supervisor
A Core Competencies Model For Muslim-Friendly Tour Guide In Tourism.
Master In Progress Co-supervisor
Factors Affecting The Halal Food Implementation In The Nigerian Food Industry: Perspective Of Halal Auditors.
Master In Progress Co-supervisor
Assessing The Output Of Funding For Halal-Related Research Projects.
Master In Progress Co-supervisor


Research Projects


Completed
2023 - 2023 Program Pengantarabangsaan Pengetahuan Pensijilan Halal Malaysia: Skop: Kajian Pasaran Permintaan Bakat Halal Di Luar Negara
2021 - 2023 The examination of perception and association of authentic local food in Perlis among tourists and the people of Perlis for the purpose of food destination marketing
2019 - 2023 Characterization of blood plasma structure in surimi products and adulteration status through scientific and shariah approach.
On-Going
2024 - Present Catalyzing Sustainable E-Waste Management: An Exploratory Study of Urban and Rural Malaysian Consumer Behavior
2023 - Present Development of Educational Hub to Support the Halal Industry in Thailand
2023 - Present Revisiting halal science and halal education body of knowledge in the contemporary time
2023 - Present Halal studies: Education gap analysis of halal talent in Malaysia
2019 - Present Geo-tourism Destination (GTD) Framework Based on Sustainable Development Goals and Maqasid Shariah
2019 - Present Determinants of Employee Engagement in a Syari'ah Compliant Workplace
2019 - Present Framing Core Competencies Index for Halal Executive in Food Companies
2019 - Present Towards a conceptual model of whistle-blowing intentions among employees in Halal certified food companies
2019 - Present Revealing Agarwood-based Prescription(s) Documented in Malay Medical Manuscripts towards cancer treatment


Publications


Article

2024 Exploring halal science research: do they meet the tawhidic paradigm? do they need Islamization of knowledge?. Journal of Fatwa Management and Research, 29 (1) pp. 1-22
2024 Halalan toyyiban concept as religious-based intervention for healthy diet among youth. Halalsphere, 4 (1) pp. 59-71
2024 Perspective of Hadith in halal industry. Journal of Halal Industry & Services, 6 (1) pp. 1-18
2023 Applying ethical climate theory in whistleblowing intentions study among employees in halal food companies: a protocol. Halalsphere, 3 (1) pp. 47-54
2023 Remedies containing agarwood in selected traditional Malay medical manuscripts. International Journal of the Malay World and Civilisation, 11 (1) pp. 67-75
2023 SCRIPT-powered halal industry: in Malaysia, the significance of this industry cannot be understated. @Halal, 5 (23) pp. 10-12
2023 The degree of whistleblowing intention and its determinants among halal food manufacturing employees. Journal of Fatwa Management and Research, 28 (2) pp. 14-38
2023 Whistleblower - hero, informant, snitch or betrayer?. @Halal, 5 (24) pp. 18-19
2022 A bibliometric analysis of agarwood research, 1959-2021. Journal of Agrobiotechnology, 13 (2) pp. 37-64
2022 A conceptual core competency model for halal executives in food manufacturing companies. Journal of Halal Science and Technology, 1 (1) pp. 1-14
2022 A maqasid-based bioprospecting; the case of Agarwood in the halalan toyyiban product development. Journal of Halal Science and Technology, 1 (1) pp. 26-31
2022 Awareness of halalan toyyiban, HAS practices, export readiness and food SMEs’ business performance in East Coast region, Malaysia. Journal of Halal Industry and Services, 5 (1) pp. 1-23
2022 Does fancy food always mean Toyyib food? a halalan toyyiban food rating system could be your guiding star. @Halal, March - April 2022 () pp. 18-18
2022 Guarding the Halal Industry. @Halal, 4 (July - August) 2022 (20) pp. 20
2022 Intentions’ determinants of Malaysian muslim travellers to patronize restaurants in South Korea. Halalsphere, 2 (2) pp. 56-67
2022 Investigating the methods of restaurant rating to develop halal compliance rating (HCR) tool within the halal certified restaurants globally. Journal of Islamic Economic and Business Research, 2 (1) pp. 51-65
2022 Malaysian Muslim consumers’ awareness, confidence, and purchase behaviour on halal meat and its products after the meat cartel scandal. Food Research, 6 (6) pp. 273-279
2022 The evolution of halal research: a bibliometric for 1996-2020. Journal of Fatwa Management and Research, 27 (3) pp. 1-38
2022 The intention to use Halal-certified bakery ingredients among online Muslims entrepreneurs. Halalsphere, 2 (1) pp.
2021 Childhood obesity is worrisome. @Halal, 3 (14) pp.
2021 For the love of fish: towards achieving halal and toyyib aquaculture practices. @Halal, 3 (15) pp. 30-30
2021 Identifying and measuring the weights of halal compliance rating (HCR) components of best halal practices by applying AHP method. International Journal of Islamic Business Ethics, 6 (2) pp. 104-118
2021 Let's fix our broken food system: diet encompasses a broader spectrum of halalan toyyiban attributes. @Halal, 3 (12) pp. 18
2021 Positioning halalan toyyiban in halal food system: production, processing, consumption, marketing, logistic and waste management. Halalsphere, 1 (2) pp. 17-40
2021 The good, the bad and the divine. Solidarity for halalan toyyiban diet. Revon Media, 1 January 2021 () pp. 18-18
2020 Determinants affecting purchase intention of halal products: an article review. Journal of Halal Product and Research (JHPR), 3 (2) pp. 63-79
2020 Halalan Toyyiban dietary practice for good health and well-being. @halal, 20 (10) pp. 18
2020 The relationship between halal food management system critical constructs implementation, operational performance and product quality. International Journal of Academic Research in Business and Social Sciences, 10 (3) pp. 836-854
2018 Overview of the halal food control system in Malaysia. Food Control, 90 () pp. 352-363
2015 Perceived versus actual knowledge of alcohol and halal food among food technology undergraduate students in a Malaysian university. Journal of Islamic Marketing, 6 (3) pp. 294-313
2014 Alkohol (arak dan etanol) dalam makanan halal. Jurnal Intelek, 9 (1) pp. 40-51
2014 Alkohol dalam makanan: fatwa semasa di Rantau Asia Tenggara. 'Ulum Islamiyyah Journal, 14 () pp. 1-34
Conference or Workshop Item

2023 A review of hindering factors for halal certification adoption among Muslim-owned mall and medium enterprises (SMEs) of food industry in Malaysia. In: International Halal Science Conference 2023 (IHASC23),
2023 Agarwood coverage in the media in Malaysia: A qualitative analysis of Berita Harian and Utusan Malaysia newspaper articles. In: 3rd International Scientific Symposium on Agarwood (ISSA 2023),
2023 Determinants of halal executive competency in food manufacturing companies in Malaysia. In: International Halal Science Conference 2023 (IHASC23),
2021 Core competencies of the halal executive from the practitioners’ perspective. In: 5th International Seminar on Halalan Thayyiban Products and Services 2021,
2021 Development of Core Competencies Index for Halal Executives in Food Company. In: Virtual International Halal Science Conference 21: Enhancing and Strengthening Halal Industry through Science,
2021 Does halal science meet the criteria of an academic discipline?. In: Virtual International Halal Science Conference 21: "Enhancing and Strengthening Halal Industry through Science",
2021 Exploring whistle-blowing intention among employees in Halal-certified food companies. In: 5th International Seminar on Halalan Thayyiban Products and Services 2021,
2021 Intention to use halal-certified bakery ingredients among online muslim entrepreneurs: application of extended theory of Planned Behaviour (TPB) model. In: Virtual International Halal Science Conference 2021: "Enhancing and Strengthening Halal Industry through Science",
2021 Strengthening the efficiency of cold chain management in halal food industry by identifying the crucial barriers. In: Virtual International Halal Science Conference 21: "Enhancing and Strengthening Halal Industry through Science",
2020 Atlas.ti 8: a beginner guide. In: INHART Research Management E-Workshop Series 4/2020,
2019 The relationship between halal food management system critical constructs, operational performance and product quality. In: 2nd International Food Research Conference (IFRC 2019),
Book

2023 Al-Basirah: an insight into halal business and lifestyle. Revon Media Sdn Bhd, ISBN: 9786299744528
Book Section

2024 How can halal food manufacturers benefit from IR 4.0 technology?. In: Routledge, ISBN: 9781032437057 (hbk), 9781032437064 (pbk), pp.
2023 Beefing up the local halal meat supply chain. In: Revon Media Sdn Bhd, ISBN: 978-629-97445-2-8, pp. 40-43
2023 Blockchain: revolutionising the halal industry or a double-edge sword. In: Revon Media Sdn Bhd, ISBN: 978-629-97445-2-8, pp.
2023 Childhood obesity is worrisome. In: Revon Media Sdn Bhd, ISBN: 978-629-97445-2-8, pp. 142-145
2023 Demystifying misconceptions about halal certification. In: Revon Media Sdn Bhd, ISBN: 978-629-97445-2-8, pp. 75-78
2023 Does fancy food always mean toyyib food? A halalan toyyiban food-rating system could be your guiding star. In: Revon Media Sdn Bhd, ISBN: 9786299744528, pp. 103-106
2023 For the love of fish. Towards achieving halal and toyyib aquaculture practices. In: Revon Media Sdn Bhd, ISBN: 978-629-97445-2-8, pp. 67-70
2023 For the love of fish.Towards achieving halal and toyyib aquaculture practices. In: Revon Media Sdn Bhd, ISBN: 978-629-97445-2-8, pp. 67-70
2023 Guarding the halal industry. In: Revon Media Sdn Bhd, ISBN: 978-629-97445-2-8, pp. 47-50
2023 Halal agroindustry as a key to food security. In: Revon Media Sdn Bhd, ISBN: 978-629-97445-2-8, pp. 54-57
2023 Halalan Toyyiban diet - a way forward. In: Revon Media Sdn Bhd, ISBN: 978-629-97445-2-8, pp. 83-86
2023 Halalan Toyyiban dietary practices for good health and well being. In: Revon Media Sdn Bhd, ISBN: 978-629-97445-2-8, pp. 171-174
2023 Halalan toyyiban in the COVID-19 pandemic equation. In: Revon Media Sdn Bhd, ISBN: 978-629-97445-2-8, pp. 91-94
2023 How your surroundings influence your halal dining. In: Revon Media Sdn Bhd, ISBN: 978-629-97445-2-8, pp. 180-183
2023 Let's fix our broken food system. In: Revon Media Sdn Bhd, ISBN: 978-629-97445-2-8, pp. 44-46
2023 SCRIPT-powered halal industry:A MADANI roadmap. In: Revon Media Sdn Bhd, ISBN: 978-629-97445-2-8, pp. 32-38
2023 The good, the bad and the divine. Solidarity for halalan toyyiban diet. In: Revon Media Sdn Bhd, ISBN: 978-629-97445-2-8, pp. 107-109
2023 The rise of modest fashion: Exploring the influencer's role. In: Revon Media, ISBN: 978-629-97445-2-8, pp. 110-113
2023 The rise of modest fashion: Exploring the influencer's role. In: Revon Media, ISBN: 978-629-97445-2-8, pp. 110-113
2023 Whistleblowing: safeguarding halal sanctity and integrity. In: Revon Media Sdn Bhd, ISBN: 978-629-97445-2-8, pp. 71-73
2023 Why halal-certified medical devices?. In: Revon Media Sdn Bhd, ISBN: 978-629-97445-2-8, pp. 168-170
2022 A review on determinants of Halal Executive Core Competency in Halal food manufacturing companies. In: Penerbit KUIS, ISBN: 9789671953945, pp. 163-186
2022 Blockchain technology in aviation, tourism, and hospitality: theoretical and practical understanding. In: Routledge, ISBN: 9781032324654, pp. 45-62
2022 Halal integrity in the supply chain: the impacts of the fake Halal meat cartel scandal towards Halal integrity. In: Taylor & Francis, ISBN: , pp. 132-150
2022 Halal integrity in the supply chain: the impacts of the fake Halal meat cartel scandal towards Halal integrity. In: Taylor & Francis, ISBN: , pp. 132-150
2022 Pengurusan rantaian makanan Halal sewaktu pandemik COVID-19 menurut Islam. In: UUM Press, ISBN: 978-967-0031-19-4, pp. 167-194
2022 State of research In modest fashion and Its way forward. In: Penerbit KUIS, ISBN: 9789671953945, pp. 215-233
2022 Whistleblowing Intention in Halal Certified Companies: a review of theory. In: Penerbit KUIS, ISBN: 9789671953945, pp. 235-254
2022 Zero-waste concept in the seafood industry: enzymatic hydrolysis perspective. In: Springer, Singapore, ISBN: 978-981-16-7652-9, pp. 207-220
2022 Zero-waste concept in the seafood industry: enzymatic hydrolysis perspective. In: Springer, Singapore, ISBN: 978-981-16-7652-9, pp. 207-220
2020 A conceptual framework highlighting barriers in cold chain management for Halal food products in South-East Asian countries. In: Routledge Taylor & Francis Group, ISBN: 978-0-367-34997-4, pp. 51-67
2020 A conceptual framework highlighting barriers in cold chain management for Halal food products in South-East Asian countries. In: Routledge Taylor & Francis Group, ISBN: 978-0-367-34997-4, pp. 51-67
Monograph

2023 Persepsi dan perkaitan makanan tempatan dan tradisional perlis dalam kalangan peniaga makanan untuk tujuan pemasaran destinasi makanan. In: Kulliyyah of Languages and Management, IIUM,