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Tengku Siti Aisha Binti Tengku Azzman
Assistant Professor

  • KULLIYYAH OF ISLAMIC REVEALED KNOWLEDGE AND HUMAN SCIENCES
  • IIUM Gombak Campus
  • taisha@iium.edu.my
  • 6073

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Staff Detail


Tengku Siti Aisha Tengku Mohd Azzman Shariffadeen has been an academic staff with IIUM since 2004. She obtained her bachelors degree in Human Sciences, specializing in Communication from IIUM in 2002. After a brief stint of working as a research officer with two different private research companies, she returned to IIUM as an assistant lecturer, and continued her post-graduate studies and obtained a Masters of Science in Communication Technology from UPM in 2007. She then successfully completed her PhD in Communication Studies in Kent State University, Ohio in 2014. The focus of her dissertati ... show more

  • DOCTOR OF PHILOSOPHY IN COMMUNICATION STUDIES - Doctor of Philosophy, Kent State University
  • Master of Science (Communication Technology) - Masters Degree, Universiti Putra Malaysia (UPM)
  • Bachelor of Human Sciences (Communication) - Bachelor Degree, International Islamic University Malaysia
  • Social Science ~ Social Science ~ Media and Communications ~ Interpersonal Communications - Relational communication (e.g. close friendship and relationship maintenance), the dark side of communication (e.g. jealousy), and use of social media in interpersonal relationships
  • Social Science ~ Social Science ~ Media and Communications ~ Other Media and Communication n.e.c. - Use of new communication technology in interpersonal relationships and society, such as adaptation of emerging social media and/or new technology in Malaysia, and issues concerning the use of new technology and/or social media in Malaysia, user behavior of new technology and/or social media in Malaysia
  • Humanities ~ Humanities ~ Arts and Culture ~ Cultural Theory - Intercultural communication, issues such as cross-cultural differences in interpersonal communication, intercultural adaptation, culture shock, and use of social media in intercultural context
  • Advancement Of Knowledge ~ Humanities And Quality Of Life ~ SOCIAL SCIENCES ~Social Sciences - Communication
  • 2020 - 2021 , Malaysian Association of Communicators Educators
  • 2019 - 2020 Member, Malaysian Association of Communication Educators
  • 2020 - 2020 ,
  • 2020 - 2020 , Research Institute of Asian Woman
  • 2020 - 2020 ,
ADVANCED COMMUNICATION THEORY 2020/2021
COMPUTER MEDIATED COMMUNICATION 2008/2009
FINAL YEAR PROJECT I 2019/2020 2020/2021
FINAL YEAR PROJECT II 2019/2020 2020/2021
INTERCULTURAL COMMUNICATION 2008/2009 2014/2015 2015/2016 2016/2017 2017/2018 2018/2019 2019/2020 2020/2021
INTERPERSONAL COMMUNICATION 2007/2008 2008/2009
INTRODUCTION TO MASS COMMUNICATION 2006/2007 2007/2008 2014/2015 2015/2016
INTRODUCTION TO ORGANIZATIONAL COMMUNICATION 2006/2007
INTRODUCTORY STATISTICS FOR COMMUNICATION RESEARCH 2015/2016 2016/2017 2017/2018
MEDIATED COMMUNICATION 2019/2020
NEW COMMUNICATION TECHNOLOGY 2018/2019
PROJECT PAPER I 2014/2015
PSYCHOLOGY OF COMMUNICATION 2006/2007 2007/2008 2008/2009 2014/2015
STATISTICS FOR COMMUNICATION 2017/2018 2018/2019 2019/2020 2020/2021
In Progress
2019 - Present Perception of Issues and Media Usage among Factory Workers in Malaysia
2016 - Present Media Usage, Life and Job Satisfaction: A Study among Factory Workers in Malaysia
2004 - Present Electoral Studies Research Unit
Completed
2019 - 2019 Perception of Issues and Media Usage among Factory Workers in Malaysia
2017 - 2019 Public Perceptions Towards Current Issues and Government Policies
2016 - 2018 Media Usage, Life and Job Satisfaction: A Study among Factory Workers in Malaysia
2016 - 2019 Examining the Relationship between Parasocial Interaction, Religiosity and Motivation to use Twitter among Followers of Islamic Reality Shows in Malaysia
2016 - 2019 V-Logging and Citizenship: The Malaysian Experience
2016 - 2018 Media Usage, Life and Job Satisfaction: A Study among Factory Workers in Malaysia
2015 - 2017 Kajian Terhadap Pekerja Industri
2015 - 2017 Social Mobility and Media in Marang, Terengganu
2015 - 2017 Media Usage and Political Behavior: A Study among Youth in Malaysia (2015 Malaysian Election Research)
2015 - 2017 Kajian Terhadap Media dan Mobiliti Sosial di Perupok, Kelantan
2015 - 2017 Identification of Political and Leadership Issues among the Voters
01 June 2020 Academic Award (Silver). KIRKHS - KCDIO level.
Article
2020 The mediating effect of employee’s job satisfaction on the relationship between transformational leadership style and employee well-being among Malaysian academics. Human Communication Journal , 3 (1) pp.18-35
2020 Malaysian female users’ purchase intentions of celebrity-endorsed products on Instagram: A parasocial interaction perspective. Search Journal of Media and Communication Research , 12 (1) pp.93-109
2019 The relationship of individual well-being and working environment with job satisfaction among factory workers in Malaysia. Intellectual Discourse , 27 (1) pp.221-243
2019 Celebrity-fan engagement on Instagram and its influence on the perception of hijab culture among Muslim women in Malaysia. Jurnal Komunikasi: Malaysian Journal of Communication , 35 (1) pp.286-302
2019 Factors predicting the trend of using iTa'leem among lecturers in International Islamic University Malaysia (IIUM). Asian Journal of Applied Communication , Special Issue (1) pp.255-267
2018 The Islamization of the Malaysian media: a complex interaction of religion, class and commercialization. Intellectual Discourse , 26 (2) pp.635-658
2018 Vlogging and the Malaysian citizenship experience. International Journal of Arts Humanities and Social Sciences , 3 (1) pp.21-28
2018 Examining intercultural differences in close friendship maintenance on Facebook: a relational dialectics perspective. Jurnal Komunikasi , 34 (3) pp.131-149
2018 Usage of mobile phones among flood victims in Malaysia. Malaysian Journal of Media Studies , 20 (2) pp.1-12
2018 Religiosity and its impact on Twitter use and viewing of Islamic reality television shows among university students in Malaysia. Journal of Islam in Asia , 15 (3 Special Issue) pp.356-382
2018 Situational social support groups for information sharing in times of disaster: a case of 2014 floods in Malaysia. Human Communication: A Journal of the Pacific and Asian Communication Association , 1 (1) pp.1-15
2017 Mixed method in political communication research: the study of media usage & voting behavior as a case analysis. E-Bangi: Journal of Social Sciences and Humanities , Special Issue (1) pp.24-33
2017 The mediating effect of job satisfaction on leadership styles and organisational commitment among employees from three tourism villages in Indonesia. Asian Journal of Applied Communication , 7 (2) pp.31-46
2017 Following Islamic reality show personalities on twitter: a uses and gratification approach to understanding parasocial interaction and social media use. Intellectual Discourse , 25 (Special Issue) pp.637-659
2017 Predicting the intention to cyberbully and cyberbullying behaviour among the undergraduate students at the International Islamic University Malaysia. International Journal of Education, Psychology and Counseling , 2 (5) pp.257-270
2015 Exploring the use of social media during the 2014 flood in Malaysia. Procedia Social and Behavioral Sciences , 211 pp.931-937

Conference or Workshop Item

2020 Managing social media INFORMATION during the Covid-19 pandemic: The TMIM perspective. In: Communication Research Seminar (CORENA 2020)
2020 Do differences make a difference? Understanding the dynamics of diversity in university community engagement workgroups. In: Communication Research Webinar (CORENA) 2020
2019 Predictors of voting behavior & support towards Malaysian leaders: A study among factory workers in Malaysia. In: Communication Research Seminar (CORENA) 2019
2019 The impact of leadership style and staff well-being on job satisfaction among academic staff in a Malaysian public university. In: International Conference of Religion, Governance and Sustainable Development (ICRDG 2019)
2018 Celebrity fan-engagement on Instagram and how it influences perceptions on hijab culture among young Muslim women in Malaysia. In: International Seminar on Media and Communication (ISMEC 2018)
2018 The relationship between individual well-being, working environment and job satisfaction among factory workers in Malaysia. In: International Seminar on Media and Communication (ISMEC 2018)
2017 Examining intercultural differences in close friendship maintenance on Facebook: a relational dialectics perspective. In: International Conference on Islam, Media and Communication 2017 (ICIMaC)
2016 Usage of mobile phones among victims during the 2014 flood in Malaysia. In: The 9th Malaysia International Conference on Languages, Literatures and Cultures (MICOLLAC 2016)
2015 Exploring the use of social media for information sharing during the 2014 flood in Malaysia. In: 2nd Global Conference on Business and Social Sciences (GCBSS 2015)
2015 Media and politics: a study among youth in Malaysia. In: 2015 Asian Network for Public Opinion Research (ANPOR) Annual Conference
2015 Politik, kepimpinan dan isu-isu semasa: dapatan perbincangan kumpulan fokus di Kelantan, Terengganu dan Pahang. In: Pembentangan Data dan Analisis Awal Kajian Elektorla Malaysia 2015

Book

2017 The intention to cyberbully and cyberbullying behaviour among undergraduate students. IIUM Press, International Islamic University Malaysia . ISBN 978-967-418-634-0

Book Section

2018 Maintaining family resilience among flood victims through new media usage. In: The new media ascent: its usage & impact in Malaysia USIM Press, Universiti Sains Islam Malaysia . ISBN 978-967-440-564-9 , pp.110-120